Road Safety Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, UK, Germany, Japan - Size and Forecast 2024-2028

Road Safety Market Size 2024-2028 

The road safety market size is forecast to increase by USD 1.81 billion at a CAGR of 9.45% between 2023 and 2028.

• The increase in the number of road fatalities and accidents is a key driver of the road safety market. In response, the adoption of connected vehicles and connected road infrastructure is emerging as a key trend. These technologies aim to enhance communication between vehicles and infrastructure, improving safety, reducing accidents, and enabling real-time traffic monitoring, thereby contributing to safer road environments. This trend is expected to shape the future of road safety solutions and reduce fatalities globally.
• However, the lack of standardized and uniform technologies poses a challenge to market growth. As the market continues to evolve, it is essential to address these challenges and ensure the implementation of consistent and effective safety measures, including traffic safety products, to reduce the number of road accidents and save lives.

What will be the Size of the Road Safety Market During the Forecast Period?

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• The market In the US is a critical sector within the transport and freight system, prioritizing the well-being of essential workers and the public. With the increasing reliance on transportation for goods and services, digital services have emerged as essential tools for traffic mobility management. Road safety products and services, including highway safety systems and traffic management solutions, are in high demand to mitigate road fatalities and ensure national safety council regulations are met.
• Safety authorities continue to implement stringent measures to enhance road safety, driving market growth. Transport operators are increasingly adopting advanced technologies to improve their fleet safety and adhere to evolving regulatory requirements.
• The market is poised for continued expansion, underpinned by the importance of ensuring the safety and efficiency of the transport sector.

How is this Road Safety Industry segmented and which is the largest segment?

The road safety industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. 

• Component
  • Solution
  • Services
• Type
  • Enforcement solution
  • ALPR or ANPR
  • Incident detection and response
  • Railroad crossing safety
  • School bus stop-arm enforcement
  • Back office systems
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • Middle East and Africa
  • South America

By Component Insights

The solution segment is estimated to witness significant growth during the forecast period. The market encompasses solutions designed to ensure the safety of pedestrians, cyclists, and vehicle drivers. In 2023, the solutions segment dominated the market, accounting for the largest share, due to the increasing number of vehicles on the road and the need to protect road users from accidents. Solutions include red light and speed enforcement, automated license plate readers/automatic number plate recognition (ALPR/ANPR), and incident detection and response. These technologies utilize granular data, such as pedestrian and vehicle movement, traffic volume, and image-processing, to enhance safety. Smartphone applications, Geographic Information Systems (GIS), Global Positioning Systems (GPS), drones, and social media are also employed to improve road safety.

Radar, sensors, and virtual-reality simulators are additional tools used to prevent accidents and respond to incidents effectively. The demand for these solutions continues to grow as authorities strive to mitigate the risks associated with increased traffic volume.

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The solution segment was valued at USD 1.74 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American region dominates The market due to the high incidence of road accidents and significant investments in road safety improvements. In the US alone, over 38,000 fatalities and 4.4 million injuries occur annually as a result of road crashes, imposing an estimated economic cost of USD850 billion. These statistics underscore the urgent need for advanced road safety solutions. Information technology plays a pivotal role in this regard, with applications such as Automatic License Plate Recognition (ALPR/ANPR), red light enforcement, speed enforcement, bus lane enforcement, and section enforcement enhancing road safety and traffic management. Back-office systems and data security are essential considerations in implementing these technologies. Government agencies are key stakeholders in the market, collaborating with technology providers to mitigate threats and reduce road traffic injuries.

Market Dynamics

Our road safety market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise In the adoption of Road Safety Industry?

Increase in number of road fatalities or accidents is the key driver of the market.

