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The Rice Flour Market size is projected to increase by USD 365.07 million at a CAGR of 4.54% between 2022 and 2027. Market expansion hinges on various factors, including heightened awareness regarding gluten-free products, growing consumer acceptance of "Ready-to-Eat" (RTE) items, and escalating demand from emerging markets. These elements collectively shape the trajectory of market growth, reflecting a blend of consumer preferences, dietary trends, and market dynamics. The increasing awareness about gluten-free products underscores the demand for dietary options catering to specific health needs and preferences. Simultaneously, the rising acceptance of RTE products signifies the convenience and time-saving benefits sought by modern consumers. Additionally, the increasing demand from emerging markets highlights the opportunities presented by evolving consumer demographics and economic growth in these regions. Thus, the interplay of these factors delineates the landscape for the anticipated expansion of the market for gluten-free and RTE products.
The increasing awareness about gluten-free products is driving growth in the market. The growing health consciousness among consumers, particularly those with gluten intolerance or celiac disease, has fueled the demand for gluten-free products. Rice flour, derived from rice grains, has emerged as a popular alternative to wheat flour due to its gluten-free properties. In Asian cuisine, this is widely used in various applications, including baked goods such as bread, cakes, cookies, and baked goods. Technological advancements and market innovation have expanded the use of these in gluten-free baking, enabling the creation of finer textures and improved taste. This is obtained from white rice or brown rice and has a high starch content, making it an ideal ingredient for doughs and batters. Its natural properties make it a preferred choice for vegan and vegetarian populations seeking healthier food alternatives.
Gluten-free baking using rice flour is also beneficial for those following low-fat content diets. Rice flour's versatility extends beyond baked goods, as it is used in sauces, soups, gravies, and various culinary applications. In Chinese, Japanese, Thai, Korean, and other Asian cuisines, this is a staple ingredient. Food processing applications and the production of bakery products, snacks, baby food, and ready-to-eat meals also rely on rice flour. The increasing prevalence of gluten intolerance and celiac disease, coupled with the growing demand for natural and healthier food choices, is expected to drive market growth in the coming years. The increasing acceptance of Ready-to-Eat products among consumers is expected to drive the growth of the market during the forecast period.
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This market report extensively covers market segmentation by application (bakery and confectionery, breakfast foods, baby food, and others), type (conventional and organic), and geography (APAC, Europe, North America, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The conventional segment held the largest market share in the market in 2022. The market witnessed significant growth in 2022, with the conventional segment leading the way. This segment is characterized by rice flour produced using traditional processing methods. Farmers employ various techniques to improve product quality in this segment. Conventional farming, with its reliance on synthetic inputs and technologies, offers benefits such as increased yields, lower costs, and improved efficiency. However, consumer preferences are evolving with enhanced nutritional profiles and longer shelf life. They are gaining popularity due to their health benefits. Specialty blends, such as those fortified with essential nutrients like Choline, are also gaining traction. The white rice segment and long grain segment continue to dominate the market, with rice kernels being the primary raw material. Gluten-free diets have driven demand for these in rice noodles and desserts. This is a suitable alternative for those with gluten intolerance or celiac disease. In the market, conventional rice flour still holds a substantial share, but the trend is shifting towards more natural and health-conscious options. Thus, the high yield associated with the conventional type is expected to drive the growth of the market during the forecast period.
The organic segment is expected to grow significantly during the forecast period owing to the health benefits of organic rice flour. Organic farming is based on the principles of biodiversity, sustainability, and ecological balance. Organic farming is also reducing the use of synthetic chemicals and promoting soil health and biodiversity, thereby helping to mitigate climate change. As organic farming does not use chemicals or GM organisms, it also offers consumers healthier food. In addition, organic farming often concerns small farms, thus supporting small farmers and local communities. Organic type rice flour is highly beneficial to human health, and people with health consciousness prefer to have organic diets. Thus, environment-friendly and nutritious organic rice flour is expected to grow in the market during the forecast period.
The market share growth by the bakery and confectionery segment will be significant during the forecast period. Demand is growing steadily amid rising consumer awareness of the benefits of gluten-free foods and increasing adoption of healthy lifestyles. The clean taste has paved the way for its increasing use in blending for a range of mixes such as cakes and biscuits.
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The bakery and confectionery segment was valued at USD 865.74 million in 2017. Bakeries produce an array of products varying from bread and biscuits to cakes. These products are sold individually or together with servings such as a pizza, the basis of which is bread. The demand has raised because of the higher demand for healthy flour from bakeries and ready-to-eat food manufacturers.
Breakfast is considered the most important meal of the day, and greater awareness among people about the need to remain healthy is spurring them to adopt healthier breakfast choices that include whole grain and gluten-free items. The consumption increased in view of the increasing number of people who choose to eat gluten-free foods, including cereals for breakfast, as a result of its natural gluten-free properties. This has a unique rapid hot-set property upon cooling, easily controls the porosity of cereals, enhances crispiness, and extends the shelf life of snacks. In view of these unique properties, the use is on the increase in extruded breakfast cereals. Demand is thus growing given its clean taste, gluten-free nature, and unique rapid hot-set property, and these factors are expected to give a fillip to the market during the forecast period.
