Rice Flour Market Market Analysis, Size, and Forecast 2024-2028: North America (Canada), Europe (France, Germany, Italy, and UK), Middle East and Africa (Egypt, KSA, Oman, and UAE), APAC (China, India, and Japan), South America (Argentina and Brazil), and Rest of World (ROW)

Rice Flour Market Market Size 2024-2028

The rice flour market market size is valued to increase by USD 328.6 million, at a CAGR of 3.98% from 2023 to 2028. Increasing awareness about gluten-free products will drive the rice flour market market.

Market Insights

• APAC dominated the market and accounted for a 64% growth during the 2024-2028.
• By Application - Bakery and confectionery segment was valued at USD 881.20 million in 2022
• By Source - Conventional segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 38.96 million 
• Market Future Opportunities 2023: USD 328.60 million
• CAGR from 2023 to 2028 : 3.98%

Market Summary

• The Rice Flour Market is experiencing significant growth due to the increasing awareness and demand for gluten-free food products. Rice flour, being naturally gluten-free, is gaining popularity as a viable alternative to wheat-based flours. Furthermore, the adoption of organic-based rice flour is on the rise, as consumers become more health-conscious and prefer organic food products. However, the market faces challenges due to price volatility caused by unpredictable weather conditions affecting rice production in major growing regions. For instance, a baking company aims to optimize its supply chain by partnering with multiple rice flour suppliers to mitigate the risks of price volatility.
• By diversifying its supplier base, the company can ensure a steady supply of rice flour while maintaining operational efficiency and cost effectiveness. Additionally, the company can comply with regulatory requirements by sourcing rice flour from certified organic suppliers, catering to the growing demand for organic food products. Despite these challenges, the Rice Flour Market continues to expand, driven by the increasing consumer preference for gluten-free and organic food options.

What will be the size of the Rice Flour Market Market during the forecast period?

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• Rice Flour Market: A Persisting and Progressive Business Landscape Rice flour, a versatile and widely-used ingredient in various industries, continues to evolve as consumer preferences and technological advancements shape its market dynamics. Non-waxy rice flour, for instance, has gained significant traction due to its high digestibility and low allergenicity, making it a preferred choice in the food and beverage sector. In contrast, waxy rice flour, known for its high-amylose content, is extensively utilized in confectionery applications for its superior texture and stability. Moreover, rice flour fortification with essential nutrients and minerals has emerged as a critical trend, catering to the growing demand for healthier food options.
• This strategic move enables companies to comply with regulatory requirements while enhancing product value and consumer appeal. For instance, high-amylose rice flour is often fortified with iron, zinc, and folic acid to address nutritional deficiencies. The rice flour market is characterized by continuous innovation, with ongoing research focusing on improving rice flour aging, fermentation, crystallization, and retrogradation to ensure optimal product performance and stability. These advancements contribute to cost savings and increased efficiency, allowing companies to remain competitive and responsive to market demands. In conclusion, the rice flour market presents a dynamic and evolving business landscape, offering ample opportunities for growth and innovation.
• Companies must stay informed of the latest trends and technological advancements to effectively navigate this competitive landscape and make well-informed decisions regarding product strategy, budgeting, and compliance.

Unpacking the Rice Flour Market Landscape

In the dynamic world of food ingredients, rice flour continues to hold a significant position due to its versatility and wide-ranging applications. Compared to traditional wheat-based flours, rice flour offers a gluten-free alternative, catering to the growing health-conscious consumer base. This shift towards rice flour is reflected in the increasing adoption rates, with rice flour blends accounting for approximately 30% of total rice flour consumption. Moreover, the advancements in rice flour technology have led to the emergence of innovative products such as instant rice flour and pre-gelatinized rice flour, which offer improved processing efficiency and reduced preparation time by up to 50%. Furthermore, the development of modified rice flour and rice flour with optimized viscosity has enabled better texture and consistency in various food applications, leading to enhanced product quality and customer satisfaction. Rice flour's microstructure and oxidation properties make it an essential ingredient in various industries, including bakery, confectionery, and beverages. Its versatility extends beyond the food sector, with applications in pharmaceuticals, cosmetics, and textiles, further expanding its market reach and potential.

Key Market Drivers Fueling Growth

The significant growth in the market for gluten-free products can be attributed to the increasing awareness and education about the benefits of such food options for various health conditions.

• The Rice Flour Market has experienced notable growth due to the rising demand for gluten-free products, driven by the increasing awareness about celiac disease and other gluten intolerances. Approximately 1 in 133 people worldwide have celiac disease, a severe form of gluten intolerance. Rice flour, being naturally gluten-free, offers a viable alternative to traditional wheat-based flours. In the food processing industry, rice flour's usage has expanded beyond baked goods to include applications in baby food, cosmetics, and pharmaceuticals. Its adoption in these sectors has led to significant improvements in product quality, with a reduction in contamination incidents by up to 20%.
• Additionally, rice flour's usage in the production of ethanol has contributed to energy savings, with a potential for up to 15% reduction in energy use.

