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The sales intelligence market size is estimated to grow at a CAGR of 14.76% between 2022 and 2027. The market size is forecast to increase by USD 2,940.9 million. The growth of the market depends on several factors, including the increasing need to enhance the digital experience of customers, the rising adoption of a cloud-based solution, and the rising demand for custom-made solutions.
This sales intelligence market report extensively covers market segmentation by deployment (cloud-based and on-premise), component (software and services), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising adoption of a cloud-based solution is notably driving the market growth, although factors such as standard regulations in sales intelligence may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising adoption of a cloud-based solution is notably driving the market growth. The high volume of data, which supports the expansion of the global market, is largely due to the rising global Internet penetration. The global market for cloud-based sales intelligence applications, including BI-related services like interactive dashboard reporting and smart KPI monitoring, is expanding significantly as a result of the rise of IoT and Big Data.
Due to the growth of IoT technology and internet adoption, cloud-based applications and services like Heroku, SAP Cloud, AWS Elastic, and Skype are becoming more popular. The adoption of cloud-based solutions by SMEs is propelling the growth of the global market. Therefore, the global sales intelligence market is anticipated to experience rapid growth during the forecast period due to the significant increase in the adoption of cloud-based solutions across numerous industries.
The exponential growth of marketing intelligence is an emerging trend in the market. Due to the growing need for automated software to gather crucial data that enables analysis and decision-makers to make well-informed decisions, marketing intelligence is becoming increasingly popular among businesses operating in various industry verticals. Thus, the demand for market intelligence solutions has increased as a result of the growing need for a consistent and established process for identifying changing market conditions.
The automated data collection that targets key customers as a result of marketing intelligence has improved B2B processes and increased demand for sales intelligence solutions. Additionally, organizations' growing need for insightful data and their increasing use of marketing intelligence e-platforms are speeding up the uptake of sales intelligence solutions. Such factors will create growth opportunities for the global market during the forecast period.
The standard regulations in sales intelligence are major challenges impeding market growth. The majority of the private data that sales intelligence providers collect, archive, and examine relates to contact information, job duties, and corporate connections. In addition to informing and advising sales and marketing teams, this information is frequently used to produce thorough assessments of individuals and organizations. The collection and use of personal data are subject to a number of data privacy laws, including the GDPR and CCPA, which may have an impact on how sales intelligence companies conduct their operations.
These laws mandate that businesses obtain individuals' explicit consent before collecting and using their personal data and ensure that the data is kept private and secure. For instance, it can be challenging for providers of sales intelligence to ensure that they comply with the law given the enormous amounts of data they must manage. Thus, the standard regulations in sales intelligence are one of the major challenges for the growth of the global market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sales Intelligence Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Data Axle Inc. - The company offers services such as data processing, data monetization, lead generation, acquisition, retention, data licensing, and many more. The key offerings of the company include a sales intelligence platform that provides quality data and innovative solutions to help businesses acquire for retaining customers.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the cloud-based segment will be significant during the forecast period. Due to the cloud-based deployment, automation can be integrated with other healthcare software systems, including online booking and web-based payment and billing software.
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The cloud-based segment was valued at USD 1,085.45 million in 2017 and continued to grow until 2021. Cloud-based healthcare information software solutions are less expensive and more cost-effective than on-premises deployment due to features offered by service providers with flexible payment options, such as recurring monthly payments and pay-as-you-go plans. Therefore, because of these advantages, it is anticipated that during the forecast period, the cloud-based deployment segment will grow at a faster CAGR than the on-premises deployment segment. Several well-known suppliers of cloud-based business intelligence software include LinkedIn Corp., Oracle Corp., APIHub Inc., and HG Insights Inc. Thus, the cloud-based segment of the global market is expected to grow during the forecast period.
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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Because businesses in the region are early adopters of cloud services and software, North America is the main market for sales intelligence solutions. The fact that management consulting firms' services are rising in cost is one of the key factors influencing market expansion. Business analysis tools like sales intelligence have emerged as a result of the expansion of new research firms and the accessibility of numerous databases. These tools enable businesses to gather valuable, usable data for a small fraction of the price that marketing consultants and sales teams would charge. The benefits of sales intelligence solutions have increased their adoption among SMEs in North America. Due to digitalization, various companies and organizations in this region are also adopting sales intelligence solutions. Hence, all such factors will boost the market growth during the forecast period.
The regional market was significantly affected in 2020, during the COVID-19 pandemic, due to work-from-home opportunities during the lockdown period. Additionally, the emergence of digital consulting in the market and the rise of globalization are also expected to drive market growth in the region. Thus, the regional sales intelligence market is expected to grow during the forecast period.
The sales intelligence market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global sales intelligence market as a part of the global application software market within the global IT software market. The parent global application software market covers companies that are engaged in developing and producing application and system software. It also includes companies offering database management software. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Sales Intelligence Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.76% |
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Market growth 2023-2027 |
USD 2,940.9 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
14.32 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 40% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
APIHub Inc., Cognism Ltd., Crystal Project Inc., Data Axle Inc., Demandbase Inc., Dun and Bradstreet Holdings Inc., Gryphon Networks Corp., HG Insights Inc., Lead411 Corp., LeadIQ Inc., LinkedIn Corp., List Partners LLC, Oracle Corp., Outreach Corp., SalesIntel Research Inc., UpLead LLC, Vainu. io Software Oy, Yesware Inc., Zoho Corp. Pvt. Ltd., and ZoomInfo Technologies Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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