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The reusable water bottle market size is forecasted to increase by USD 1.93 billion, at a CAGR of 4.25% between 2022 and 2027. The market's growth hinges on various factors, notably the escalating demand for eco-friendly products, driven by heightened environmental awareness and sustainability goals. Government regulations and initiatives further propel this trend, fostering a supportive framework for sustainable practices and product development. Additionally, the rising preference for convenient and portable solutions bolsters the demand, aligning with modern lifestyles centered around mobility and convenience. As consumers prioritize environmental consciousness and seek alternatives to single-use plastics, reusable bottles emerge as a favored choice, offering both practicality and sustainability. This confluence of factors underscores a transformative shift towards more sustainable consumption habits and drives the expansion of the eco-friendly products market.
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This market report extensively covers market segmentation by distribution channel (offline and online), type (plastic, metal, silicone, and glass), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market is propelled by growing environmental concerns, highlighted by the detrimental effects of single-use plastic bottles on ecosystems and human health. Millennials and Generation X, prioritizing a healthier lifestyle, drive demand for sustainable alternatives in kitchen products and home and garden items. However, challenges persist, including addressing contamination risks and ensuring the accessibility of filtered water bottles. Adoption barriers in workplaces, offices, and universities also hinder market growth. Overcoming these challenges requires innovative solutions, such as built-in mechanisms for eliminating germs and chemical compounds, to meet consumer demands for both sustainability and safety. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing demand for eco-friendly products is notably driving the market growth. Consumers are concerned about the impact of single-use plastic water bottles on the environment and hence are looking for environmentally friendly alternatives. Reusable water bottles are convenient and practical, as they can be used many times with minimal plastic waste generation. As a result, the demand for eco-friendly products, such as reusable water bottles, is increasing.
Companies such as Lifetime Brands Inc, Klean Kanteen, O2CooL LLC, and Nalge Nunc International Corp make eco-friendly items. They create products made of environmentally friendly materials such as stainless steel, glass, and BPA-free plastics. Moreover, consumers are willing to pay more for environment-friendly products. Therefore, companies are prioritizing such products to attract new customers and gain a competitive edge. These factors are expected to fuel the growth of the market during the forecast period.
Technological advancement in high-quality, durable, and reusable water bottles is a key trend in the market. Manufacturers such as Lifetime Brands Inc, Klean Kanteen, O2CooL LLC, and Nalge Nunc International Corp are upgrading their products by using new materials and manufacturing techniques. Such products are more durable, lightweight, and environmentally friendly. For example, vacuum-insulated stainless-steel bottles can keep liquids cold or hot for extended periods and are more durable than plastic bottles.
Manufacturers are experimenting with new materials, such as borosilicate glass, which is more temperature resistant and durable than regular glass. The inclusion of smart features is another new technology. Smart water bottles can monitor water quality, estimate hydration levels, and send reminders. Such technological advances are expected to support the growth of the market during the forecast period.
The use of substandard plastic materials in reusable water bottles may impede market growth. Such materials are a safety hazard and an immense economic challenge. The use of substandard plastic materials can undercut the sustainability benefits of reusable water bottles. They have a negative impact on the environment. Moreover, substandard plastic is less durable than high-quality materials, which reduces its lifespan.
Substandard plastic materials include hazardous chemicals such as Bisphenol A (BPA) or phthalates, which can leak into water and cause health issues. This may reduce consumers' trust in reusable water bottles, resulting in lower demand. Hence, the use of substandard plastic materials in reusable water bottles will impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A. O. Smith Corp. - The company offers reusable water bottles, such as Stainless Steel Insulated Clean Water Bottle, Glass Water Bottle with Sleeve, and Glass Water Bottles with 6 Packs, under its subsidiary Aquasana Inc.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Reusable water bottles have become increasingly popular due to growing concerns over environmental hazards associated with single-use plastic bottles. These offer a sustainable alternative, reducing the reliance on disposable plastics and mitigating their harmful impact on the environment. With a focus on sustainability, they appeal to environmentally conscious consumers, including Millennials and Generation X, who prioritize eco-friendly choices in their purchasing decisions. Reusable bottles find applications beyond personal use, extending to various settings such as workplaces, offices, and universities, where they promote a healthier lifestyle while minimizing plastic waste. Equipped with built-in mechanisms for filtration, these ensure access to filtered water free from contaminants, addressing concerns about germs and chemical compound often found in tap water.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels include physical retail businesses, including supermarkets, convenience stores, specialized stores, and outdoor gear stores. These stores allow customers to physically examine the product before purchasing. Moreover, retailers can make personalized suggestions to clients.
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The offline segment was valued at USD 6.18 billion in 2017 and continued to grow until 2021. The offline segment provides a wide range of items, including reusable water bottles made of materials such as stainless steel, glass, and plastic. Customers can also choose from a variety of shapes, sizes, and patterns of reusable water bottles based on their preferences. They can also find products from different price ranges. These factors are likely to drive the growth of the offline segment during the forecast period.
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APAC is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the market in APAC is driven by factors such as rapid urbanization and healthy lifestyle changes. Consumers are becoming more concerned about the environment, which is increasing their preference for reusable water bottles. Moreover, the governments of India, China, and Japan are encouraging manufacturers to choose sustainable and environmentally friendly materials. They are taking steps to restrict the use of single-use plastic water bottles. For instance, in 2022, the Government of India announced a ban on the manufacturing, import, stocking, distribution, sale, and use of specified single-use plastic items with low utility and high littering potential. Such initiatives are anticipated to drive the growth of the market in APAC during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
The market is witnessing rapid growth driven by rising environmental concerns such as plastic pollution and landfills, prompting consumers to seek eco-friendly alternatives. These are gaining popularity for various applications, from everyday use at homes and schools to outdoor activities like picnics and hiking. Brands like Hydro Flask, Nalgene, and Contigo offer a diverse range of options, including insulated, filtered, and infuser bottles made from recycled materials. With increasing consumer interest and public awareness, coupled with the adoption of zero-plastic initiatives, the market is poised for further expansion. As conscientious consumers prioritize sustainability and health, the demand for reusable bottles continues to rise, contributing to efforts to combat plastic pollution and promote a healthier lifestyle.
In addition, consumers are opting for eco-friendly alternatives for everyday use, whether for home and garden products or outdoor recreation in city parks and public trails. These bottles come in various types, including plain, insulated, and filtered, catering to diverse needs. With rising adoption rates and a growing focus on health and environmental reasons, the market is experiencing significant growth. Additionally, the rise of online retailers and e-commerce platforms has made these bottles more accessible to consumers, further driving market expansion.
Market Scope |
|
Report Coverage |
Details |
Page number |
152 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.25% |
Market growth 2023-2027 |
USD 1.93 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.54 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 46% |
Key countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A. O. Smith Corp., Bulletin Brands Inc., Chillys Bottles Ltd., Cool Gear International LLC, Daylesford Organic Ltd., EZ GARD Industries Inc., Happy and Hydrated Ltd., HYDAWAY LLC, Klean Kanteen, Lifetime Brands Inc., Nalge Nunc International Corp., Newell Brands Inc., Nippon Sanso Holdings Co. Ltd., O2Cool LLC, Re Co. SA, SIGG Switzerland Bottles AG, The Clorox Co., The Ocean Bottle Ltd., Vista Outdoor Inc., and VOSS of Norway AS |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Groundwater, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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