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Smartphone Market by Technology, Price Range, Screen Size, and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR40691
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The smartphone market share is expected to increase to 464.20 million units from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6%.

This smartphone market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers smartphone market segmentation by technology (android, iOS, and others), price range (between $150-$800, less than $150, and greater than $800), screen size (between 5-6 inches, greater than 6 inches, and Less than 5 inches), and geography (APAC, Europe, North America, MEA, and South America). The smartphone market report also offers information on several market vendors, including Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., Huawei Investment & Holding Co. Ltd., and ZTE Corp. among others.

What will the Smartphone Market Size be During the Forecast Period?

Smartphone Market Size

Download the Free Report Sample to Unlock the Smartphone Market Size for the Forecast Period and Other Important Statistics

 

Smartphone Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The growing adoption of ai in smartphones is notably driving the smartphone market growth, although factors such as ongoing trade wars may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the smartphone industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Smartphone Market Driver

One of the key factors driving the smartphone market growth is the growing adoption of AI in smartphones. AI is used in smartphones to offer features such as facial recognition and augmented reality (AR). Smartphone vendors are investing in R&D to ensure that they offer the best user experience using AI. Vendors such as Apple Inc. (Apple), Samsung Electronics Co. Ltd. (Samsung), and Huawei Investment & Holding Co. Ltd. (Huawei) have introduced AI-based chips on smartphones that can perform multiple operations per second and use significantly less power to perform these tasks. Smartphone manufacturers are introducing various AI features in their devices, including user authentication, emotion recognition, and device management. The mobile-based AI market is expected to grow significantly during the forecast period, which would subsequently support the growth of the global smartphone market during the same period, owing to the rising demand for AI-capable processors in mobile devices and an increase in the number of AI applications in smartphones.

Key Smartphone Market Trend

Technological advances is another factor supporting the smartphone market growth. Smartphone manufacturers are constantly trying to develop new and improved technologies to remain relevant and cater to their target customers. Currently, smartphones have large touchscreens, powerful sensors, and high-tech features, including 3D facial recognition. A few examples of the advanced technologies introduced by smartphone vendors recently are foldable smartphones, the introduction of the notch, and 3D-mapping AR tri-camera setups.

Key Smartphone Market Challenge

The ongoing trade wars will be a major challenge for the smartphone market growth during the forecast period. Smartphone vendors are investing a significant amount of money in international shipments to capture the global market. However, government interventions in various countries, such as a trade ban, can affect the global smartphone market. For instance, the US and China are closely linked through the supply chain for electronic products, including smartphones. The imposition of tariffs by the Federal Government of the US and the Government of China has negatively impacted the supply of smartphones in both countries. Both countries have levied tariffs and restrictions on multiple goods, including electronic products. This has increased the average selling price of such products and the cost of the equipment needed to manufacture smartphone components. Such an increase in price can affect the sales of smartphone vendors and their market share.

This smartphone market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global smartphone market as a part of the global consumer electronics market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the smartphone market during the forecast period.

Who are the Major Smartphone Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Apple Inc.
  • BBK Electronics Corp. Ltd.
  • HTC Corp.
  • LG Electronics Inc.
  • Nokia Corp.
  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • Huawei Investment & Holding Co. Ltd.
  • ZTE Corp.

 

This statistical study of the smartphone market encompasses successful business strategies deployed by the key vendors. The smartphone market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Alphabet Inc. - The company offers smartphones under the brand Google Pixel.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The smartphone market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Smartphone Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the smartphone market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the consumer electronics market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Aftersales service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Smartphone Market?

Smartphone Market Market segmentation by region

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54% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for smartphones in APAC. Market growth in this region will be faster than the growth of the market in the European and North American regions.

