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The report offers extensive research analysis on the Market, with a categorization based on Distribution Channel, including offline and online. It further segments the market by Product, encompassing rugby boots, rugby protective gears, rugby balls, and others. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments. The report covers market trends and analysis and also includes an in-depth analysis of the transformation of rugby from niche to main sports, the increasing sales of rugby equipment through digital and social media marketing, and the inconsistent raw material prices for manufacturing rugby.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Adidas AG: The company offers rugby equipment such as dizero RS15 pro soft ground rugby boots.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Aramis Rugby Ltd., ASICS Corp., BADGER RUGBY LTD, BLK International Pty Ltd, Grays of Cambridge Ltd, Harrods Ltd., KOOGA, Mitre Sports International Ltd., Mizuno Corp, Nike Inc., OPRO International Ltd, Optimum Design UK Ltd, Pentland Brands Ltd., PREDATOR Richter Engineering, PUMA SE, Ram Rugby, Rhino Sports and Leisure LLC, Samurai Sports, and Under Armour Inc.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the transformation of rugby from niche to main sports. Even though sports such as football, basketball, hockey, and baseball are unarguably more popular based on participation statistics, rugby, too is evolving into a mainstream sport, due to its inclusion in the Olympic Games. In addition, due to the prominence of development programs and the increase in female participation due to prevailing awareness, more rugby teams and clubs are inclined toward the sport.
Moreover, there is also a relative growth in social media platforms, professional sponsorships, and the prominence of rugby equipment being sold at large retailers. In addition, these aspects are expected to create popularity that can help the market reach mainstream popularity, especially in APAC countries, where the participation level is relatively low compared with that in North America and Europe. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the market growth is the increasing sales of rugby equipment through digital and social media marketing. Digital and social media marketing is one of the most important and cost-effective marketing tools for companies to improve their product visibility and penetration. In addition, some popular social media platforms include Instagram, Facebook, and Twitter.
For instance, Nike Inc. frequently leverages social media platforms to enhance its brand visibility, which also helps increase the volume of sales of its products. In addition, the company also advertises on these platforms to deliver social messages related to women's empowerment and the promotion of sports participation. Hence, such factors are driving the market growth during the forecast period.
Inconsistent raw material prices for manufacturing rugby are one of the key challenges hindering market growth. Currently, rugby equipment manufacturers are experiencing volatility in their profit margins, owing to the fluctuations in raw material prices and the increasing vendor competition. In addition, as the establishment costs are low, an influx of local players has been observed in recent times.
Moreover, the emergence of local players leads to price wars among competitors. In addition, this propels the global vendors to reduce their product prices, thereby minimizing their profit margins. Furthermore, foreign currency fluctuations are adversely impacting the prices of raw materials such as cotton and natural fabrics. Hence, such factors are hindering the market growth during the forecast period.
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The offline segment is estimated to witness significant growth during the forecast period. In the global market, the offline segment plays a pivotal role in making rugby gear accessible to consumers through brick-and-mortar stores, sports retailers, specialty stores, and sporting goods outlets across the world. In addition, these physical retail outlets offer a hands-on shopping experience, allowing customers to directly examine, try on, and purchase equipment. The offline segment was the largest segment and was valued at USD 2.08 billion in 2018. Moreover, specialized sports retailers and stores dedicated to athletic gear serve as key offline channels for equipment. In addition, major sporting goods chains like Decathlon, Sports Direct, and local independent sports shops stock a wide range of rugby gear, such as balls, jerseys, boots, protective wear, and training accessories. Furthermore, department stores, hypermarkets, and general sporting goods retailers often allocate sections for sports equipment, which may include a selection of rugby gear. In addition, these outlets provide convenience for customers who might be seeking a broader range of sports equipment options. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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Based on the product, the market has been segmented into rugby boots, rugby protective gears, rugby balls, and others. The rugby boots segment will account for the largest share of this segment
Europe is estimated to contribute 41% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Europe has the largest number of rugby players across the world. In addition, the market growth in this region is mainly fuelled by the UK, which has more than 30% of the global number of rugby players. Moreover, the increasing number of players, especially women and ethnic minorities in England, is driving the market growth in the region, enabling the demand for equipment in Europe. Furthermore, Pentland Brands Ltd (Canterbury) and Adidas AG are the major companies in the region. In addition, an increase in the number of tournaments is also fuelling the growth of the market in Europe. Hence, such factors are driving the market growth in Europe during the forecast period.
Rugby Equipment Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.35% |
Market Growth 2024-2028 |
USD 1.16 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.67 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
Europe at 41% |
Key consumer countries |
US, South Africa, Australia, UK, and France |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Adidas AG, Aramis Rugby Ltd., ASICS Corp., BADGER RUGBY LTD, BLK International Pty Ltd, Grays of Cambridge Ltd, Harrods Ltd., KOOGA, Mitre Sports International Ltd., Mizuno Corp, Nike Inc., OPRO International Ltd, Optimum Design UK Ltd, Pentland Brands Ltd., PREDATOR Richter Engineering, PUMA SE, Ram Rugby, Rhino Sports and Leisure LLC, Samurai Sports, and Under Armour Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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