Retail Market in China by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR46616

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The retail market size in China has the potential to grow by USD 1420.30 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 9.84%. 

This report provides a detailed analysis of the market by product (food and beverages, apparel and footwear, home improvement, consumer electronics and appliances, and beauty and personal care), distribution channel (offline and online), and key vendors. 

Market Overview

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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Alibaba Group Holding Ltd.
  • China Resources Ng Fung Co. Ltd.
  • CK Hutchison Holdings Ltd.
  • E-Commerce China Dangdang Inc.
  • GOME Retail Holdings Ltd.
  • Inc.
  • Sun Art Retail Group Ltd.
  • Suning Holdings Group
  • Walmart Inc.
  • Yonghui Supermarket Co. Ltd.


The retail market in China is fragmented and the vendors are deploying growth strategies such as bringing in innovative products to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as the premiumization of products to achieve growth opportunities. However, factors such as rampant counterfeiting in the premium segment will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the retail market forecast report of China for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This retail market analysis report of China also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities. 

Retail Market in China: Key Drivers and Trends

  • The increase in premiumization of products is expected to propel growth in the retail market in China during the forecast period.
  • Premiumization refers to a market strategy adopted by retailers to try to get customers to buy more expensive products by presenting a proposition with a higher value by cross-selling and upselling the product.
  • One of the factors that have encouraged premiumization is the increasing consciousness about health and food safety among consumers.
  • With the growing population of upper-middle and upper-class consumers, there has been an increase in the demand for premium products in all the retail segments. This has compelled vendors to sell their products with differential pricing strategy with respect to similar products available in the unorganized segment.
  • The emergence of online and omnichannel trade is one of the latest retail industry trends gaining traction in this market.
  • Omni-channel retailing uses a mix of distribution channels like retail stores, mobile stores, online stores, mobile app stores, and telephone sales for enhancing customer engagement.
  • Omni-channel retailing has seen considerable adoption in the market, with more vendors realizing the vital role this channel plays in ensuring that a product gets maximum visibility.
  • This method of retailing also enhances the geographical reach for vendors.
  • Consequently, first and second-tier cities will see high online sales, as consumers here have a better awareness of and access to e-commerce. 

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Retail Market in China: Segmentation by Product


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Food and beverage is a major industry in the Chinese economy both in terms of financial benefits and through the creation of employment opportunities. Some of the products experiencing high growth in the food and beverages segment include dairy, beef, wine and bevvies, grains, fruits, and vegetables. The availability of reasonably priced organic food products in several supermarkets is helping the market to grow in this segment. 

However, the post COVID-19 impact has brought forth a slowdown in the food and beverages segment due to the limitation on customer visits at retail stores. Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the retail market size in China. 



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Retail Market in China: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive retail market growth in China during the next five years
  • Precise estimation of the retail market size in China and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of retail market vendors in China 

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Food and beverages - Market size and forecast 2020-2025
    • Apparel and footwear - Market size and forecast 2020-2025
    • Home improvement - Market size and forecast 2020-2025
    • Consumer electronics and appliances - Market size and forecast 2020-2025
    • Beauty and personal care - Market size and forecast 2020-2025
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
    • Online - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

    • Overview
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Vendor landscape
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Alibaba Group Holding Ltd.
    • China Resources Ng Fung Co. Ltd.
    • CK Hutchison Holdings Ltd.
    • E-Commerce China Dangdang Inc.
    • GOME Retail Holdings Ltd.
    • Inc.
    • Sun Art Retail Group Ltd.
    • Suning Holdings Group
    • Walmart Inc.
    • Yonghui Supermarket Co. Ltd.


    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts



    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis


    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The retail market growth will increase by $1420.30 billion during 2020-2025.
    The retail market is expected to grow at a CAGR of 9.84% during 2020-2025.
    Technavio has segmented the retail market by product (Food and beverages, Apparel and footwear, Home improvement, Consumer electronics and appliances, and Beauty and personal care) ,distribution channel (Offline and Online) , and geographic (China).
    Alibaba Group Holding Ltd., China Resources Ng Fung Co. Ltd., CK Hutchison Holdings Ltd., E-Commerce China Dangdang Inc., GOME Retail Holdings Ltd., Inc., Sun Art Retail Group Ltd., Suning Holdings Group, Walmart Inc., Yonghui Supermarket Co. Ltd. are a few of the key vendors in the retail market.
    China will register the highest growth rate of 100.00% among the other regions. Therefore, the retail market in China is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the retail market growth are:
    • Premiumization of products
    The retail market vendors should focus on grabbing business opportunities from the food and beverages segment as it accounted for the largest market share in the base year.
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