The significant development of the urban population in the region has led to a rise in the disposable income of people, which has subsequently increased the purchasing power of smartphone customers. This will facilitate the smartphone market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of the COVID 19 pandemic adversely impacted the growth of major manufacturing industries such as the semiconductor industry in APAC. Factors such as a deep decline in the demand for cell phone final products from consumers, supplier bankruptcy, and the slowdown in the R&D process negatively impacted and hindered the growth of the global smartphone market in the region in Q2 and Q3 of 2020. However, the resumption of manufacturing activities, after lifting the nationwide lockdowns in prominent countries in APAC, such as India, China, Japan, and South Korea, in Q4 of 2020 resulted in the growth of the market in the region in January 2021, which will continue during the forecast period.

What are the Revenue-generating Technology Segments in the Smartphone Market?

Smartphone Market Segmentation

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The smartphone market share growth by the Android segment will be significant during the forecast period. Owing to the availability of a variety of features, the Android OS has been gaining popularity among consumers globally. The growing popularity of the Android OS and the launch of various Android-based smartphones will drive the growth of this segment of the market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the smartphone market size and actionable market insights on post COVID-19 impact on each segment.

 

Smartphone Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6%

Market growth 2021-2025

464.20 million units

Market structure

Fragmented

YoY growth (%)

5.50

Regional analysis

APAC, Europe, North America, MEA, and South America

Performing market contribution

APAC at 54%

Key consumer countries

China, India, US, Brazil, UK, and Russian Federation

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., Huawei Investment & Holding Co. Ltd., and ZTE Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Smartphone Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive smartphone market growth during the next five years
  • Precise estimation of the smartphone market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smartphone industry across APAC, Europe, North America, MEA, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smartphone market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Consumer electronics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 (million units)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five Forces Summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Technology

    • 5.1 Market segments
      • Exhibit 15: Technology - Market share 2020-2025 (%)
    • 5.2 Comparison by Technology
      • Exhibit 16: Comparison by Technology
    • 5.3 Android - Market size and forecast 2020-2025
      • Exhibit 17: Android - Market size and forecast 2020-2025 (million units)
      • Exhibit 18: Android - Year-over-year growth 2020-2025 (%)
    • 5.4 iOS - Market size and forecast 2020-2025
      • Exhibit 19: iOS - Market size and forecast 2020-2025 (million units)
      • Exhibit 20: iOS - Year-over-year growth 2020-2025 (%)
    • 5.5 Others - Market size and forecast 2020-2025
      • Exhibit 21: Others - Market size and forecast 2020-2025 (million units)
      • Exhibit 22: Others - Year-over-year growth 2020-2025 (%)
    • 5.6 Market opportunity by Technology
      • Exhibit 23: Market opportunity by Technology

    6 Market Segmentation by Price Range

    • 6.1 Market segments
      • Exhibit 24: Price range - Market share 2020-2025 (%)
    • 6.2 Comparison by Price range
      • Exhibit 25: Comparison by Price range
    • 6.3 Between $150-$800 - Market size and forecast 2020-2025
      • Exhibit 26: Between $150-$800 - Market size and forecast 2020-2025 (million units)
      • Exhibit 27: Between $150-$800 - Year-over-year growth 2020-2025 (%)
    • 6.4 Less than $150 - Market size and forecast 2020-2025
      • Exhibit 28: Less than $150 - Market size and forecast 2020-2025 (million units)
      • Exhibit 29: Less than $150 - Year-over-year growth 2020-2025 (%)
    • 6.5 Greater than $800 - Market size and forecast 2020-2025
      • Exhibit 30: Greater than $800 - Market size and forecast 2020-2025 (million units)
      • Exhibit 31: Greater than $800 - Year-over-year growth 2020-2025 (%)
    • 6.6 Market opportunity by Price range
      • Exhibit 32: Market opportunity by Price range

