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The rowing machines market share is expected to increase by USD 303.87 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.55%.
This rowing machines market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers rowing machines market segmentations by end-user (fitness centers, individual users, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The rowing machines market report also offers information on several market vendors, including BODYCRAFT, Exercycle SL, First Degree Fitness USA, HealthCare International, Hydrow, Icon Health and Fitness Inc, Infiniti, JERAI FITNESS PVT. LTD, Johnson Health Tech, Kettler, Life fitness, Nautilus Inc., Proform, Stamina Products Inc., Sunny Distributor Inc., TECHNOGYM SpA, Torque Fitness, WaterRower Inc., York Fitness, and Concept2 Inc. among others.
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The growing demand from fitness enthusiasts is notably driving the rowing machines market growth, although factors such as lack of awareness about rowing machines and their use may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the rowing machines industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Rowing Machines Market Driver
The growing demand from fitness enthusiasts is one of the key drivers supporting the rowing machines market growth. Amid growing awareness of maintaining body fitness and health, fitness enthusiasts are looking for innovative and superior quality gym equipment for optimum results. Rowing is a good fitness exercise, and individuals with joint issues and post-surgery injuries can also take to rowing easily. Strenuous physical activities such as sports that involve considerable running and jumping put intense pressure on a person's body joints. Moreover, rowing is a low-impact activity that is highly suitable for fitness enthusiasts with joint issues. Rowing has another advantage in that it enables a full-body workout to help burn extra calories and fat efficiently. These factors are expected to propel the sales volume of rowing machines during the forecast period.
Key Rowing Machines Market Trend
The growing number of fitness centers and health clubs is one of the key rowing machines market trends contributing to the market growth. Rapid urbanization, rising awareness of health and fitness, hectic work schedules, and growing health issues are among the factors promoting the growth of fitness centers and health clubs globally. People enroll in gyms and health clubs to remain fit and maintain proper body structure. Significantly, fitness centers and health clubs have the required infrastructure to offer customers adequate space for exercising and other physical activities. They levy membership fees and offer exclusive packages to attract more customers. Such packages are either monthly or yearly and are laced with attractive discounts. Thus, the rise in the number of gyms is expected to increase demand for rowing machines at a significant rate during the forecast period.
Key Rowing Machines Market Challenge
Lack of awareness about rowing machines and their use is one of the factors hampering the rowing machines market growth. Many people hesitate to use rowing machines, unsure of how they can help in getting a body workout. There is also a misconception that a rowing machine is only meant for upper body workouts. As rowing machines enable full-body workouts where the legs are also fully engaged, they are not suitable for everyone. Therefore, people with severe back pain and back injury should first consult doctors before attempting rowing workouts, as doing so as such workouts could aggravate their condition.
This rowing machines market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global rowing machines market as a part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the rowing machines market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the rowing machines market encompasses successful business strategies deployed by the key vendors. The rowing machines market is fragmented and the vendors are deploying growth strategies such as product differentiation, pricing, product portfolios, and value-added services to compete in the market.
bhfitness.com - The company offers rowing machines such as Concept2 RowErg.
bhfitness.com - Through the domestic segment, the company offers a range of products such as treadmills, elliptical bikes, exercise bikes, indoor cycle bikes, and bodybuilding machines among others.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The rowing machines market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the rowing machines market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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35% of the market’s growth will originate from North America during the forecast period. The US is the key market for rowing machines market in North America. Market growth in this region will be slower than the growth of the market in regions.
Product innovation will facilitate the rowing machines market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 had a positive impact on the regional market. Furthermore, the pandemic has led to an increase in awareness regarding health and fitness, which, in turn, is expected to increase the adoption of rowing machines.
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The rowing machines market share growth in the fitness centers segment will be significant during the forecast period. Demand for fitness centers has risen amid a growing number of people making efforts to stay fit and in shape, maintain strength, lose weight, and remain stress-free. Moreover, the urge to remain prim and fit fortressed by rising income levels is making consumers willing to pay high fees to fitness centers, including gyms and health clubs. Such factors of fitness centers will boost the market growth in the forecasted period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the rowing machines market size and actionable market insights on the post-COVID-19 impact on each segment.
Rowing Machines Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.55% |
Market growth 2022-2026 |
$303.87 million |
Market structure |
Fragmented |
YoY growth (%) |
4.65 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key consumer countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
BODYCRAFT, Exercycle SL, First Degree Fitness USA, HealthCare International, Hydrow, Icon Health and Fitness Inc, Infiniti, JERAI FITNESS PVT. LTD, Johnson Health Tech, Kettler, Life fitness, Nautilus Inc., Proform, Stamina Products Inc., Sunny Distributor Inc., TECHNOGYM SpA, Torque Fitness, WaterRower Inc., York Fitness, and Concept2 Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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