• Road safety is a critical aspect of the transport and freight system, particularly essential for the safety of workers and the public. The digitalization of transport operations and business processes has led to the adoption of advanced traffic management solutions. These technologies, including computer vision, IoT sensors, artificial intelligence, traffic management tools, and cameras, provide granular data on pedestrian movement, vehicle movement, and cyclist movement, enabling traffic volume analysis and real-time incident detection. The latest technologies, such as Image-Processing, Smartphone applications, Geographic Information System, Global Positioning System, Drones, social media, Virtual-reality, Simulators, Radar, and Sensors, are transforming road safety by providing real-time data and insights.
• Big Data analysis of road safety factors, road user behavior, road characteristics, and operational environment is essential for effective road safety solutions. Government agencies and safety authorities are investing in road safety programs and initiatives to reduce road traffic injuries and fatalities. The use of digital services, including ALPR/ANPR, back-office systems, red light enforcement, speed enforcement, bus lane enforcement, and section enforcement, is becoming increasingly common. The threat landscape includes cybersecurity concerns, and data security is a priority. The mass adoption of these technologies and procedures is essential for transportation safety, mobility, and environmental impact. The market is expected to grow significantly, driven by the need for advanced traffic management tools and the increasing importance of road safety.
• The market dynamics include the latest technologies, communication and workflow protocols, and common protocols for data sharing and interoperability. The challenges include the need for standardization, the cost of implementation, and the need for ongoing support and maintenance. The use of technology in road safety is essential for addressing the challenges of urbanization, motorization, and the increasing number of megacities. The focus on smart cities, security spending, and the development of intelligent corridors is driving the growth of the market. The market is expected to continue to evolve, with new technologies and applications emerging to address the changing needs of the transport and freight system.

What are the market trends shaping the Road Safety Industry?

Adoption of connected vehicles and connected road infrastructure is the upcoming market trend.

• The market encompasses various digital services and technologies that enhance transport safety and efficiency In the freight system. Essential workers and transport operators rely on real-time traffic management solutions to optimize business operations and ensure the safety of road users. Digitalization and the latest technologies, including computer vision, IoT sensors, artificial intelligence, traffic management tools, and cameras, play a crucial role in analyzing granular data on pedestrian movement, vehicle movement, and cyclist movement. Connected vehicles are a significant component of the market, enabling communication between vehicles and mobile devices using wireless networks. This Internet of Things (IoT) technology allows authorities to monitor and manage connected vehicles remotely, improving traffic management and road safety.
• Smart traffic management tools, such as smart traffic lights, respond dynamically to traffic volume and user behavior, enhancing safety and mobility. Road safety factors, including road user behavior, road characteristics, and operational environment, are crucial considerations In the development of road safety solutions. Hardware components, such as radars, equipment, protocols, and communication and workflow, are essential for the effective implementation of these solutions. The market caters to various sectors, including government agencies, transportation safety, and mobility, with a focus on reducing road traffic injuries and fatalities. The market is driven by the increasing demand for advanced traffic management tools and the need to address the environmental impact and threats associated with transportation.
• Road safety data is a valuable asset, and data security is a critical concern for market participants. The market landscape is diverse, with various programs, initiatives, and consulting services available to support upgrading infrastructure, planning services, and smart cities. Security spending on road safety solutions continues to grow, with a focus on incident detection systems, megacities, and virtual-reality simulators.

What challenges does the Road Safety Industry face during its growth?

Lack of standardized and uniform technologies is a key challenge affecting the industry growth.

• The market faces challenges due to varying transport regulations and financial constraints in different countries. For instance, traffic rules such as left-driving versus right-driving create the need for customized road safety solutions. Additionally, not all countries have the financial resources to implement advanced road safety technologies. Consequently, the market growth is hindered by these inconsistencies and resource gaps. Transport operators and essential workers rely on digital services to optimize business operations and ensure transportation safety. The latest technologies, including computer vision, IoT sensors, artificial intelligence, and traffic management tools, are essential for managing and analyzing granular data on pedestrian, cyclist, and vehicle movement.
• Digitalization of transport systems also includes the use of smartphone applications, Geographic Information Systems, Global Positioning Systems, drones, social media, virtual-reality simulators, and radars. Road safety solutions encompass hardware components like radars and equipment, as well as protocols for communication and workflow. The common protocol ensures mass adoption of procedures for transportation safety, mobility, environmental impact, and threat mitigation. Road safety data is crucial for understanding road safety factors, road user behavior, road characteristics, and operational environment. The market offers planning services, consulting, upgrading infrastructure, and smart city initiatives to address road safety challenges. Government agencies are responsible for implementing road safety programs and initiatives to reduce road traffic injuries and fatalities.
• Road safety solutions include incident detection systems, megacities traffic management, and radar sensors. Big Data plays a significant role in analyzing road safety data to identify trends and patterns, enabling effective traffic management and improving overall road safety. Despite the challenges, the market for road safety solutions continues to grow, driven by the increasing demand for advanced technologies and the need to address road safety concerns in urbanization, motorization, and highway safety. The market landscape includes various stakeholders, including safety authorities, intelligent corridors, and various tags. The threat landscape includes cybersecurity concerns, such as data security and privacy, which require continuous attention and investment.

