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The screenless display market size is forecast to increase by USD 5,446.62 billion, at a CAGR of 29.7% between 2022 and 2027. The growth of the market depends on several factors, including rising demand for more convenient and portable display solutions, rising demand for AR and VR applications, and rising adoption of wearable devices.
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Rising demand for more convenient and portable display solutions is the key driver for the growth of the market. One of the leading factors is the growing demand for wearable technology. With the advent of smartwatches, fitness trackers, and AR glasses, consumers increasingly rely on bezel-less displays to easily access information and interact with devices. Besides wearable technology, the demand for bezel-less displays is also driven by the desire for an immersive entertainment experience. Virtual reality (VR) headsets, using borderless display technology, provide users with a more immersive and interactive gaming experience.
Furthermore, various industries, such as healthcare and automotive, are increasingly adopting screenless display solutions to improve viewability and enhance productivity. Therefore, these factors are expected to increase the demand for screenless displays, which will drive the growth of the market during the forecast period.
The growing interest in holographic displays is the primary trend in the market. Holographic display technology is capable of presenting three-dimensional images without the need for a traditional screen, providing a more engaging and immersive visual experience for users. Holographic displays also find applications in the medical field. Surgeons can benefit from using holographic displays during procedures, allowing them to see a three-dimensional view of the patient's anatomy in real-time.
Furthermore, the automotive industry is also exploring the use of holographic displays in vehicles. Instead of depending on a traditional dashboard, the holographic display can project important information such as navigation direction, speed, and fuel level directly onto the windshield. Therefore, these factors are expected to increase the demand for screenless displays, which will drive the growth of the global market during the forecast period.
The high cost of screenless display devices is a challenge that affects the growth of the market. The automotive industry is an example of the high cost of screenless display devices. Companies are exploring the use of augmented reality (AR) displays (HUDs) to enhance the driving experience. The cost of manufacturing and integrating these advanced display systems into cars has limited their availability in high-end luxury cars, leaving the majority of consumers unable to enjoy the benefits of this technology.
Furthermore, healthcare is another industry where screenless displays have the potential to revolutionize patient care and medical education. However, the high costs associated with these devices have limited their adoption in healthcare settings as hospitals and medical facilities often face budgetary constraints. Hence, these factors are expected to limit the adoption of screenless displays, which will impede the growth of the global screenless displays market during the forecast period.
The market share growth by the visual image segment will be significant during the forecast period. One of the main drivers of growth in the visual image sector is their application in advertising and marketing. Companies are increasingly using visual imagery to captivate and engage their audience. In addition to advertising, visual image technology has also been introduced in various fields such as entertainment and gaming.
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The visual image segment showed a gradual increase in the market share of USD 497.56 billion in 2017 and continued to grow by 2021. Another significant factor for the visual image segment is the rising demand for augmented reality (AR) and virtual reality (VR) applications. Visual image representation is essential for creating immersive AR and VR experiences. From virtual shopping experiences to interactive training simulations, visual imaging technology is playing a key role in shaping the future of AR and VR. Thus, these factors are expected to drive the adoption of visual imaging technology and drive the growth of the visual imaging segment in the market during the forecast period.
The automotive segment plays an important role in the global market. Screenless displays are revolutionizing the way information is presented to drivers and passengers, creating a more immersive and interactive experience. One of the main advantages of screenless displays in the automotive sector is that they can improve safety. Furthermore, the automotive industry continues to advance technology. Manufacturers are developing innovative solutions such as holographic displays and heads-up displays (HUDs) to provide more visually appealing and intuitive user interfaces. Therefore, such factors are expected to drive the adoption of screenless displays and drive the growth of the automotive segment during the forecast period.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. A steadily rising population and improving living standards are the key factors driving the growth of the market in the region. As the population in North American countries continues to grow, the demand for advanced and innovative display technologies also increases. North America is home to some of the world's top consumer electronics manufacturers. Companies such as Apple, Microsoft, and Google have a strong presence in the region and have notably contributed to the development of screenless display technology.
Moreover, the need for immersive and interactive experiences has driven the adoption of screenless displays in industries ranging from entertainment and games to healthcare and advertising. Therefore, such factors are expected to grow the demand for screenless displays, which will drive the growth of the market in the region during the period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 8 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant advancements in projection technology and optical systems that enable innovative display solutions. With the rise of head-up displays (HUDs) in automotive applications and gesture recognition technology in various sectors, such as gaming and healthcare, the demand for screenless displays continues to grow.
These displays offer interactive and immersive experiences through spatial imaging and 3D imaging techniques, making them suitable for diverse applications. From enhancing user interfaces in portable devices to revolutionizing automotive HUDs, screenless displays are reshaping the way information is presented and interacted with.
Continuous monitoring of market trends and market growth analysis is crucial for stakeholders to stay informed about technological advancements and consumer preferences. Market research and growth efforts provide insights into emerging opportunities, while market forecasting guides strategic decision-making for businesses in the market.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 29.7% |
Market growth 2023-2027 |
USD 5,446.62 billion |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
29.3 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 41% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Avegant Corp., BAE Systems Plc, Eon Reality Inc., Holoxica Ltd., Leia Display System, RealView Imaging Ltd., SeeReal Technologies SA, and Sony Group Corp. |
Market dynamics |
Parent market analysis, market growth and forecasting inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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