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The sandwich market size is estimated to grow at a CAGR of 4.9% between 2022 and 2027. The market size is forecast to increase by USD 41.15 billion. This sandwiches market report extensively covers market segmentation by product (fresh sandwiches and pre-packaged sandwiches), type (non-vegetarian and vegetarian), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Increasing demand for ready-to-eat food products is notably driving the market growth. Globally, rapid urbanization has made comprehensive changes in the lifestyle and dietary habits of consumers. There has been substantial growth in the consumption of processed food products. As such products save time and effort and provide consistent taste, convenience or ready-to-eat food products, such as sandwiches are becoming increasingly popular among consumers. The demand for convenience food products, such as a sandwich, is increasing because of the hectic lifestyle of consumers. Consumers have also the chance to prepare a sandwich with the ingredients they like. For instance, health-conscious consumers use vegetables as the main ingredients. However, the rising number of working women worldwide has augmented the demand for easy meals. Such easy meals lower the time that women spend on cooking. Such factors are expected to drive the growth of the global sandwiches market during the forecast period.
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Increasing advertising and marketing campaigns is an emerging trend shaping market growth. Successful marketing is the most significant aspect of a business. Effective marketing allows a company to grow and results in increased sales and profits along with increased brand loyalty among consumers. Companies in the market are using social media marketing such as Facebook, Twitter, and YouTube to sell their products. Such communication channels play a substantial role in generating product awareness. in addition, other than online marketing, enterprises are also resorting to sponsorship options. For instance, Jimmy John Franchisor has numerous collaborations and is also a sponsor in racing sports such as NASCAR to enhance and promote the brand /image and reputation.
Moreover, companies are also using public transport spaces such as subway stations to promote their products. Marketing and advertisements are major factors in promoting the brand and attracting customers in this competitive environment with numerous established vendors. Large companies have the upper hand and financial strength to invest in large-scale campaigns than other small and regional vendors. The increasing advertising and marketing campaigns will fuel the growth of the global sandwiches market during the forecast period.
Stringent government regulations on food ingredients are a significant challenge hindering market growth. Strict norms and regulations are other challenges to the growth of the global sandwiches market. Rules and regulations differ across countries. For instance, in the US, all sandwich products are subject to the regulations issued by the United States Department of Agriculture (USDA) and Food and Drug Administration (FDA). The UK currently has a law establishing a 9 p.m. TV watershed and limiting the promotion of unhealthy foods online.
In addition, the laws, which are a part of the Health and Care Act 2022, which got royal assent on April 28, are a turning point in the fight against childhood obesity and will go into force on January 1, 2023. Also, advertising of discount deals for unhealthy foods has been banned. Such factors can become a major challenge for the growth of the global sandwiches market during the forecast period.
Based on the type, the market has been segmented into non-vegetarian and vegetarian. The non-vegetarian sandwich segment is anticipated to remain the largest segment of the global sandwiches market. The market is experiencing certain challenges. There is a rising consumer inclination toward plant-based food products in countries such as the US, the UAE, and the UK, due to the rising obese population. Veganism is also gaining popularity globally. Such factors can influence the adoption of non-vegetarian food products. Nevertheless, the high protein content of non-vegetarian fillings is anticipated to drive the demand for the non-vegetarian sandwiches segment, which in turn will boost the growth of the global sandwiches market during the forecast period.
The demand for sandwiches that use vegetarian fillings will increase across the globe with the increasing number of people opting for a vegan lifestyle. In developed countries, a large number of people are willing to lower their consumption of animal-based food products. Consumers have understood that nourishment excluding meat, chicken, and fish drain can likewise taste wonderful and can be flexible in recent years. Some of the advantages offered by vegetarian sandwiches over non-vegetarian sandwiches are lower blood cholesterol levels, lower risk of heart diseases, lower risk of type 2 diabetes reduced hypertension and contribution to weight loss. Some of the companies are also emphasizing developing their product offerings by launching new variants of sandwiches with vegetarian fillings. For instance, in March 2020, Subway announced the launch of new vegan cheese-filled sandwiches in Brazil. Such product launches by the companies can positively affect the growth of vegetarian sandwiches, which in turn will drive the growth of the global
The market share growth by the fresh sandwiches segment will be significant during the forecast period. As consumers prefer to buy sandwiches than make them at home, the demand for fresh sandwiches is increasing. Companies are coming up with new types of products by adding local flavours to attract customers.