Customer Landscape

The road safety market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the road safety market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, road safety market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Altumint
• Belcons International doo
• Clearview Intelligence Ltd.
• Conduent Inc.
• Cubic Corp.
• Dahua Technology Co. Ltd.
• IDEMIA France SAS
• IEG America
• Jenoptik AG
• Kapsch TrafficCom AG
• Laser Technology Inc.
• Motorola Solutions Inc.
• Sensys Gatso Group AB
• Siemens AG
• Stein Bildverarbeitungssysteme GmbH
• SWARCO AG
• Syntell Pty. Ltd
• Teledyne Technologies Inc.
• Verra Mobility Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Latest Market Developments and News

• In December 2024, Bosch launched an advanced vehicle-to-everything (V2X) communication system designed to enhance road safety. This technology enables vehicles to communicate with each other and with road infrastructure, improving collision avoidance and traffic flow, and responding to the growing demand for smart transportation solutions.

• In November 2024, a strategic partnership between a leading AI company and a global car manufacturer was announced to develop next-generation autonomous driving systems. The collaboration focuses on integrating advanced driver assistance systems (ADAS) with real-time data analytics to reduce road accidents and improve overall road safety.

• In October 2024, the European Union introduced new regulations requiring all new vehicles to be equipped with intelligent speed assistance (ISA) systems. The mandate is aimed at reducing traffic fatalities by automatically limiting vehicle speeds in areas with high accident rates, marking a significant step in the adoption of safety technologies across the region.

• In September 2024, a breakthrough in road safety infrastructure was introduced by a construction technology firm, involving the development of smart road signs and sensors that detect hazardous conditions like fog, ice, or heavy rain. These smart systems provide real-time warnings to drivers, enhancing safety and reducing accidents in challenging weather conditions.

Research Analyst Overview

The market encompasses a range of essential solutions designed to enhance the safety and efficiency of transport systems worldwide. These offerings cater to the needs of transport operators, freight systems, and essential workers by leveraging the latest technologies and digital services. Business operations In the transport sector increasingly rely on digitalization and advanced technologies to manage traffic, optimize travel behavior, and address road safety challenges. Computer vision, IoT sensors, artificial intelligence, and traffic management tools are among the latest technologies that play a crucial role in this domain. Transportation safety is a multifaceted issue that involves understanding various road safety factors, road user behavior, and operational environments.

Road safety solutions encompass hardware components, such as cameras and radars, as well as software protocols and communication workflows. The mass adoption of these technologies is driven by the need for real-time data processing and analysis. Granular data on pedestrian movement, vehicle movement, and cyclist movement is essential for effective traffic management and incident detection. Smartphone applications, geographic information systems, and global positioning systems enable real-time data collection and analysis. Drones and virtual-reality simulators are also gaining popularity In the market due to their ability to provide unique perspectives and insights. Radar sensors and other advanced sensors offer real-time data on traffic volume and road conditions, allowing for proactive response to potential issues.

The market players focus on developing comprehensive solutions that cater to various sectors, including government agencies, transportation authorities, and private enterprises. These solutions address a range of safety concerns, such as railroad crossing safety, red light enforcement, speed enforcement, bus lane enforcement, and section enforcement. The market is subject to various threats, including data security risks and privacy concerns. As such, information technology plays a critical role in ensuring data security and protecting user privacy. ALPR/ANPR systems are used to identify and track vehicles, while back-office systems support effective management of operational procedures. The market for road safety solutions is expected to grow significantly In the coming years due to increasing urbanization, motorization, and the need for sustainable transportation systems.

Smart cities and security spending are key drivers of growth in this market, with a focus on upgrading infrastructure and implementing programs and initiatives to improve traffic mobility and reduce road fatalities. Despite the advancements in road safety technologies, there remain challenges related to the operational environment, health conditions, and public security. Effective collaboration between safety authorities, transportation providers, and technology companies is essential for addressing these challenges and ensuring the safety and well-being of all road users. In conclusion, the market is a dynamic and evolving domain that plays a critical role in ensuring the safety and efficiency of transport systems worldwide. The use of advanced technologies, digital services, and data analysis is transforming the way transport operators and essential workers manage traffic, optimize travel behavior, and address road safety challenges. The market is expected to continue growing In the coming years, driven by the need for sustainable transportation systems and the increasing importance of public safety and security.

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What are the Key Data Covered in this Road Safety Market Research and Growth Report?

• CAGR of the industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the market growth of companies

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