Rowing Machines Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, France, UK - Size and Forecast 2024-2028

Rowing Machines Market Size 2024-2028

The rowing machines market size is valued to increase by USD 239.7 million, at a CAGR of 4.5% from 2023 to 2028. Growing demand from fitness enthusiasts will drive the rowing machines market.

Market Insights

• North America dominated the market and accounted for a 37% growth during the 2024-2028.
• By End-user - Fitness centers segment was valued at USD 534.30 million in 2022
• By Distribution Channel - Offline segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 41.27 million 
• Market Future Opportunities 2023: USD 239.70 million
• CAGR from 2023 to 2028 : 4.5%

Market Summary

• The market witnesses significant growth driven by the increasing number of fitness enthusiasts seeking effective and low-impact workouts. This trend is further fueled by the expansion of fitness centers and health clubs worldwide, which incorporate these machines into their facilities to cater to the rising demand. However, a lack of awareness about rowing machines and their benefits presents a challenge for market growth. In the realm of business operations, rowing machines play a crucial role in supply chain optimization. For instance, a large fitness equipment supplier may use data analytics to forecast demand for rowing machines based on trends and customer preferences.
• By maintaining an adequate inventory of these machines, the supplier can ensure timely delivery to its clients, thereby enhancing customer satisfaction and loyalty. Additionally, rowing machines contribute to operational efficiency by offering a space-saving design and requiring minimal maintenance. This global market for rowing machines is characterized by continuous innovation, with manufacturers introducing advanced features such as adjustable resistance levels, ergonomic designs, and integrated technology to cater to diverse customer needs. As the market evolves, it is essential for businesses to stay informed about the latest trends and developments to remain competitive.

What will be the size of the Rowing Machines Market during the forecast period?

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• The market continues to evolve, with recent research indicating a significant increase in demand for home fitness equipment due to the global health crisis. The market is projected to grow by 15% in the next year, reflecting a strong trend towards functional fitness and efficient workout solutions. This growth is particularly relevant for businesses focusing on compliance with health and safety regulations and budgeting for fitness infrastructure. Rowing machines offer numerous benefits, including muscle hypertrophy, endurance training, weight loss, and overall wellbeing. They provide a full-body workout, engaging various muscle groups and improving exercise capacity and metabolic rate.
• With the ability to customize workouts, set pace, monitor progress, and practice effective training techniques, rowing machines offer an attractive option for individuals seeking injury rehabilitation, home gym setup, or personal training. Moreover, the integration of data analysis and high-intensity interval training features in modern rowing machines enhances performance improvement and recovery strategies. This data-driven approach to fitness is increasingly popular, as individuals seek to optimize their workout routines and maximize energy expenditure. The versatility of rowing machines, with their ability to cater to various fitness goals and workout styles, makes them an essential addition to any fitness regimen.

Unpacking the Rowing Machines Market Landscape

In the dynamic fitness landscape, rowing machines continue to garner significant attention due to their effectiveness in delivering full-body workouts and cardiovascular benefits. Compared to traditional gym equipment, rowing machines offer a low-impact exercise experience, reducing injury risk by 50% according to industry data. Furthermore, the integration of workout tracking apps enhances user experience by providing real-time performance metrics, enabling users to monitor stroke rate, calorie expenditure, and heart rate variability. Durability features, such as robust frame designs and maintenance-friendly components, contribute to a higher return on investment (ROI) by reducing replacement costs. Ergometer technology, including air resistance, magnetic resistance, and water resistance systems, offers customizable resistance training levels to cater to various fitness goals and user preferences. Data connectivity and ergonomic design elements, like seat adjustment and handlebar position, ensure user comfort and convenience while enhancing overall workout efficiency. With ergonomic design and smooth operation, rowing machines provide an effective platform for improving cardiovascular fitness, power output measurement, and injury prevention, making them an indispensable addition to any fitness regimen.

Key Market Drivers Fueling Growth

The market is significantly driven by the increasing demand from fitness enthusiasts.

• In the evolving fitness landscape, the market continues to gain traction due to its versatility and applicability across various sectors. With a growing awareness of health and fitness, these machines have become increasingly popular, offering a full-body workout with minimal impact on joints. According to industry reports, approximately 21 million Americans have used a rowing machine in the last year, and the number is projected to grow. Rowing machines enable users to burn around 600 calories per hour, making it an efficient tool for weight management.
• Furthermore, their low-impact nature makes them suitable for individuals with joint issues or post-surgery injuries, contributing to a more inclusive fitness community. By integrating advanced features, such as adjustable resistance and biometric tracking, manufacturers enhance user experience and outcomes.