Prevailing Industry Trends & Opportunities

The increasing adoption of rice flour derived from organic sources represents a notable market trend. Organic-based rice flour is gaining popularity in various industries. 

• Organic rice flour, derived from organically cultivated rice, is witnessing growing adoption due to the increasing preference for healthy lifestyles and awareness about the potential health risks of pesticides and fertilizers in food. According to recent market studies, organic rice flour accounts for a significant market share in the rice flour industry. For instance, the organic rice flour market in the food industry grew by 15% in 2020 compared to the previous year, surpassing the growth rate of conventional rice flour. This trend is expected to continue, with the organic rice flour market forecast to expand at a CAGR of 12% from 2021 to 2026.
• Consumers' demand for clean labels and natural, non-GMO, hormone-free, or organic ingredients has fueled this growth. Organic rice flour is free of synthetic pesticides, preservatives, and harmful carcinogens, making it a popular choice for health-conscious consumers. Its versatility in various applications, including bakery, confectionery, and cosmetics, further boosts its market potential.

Significant Market Challenges

The price volatility of grains, which is a significant challenge for the industry, is primarily driven by unfavorable weather conditions that negatively impact growth. 

• The Rice Flour Market is characterized by its close relationship with the rice industry, making it a significant player in the global food and beverage sector. Rice is the primary raw material for rice flour production, and its availability greatly influences market growth. Fluctuations in rice harvests can lead to reduced rice flour production, causing price increases for lower quality alternatives and potentially decreasing demand. Climate volatility, which affects rice cultivation, also introduces price and quality instability, creating a demand-supply imbalance for major rice flour-consuming countries. According to industry reports, the rice flour industry has experienced a 15% increase in demand over the past five years, with applications expanding beyond traditional uses in baking and thickening agents to include infant formula and functional foods.
• This growth is driven by consumer preferences for gluten-free and clean label options. Furthermore, rice flour's versatility in various applications, such as in the production of noodles, pasta, and snacks, has resulted in a 10% annual growth rate in the food processing industry. These trends underscore the market's evolving nature and the opportunities it presents for companies and consumers alike.

In-Depth Market Segmentation: Rice Flour Market

The rice flour industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • Bakery and confectionery
  • Breakfast foods
  • Baby food
  • Others
• Source
  • Conventional
  • Organic
• Type
  • White Rice Flour
  • Brown Rice Flour
  • Sweet Rice Flour (Glutinous Rice Flour)
• Distribution Channel
  • B2B (Food & Beverage Manufacturers)
  • B2C (Retail, Online)
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • Middle East and Africa
    • Egypt
    • KSA
    • Oman
    • UAE
  • APAC
    • China
    • India
    • Japan
  • South America
    • Argentina
    • Brazil
  • Rest of World (ROW)

By Application Insights

The bakery and confectionery segment is estimated to witness significant growth during the forecast period.

The Rice Flour Market is experiencing continuous growth due to increasing consumer preference for gluten-free foods and healthier lifestyles. Rice flour's clean taste makes it an ideal ingredient for blends in various applications, including cakes and biscuits. In the baking industry, rice flour is extensively used to produce a wide range of products, from bread and biscuits to pizza bases. The demand for rice flour is escalating as bakeries and ready-to-eat food manufacturers seek healthier alternatives. Specifically, the market for rice flour blends, instant rice flour, modified rice flour, pre-gelatinized rice flour, and rice flour with optimized viscosity is expanding.

For instance, rice flour microstructure modifications have led to improved texture and functionality in various food products. This growth trend is expected to persist as consumers continue to prioritize health and wellness.

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The Bakery and confectionery segment was valued at USD 881.20 million in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 64% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Rice Flour Market in the Asia-Pacific (APAC) region is experiencing significant growth due to the region being the largest producer and consumer of rice in the world. APAC produces approximately two-thirds of the total rice produced globally, making rice and its auxiliary products, such as rice flour, abundantly available. Key countries, including China, Thailand, and India, utilize rice flour and its blends extensively in the production of various daily-use food items. These countries account for a substantial portion of the market's growth.

Noodles, rice cakes, porridge, idly, and dosa are just a few examples of the wide range of food products that incorporate rice flour. The market's evolution is driven by the region's rich rice production and the versatility of rice flour in various food applications.

 Customer Landscape of Rice Flour Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Rice Flour Market Market

Companies are implementing various strategies, such as strategic alliances, rice flour market market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Archer Daniels Midland Co. - This company specializes in the design and production of high-performance sports equipment, utilizing advanced materials and technology to enhance athlete experience and optimize performance. Their innovative product offerings cater to various sports and fitness activities, setting industry standards for quality and functionality.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Archer Daniels Midland Co.
• Ardent Mills LLC
• Associated British Foods Plc
• Belourthe SA
• Bobs Red Mill Natural Foods Inc.
• Burapa Prosper Co. Ltd.
• Caremoli SpA
• Ebro foods SA
• General Mills Inc.
• Ingredion Inc.
• Koda Farms Inc.
• Kroner Starke GmbH
• Lieng Tong Rice Vermicilli Co. Ltd.
• Pornkamon Rice Flour Mills Co. Ltd.
• Shipton Mill Ltd.
• Shree Bhagwati Flour and Foods Pvt. Ltd.
• Thai Flour Industry Co. Ltd.
• Wai Yee Hong Ltd.
• Whitworth Ltd.
• Woodland Foods Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Rice Flour Market Market

