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The school bags market size is estimated to grow by USD 6.38 billion at a CAGR of 6.65% between 2022 and 2027. Innovations in materials and designs are leading to product premiumization, with consumers willing to pay more for school bags that offer advanced features, durability, and style. The high demand for lightweight school bags is driven by factors such as the need for comfortable and ergonomic designs that reduce the burden on students carrying heavy books and supplies. The increasing global literacy rate is also contributing to market growth, as more students around the world are attending school and requiring school bags to carry their belongings.
Market Forecast 2023-2027
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This report extensively covers market segmentation by product (polyesters, nylon, canvas, leather, and others), distribution channel (online and offline), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The market share growth by the polyesters segment will be significant during the forecast period. Polyester is a synthetic fabric that has become popular among students and parents across the world due to its durability, flexibility, and affordability. Polyester bags have a reputation for their durability, which provides them with the ability to endure daily damage and tears caused by rain, lengthy travel, or heavy books.
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The polyester segment showed a gradual increase in the market share of USD 5.08 billion in 2017 and continued to grow by 2021. Polyester bags are often favored due to their ability to resist water and discoloration. It is comforting for parents to know that their children's possessions are safe from the elements. Cost is another key factor that makes polyester so popular in the market.
The online distribution channel segment is expected to register rapid growth during the forecast period. Currently, most consumers buy products based on online research on websites, blogs, and social media. High Internet penetration and the extensive use of smartphones facilitate online shopping. By cooperating with third-party electronic retailers and increasing their geographic footprint, manufacturers have expanded their distribution networks. Logistics and the availability of many e-retailers ensure streamlined business activities. The companies are experiencing a surge in their online sales due to increased demand for consumer products. The brand-held e-commerce platform is also gaining traction in its sales and popularity. This is especially due to the increased demand through online platforms.
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APAC is estimated to contribute 43% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. APAC is the largest regional school bag market and is expected to grow faster than other regional school bag markets. The growth of this regional market can be attributed to the increased spending on education. China, Japan, and India are the key contributors to the regional market. The main producer China spends a large proportion of its budget on good quality and premium education and stationery products. China and India are also the fastest-growing economies in the world. The increasing disposable income in China and India is a market driver, but the presence of counterfeit products can hamper the growth of the market to some extent. Such factors will increase the market growth in this region during the forecast period.
The market is witnessing advancements in manufacturing technologies and a shift towards eco-friendly materials, catering to the rising demand for sustainable products. Features like USB charging ports and specialized compartments for tablets are becoming common in school bags. The market also offers a range of options, including branded and designer school bags and leather school bags. With the increasing emphasis on online education, virtual learning, and the rising number of school-goers, the demand for school bags is expected to grow. Online retail stores play a significant role in the distribution of school bags, offering a wide range of choices to consumers. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market.
The increasing emphasis on extracurricular activities and innovative teaching methods has resulted in students using tablets and laptops. These electronic devices add to the weight of a standard school bag, prompting parents and schools to prefer lighter alternatives. This trend is further supported by the rising number of school-goers and government efforts to promote lightweight bags.
To meet the rising demand for lightweight school bags, companies are employing advanced technologies and materials. Some bags are also water-resistant and constructed from polyurethane, featuring adjustable padded backpack straps and a durable handle. This trend extends to branded and designer school bags, including leather options, which are increasingly available through online retail stores. The market is further influenced by the shift towards virtual and online learning, impacting the demand for school bags made from polyesters with quality linings, such as those offered by Dapai in the market.
Tanning agents used for leather have increased considerably due to the increasing demand and this has resulted in improper disposal of these products. The procurement of leather involves the hunting of animals, which has led to an ecological imbalance. As a result, the demand for organic leather products, including organic leather, is growing.
Moreover, companies are introducing products made of recycled fabrics and recycled plastic bottles. This helps in reducing the non-degradable residues such as plastics from the environment. Sales growth in the global market is likely to be driven by the increasing availability of eco-friendly school bags. Due to all these mentioned reasons, the market will experience positive growth during the forecast period.
The labor costs of countries where a supplier is supplied are increasing, due to changes in the market conditions. An increase in production cost, therefore, reduces the profit margin of companies. To overcome this, companies are investing in new technologies and collaborating with other companies to automate their manufacturing process.
Fluctuating raw material prices pose a serious operational challenge to companies. Raw material supplies to factories and provision of intermediate goods at production locations are also covered by transportation costs, the transportation of end products to warehouses, and the delivery of finished goods to end-users. These factors related to rising labor costs will restrict the growth of the market in focus during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ACCO Brands Corp. - The company offers school bags such as the Celco Library bag navy, Celco Library bag red, and Celco bag green.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
Bagmiller, Balaji Bag, Brainbees Solutions Pvt. Ltd., Decathlon SA, DELSEY, Dolce and Gabbana SRL, Fjallraven Retail USA LLC, Genie Bags India, Khadim India Ltd., Nike Inc., PUMA SE, Rothco, Samsonite International SA, Sanghavi Bag, SREELEATHERS LTD, Sumdex inc., VF Corp., VIP Industries Ltd., and Wildcraft India Pvt. Ltd.
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is driven by factors like product innovation and the rising number of school goers. Manufacturers are focusing on manufacturing technologies and using eco-friendly materials to create branded and designer school bags. Online retail stores and e-commerce industry play a crucial role in distribution, offering a wide range of options including adjustable straps, tablet pockets, and RFID protection. Offline stores also contribute to sales. With a focus on digital learning tools and virtual learning, the market caters to students of all ages, from kids to teenagers and adults.
The market is influenced by various factors including USB charging options, the rise of virtual and online learning, and the presence of both branded and unbranded players. Consumer preferences for eco-friendly and recyclable bags have also grown, leading to innovations like 3D printing in bag manufacturing. In regions like Asia Pacific, market growth is driven by factors such as government efforts to improve education and the student enrollment ratio. Brands like Ergobag, JanSport, and Kipling are prominent in this market segment, offering a range of products from messenger to duffel and laptop bags.
The market is influenced by various factors such as consumer spending habits and the driving forces specific to this market segment. Brands like Dapai, Caarany, and VF Corporation offer a range of products catering to different price ranges including low, medium, and high. The market is also affected by external forces like Porter's Five Forces, which include competitive rivalry, threat of new entry, threat of substitution, supplier bargaining power, and buyer bargaining power. Additionally, the market is analyzed through SWOT analysis and PESTLE analysis to understand its stakeholders and the environmental and societal factors impacting it.
School Bags Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.65% |
Market growth 2023-2027 |
USD 6.38 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.01 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 43% |
Key countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ACCO Brands Corp., Bagmiller, Balaji Bag, Brainbees Solutions Pvt. Ltd., Decathlon SA, DELSEY, Dolce and Gabbana SRL, Fjallraven Retail USA LLC, Genie Bags India, Khadim India Ltd., Nike Inc., PUMA SE, Rothco, Samsonite International SA, Sanghavi Bag, SREELEATHERS LTD, Sumdex inc., VF Corp., VIP Industries Ltd., and Wildcraft India Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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