Enjoy complimentary customisation on priority with our Enterprise License!
The small mammal and reptile food market size is projected to increase by USD 1.32 billion, at a CAGR of 8.46% between 2023 and 2028.
Europe exhibited robust growth in the global small mammal and reptile food market, boasting a steady growth rate. This region, particularly Western Europe, including the UK, Germany, and France, dominates the markets. The rising demand for specific diets and care for various breeds, ages, and living conditions of small mammals and reptiles, coupled with the convenience of managing them in smaller homes, contributes to the market's growth. The high preference for these pets as companions for children further enhances their consumption in Europe. This aligns with global trends and forecasts, emphasizing the benefits of the small mammal and reptile food market, making it a significant consumer-driven market in the global analysis.
The market shows an Accelerated CAGR during the forecast period.
To get additional information about the market report, Request Free Sample
The increase in demand for small mammal and reptile food due to growth in e-commerce channels is the key factor driving market growth. The growing adoption of e-commerce is crucial, as it improves consumer accessibility and convenience. Online platforms offer a diverse range of pet food supplies, allowing pet owners to quickly research and purchase specialized solutions for tiny mammals and reptiles from the comfort of their own homes. This improved accessibility promotes market growth by reaching a larger worldwide customer base.
Moreover, consumers can discover a varied selection of small mammal and reptile food brands, formulations, and nutritional options on major e-commerce sites such as Amazon, Chewy, and PetSmart. The ease of comparison, consumer reviews, and doorstep delivery all contribute to the increased demand for purchasing pet food products online. This, in turn, will drive the growth of the market during the forecast period.
Growing demand for dry small mammal and reptile food is the primary trend shaping market growth. The demand for dry pet food is high compared with wet pet food, mostly owing to benefits like convenience (measured portions of dry food can be left out all day for a pet to eat without worry of spoilage), its aid in cleaning teeth; and as it can provide an enriching environment (dry foods are often easier to use in food puzzle toys, which can be entertaining for pets while owners are at work as well as to control the food intake).
Consequently, aligned with market trends and analysis it is expected that the demand for dry small mammal and reptile food will increase during the forecast period owing to the convenience that dry pet food offers when compared to wet pet food. Some of the popular market players that offer dry small mammal and reptile foods include Rolf C. Hagen and others. Such factors are expected to drive the growth of the growth of the market during the forecast period.
Lack of awareness regarding small mammals and reptile food among pet owners is a challenge that affects market growth. The global small mammal and reptile food market is still at a nascent stage as compared to the markets for cat and dog food owing to the lower adoption of these small animals and lower awareness of the availability of food designed specifically for this category, especially in developing countries. Many pet owners feed their small mammals and reptiles homemade food, considering it to be nutritious and chemical-free.
Furthermore, unlike players in dog and cat food, only a few players manufacturing small mammal and reptile food use television commercials and other marketing initiatives to enhance the awareness level for this pet food category. Thus, to increase the demand for this category, players need to increase their integrated marketing communication using newspapers, magazines, and social media. Thus, such factors are expected to impede the growth of the market during the forecast period.
Pet specialty retailers offer a large variety of brands and many product portfolios and sell similar types of products across all outlets. Products in pet specialty stores include all pet-related products like food, healthcare, dietary supplements, and pet accessories. Thus, consumers mostly prefer these stores for purchasing small mammal and reptile food as a wide range of products are available at the same place. Owing to such factors, the sale of small mammal and reptile food is expected to increase from the pet specialty stores distribution channel, which in turn will drive the growth of the market during the forecast period.
The market share growth by the small mammal segment will be significant during the forecast period. Rabbits are one of the most common small mammals preferred as pets. Many pet owners feed rabbits a mixture of cereals and pellets, which is a convenient way of feeding pet rabbits. However, this type of food often provides insufficient fiber and generates excessive amounts of carbohydrates. This type of diet also allows rabbits to select their favorite ingredients (usually peas and cereals), which do not provide sufficient calcium to maintain healthy bones and teeth.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.