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The robotic lawn mower market is estimated to grow by USD 1069.21 million between 2022 and 2027 accelerating at a CAGR of 15.73%. The growth of the market depends on several factors, including the increasing demand from the commercial segment, continuous product developments, and the growing aging population.
This report extensively covers market segmentation by end-user (residential and commercial), distributional channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing demand from the commercial segment is notably driving the robotic lawn mower market growth, although factors such as the availability of alternatives may impede the robotic lawn mower market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.
The increasing demand from the commercial segment is notably driving the robotic lawn mower market growth. In the residential sector, robotic lawnmowers have emerged as an optimal solution for lawn mowing. However, the use of these machines in the commercial sector was limited until now. Over the years, technological innovations in robotic lawn mower products have mitigated earlier challenges such as low productivity, limited battery life, and frequent maintenance of robotic lawnmowers and increased the popularity of these machines in the commercial sector. Robotic lawn mowers have adjustable shock absorber components to adjust according to the incline and on uneven garden areas. All these features have enabled them to overcome the challenges faced by traditional lawn mowers and have increased the popularity of robotic lawn mowers in commercial areas such as golf courses, hotels, sports fields, and parks.
Numerous commercial end-users are opting for robotic lawn mowers over manual cutting machines for garden and lawn care. For instance, in May 2022, The Toro Company announced its new robotic lawn mower product with battery-powered mowers and smart, connected technology. The mower can maneuver through narrow spaces and around obstacles such as trees and landscaping thanks to the product's patented vision technology, which uses numerous cameras to map and locate obstacles in the yard or space. Such developments in the commercial end-user segment are expected to drive market growth during the forecast period.
The development of smart cities is the primary trend driving the robotic lawn mower market growth. A smart city integrates information and communication technology (ICT) with IoT to manage a city. Globally, governments are embracing technologies such as connected devices, IoT, Big data, analytics, artificial intelligence (AI), and robots to fulfill smart city initiatives. Smart cities will drive the demand for robotic lawnmowers, as the need for effective gardening equipment will increase with infrastructural development.
Gardening equipment ensures effective lawn care and reduces overall energy consumption. The elevated risk of pollution and the use of gas-powered equipment that directly contributes to pollution are the major challenges faced by cities across the globe. Robotic lawnmowers are battery-powered and emission-free, which can aid in fulfilling the standards for energy efficiency and pollution in smart cities. In addition, robotic lawn mower providers must regularly update their functionalities and features in terms of technology and increase the capabilities of their lawnmowers to adapt to the changing needs of end-users, especially in the commercial segment.
The availability of alternatives may impede the robotic lawn mower market growth. The availability of conventional lawn mowing equipment is a major challenge adversely affecting the adoption of robotic lawn mowers. Conventional lawn mowing equipment includes push reel mowers, electric lawn mowers, and hover mowers. Compared with robotic lawnmowers, these machines are less expensive. Most vendors that offer robotic lawnmowers also provide conventional gardening equipment. Most of the revenue generated by these vendors is from the sales of conventional gardening equipment. Therefore, they focus on improving the features of such lawn mowing equipment. Vendors are improving the battery life and efficiency of mechanical lawn mowing equipment.
For instance, in February 2022, Makita U.S.A., Inc. announced two new models in its cordless lawn mower lineup, namely XML10CT1 and XML11CT1. This cordless lawn mowing equipment is powered by a battery, and the power equipment eliminates the hassles of dealing with gas besides involving zero emissions, less noise, and reduced maintenance of the lawn. These products are placed as battery-powered alternatives to gas equipment and robotic lawnmowers. Such developments in conventional gardening equipment will reduce the demand for robotic lawnmowers during the forecast period.
Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Sweden, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.
Global Robotic Lawn Mower Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market
Zucchetti Centro Sistemi Spa - The company operates under multiple segments including healthcare, robotics, automation, green innovation, and others, with a high focus on innovation. The company's key offerings include robotic lawn mowers such as Ambrogio automatic lawn mowers.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the residential segment will be significant during the forecast period. The residential segment comprises robotic lawn mowers used by homeowners. Grass lawns are preferred by various residential users to cemented exteriors and bare soil, as they provide better aesthetics and finish to the exterior of homes and ensure the circulation of fresh air in the surroundings. Some vendors that offer garden and lawn tools are focusing on expanding their product offerings in the residential segment. The increasing focus of vendors on expanding their product offerings in the residential segment may, therefore, accelerate the growth of the global robotic lawn mower market during the forecast period.
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The residential segment showed a gradual increase in market share from USD 325.27 million in 2017 and continued to grow by 2021. In June 2022, MAMMOTION announced the launch of the Luba Robotic Lawn Mower, a robotic lawn mower that can be controlled through the company's Mammotion app. This robotic lawn mower is targeted at homeowners with large properties and helps reduce the user's dependence on conventional mechanical grass-cutting equipment or the associated cost of hiring professionals to perform lawn care services. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segment along with their reasons for growth from 2017 to 2027.
The growth of this segment is primarily attributed to the increasing adoption of robotic lawn mowers by residential consumers, which is driven by an increase in the global demand for the robotic lawn mower industry.
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Europe is projected to contribute 52% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Factors such as the expanding residential communities in the UK, Germany, and France and the thriving tourism industry encourage governments to spend more on recreational areas and parks. High disposable income in Western European countries also influences the lifestyle of the affluent middle-class population and draws them toward creative hobbies such as gardening. In addition, the improving economic conditions in Eastern and Central Europe and the growing interest in the adoption of green technology for gardening are expected to create growth opportunities for robotic lawn mower manufacturers during the forecast period. Another major factor driving the demand for robotic lawnmowers in Europe is the growing trend of DIY gardening activities. Homeowners in European countries are likely to engage in gardening and landscaping activities, which will fuel the need for garden improvement tools, thus driving the demand for robotic lawnmowers.
The COVID-19 pandemic led to the shutdown of production plants in 2020 and 2021 in several countries in Europe. Moreover, due to the shutdown of offline distribution channels, such as dealers and retail channels, the sales of robotic lawnmowers declined in 2020 and 2021. However, in 2021, owing to the large-scale vaccination drives and the governments of several countries lifted lockdown restrictions, which led to the resumption of manufacturing operations of robotic lawn mower manufacturers and related business partners and distributors. However, China's COVID-19-related lockdowns aggravated supply chain problems related to robotic lawnmowers and their components. The supply chain constraints have affected the residential segment of the regional robotic lawn mower market. Such challenges are expected to remain during the forecast period.
Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by end-user, distribution channel, and region.
Robotic Lawn Mower Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historical year |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.73% |
Market growth 2023-2027 |
USD 1069.21 million |
Market structure |
Fragmented |
YoY growth (%) |
13.52 |
Regional analysis |
Europe, North America, APAC, South America, and the Middle East and Africa |
Performing market contribution |
Europe at 52% |
Key consumer countries |
US, China, Sweden, Germany, and UK |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
AL-KO SE, ANDREAS STIHL AG & Co. KG, Echo Inc., Globgro AB, Hangzhou Favor Robot Tech Co. Ltd., Honda Motor Co. Ltd, Husqvarna AB, Irobot Corp., LG Electronics Inc., LINEA TIELLE srl, Mamibot Manufacturing USA Inc., Mowbot, MTD Products Inc., Ningbo Ngp Industry Co., Robert Bosch GmbH, STIGA Spa, The Kobi Co., The Toro Co., YAMABIKO Corp., and Zucchetti Centro Sistemi Spa. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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