    7 Market Segmentation by Screen Size

    • 7.1 Market segments
      • Exhibit 33: Screen Size - Market share 2020-2025 (%)
    • 7.2 Comparison by Screen Size
      • Exhibit 34: Comparison by Screen Size
    • 7.3 Between 5-6 inches - Market size and forecast 2020-2025
      • Exhibit 35: Between 5-6 inches - Market size and forecast 2020-2025 (million units)
      • Exhibit 36: Between 5-6 inches - Year-over-year growth 2020-2025 (%)
    • 7.4 Greater than 6 inches - Market size and forecast 2020-2025
      • Exhibit 37: Greater than 6 inches - Market size and forecast 2020-2025 (million units)
      • Exhibit 38: Greater than 6 inches - Year-over-year growth 2020-2025 (%)
    • 7.5 Less than 5 inches - Market size and forecast 2020-2025
      • Exhibit 39: Less than 5 inches - Market size and forecast 2020-2025 (million units)
      • Exhibit 40: Less than 5 inches - Year-over-year growth 2020-2025 (%)
    • 7.6 Market opportunity by Screen Size
      • Exhibit 41: Market opportunity by Screen Size

    8 Customer landscape

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 43: Market share by geography 2020-2025 (%)
    • 9.2 Geographic comparison
      • Exhibit 44: Geographic comparison
    • 9.3 APAC - Market size and forecast 2020-2025
      • Exhibit 45: APAC - Market size and forecast 2020-2025 (million units)
      • Exhibit 46: APAC - Year-over-year growth 2020-2025 (%)
    • 9.4 Europe - Market size and forecast 2020-2025
      • Exhibit 47: Europe - Market size and forecast 2020-2025 (million units)
      • Exhibit 48: Europe - Year-over-year growth 2020-2025 (%)
    • 9.5 North America - Market size and forecast 2020-2025
      • Exhibit 49: North America - Market size and forecast 2020-2025 (million units)
      • Exhibit 50: North America - Year-over-year growth 2020-2025 (%)
    • 9.6 MEA - Market size and forecast 2020-2025
      • Exhibit 51: MEA - Market size and forecast 2020-2025 (million units)
      • Exhibit 52: MEA - Year-over-year growth 2020-2025 (%)
    • 9.7 South America - Market size and forecast 2020-2025
      • Exhibit 53: South America - Market size and forecast 2020-2025 (million units)
      • Exhibit 54: South America - Year-over-year growth 2020-2025 (%)
    • 9.8 Key leading countries
      • Exhibit 55: Key leading countries
    • 9.9 Market opportunity by geography

      10 Drivers, Challenges, and Trends

      • 10.1 Market drivers
        • 10.2 Market challenges
          • Exhibit 57: Impact of drivers and challenges
        • 10.3 Market trends

          11 Vendor Landscape

          • 11.1 Vendor landscape
            • Exhibit 58: Vendor landscape
          • 11.2 Landscape disruption
            • Exhibit 59: Landscape disruption
            • Exhibit 60: Industry risks

