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Smoothies Market by Product, Type, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 128
  • SKU: IRTNTR40259
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The smoothies market share is expected to increase by USD 7.03 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.37%.

This smoothies market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers smoothies market segmentations by product (fruit based, dairy based, and others), type (out of home and at home), and geographic (North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA). The smoothies market report also offers information on several market vendors, including Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc., The Coca Cola Co., and The Hain Celestial Group Inc. among others.

What will the Smoothies Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Smoothies Market Size for the Forecast Period and Other Important Statistics

 

Smoothies Market: Key Drivers, Trends, and Challenges

The increasing number of smoothie outlets is notably driving the smoothies market growth, although factors such as fluctuating prices of fruits and vegetables may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the smoothies industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Smoothies Market Driver

One of the key factors driving the smoothies market growth is the increasing number of smoothie outlets. The manufacturers of smoothies are increasing their global presence, mainly owing to the growing demand for smoothies among Generation Y. Vendors are opening new stores and outlets across regions to increase their consumer base. Jamba Juice, one of the leading smoothie chains in the US, opened its first location in Thailand in 2017, which marked the company's 70th international location. The company and Max's Group have agreed to set up 40 stores in the Philippines by 2025. Smoothie King, the world's largest smoothie brand, opened a record 263 new stores globally in 2020, including 71 new stores in the United States. Tropical Smoothie Caf opened 99 new cafes, including its 900th location in Fort Benning, Georgia. The company also signed 254 new franchise agreements and is on track to reach more than 1,000 operating restaurants in 2021.Thus, the growing number of smoothies outlets will positively drive the global smoothies market during the forecast period.

Key Smoothies Market Trend

Another key factor driving smoothies market growth is the increasing number of product launches by regional and international players. Manufacturers of smoothies are developing innovative strategies to increase the market share of their products. Besides, various technical innovations by manufacturers will also drive the market. Some product launches are listed below: In March 2021, PepsiCo's Naked Juice brand released two new smoothies in the UK, Naked Rainbow Machine and Naked Berry Lean. In December 2020, Smoothie King launched a new Metabolism Boost Banana Passion Fruit smoothie for health-conscious customers. In November 2020, Jamba Juice launched two new kids smoothies which are Sash's Splash and Croodaceous Cooler. In August 2020, Danone launched new Activia yoghurt smoothies. All such product launches will positively drive the growth of the market in focus during the forecast period.

Key Smoothies Market Challenge

Fluctuating prices of fruits and vegetables is one of the key challenges hindering the smoothies market growth. The major raw materials for smoothies are fruits, vegetables, sugar, and milk. A rise in the prices of raw materials results in increased production costs. As a result of this, smoothie manufacturers procure raw materials at high costs. Generally, the prices of fresh fruits and vegetables fluctuate with climatic changes. For instance, many parts of the US face natural disasters such as hurricanes, wildfires, floods, and drought, leading to a decline in the production of fresh fruits and vegetables in the US, resulting in higher prices. Further, the supply of raw materials gets affected due to adverse weather conditions, national emergencies, natural disasters, supply shortages, and other unexpected events. As an effect of this, it becomes a challenge for manufacturers to introduce new product varieties with specific ingredients that help in enriching taste in the market. The increase in product price affects the consumer purchase decision, which, in turn, affects the market performance of manufacturers. Generally, the price of fruits fluctuates with weather conditions which could render a significant impact on the global smoothies market.

This smoothies market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global smoothies market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the smoothies market during the forecast period.

Who are the Major Smoothies Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Barfresh Food Group Inc.
  • Danone SA
  • Happy Planet Foods Inc.
  • J Sainsbury Plc
  • Jamba Juice
  • MTY Food Group Inc.
  • PepsiCo Inc.
  • Smoothie King Franchises Inc.
  • The Coca Cola Co.
  • The Hain Celestial Group Inc.

This statistical study of the smoothies market encompasses successful business strategies deployed by the key vendors. The smoothies market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.

Product Insights and News

  • Barfresh Food Group Inc. - The company offers smoothies in various flavors such as banana cashew, creamy vanilla, and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The smoothies market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Smoothies Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the smoothies market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Smoothies Market?

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45% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for smoothies in North America. Market growth in this region will be slower than the growth of the market in APAC regions.

Factors such as health benefits will facilitate the smoothies market growth in North America over the forecast period. The growing trends of healthy eating and consuming raw and organic food products among the young US population in their 20s and 30s are driving the smoothies market growth in the region.Also, the declining demand for juices (for example, orange juice, due to its high sucrose content) is boosting the market. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic affected the region's economy in different ways. It disrupted the supply of raw materials as there were supply chain and market disruptions. Before COVID-19, economists forecasted steady growth of the market in North America. Due to the outbreak of COVID-19, the market was negatively impacted in 2020. However, the number of COVID-19 cases decreased in the last quarter of 2020 in the region. The initiation of vaccination programs from 2021 is also expected to aid the market to some extent. Hence, the regional market is expected to grow at a moderate pace during the forecast period.

What are the Revenue-generating Product Segments in the Smoothies Market?

