Smart TV Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

  • Published: Jun 2020
  • Pages: 120
  • SKU: IRTNTR41015

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The smart TV market size is expected to grow by 293.32 million units and record a CAGR of 21% during 2020-2024.

This post-pandemic global smart TV market report has assessed the shift in consumer behaviour and has identified and explored the upcoming trends and drivers that the vendors can capitalize on to support prompt business decisions. In this smart TV market analysis report, key drivers such as technological advances in TV resolution have been discussed with emerging growth regions, which will offer immense business opportunities. Our analysts have also identified challenges, which will impede market growth. With these insights, the vendors can recreate their plan of action to obtain growth opportunities in the future.

Smart TV Market Share


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Who are the Key Vendors in the Smart TV Market?

The smart TV market forecast report provides insights on complete key vendor profiles and their business strategies to reimage themselves. The profiles include information on the production, competitive landscape, sustainability, and prospects of the leading companies including:


  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Panasonic Corp.
  • Qingdao Haier Co. Ltd.
  • Samsung Electronics Co. Ltd.
  • Sharp Corp.
  • Sony Corp.
  • Videocon Industries Ltd.
  • VIZIO Inc.
  • and Xiaomi Corp.


The smart TV market is fragmented and the vendors are deploying various growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

This smart TV market report further entails segmentation by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America). View our sample report to gather market insights on the segmentations.

To make the most of the opportunities, vendors should focus on fast-growing segments, while maintaining their positions in the slow-growing segments. Fetch actionable market insights on post COVID-19 impact on each product and service segments.


Which are the Key Regional Markets for Smart TV Market?


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The report offers an up-to-date analysis of the geographical composition of the market. APAC had the largest market share in the smart TV market in 2020, and the region will offer several growth opportunities to market vendors during the forecast period. The growing influence of digital media on smart TV advertising will significantly influence biofuels market growth in this region. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

46% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for smart TV market in the region. This report provides estimations of the contribution of all regions to the growth of the smart TV market size.


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What are the Key Factors Covered in this Smart TV Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive smart TV market growth during the next five years
  • Precise estimation of the smart TV market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smart TV industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smart TV market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The smart tv market growth will increase by $293.32 million units during 2019-2024.
The smart tv market is expected to grow at a CAGR of 21.19% during 2019-2024.
Technavio has segmented the smart tv market by distribution channel (Offline and Online) and geographic (APAC, Europe, North America, South America, and MEA).
Koninklijke Philips NV, LG Electronics Inc., Panasonic Corp., Qingdao Haier Co. Ltd., Samsung Electronics Co. Ltd. , Sharp Corp., Sony Corp., Videocon Industries Ltd., VIZIO Inc., Xiaomi Corp. are a few of the key vendors in the smart tv market.
APAC will register the highest growth rate of 46.16% among the other regions. Therefore, the smart tv market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the smart tv market growth are:
  • Technological advances in TV resolution.
  • Growing influence of digital media on smart TV advertising and marketing.
The smart tv market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.

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