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The Philippines retail market size is expected to increase by USD 70.67 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 11.68%.This retail market research report of the Philippines provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the retail market segmentation in the Philippines by product (food and beverages, personal and household care, apparel and footwear, electrical and electronics, and others) and distribution channel (offline and online).
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The growing demand for convenience food products is notably driving the retail market growth in the Philippines, although factors such as the threat from counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the retail industry in the Philippines. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Retail Market Driver in the Philippines
One of the key factors driving the retail market in the Philippines is the growing demand for convenience food products that require only limited preparation before consumption. The fast-paced and hectic lifestyle and an increase in the number of working women have stimulated the growth of the market. The growth is attributed to the increase in preference for convenience food products, including processed meat and poultry products instead of home-cooked food. The decline in the time spent on household chores (as both men and women are going to work) has resulted in a shift in consumer preferences for convenience food products and eating outside (from fast food and takeaway outlets). Other factors such as the increase in disposable income of the middle-class population especially working women will further stimulate the growth of the market in focus during the forecast period.
Key Retail Market Challenge in the Philippines
One of the key challenges to the retail market in the Philippines is the threat from counterfeit products. The easy availability and increasing sales of numerous counterfeit products ranging from FMCG to electronic goods will make the optimum market penetration difficult for the key players. The counterfeit market is driving the influx of fake products, especially through online/e-commerce platforms, which is adversely affecting the sales of major vendors and hampering the goodwill and image of genuine manufacturers. Moreover, the low-cost counterfeit products are made up of low-quality raw material which can cause serious damage to the health of consumers. Such factors are expected to negatively impact the growth of the market in focus during the forecast period.
This retail market analysis report of the Philippines also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
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The food and beverage industry in the Philippines is on the rise due to increasing commodity prices, boosting the purchasing power of people in regions like Manila and Calabarzon. Imported goods, especially processed foods, are gaining popularity among consumers and are expected to have the highest growth rate in the forecast period. Mini marts, focusing on instant food and beverage products, are expanding from big cities to smaller ones. Sales of ready-to-eat food products have been increasing, with manufacturers launching and promoting healthier options like protein balls, trail mix, and chilled ready meals. Filipino retail stores offer freshly baked and prepared items like hotdogs and steamers, attracting customers. These factors are anticipated to drive industry growth in the Philippines.
The retail market forecast report of the Philippines offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the retail market in the Philippines encompasses successful business strategies deployed by the key vendors. The retail market in the Philippines is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Retail Market Scope in the Philippines |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.68% |
Market growth 2022-2026 |
$ 70.67 billion |
Market structure |
Fragmented |
YoY growth (%) |
10.42 |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Amazon.com Inc., Cosco Capital Inc., Fast Retailing Co. Ltd., Mercury Drug Corp., Metro Retail Stores Group Inc., New City Commercial Corp, Robinsons Retail Holding Inc., Seven and I Holdings Co. Ltd., SM Investments Corp, and SSI Group Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Product
Market Segmentation by Distribution channel
Customer landscape
Vendor Landscape
Vendor Analysis
Appendix
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