The fresh sandwiches were the largest and were valued at USD 109.07 billion in 2017.
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For instance, in January 2020, The Subway Group launched Chhota Sub, a 4-inch-mini submarine sandwich, which is available in Hara Bhara Kebab and Corn and Pea's flavours as vegetarian options and Chicken Slice and Egg and Cheese as non-vegetarian options. This product portfolio proliferation by companies can affect the augmented growth momentum of the market. Foodservice players such as Subway, Jimmy John Franchisor, and McDonald's dominate the global fresh sandwiches market. The rise in demand for on-the-go food options is the primary reason for the growth in demand for fresh sandwiches, which in turn will drive the growth of the sandwich market during the forecast period.
In the pre-packaged sandwiches, the demand for frozen sandwiches is increasing due to various factors, such as the increasing popularity of breakfast sandwiches and the introduction of new and sustainable packaging formats. Also, frozen food products are gaining popularity, due to the convenience they deliver to consumers. The rising demand for frozen sandwiches has also prompted some of the companies to launch new variants. However, prepackaged sandwiches are most favoured by regular travellers who have defined time to consume a full meal. For instance, in Mexico, Mexican cemita and Canadian smoked meat are especially popular sandwich types. The rising working population and increasing popularity of prepackaged sandwiches across the world are anticipated to drive the demand for pre-packaged sandwiches, which in turn will fuel the growth of the sandwich market during the forecast period.
North America is estimated to contribute 42% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the US dominated the market and was followed by other countries such as Canada and Mexico. Globally, the US is the largest market for sandwiches. It has been estimated that US consumers eat about 300 million sandwiches every day. However, sandwiches that feature premium components such as Hilltop Hearth artisan bread, Glenview Farm cheeses, and Patuxent Farms meats are in trend and stand out from the competition. Around 65% of millennials purchase sandwiches and drive the market in the country.
In addition, companies in North America are coming up with new innovative marketing and advertising strategies to advertise their products. The presence of a variety of ingredients, including cheese, flavourings, sauces, and bread, is an important factor influencing consumers' purchasing decisions when purchasing pre-packaged sandwiches, which is anticipated to drive the growth of the regional sandwiches market during the forecast period.
During the outbreak of COVID-19 in 2020, the market witnessed various challenges. However, in 2021, the initiation of large-scale vaccination drives conducted by the governments eased the lockdown restrictions. The food establishments resumed their operations in 2021 and experienced slow growth initially. The online delivery of fresh and pre-packaged sandwiches witnessed significant growth in the region. Consumers prefer eating out or ordering online rather than cooking at home due to their busy and hectic lifestyles, leading to a rise in sales of food and beverage items including sandwiches, which, in turn, will drive the growth of the regional sandwiches market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The sandwiches market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The sandwiches market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Sandwiches Market Scope |
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Report Coverage |
Details |
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Page number |
161 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.9% |
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Market growth 2023-2027 |
USD 41.15 billion |
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Market structure |
USD Fragmented |
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YoY growth 2022-2023(%) |
4.51 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 42% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Dairy Queen Corp., Arbys IP Holder LLC, Around Noon Group, Digital Management LLC, Focus Brands LLC, Greencore Group Plc, Greggs Plc, Jimmy Johns Franchisor SPV LLC, McDonald Corp., Pret A Manger, Quiznos Sandwiches Inc., Starbucks Corp., The Subway Group, The Wendys Co., Tyson Foods Inc., Wawa Inc., WHAT A SANDWICH, YUM Brands Inc., Roly Poly Franchise System, and Jersey Mikes Franchise Systems Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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