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The US Running Apparel and Footwear Market size is forecast to increase by USD 11.86 billion at a CAGR of 7.15% between 2022 and 2027. The market is set for growth, driven by several key factors. High profit margins on running footwear incentivize manufacturers to invest in product innovation and premiumization. Consumers' growing consciousness about physical fitness further fuels demand for high-quality running gear. As more individuals embrace running as a lifestyle choice, the market for running apparel and footwear continues to expand, with manufacturers focusing on creating innovative, performance-oriented products to meet the evolving needs of runners. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The market is a significant sector within the broader Active Lifestyle Industry. This market encompasses various product categories, including Running Apparel, Footwear, Accessories, Wearable Devices, and Fitness Trackers. Key trends driving this market include the increasing popularity of Fitness and Sports activities, such as Marathons, Trail Running, Jogging, and Cycling. Female customers represent a growing demographic, with a strong interest in Athleisure and Leisure activities. Superior fabrics and Advanced Technologies are integral to the development of Running Gear and Accessories. Wearable Technology Integration is a major focus, with Fitness Trackers and Smart Wearables gaining popularity for their ability to monitor Health issues and enhance Performance. Celebrity Endorsement plays a role in promoting these products, particularly among Professional Athletes and Organized Sports teams. The market for Athletic Shoes and Cycling Footwear is particularly robust, with continuous innovation in design and functionality. They are essential components of an active lifestyle, catering to both Fitness and Lifestyle needs. Online sales channels have become increasingly important, offering convenience and a wide range of options for consumers. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
High profit margins on running footwear are notably driving the market growth. Running footwear is generally more costly than regular footwear, primarily due to its varied types and innovative designs that enhance the performance of runners. Manufacturers continually strive to introduce new features, making these shoes suitable for various sports like running, tennis, basketball, football, soccer, and more. The premium-priced running footwear category yields substantial profits for manufacturers, despite lower production costs. These shoes command higher prices, resulting in healthy profit margins for producers and increasing the market size, contributing significantly to their overall income. In 2022, leading vendors such as Nike and Skechers reported increased net sales, largely driven by their high-priced footwear offerings, which generate substantial profits.
For instance, Adidas saw its operating margin rise from 10.8% in the 2018 fiscal year to 14.3% in the 2022 fiscal year. With higher operating margins, profit margins also benefit. Consequently, this financial performance enhances both sales and profit margins for these market vendors, a trend that is expected to positively influence the growth of the market during the forecast period.
Product customization demand is an emerging trend shaping the market growth. Product customization has emerged as a crucial trend driving the growth of the market size in the US. Customization empowers end-users to select their preferred shape, form, design, and size for running apparel and footwear. Changing consumer preferences have also influenced their choices in terms of designs, patterns, and styles for these shoes. Consequently, manufacturers have introduced products tailored to meet these consumer demands.
Moreover, prominent vendors such as New Balance, Adidas, Under Armour, and Nike have embraced customization in their running footwear offerings. For example, Nike allows customers to personalize their running shoes by choosing from a wide array of patterns and materials for the sole, laces, and external components. As a result, product customization is expected to drive the growth of the market throughout the forecast period.
Increasing number of anti-sweatshop campaigns is a significant challenge hindering the market growth. Anti-sweatshop campaigns are focused on improving the working conditions within sweatshops that produce these, particularly in developing countries like India and Bangladesh. These campaigns address concerns related to inadequate wages, improper working conditions, and the involvement of child labor in business operations. Such movements have become a significant concern for certain key players in the U.S. and have declined the market size. Anti-sweatshop initiatives also underscore labor wage disparities prevalent in developing or underdeveloped nations, highlighting the low wages paid to workers in these regions. Market leaders occasionally face the risk of a tarnished brand image and reputation when these campaigns gain momentum. This can result in a loss of consumer trust and a shrinking customer base. Furthermore, such campaigns can negatively impact the stock prices of vendors, subsequently affecting their sales.
