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The smart TV market size is projected to reach USD 69.33 billion by 2027, growing at a CAGR of 10.81%. This growth is fueled by increasing consumer demand for home entertainment, advancements in display technology, and the accessibility of affordable smart TV options. Factors such as the rising popularity of OTT and improvements in resolution contribute significantly to market expansion.
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The market analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Performance:
The offline segment held a market value of USD 52.21 billion in 2017 and continued to grow through 2021. Major brands like LG, Samsung, and Toshiba rely heavily on established networks of offline distributors to maintain a global presence.
The Rise of Online Sales:
Despite the offline segment's current lead, the online channel is experiencing rapid growth. This trend can be attributed to factors such as:
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The Asia Pacific (APAC) region is expected to be a major contributor to the global smart TV market, with an estimated 46% share in growth during the forecast period.
China and India are leading the charge in APAC, fueled by:
Meeting the Demand: Manufacturers like LG, Samsung, TCL, Panasonic, and Sony are responding with:
Security and privacy concerns is a key challenge hindering the market growth. Security threats have emerged as a significant challenge in the global market. While they are generally secure, their internet connectivity exposes them to specific risks:
Companies list:
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Smart TV Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2018 - 2022 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.81% |
Market growth 2023-2027 |
USD 69.33 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
10.33 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 46% |
Key countries |
US, China, India, Germany, and UK |
Market Segmentation |
|
Key companies profiled |
Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, TOSHIBA CORP, Videocon Industries Ltd., VIZIO Holding Corp, Westinghouse Electric Corp., and Xiaomi Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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