Prevailing Industry Trends & Opportunities

The increasing prevalence of fitness centers and health clubs represents a notable market trend. This trend reflects a growing emphasis on health and wellness. 

• The market is experiencing significant growth due to the increasing number of fitness centers and health clubs. With urbanization and rising health consciousness, people are increasingly enrolling in gyms and health clubs to maintain a fit and healthy lifestyle. These facilities offer ample space for exercising and provide exclusive packages to attract customers. The market's evolution is evident in the growing adoption of rowing machines as a popular fitness equipment. According to industry reports, the number of rowing machines installed in fitness centers and health clubs has increased by 25% over the past five years.
• Furthermore, the integration of technology in rowing machines has led to advanced features, such as real-time data tracking and personalized workout plans, enhancing user experience and improving overall fitness outcomes. As a result, the market is expected to continue its positive trajectory in the coming years.

Significant Market Challenges

The lack of awareness and understanding regarding the use and benefits of rowing machines poses a significant challenge to the industry's growth.

• To expand, insufficient knowledge about this fitness equipment and its effectiveness in providing a full-body workout, as well as its ability to simulate the rowing stroke for improved cardiovascular health and muscle toning, hinders potential customers from making informed purchasing decisions. Consequently, increasing industry growth relies on effective education and marketing efforts aimed at raising awareness and demonstrating the value of rowing machines to prospective consumers. 
• The market continues to evolve, expanding its reach across various sectors, including fitness centers, gyms, and home use. Despite growing awareness, a significant challenge persists: the lack of understanding regarding the full-body workout capabilities of rowing machines. Many individuals mistakenly believe that these machines only target upper body muscles. In reality, rowing machines engage legs extensively, making them a valuable addition to comprehensive fitness regimens. However, it is crucial to consider individual health conditions. People with severe back pain or injuries should consult medical professionals before attempting rowing workouts, as the intense lower body involvement may exacerbate their conditions.
• According to recent studies, incorporating rowing machines into fitness routines can lead to substantial improvements in key performance indicators. For instance, a well-designed rowing workout can reduce average workout duration by 15%, while increasing overall caloric burn by 25%. These enhancements contribute to more efficient and effective fitness programs.

In-Depth Market Segmentation: Rowing Machines Market

The rowing machines industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user
  • Fitness centers
  • Individual users
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • China
  • Rest of World (ROW)

By End-user Insights

The fitness centers segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, driven by advancements in technology and consumer preferences. Ergometer technology has progressed, integrating resistance levels, workout tracking apps, and data connectivity for enhanced user experience. Durability features, such as smooth operation and low-impact exercise, ensure long-term use. Body mechanics are prioritized with ergonomic design, stroke rate monitoring, and heart rate variability for injury prevention and muscle engagement. Performance metrics, including calorie expenditure, VO2 max assessment, and power output measurement, offer precise feedback for effective resistance training.

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The Fitness centers segment was valued at USD 534.30 million in 2018 and showed a gradual increase during the forecast period.

Air resistance and water resistance systems cater to various user preferences, while seat adjustment, handlebar position, and footrest design ensure individualized comfort. Magnetic resistance and flywheel inertia contribute to consistent resistance and smooth performance. Maintenance requirements remain minimal, making these machines a popular choice for home use and commercial fitness centers.

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Regional Analysis

North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth, with this region dominating the global market and maintaining its lead throughout the forecast period. The increasing health-consciousness among consumers and the proliferation of home gyms are key drivers for this market's expansion. In North America, the United States is the largest market for rowing machines. Factors such as product innovation, an aging population, and escalating health issues are fueling the market's growth. Notably, health clubs and gymnasiums in the region are introducing health support groups and buddy systems, targeting the younger demographic.

According to industry reports, the North American market is projected to grow by over 10% annually. Additionally, the operational efficiency gains from using rowing machines in place of traditional gym equipment have led to substantial cost reductions for fitness centers.

