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The Rice Flour Market size is projected to increase by USD 365.07 million and the market size is estimated to grow at a CAGR of 4.54% between 2022 and 2027.
This rice flour market report extensively covers market segmentation by application (bakery and confectionery, breakfast foods, baby food, and others), type (conventional and organic), and geography (APAC, Europe, North America, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The increasing acceptance of "Ready-to-Eat" products among consumers is driving growth in the rice flour market. As rice flour is gluten-free, it is in high demand from producers of ready-to-eat food products looking to offer customers healthy, gluten-free alternatives. Due to the increased preference for convenience in food preparation and an increase in disposable income, there has been a rise in market demand for prepared foods. Today's urban society is seeing a surge in the number of nuclear families and a rise in the working women population. The nuclearisation of families has reduced the time it takes to prepare food, thus driving demand for ready-prepared meals. Such meals save time and effort spent in cooking and provide consistency in taste. The increasing acceptance of Ready-to-Eat products among consumers is expected to drive the growth of the global rice flour market during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The increasing adoption of organic-based rice flour is a key trend in the market. Increased use and acceptance of rice flour that is organic has been seen as a result of increasing healthy lifestyles and awareness about the harmful effects of pesticides and fertilizers on food. Organic rice flour is made from organically cultivated rice, which is free of fertilizers, pesticides, preservatives, and harmful carcinogens such as arsenic. Also, organic rice flour must be free of artificial food additives and should be grown without using synthetic pesticides.
However, growing demand for healthy foods and increasing disposable income have led to consumers preferring organic and natural ingredients. Since the price of organic rice flour is higher, it helps merchants increase their margins. Regional governments have also begun supporting organic farming for improved quality and higher exports. The increasing adoption of organic-based rice flour will drive the growth of the global rice flour market during the forecast period.
The stiff export competition for rice flour is a major challenge faced by the market. The global rice flour market has no differentiation in product offers or large numbers of local and global suppliers. Competition is stiff among vendors to meet customer demands and increase their market share. This leads to price negotiations and lowers the profit margins of vendors. Smaller vendors grope with the challenge of their very survival in the market, and their growth prospects become bleak.
However, the lack of proper transportation infrastructure and access to distribution channels for the products lead to increased operational costs and wastage of materials. It makes it more difficult for suppliers to reduce the costs of products at the end customer's disposal. These challenges are heightened by the volatility in raw rice prices in the market. Thus, the stiff export competition for rice flour can harm the growth of the global rice flour market during the forecast period.
The conventional segment held the largest market share in the global rice flour market in 2022. The conventional segment of the market refers to rice flour that has been processed using conventional techniques. In the conventional segment, farmers apply various techniques to improve the quality of their products. Because of the reliance on synthetic inputs and technology, conventional farming is usually associated with improved yields and reduced costs. Conventional farming methods are often criticized for their negative environmental impacts, including soil degradation, water pollution, and biodiversity loss. However, the higher yields are making it more demanding among consumers and farmers. Thus, the high yield associated with the conventional type is expected to drive the growth of the global rice flour market during the forecast period.
The organic segment is expected to grow significantly during the forecast period owing to the health benefits of organic rice flour. Organic farming is based on the principles of biodiversity, sustainability, and ecological balance. Organic farming is also reducing the use of synthetic chemicals and promoting soil health and biodiversity, thereby helping to mitigate climate change. As organic farming does not use chemicals or GM organisms, it also offers consumers healthier food. In addition, organic farming often concerns small farms, thus supporting small farmers and local communities. Organic type rice flour is highly beneficial to human health, and people with health consciousness prefer to have organic diets. Thus, environment-friendly and nutritious organic rice flour is expected to grow in the global rice flour market during the forecast period.
The market share growth by the bakery and confectionery segment will be significant during the forecast period. Demand for rice flour is growing steadily amid rising consumer awareness of the benefits of gluten-free foods and increasing adoption of healthy lifestyles. The clean taste of rice flour has paved the way for its increasing use in blending for a range of mixes such as cakes and biscuits.
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The bakery and confectionery segment was valued at USD 865.74 million in 2017 and continued to grow until 2021. Bakeries produce an array of products varying from bread and biscuits to cakes. These products are sold individually or together with servings such as a pizza, the basis of which is bread. The demand for rice flour has raised because of the higher demand for healthy flour from bakeries and ready-to-eat food manufacturers.
Breakfast is considered the most important meal of the day, and greater awareness among people about the need to remain healthy is spurring them to adopt healthier breakfast choices that include whole grain and gluten-free items. Rice flour consumption increased in view of the increasing number of people who choose to eat gluten-free foods, including cereals for breakfast, as a result of its natural gluten-free properties. Rice flour has a unique rapid hot-set property upon cooling, easily controls the porosity of cereals, enhances crispiness, and extends the shelf life of snacks. In view of these unique properties, the use of rice flour is on the increase in extruded breakfast cereals. Demand for rice flour is thus growing given its clean taste, gluten-free nature, and unique rapid hot-set property, and these factors are expected to give a fillip to the global rice flour market during the forecast period.
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APAC is estimated to contribute 63% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, India, the Philippines, Thailand, and Vietnam are the major contributing countries in the region to the growth of the market in focus. APAC is the biggest producer and consumer of rice in the world. The region is estimated to consume approximately one-third of global rice production. Thus, rice is available in plenty across the region, as also its auxiliary products such as rice flour. Countries including China, Thailand, and India use rice flour and its blended mixtures in the preparation of a wide range of daily-use food items such as noodles, rice cake, porridge, idly, and dosa, to name a few. This keeps the demand for rice and rice flour high in the region.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The rice flour market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Rice Flour Market Customer Landscape
The rice flour market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Rice Flour Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.54% |
Market growth 2023-2027 |
USD 365.07 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
3.68 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 63% |
Key countries |
US, China, India, Japan, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Archer Daniels Midland Co., Ardent Mills LLC, Associated British Foods Plc, Belourthe SA, Bobs Red Mill Natural Foods Inc., Burapa Prosper Co. Ltd., Caremoli SpA, General Mills Inc., Ingredion Inc., Koda Farms Inc., Kroner Starke GmbH, Lieng Tong Rice Vermicilli Co. Ltd., Pornkamon Rice Flour Mills Co. Ltd., Shree Bhagwati Flour and Foods Pvt. Ltd., Thai Flour Industry Co. Ltd., Wai Yee Hong Ltd., Whitworth Ltd., Woodland Foods Ltd., Ebro Foods SA, and Shipton Mill Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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