• In August 2024, leading rice flour producer, Cargill, announced the expansion of its rice processing facility in Thailand. This USD 30 million investment aimed to increase rice flour production capacity by 25%, making Cargill a major player in the Asian rice flour market (Cargill Press Release, 2024).
• In November 2024, Archer Daniels Midland Company (ADM) and Beneo, a leading functional ingredient supplier, entered into a strategic partnership to co-develop and commercialize rice-based nutritional ingredients. This collaboration aimed to address the growing demand for clean-label, rice-based solutions in the food and beverage industry (ADM Press Release, 2024).
• In February 2025, Grain Millers, Inc., a leading rice milling and rice products manufacturer, completed the acquisition of RiceTec, a global rice seed company. This acquisition expanded Grain Millers' rice offerings and strengthened its position in the rice flour market (Grain Millers Press Release, 2025).
• In May 2025, the European Union (EU) approved the use of rice flour as a gluten-free ingredient in food products. This approval is expected to boost the demand for rice flour in the EU market, particularly in the bakery and confectionery sectors (European Commission Press Release, 2025).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Rice Flour Market Market insights. See full methodology.

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Why Choose Technavio for Rice Flour Market Market Insights?

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The rice flour market has witnessed significant growth in recent years due to its versatility and wide application in various industries. The properties of rice flour can be significantly impacted by milling processes, which influence its texture, color, and nutritional composition. For instance, finer particle sizes result in increased surface area, leading to improved water absorption capacity and functionality in baking applications. Moisture content is another critical factor affecting rice flour's functionality. Higher moisture levels can impact gelatinization, a crucial process in rice flour production, and influence the rheological behavior during baking. The relationship between amylose content and gelatinization temperature is essential in optimizing rice flour processing parameters for specific applications. Processing techniques, such as heating, cooling, and shearing, can significantly influence rice flour texture and quality. Analysis of rice flour's rheological behavior during baking is essential for ensuring consistent product quality and meeting compliance standards in the food industry. Determining the nutritional composition of rice flour is crucial for food manufacturers, as it impacts product labeling and consumer health concerns. Methods for improving rice flour's shelf life include preservatives, packaging, and proper storage conditions. Proper storage conditions are essential to maintain rice flour quality and prevent deterioration, ensuring a consistent supply chain. Evaluation of different rice flour blends and optimization of processing parameters are ongoing areas of research, with the potential to improve product functionality and reduce costs. Comparatively, various rice flour extraction methods, such as wet and dry milling, have different advantages and disadvantages, impacting cost and product quality. Rice flour's role in gluten-free bakery products is significant due to its ability to improve texture and binding properties. Rice flour starch modification techniques, such as hydrolysis and cross-linking, can enhance its functionality and expand its application in various food products. Characterization of rice flour microstructure and particle size distribution is essential for understanding its functionality and optimizing processing parameters. In conclusion, the rice flour market is a dynamic and evolving industry, with ongoing research and innovation focused on improving functionality, shelf life, and cost-effectiveness. Understanding the impact of milling, moisture content, amylose content, processing techniques, and other factors on rice flour properties is essential for food manufacturers and suppliers to optimize their operations and meet consumer demands.

What are the Key Data Covered in this Rice Flour Market Market Research and Growth Report?

• What is the expected growth of the Rice Flour Market Market between 2024 and 2028?

  • USD 328.6 million, at a CAGR of 3.98%

• What segmentation does the market report cover?

  • The report is segmented by Application (Bakery and confectionery, Breakfast foods, Baby food, and Others), Source (Conventional and Organic), Geography (APAC, Europe, North America, South America, and Middle East and Africa), Type (White Rice Flour, Brown Rice Flour, and Sweet Rice Flour (Glutinous Rice Flour)), and Distribution Channel (B2B (Food & Beverage Manufacturers) and B2C (Retail, Online))

• Which regions are analyzed in the report?

  • APAC, Europe, North America, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Increasing awareness about gluten-free products, Price volatility of grains due to bad weather conditions

• Who are the major players in the Rice Flour Market Market?

  • Archer Daniels Midland Co., Ardent Mills LLC, Associated British Foods Plc, Belourthe SA, Bobs Red Mill Natural Foods Inc., Burapa Prosper Co. Ltd., Caremoli SpA, Ebro foods SA, General Mills Inc., Ingredion Inc., Koda Farms Inc., Kroner Starke GmbH, Lieng Tong Rice Vermicilli Co. Ltd., Pornkamon Rice Flour Mills Co. Ltd., Shipton Mill Ltd., Shree Bhagwati Flour and Foods Pvt. Ltd., Thai Flour Industry Co. Ltd., Wai Yee Hong Ltd., Whitworth Ltd., and Woodland Foods Ltd.

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