Robotic Lawn Mower Market by End-user, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

The robotic lawn mower market is estimated to grow at a CAGR of 15.73% between 2022 and 2027. The size of the market is forecast to increase by USD 1069.21 million. The growth of the market depends on several factors, including the increasing demand from the commercial segment, continuous product developments, and the growing ageing population. 

This report extensively covers market segmentation by end-user (residential and commercial), distributional channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

 What will the Size of the Robotic Lawn Mower Market be During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global robotic lawn mower market as a part of the Industrial Machinery & within the global Industrials industry. The parent global household appliances market covers revenue generated by manufacturers of electric household appliances and related products. Household appliances include power and hand tools, including garden improvement tools. The global household appliance market is categorized into two segments, namely major household appliances and small household appliances. The global household appliances market excludes televisions and other audio and video products as they are classified under consumer electronics, and personal computers are classified under the technology hardware, storage, and peripherals category. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Robotic Lawn Mower Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing demand from the commercial segment is notably driving the robotic lawn mower market growth, although factors such as the availability of alternatives may impede the robotic lawn mower market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key Robotic Lawn Mower Market Driver

The increasing demand from the commercial segment is notably driving the robotic lawn mower market growth. In the residential sector, robotic lawnmowers have emerged as an optimal solution for lawn mowing. However, the use of these machines in the commercial sector was limited until now. Over the years, technological innovations in robotic lawn mower products have mitigated earlier challenges such as low productivity, limited battery life, and frequent maintenance of robotic lawnmowers and increased the popularity of these machines in the commercial sector. Robotic lawn mowers have adjustable shock absorber components to adjust according to the incline and on uneven garden areas. All these features have enabled them to overcome the challenges faced by traditional lawn mowers and have increased the popularity of robotic lawn mowers in commercial areas such as golf courses, hotels, sports fields, and parks.

Numerous commercial end-users are opting for robotic lawn mowers over manual cutting machines for garden and lawn care. For instance, in May 2022, The Toro Company announced its new robotic lawn mower product with battery-powered mowers and smart, connected technology. The mower can maneuver through narrow spaces and around obstacles such as trees and landscaping thanks to the product's patented vision technology, which uses numerous cameras to map and locate obstacles in the yard or space. Such developments in the commercial end-user segment are expected to drive market growth during the forecast period.

Key Robotic Lawn Mower Market Trend

The development of smart cities is the primary trend driving the robotic lawn mower market growth. A smart city integrates information and communication technology (ICT) with IoT to manage a city. Globally, governments are embracing technologies such as connected devices, IoT, Big data, analytics, artificial intelligence (AI), and robots to fulfill smart city initiatives. Smart cities will drive the demand for robotic lawnmowers, as the need for effective gardening equipment will increase with infrastructural development.

Gardening equipment ensures effective lawn care and reduces overall energy consumption. The elevated risk of pollution and the use of gas-powered equipment that directly contributes to pollution are the major challenges faced by cities across the globe. Robotic lawnmowers are battery-powered and emission-free, which can aid in fulfilling the standards for energy efficiency and pollution in smart cities. In addition, robotic lawn mower providers must regularly update their functionalities and features in terms of technology and increase the capabilities of their lawnmowers to adapt to the changing needs of end-users, especially in the commercial segment.

Key Robotic Lawn Mower Market Challenge

The availability of alternatives may impede the robotic lawn mower market growth. The availability of conventional lawn mowing equipment is a major challenge adversely affecting the adoption of robotic lawn mowers. Conventional lawn mowing equipment includes push reel mowers, electric lawn mowers, and hover mowers. Compared with robotic lawnmowers, these machines are less expensive. Most vendors that offer robotic lawnmowers also provide conventional gardening equipment. Most of the revenue generated by these vendors is from the sales of conventional gardening equipment. Therefore, they focus on improving the features of such lawn mowing equipment. Vendors are improving the battery life and efficiency of mechanical lawn mowing equipment.

For instance, in February 2022, Makita U.S.A., Inc. announced two new models in its cordless lawn mower lineup, namely XML10CT1 and XML11CT1. This cordless lawn mowing equipment is powered by a battery, and the power equipment eliminates the hassles of dealing with gas besides involving zero emissions, less noise, and reduced maintenance of the lawn. These products are placed as battery-powered alternatives to gas equipment and robotic lawnmowers. Such developments in conventional gardening equipment will reduce the demand for robotic lawnmowers during the forecast period.

