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Sleepwear and Loungewear Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR40816
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The sleepwear and loungewear market share is expected to increase by USD 13.36 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6%.

This sleepwear and loungewear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sleepwear and loungewear market segmentation by product (sleepwear and loungewear), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and MEA). The sleepwear and loungewear market report also offers information on several market vendors, including Authentic Brands Group LLC, Groupe Chantelle, H & M Hennes & Mauritz AB, Hanesbrands Inc., L Brands Inc., PVH Corp., Ralph Lauren Corp., MASH Holdings Co. Ltd., American Eagle Outfitters Inc., and Wacoal Holdings Corp. among others.

What will the Sleepwear and Loungewear Market Size be During the Forecast Period?

Sleepwear and Loungewear Market Size

Download the Free Report Sample to Unlock the Sleepwear and Loungewear Market Size for the Forecast Period and Other Important Statistics

 

Sleepwear and Loungewear Market: Key Drivers, Trends, and Challenges

The demand for designer and premium sleepwear and loungewear is notably driving the sleepwear and loungewear market growth, although factors such as presence of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sleepwear and loungewear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sleepwear and Loungewear Market Driver

One of the key factors driving the sleepwear and loungewear market is the increased demand for designer and premium sleepwear and loungewear. The competition in the global sleepwear and loungewear market has been intensifying over the years. In addition, customers' tastes and preferences are evolving rapidly, coupled with their increasing purchasing power and enhancing fashion consciousness. They seek efficient products that provide a high level of comfort and durability, which fueled the demand for designer products. Hence, vendors are engaged in progressive design innovations and advances in terms of raw material. Moreover, a rise in disposable income has increased the purchasing power of consumers, which has positively influenced their spending on apparel such as sleepwear and loungewear. This has propelled the demand for premium sleepwear and loungewear, leading to the value growth of the global sleepwear and loungewear market. Owing to the high demand for premium sleepwear and loungewear, vendors are increasingly investing in product innovations. They are focusing on utilizing sustainable raw materials and technologies that enhance the performance of products and enhancing the appearance and design of their offerings. This is expected to augment the growth of the market during the forecast period.

Key Sleepwear and Loungewear Market Trend

Another key factor driving the sleepwear and loungewear market growth is the cost benefit for retailers operating in online space. Sleepwear and loungewear have a broad size range, all of which become difficult for brick and mortar stores to stock due to limited shelf space. With from offering frequent discounts and a wide range of stock, online apparel stores offer easy return and exchange policies, thereby attracting more consumers. Moreover, with an increased number of working women and busy schedules, online apparels stores are starting to act as a boon for women. This is because these stores have made access to essential personal care items, such as sleepwear and loungewear, easy. Basic necessities are being acquired with the least amount of exertion, making the experience all the more comfortable.

Key Sleepwear and Loungewear Market Challenge

The presence of counterfeit products is one of the key challenges hindering the sleepwear and loungewear market growth. Counterfeit products are made of low-quality raw materials and have less durability. The penetration of e-commerce propels the distribution, sales, and reach of counterfeit products by widening their regional presence. Sometimes, customers face difficulties in differentiating genuine and counterfeit products as they appear similar. Globally, various government authorities seized huge lots of counterfeit products. The low price of counterfeit products increases their demand. Hence, the availability of counterfeit products adversely affects the sales and pricing strategies of vendors by diluting their market shares and hampering their reputation. Established global vendors in the market are striving to penetrate developing markets such as India and China, which have a significant presence of counterfeit products. This further proves to be a severe price challenge for sleepwear and loungewear brands across the globe.

This sleepwear and loungewear market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global sleepwear and loungewear market as a part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sleepwear and loungewear market during the forecast period.

Who are the Major Sleepwear and Loungewear Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Authentic Brands Group LLC
  • Groupe Chantelle
  • H & M Hennes & Mauritz AB
  • Hanesbrands Inc.
  • L Brands Inc.
  • PVH Corp.
  • Ralph Lauren Corp.
  • MASH Holdings Co. Ltd.
  • American Eagle Outfitters Inc.
  • Wacoal Holdings Corp.