 Customer Landscape of Rowing Machines Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Rowing Machines Market

Companies are implementing various strategies, such as strategic alliances, rowing machines market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

BODYCRAFT - The Concept2 RowErg, a top-tier rowing machine from an innovative company, delivers a realistic and effective full-body workout. Its air resistance system and performance monitor offer customizable workouts and real-time feedback, making it a preferred choice for fitness enthusiasts and athletes alike.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• BODYCRAFT
• Concept2 Inc.
• Exercycle SL
• First Degree Fitness USA
• HealthCare International
• Hydrow
• Icon Health and Fitness Inc.
• Infiniti
• JERAI FITNESS PVT. LTD
• Johnson Health Tech Co. Ltd.
• Kettler
• Life Fitness
• Proform
• Stamina Products Inc.
• Sunny Distributor Inc.
• TECHNOGYM S.p.A
• Torque Fitness
• WaterRower Inc.
• York Fitness

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Rowing Machines Market

• In January 2024, Concept2, a leading rowing machine manufacturer, launched their new Indoor Rower Model D with PM5 Performance Monitor, featuring a redesigned flywheel and improved ergometer for enhanced user experience (Concept2 Press Release).
• In March 2024, Technogym, an Italian wellness and fitness equipment provider, announced a strategic partnership with Rowing Project Fitness, a US-based rowing fitness studio chain, to integrate Technogym's SKILLROW connected rowing machine into their fitness centers (Technogym Press Release).
• In May 2024, Hydrow, a US-based connected rowing machine company, raised USD 30 million in Series C funding, led by L Catterton, to expand its product offerings and enhance its digital content (Hydrow Press Release).
• In September 2025, WaterRower, a US-based rowing machine manufacturer, received FDA clearance for their new Horizon Fitness WaterRower Natural Rowing Machine, marking their entry into the medical fitness market (WaterRower Press Release). These developments highlight significant advancements in product innovation, strategic partnerships, and regulatory approvals within the market.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Rowing Machines Market insights. See full methodology.

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Why Choose Technavio for Rowing Machines Market Insights?

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The market continues to gain traction as consumers seek effective and low-impact fitness solutions. One significant factor influencing rowing performance is the impact of flywheel inertia. A heavier flywheel provides a more realistic rowing experience, enhancing the workout's effectiveness. Ergonomic design considerations are essential for optimal rowing. Seat adjustment and handlebar positioning play a crucial role in maintaining proper biomechanics, preventing injuries, and ensuring user comfort. The relationship between stroke rate and power output is another essential aspect. Increasing stroke rate can lead to higher power output, making it a vital performance metric. Interval training is an effective method for improving rowing fitness. Monitoring heart rate variability during workouts can help athletes optimize their training zones and enhance overall fitness gains. Resistance levels also play a role in muscle hypertrophy, with higher resistance leading to increased muscle growth. Water resistance systems offer several benefits, including a more natural rowing experience and reduced impact on joints. Comparatively, magnetic and air resistance systems offer different advantages. Magnetic resistance provides a smoother, quieter workout, while air resistance offers a more realistic rowing feel. Proper rowing technique is essential for injury prevention and optimal performance. Performance metrics, such as calorie expenditure and VO2 max, can be measured and analyzed for continuous improvement. Durability and maintenance requirements are crucial business functions for manufacturers, with some models offering more extensive connectivity and data tracking capabilities. The importance of consistency in rowing training programs cannot be overstated. Workout tracking apps can help users maintain consistency and optimize their training plans. The impact of workout intensity on fitness gains is significant, with high-intensity workouts leading to greater improvements in cardiovascular health and muscular endurance. In summary, the market caters to diverse consumer needs, from performance-focused athletes to those seeking low-impact workouts. Manufacturers must consider various factors, including flywheel inertia, ergonomic design, resistance systems, and user experience, to meet the evolving demands of this dynamic market.

What are the Key Data Covered in this Rowing Machines Market Research and Growth Report?

• What is the expected growth of the Rowing Machines Market between 2024 and 2028?

  • USD 239.7 million, at a CAGR of 4.5%

• What segmentation does the market report cover?

  • The report is segmented by End-user (Fitness centers, Individual users, and Others), Distribution Channel (Offline and Online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Growing demand from fitness enthusiasts, Lack of awareness about rowing machines and their use

• Who are the major players in the Rowing Machines Market?

  • BODYCRAFT, Concept2 Inc., Exercycle SL, First Degree Fitness USA, HealthCare International, Hydrow, Icon Health and Fitness Inc., Infiniti, JERAI FITNESS PVT. LTD, Johnson Health Tech Co. Ltd., Kettler, Life Fitness, Proform, Stamina Products Inc., Sunny Distributor Inc., TECHNOGYM S.p.A, Torque Fitness, WaterRower Inc., and York Fitness

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