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APAC is estimated to contribute 63% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In the Asia Pacific (APAC) region, the market is experiencing significant growth due to increased demand for extended shelf life and enhanced nutritional profiles. Key contributors to this market include China, India, the Philippines, Thailand, and Vietnam. These countries utilize specialty blends in the production of various daily-use food items, such as noodles, rice cakes, porridge, idly, and dosa. Brown rice flour and organic rice flour are gaining popularity due to their health benefits. White rice flour, segmented into long grain and short grain, dominates the market due to its versatility in various applications. Rice kernels are the primary source of rice flour, with gluten and choline being essential nutrients present in the final product. Rice noodles and desserts are prominent categories in the market. White rice flour is commonly used in rice noodles, while brown rice flour is preferred in desserts for its nutty flavor and texture. Additionally, the growing trend of gluten-free diets is fueling the demand as a suitable alternative to wheat flour.
The market has experienced significant growth in recent years due to the increasing health consciousness among consumers. Asian cuisine, with its extensive use of rice-based dishes, has played a pivotal role in driving the demand for rice flour. Technological advancements have led to market innovation, resulting in the production of gluten-free rice flour from rice grains, including white rice and brown rice. This has opened up new opportunities in the gluten-free baking sector, enabling the creation of gluten-free bread, cakes, cookies, and other baked goods. Additionally, this is used in the production of sauces, soups, gravies, and even desserts. Specialty blends, such as brown rice flour and organic rice flour, have gained popularity due to their nutritional benefits. The white rice segment and long grain segment continue to dominate the market, with rice kernels being the primary source of production. Choline, a vital nutrient, is also present in rice flour, making it a healthier alternative to other flour options. Rice noodles are another product category that utilizes rice flour extensively. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The increasing adoption of organic-based rice flour is a key trend in the market. The market is experiencing significant growth due to increasing health consciousness and the preference for gluten-free products. Organically cultivated rice, free of fertilizers, pesticides, preservatives, and harmful substances like arsenic, is in high demand. Rice flour, derived from rice grains, is a versatile ingredient used in various culinary applications, including gluten-free baking, such as bread, cakes, cookies, and baked goods. It is also used in sauces, soups, gravies, and doughs and batters for various dishes. Asian cuisines, including Chinese, Japanese, Thai, and Korean, heavily rely for their unique textures and flavors.
Technological advancements and market innovation have led to the production of finer textures and improved processing applications in bakery products, snacks, baby food, and ready-to-eat meals. Rice flour is a popular alternative for those with gluten intolerance or celiac disease, as it is naturally gluten-free. It also caters to the growing vegan and vegetarian populations who seek healthier food choices with a low-fat content. The natural properties make it an ideal ingredient for various culinary applications, providing refined textures and a neutral taste. White rice and brown rice are commonly used to produce rice flour, with brown rice being more nutritious due to its higher starch content and nutrient profile. The market is expected to continue growing as consumers increasingly demand natural and organic ingredients with no artificial content, contributing to a healthier lifestyle. The increasing adoption of organic-based rice flour will drive the growth of the market during the forecast period.
The stiff export competition for rice flour is a major challenge faced by the market. The market has no differentiation in product offers or large numbers of local and global suppliers. Competition is stiff among companies to meet customer demands and increase their market share. This leads to price negotiations and lowers the profit margins of companies. Smaller companies grope with the challenge of their very survival in the market, and their growth prospects become bleak.
However, the lack of proper transportation infrastructure and access to distribution channels for the products lead to increased operational costs and wastage of materials. It makes it more difficult for suppliers to reduce the costs of products at the end customer's disposal. These challenges are heightened by the volatility in raw rice prices in the market. Thus, these factors are expected to hamper the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2022 for the following segments.
The market is a significant sector in the global food industry. Rice flour is derived from rice grains and is widely used as a substitute for wheat flour in various food applications. It is a versatile ingredient used in the preparation of various dishes, including cakes, pastries, and noodles, in different cuisines worldwide. The market is driven by several factors, including the increasing demand for gluten-free food products due to the rising prevalence of celiac disease and gluten intolerance. Additionally, the growing awareness of health and wellness and the shift towards natural and organic food products are also fueling the market's growth. The rice flour market witnesses a surge driven by the growing vegan and vegetarian population, particularly in Asian cuisines like Chinese, Japanese, Thai, and Korean. Its coating for fried foods offers a crispy and golden exterior with excellent binding and adhesive properties.
Moreover, the rice flour market is witnessing innovation in terms of new product development, such as fortified rice flour with added nutrients and functional rice flour with added health benefits. The market is also witnessing regional trends, with Asia Pacific being the largest market due to the high consumption of rice in the region. The rice flour market is expected to grow at a steady pace in the coming years, with key players focusing on expanding their production capacity and increasing their market presence through strategic collaborations and partnerships. The market is also witnessing a trend towards the use of rice flour in the production of industrial applications, such as in the pharmaceutical and cosmetics industries. Leveraging advanced milling and processing technologies, rice flour ensures increased shelf life and meets the demands of gluten-free diets in desserts and various culinary applications.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.54% |
Market growth 2023-2027 |
USD 365.07 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
3.68 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 63% |
Key countries |
US, China, India, Japan, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Archer Daniels Midland Co., Ardent Mills LLC, Associated British Foods Plc, Belourthe SA, Bobs Red Mill Natural Foods Inc., Burapa Prosper Co. Ltd., Caremoli SpA, General Mills Inc., Ingredion Inc., Koda Farms Inc., Kroner Starke GmbH, Lieng Tong Rice Vermicilli Co. Ltd., Pornkamon Rice Flour Mills Co. Ltd., Shree Bhagwati Flour and Foods Pvt. Ltd., Thai Flour Industry Co. Ltd., Wai Yee Hong Ltd., Whitworth Ltd., Woodland Foods Ltd., Ebro Foods SA, and Shipton Mill Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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