 

This statistical study of the sleepwear and loungewear market encompasses successful business strategies deployed by the key vendors. The sleepwear and loungewear market is fragmented and the vendors are deploying growth strategies such as focusing on enhancing their core competencies to compete in the market.

Product Insights and News

  • American Eagle Outfitters Inc. - The company offers loungewear and sleepwear, such as loungewear jumpsuits & dresses, loungewear pajamas & PJ sets, and loungewear tops & bottoms for women and men.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sleepwear and loungewear market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Sleepwear and Loungewear Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the sleepwear and loungewear market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Sleepwear and Loungewear Market?

Sleepwear and Loungewear Market Market segmentation by region

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44% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for sleepwear and loungewear market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The increased introduction of global brands and the adoption of premium sleepwear and loungewear will facilitate the sleepwear and loungewear market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Sleepwear and Loungewear Market?

Sleepwear and Loungewear Market Segmentation

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The sleepwear and loungewear market share growth by the sleepwear will be significant during the forecast period. Sleepwear is also called nightwear, nightclothes, or nightdress. Sleepwear, over recent years, has evolved into various styles that include sets that are sold together of apparel designed according to the purpose and comfort of wearing while sleeping. Moreover, vendors offering sleepwear face stiff competition from those that offer activewear, as the latter is also used as substitutes for sleepwear. The evolving buying behavior of people has given a boost to the demand for sleepwear globally. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the sleepwear and loungewear market size and actionable market insights on post COVID-19 impact on each segment.

 

Sleepwear and Loungewear Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6%

Market growth 2021-2025

$ 13.36 billion

Market structure

Fragmented

YoY growth (%)

5.28

Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 44%

Key consumer countries

US, China, India, Germany, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Authentic Brands Group LLC, Groupe Chantelle, H & M Hennes & Mauritz AB, Hanesbrands Inc., L Brands Inc., PVH Corp., Ralph Lauren Corp., MASH Holdings Co. Ltd., American Eagle Outfitters Inc., and Wacoal Holdings Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Sleepwear and Loungewear Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive sleepwear and loungewear market growth during the next five years
  • Precise estimation of the sleepwear and loungewear market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the sleepwear and loungewear industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of sleepwear and loungewear market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Sleepwear - Market size and forecast 2020-2025
    • Loungewear - Market size and forecast 2020-2025
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
    • Online - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

    • Customer landscape

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • North America - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Vendor landscape
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • American Eagle Outfitters Inc.
    • Authentic Brands Group LLC
    • Groupe Chantelle
    • H & M Hennes & Mauritz AB
    • Hanesbrands Inc.
    • L Brands Inc.
    • MASH Holdings Co. Ltd.
    • PVH Corp.
    • Ralph Lauren Corp.
    • Wacoal Holdings Corp.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
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    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
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    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
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    Sleepwear and Loungewear market growth will increase by $13.36 billion during 2020-2025.
    The sleepwear and loungewear market is expected to grow at a CAGR of 5.96% during 2020-2025.
    Technavio has segmented the sleepwear and loungewear market by product (Sleepwear and Loungewear) ,distribution channel (Offline and Online) , and geographic (APAC, Europe, North America, South America, and MEA).
    American Eagle Outfitters Inc., Authentic Brands Group LLC, Groupe Chantelle, H & M Hennes & Mauritz AB, Hanesbrands Inc., L Brands Inc., MASH Holdings Co. Ltd., PVH Corp., Ralph Lauren Corp., Wacoal Holdings Corp. are a few of the key vendors in the sleepwear and loungewear market.
    APAC will register the highest growth rate of 43.79% among the other regions. Therefore, the sleepwear and loungewear market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the sleepwear and loungewear market growth are:
    • Increased demand for designer and premium sleepwear and loungewear
    • Rise in adoption of sustainable manufacturing
    The sleepwear and loungewear market vendors should focus on grabbing business opportunities from the sleepwear segment as it accounted for the largest market share in the base year.
    • What are the key global market and the regional market share?
    • What are the revenue-generating key market segments?
    • What are the key factors driving and challenging this market’s growth?
    • Who are the key market vendors and their growth strategies?
    • What are the latest trends influencing the growth of this market?
    • What are the variables influencing the market growth in the primary regions?
    • What are the factors influencing the growth of the parent market?
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