For instance, Nike faced an anti-sweatshop campaign in the past when reports exposed unfair labor practices within the company. This led to public perception of the company as guilty, damaging its brand image and adversely affecting sales. Reports on poor working conditions in Nike's manufacturing plants in Indonesia, China, and Vietnam contributed to the negative perception. Therefore, the growing number of anti-sweatshop campaigns has the potential to impede the growth of the market in the US during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
This market report extensively cover market segmentation by distribution channel (offline and online) and end-user (men, women, and children). The market is thriving due to various factors. The influence of Western culture has led to a surge in demand for performance-oriented running clothing and gear. Consumers are increasingly seeking comfort and performance, driving the growth of specialty and sports shops offering a wide range of athletic apparel brands. With the aid of software like NHS Digital, retailers are better able to meet customer needs and preferences. Athleisure wear, designed for both athletic activities and casual wear, has gained popularity among those pursuing recreational activities. Wellness-focused attire is becoming a staple, highlighting the importance of maintaining an active lifestyle. Overall, the market is witnessing robust growth, driven by the demand for high-quality running clothing and footwear in specialty and sports shops.
The offline segment is estimated to witness significant growth during the forecast period. Generally, revenue in the offline distribution channel comes from the sales of these footwear from specialty stores including brand-owned stores, multi-brand stores, apparel stores, and fashion and personal accessories stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, department stores. Over the years, due to the increasing preference for online shopping, the revenue in this segment has been declining gradually.
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The offline segment was the largest segment and was valued at USD 17.65 billion in 2017. Companies are expanding their stores in local and regional markets to fuel sales of these through offline channels. Through both specialty stores and other retail formats, manufacturers of running apparel and footwear sell their products. Also, such factors drive the competition in the market. To survive in such a competitive market and overcome the declining preference for offline shopping, retailers are introducing new business and retail strategies. However, the offline segment is losing its market share to the online segment, Innovative marketing strategies by market vendors are anticipated to keep the growth rate of the offline segment stable, which in turn drives the growth of the market in the US during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers running apparel and footwear products such as 4DFWD 3 running-shoes for women, 4DFWD 3 running-shoes for men, Own the Run allover print shorts, and Run it tee.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market in the US is a significant industry, with various brands and manufacturers catering to the growing demand for athletic wear. The market encompasses a wide range of products, including clothing such as shorts, shirts, jackets, and accessories like hats and socks, as well as footwear like running shoes. Consumers are increasingly prioritizing comfort, functionality, and style in their running apparel and footwear choices. Advanced technologies like moisture-wicking fabric, breathability, and cushioning are becoming essential features in running apparel and footwear. The market is driven by factors such as the growing health consciousness among consumers, the increasing popularity of running as a fitness trend, and the availability of a wide range of products catering to diverse preferences and budgets. Additionally, the market is witnessing the entry of several new players, leading to increased competition and innovation. The market is expected to continue its growth trajectory, driven by these factors and the increasing trend towards active lifestyles.
The Global Running Apparel Market is witnessing significant growth, driven by various factors. Industry analysis indicates a surge in demand due to the rise in fitness activities and a growing trend towards a physically active life. The athleisure trend, especially among the working class and millennial parents, contributes to this growth. Specialized running apparel brands cater to male and unisex consumers, offering performance-oriented clothing made from moisture-wicking fabrics. Tech-savvy consumers demand running accessories for enhanced running experience. The market benefits from the popularity of running events, catering to the needs of marathon participation. With emphasis on wellness and recreational activities, this market is expected to grow, especially in emerging markets, addressing the needs of the obese population
The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
135 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.15% |
Market growth 2023-2027 |
USD 11.86 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.37 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, ASICS Corp., Authentic Brands Group LLC, Brooks Sports Inc., Columbia Sportswear Co., Deckers Outdoor Corp., Hanesbrands Inc., Karhu Holding BV, New Balance Athletics Inc., Newton-Running Co. Inc., Nike Inc., On Holding AG, PUMA SE, Ralph Lauren Corp., Skechers USA Inc., The Gap Inc., Under Armour Inc., VF Corp., Wolverine World Wide Inc., and Mizuno Corp |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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