Key Robotic Lawn Mower Market Customer Landscape

Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Sweden, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Global Robotic Lawn Mower Market Customer Landscape

Who are the Major Robotic Lawn Mower Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market 

Zucchetti Centro Sistemi Spa - The company operates under multiple segments including healthcare, robotics, automation, green innovation, and others, with a high focus on innovation.  The company's key offerings include robotic lawn mowers such as Ambrogio automatic lawn mowers.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :

• AL-KO SE
• ANDREAS STIHL AG & Co. KG
• Echo Inc.
• Globgro AB
• Hangzhou Favor Robot Tech Co. Ltd.
• Honda Motor Co. Ltd
• Husqvarna AB
• Irobot Corp.
• LG Electronics Inc.
• LINEA TIELLE srl
• Mamibot Manufacturing USA Inc.
• Mowbot
• MTD Products Inc.
• Ningbo Ngp Industry Co.
• Robert Bosch GmbH
• STIGA Spa
• The Kobi Co.
• The Toro Co.
• YAMABIKO Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. 

What is the Fastest-Growing Segment in the Robotic Lawn Mower Market?

The market share growth by the residential segment will be significant during the forecast period. The residential segment comprises robotic lawn mowers used by homeowners. Grass lawns are preferred by various residential users to cemented exteriors and bare soil, as they provide better aesthetics and finish to the exterior of homes and ensure the circulation of fresh air in the surroundings. Some vendors that offer garden and lawn tools are focusing on expanding their product offerings in the residential segment. The increasing focus of vendors on expanding their product offerings in the residential segment may, therefore, accelerate the growth of the global robotic lawn mower market during the forecast period.

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The residential segment showed a gradual increase in market share from USD 325.27 million in 2017 and continued to grow by 2021. In June 2022, MAMMOTION announced the launch of the Luba Robotic Lawn Mower, a robotic lawn mower that can be controlled through the company's Mammotion app. This robotic lawn mower is targeted at homeowners with large properties and helps reduce the user's dependence on conventional mechanical grass-cutting equipment or the associated cost of hiring professionals to perform lawn care services. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segment along with their reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of robotic lawn mowers by residential consumers, which is driven by an increase in the global demand for the robotic lawn mower industry.

Which are the Key Regions for Robotic Lawn Mower Market?

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Europe is projected to contribute 52% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Factors such as the expanding residential communities in the UK, Germany, and France and the thriving tourism industry encourage governments to spend more on recreational areas and parks. High disposable income in Western European countries also influences the lifestyle of the affluent middle-class population and draws them toward creative hobbies such as gardening. In addition, the improving economic conditions in Eastern and Central Europe and the growing interest in the adoption of green technology for gardening are expected to create growth opportunities for robotic lawn mower manufacturers during the forecast period. Another major factor driving the demand for robotic lawnmowers in Europe is the growing trend of DIY gardening activities. Homeowners in European countries are likely to engage in gardening and landscaping activities, which will fuel the need for garden improvement tools, thus driving the demand for robotic lawnmowers.

The COVID-19 pandemic led to the shutdown of production plants in 2020 and 2021 in several countries in Europe. Moreover, due to the shutdown of offline distribution channels, such as dealers and retail channels, the sales of robotic lawnmowers declined in 2020 and 2021. However, in 2021, owing to the large-scale vaccination drives and the governments of several countries lifted lockdown restrictions, which led to the resumption of manufacturing operations of robotic lawn mower manufacturers and related business partners and distributors. However, China's COVID-19-related lockdowns aggravated supply chain problems related to robotic lawnmowers and their components. The supply chain constraints have affected the residential segment of the regional robotic lawn mower market. Such challenges are expected to remain during the forecast period. 

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by end-user, distribution channel, and region.

• End-user Outlook (USD Million, 2017 - 2027)
  • Residential
  • Commercial

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online

• Region Outlook (USD Million, 2017 - 2027)
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • North America
    • The U.S.
    • Canada
  • APAC
    • China
    • India
  • South America
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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What are the Key Data Covered in this Robotic Lawn Mower Market Report?

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will drive the growth of the robotic lawn mower market between 2023 and 2027
• Precise estimation of the size of the robotic lawn mower market size and its contribution to the parent market.
• Accurate predictions about  upcoming trends and changes in consumer behavior
• Growth of the robotic lawn mower industry across Europe, North America, APAC, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive details of factors that will challenge the growth of robotic lawn mower market vendors

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