          12 Vendor Analysis

          • 12.1 Vendors covered
            • Exhibit 61: Vendors covered
          • 12.2 Market positioning of vendors
            • Exhibit 62: Market positioning of vendors
          • 12.3 Alphabet Inc.
            • Exhibit 63: Alphabet Inc. - Overview
            • Exhibit 64: Alphabet Inc. - Business segments
            • Exhibit 65: Alphabet Inc. – Key news
            • Exhibit 66: Alphabet Inc. - Key offerings
            • Exhibit 67: Alphabet Inc. - Segment focus
          • 12.4 Apple Inc.
            • Exhibit 68: Apple Inc. - Overview
            • Exhibit 69: Apple Inc. - Business segments
            • Exhibit 70: Apple Inc. – Key news
            • Exhibit 71: Apple Inc. - Key offerings
            • Exhibit 72: Apple Inc. - Segment focus
          • 12.5 BBK Electronics Corp. Ltd.
            • Exhibit 73: BBK Electronics Corp. Ltd. - Overview
            • Exhibit 74: BBK Electronics Corp. Ltd. - Product and service
            • Exhibit 75: BBK Electronics Corp. Ltd. – Key news
            • Exhibit 76: BBK Electronics Corp. Ltd. - Key offerings
          • 12.6 HTC Corp.
            • Exhibit 77: HTC Corp. - Overview
            • Exhibit 78: HTC Corp. - Business segments
            • Exhibit 79: HTC Corp. – Key news
            • Exhibit 80: HTC Corp. - Key offerings
          • 12.7 Huawei Investment & Holding Co. Ltd.
            • Exhibit 81: Huawei Investment & Holding Co. Ltd. - Overview
            • Exhibit 82: Huawei Investment & Holding Co. Ltd. - Business segments
            • Exhibit 83: Huawei Investment & Holding Co. Ltd. – Key news
            • Exhibit 84: Huawei Investment & Holding Co. Ltd. - Key offerings
            • Exhibit 85: Huawei Investment & Holding Co. Ltd. - Segment focus
          • 12.8 LG Electronics Inc.
            • Exhibit 86: LG Electronics Inc. - Overview
            • Exhibit 87: LG Electronics Inc. - Business segments
            • Exhibit 88: LG Electronics Inc. – Key news
            • Exhibit 89: LG Electronics Inc. - Key offerings
            • Exhibit 90: LG Electronics Inc. - Segment focus
          • 12.9 Nokia Corp.
            • Exhibit 91: Nokia Corp. - Overview
            • Exhibit 92: Nokia Corp. - Business segments
            • Exhibit 93: Nokia Corp. – Key news
            • Exhibit 94: Nokia Corp. - Key offerings
            • Exhibit 95: Nokia Corp. - Segment focus
          • 12.10 Samsung Electronics Co. Ltd.
            • Exhibit 96: Samsung Electronics Co. Ltd. - Overview
            • Exhibit 97: Samsung Electronics Co. Ltd. - Business segments
            • Exhibit 98: Samsung Electronics Co. Ltd. – Key news
            • Exhibit 99: Samsung Electronics Co. Ltd. - Key offerings
            • Exhibit 100: Samsung Electronics Co. Ltd. - Segment focus
          • 12.11 Sony Corp.
            • Exhibit 101: Sony Corp. - Overview
            • Exhibit 102: Sony Corp. - Business segments
            • Exhibit 103: Sony Corp. – Key news
            • Exhibit 104: Sony Corp. - Key offerings
            • Exhibit 105: Sony Corp. - Segment focus
          • 12.12 ZTE Corp.
            • Exhibit 106: ZTE Corp. - Overview
            • Exhibit 107: ZTE Corp. - Business segments
            • Exhibit 108: ZTE Corp. – Key news
            • Exhibit 109: ZTE Corp. - Key offerings
            • Exhibit 110: ZTE Corp. - Segment focus

          13 Appendix

          • 13.1 Scope of the report
            • 13.2 Currency conversion rates for US$
              • Exhibit 111: Currency conversion rates for US$
            • 13.3 Research methodology
              • Exhibit 112: Research Methodology
              • Exhibit 113: Validation techniques employed for market sizing
              • Exhibit 114: Information sources
            • 13.4 List of abbreviations
              • Exhibit 115: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
            Interested in this report?
            Get your sample now!
            Smartphone Market market growth will increase by $464.20 million units during 2021-2025.
            The smartphone market market is expected to grow at a CAGR of 6% during 2021-2025.
            Technavio has segmented the smartphone market market by technology (android, iOS, and others) ,geography (APAC, Europe, North America, MEA, and South America) , and other1 (Between 5-6 inches, Greater than 6 inches, and Less than 5 inches).
            Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., Huawei Investment & Holding Co. Ltd., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., ZTE Corp. are a few of the key vendors in the smartphone market market.
            APAC will register the highest growth rate of 54% among the other regions. Therefore, the smartphone market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
            • China
            • India
            • US
            • Brazil
            • UK
            • Russian Federation
            The key factors driving the smartphone market market growth are:
            • Growing adoption of AI in smartphones
            • Technological advances
            The smartphone market market vendors should focus on grabbing business opportunities from the android segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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            • Information about the market's key drivers, trends, and challenges
            • Parent market analysis
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            • Detailed vendors report with competitive landscape
            • Covid-19 impact and recovery analysis
            • Data on revenue-generating market segments
            • Details on the market shares of various regions
            • Five-force market analysis

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