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The smoothies market share growth by the fruit based will be significant during the forecast period. The fruit-based smoothies segment accounted for the largest share in the global smoothies market in 2020, mainly owing to the rising health consciousness among consumers, changing lifestyle, and food habits. Organic fruit smoothies are prepared from fresh fruits that are not sprayed or ripened with harmful chemicals and pesticides. These smoothies are rich in minerals and antioxidants and cost more than regular juices and smoothies. The growing adoption of fruit-based smoothies will drive the growth of the global smoothies market during the forecast period.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the smoothies market size and actionable market insights on post COVID-19 impact on each segment.

 

Smoothies Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6.37%

Market growth 2021-2025

$ 7.03 billion

Market structure

Fragmented

YoY growth (%)

4.12

Regional analysis

North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 45%

Key consumer countries

US, Germany, China, Canada, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc., The Coca Cola Co., and The Hain Celestial Group Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Smoothies Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive smoothies market growth during the next five years
  • Precise estimation of the smoothies market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smoothies industry across North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smoothies market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Packaged foods and meats

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Fruit based - Market size and forecast 2020-2025
      • Exhibit 17: Fruit based - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Fruit based - Year-over-year growth 2020-2025 (%)
    • 5.4 Dairy based - Market size and forecast 2020-2025
      • Exhibit 19: Dairy based - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Dairy based - Year-over-year growth 2020-2025 (%)
    • 5.5 Others - Market size and forecast 2020-2025
      • Exhibit 21: Others - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Others - Year-over-year growth 2020-2025 (%)
    • 5.6 Market opportunity by Product
      • Exhibit 23: Market opportunity by Product

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 24: Type - Market share 2020-2025 (%)
    • 6.2 Comparison by Type
      • Exhibit 25: Comparison by Type
    • 6.3 Out of home - Market size and forecast 2020-2025
      • Exhibit 26: Out of home - Market size and forecast 2020-2025 ($ million)
      • Exhibit 27: Out of home - Year-over-year growth 2020-2025 (%)
    • 6.4 At home - Market size and forecast 2020-2025
      • Exhibit 28: At home - Market size and forecast 2020-2025 ($ million)
      • Exhibit 29: At home - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 30: Market opportunity by Type

    7 Customer Landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 32: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 33: Geographic comparison
    • 8.3 North America - Market size and forecast 2020-2025
      • Exhibit 34: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 35: North America - Year-over-year growth 2020-2025 (%)
    • 8.4 Europe - Market size and forecast 2020-2025
      • Exhibit 36: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 37: Europe - Year-over-year growth 2020-2025 (%)
    • 8.5 APAC - Market size and forecast 2020-2025
      • Exhibit 38: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 39: APAC - Year-over-year growth 2020-2025 (%)
    • 8.6 South America - Market size and forecast 2020-2025
      • Exhibit 40: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 41: South America - Year-over-year growth 2020-2025 (%)
    • 8.7 MEA - Market size and forecast 2020-2025
      • Exhibit 42: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 43: MEA - Year-over-year growth 2020-2025 (%)
    • 8.8 Key leading countries
      • Exhibit 44: Key leading countries
    • 8.9 Market opportunity by geography
      • Exhibit 45: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • Exhibit 46: Impact of drivers and challenges
      • 9.3 Market trends

        10 Vendor Landscape

        • 10.1 Vendor landscape
          • Exhibit 47: Vendor landscape
        • 10.2 Landscape disruption
          • Exhibit 48: Landscape disruption
          • Exhibit 49: Industry risks

        11 Vendor Analysis

        • 11.1 Vendors covered
          • Exhibit 50: Vendors covered
        • 11.2 Market positioning of vendors
          • Exhibit 51: Market positioning of vendors
        • 11.3 Barfresh Food Group Inc.
          • Exhibit 52: Barfresh Food Group Inc. - Overview
          • Exhibit 53: Barfresh Food Group Inc. - Business segments
          • Exhibit 54: Barfresh Food Group Inc. - Key offerings
          • Exhibit 55: Barfresh Food Group Inc. - Segment focus
        • 11.4 Danone SA
          • Exhibit 56: Danone SA - Overview
          • Exhibit 57: Danone SA - Business segments
          • Exhibit 58: Danone SA - Key offerings
          • Exhibit 59: Danone SA - Segment focus
        • 11.5 Happy Planet Foods Inc.
          • Exhibit 60: Happy Planet Foods Inc. - Overview
          • Exhibit 61: Happy Planet Foods Inc. - Product and service
          • Exhibit 62: Happy Planet Foods Inc. - Key offerings
        • 11.6 J Sainsbury Plc
          • Exhibit 63: J Sainsbury Plc - Overview
          • Exhibit 64: J Sainsbury Plc - Product and service
          • Exhibit 65: J Sainsbury Plc - Key offerings
        • 11.7 Jamba Juice
          • Exhibit 66: Jamba Juice - Overview
          • Exhibit 67: Jamba Juice - Product and service
          • Exhibit 68: Jamba Juice - Key news
          • Exhibit 69: Jamba Juice - Key offerings
        • 11.8 MTY Food Group Inc.
          • Exhibit 70: MTY Food Group Inc. - Overview
          • Exhibit 71: MTY Food Group Inc. - Business segments
          • Exhibit 72: MTY Food Group Inc. - Key offerings
          • Exhibit 73: MTY Food Group Inc. - Segment focus
        • 11.9 PepsiCo Inc.
          • Exhibit 74: PepsiCo Inc. - Overview
          • Exhibit 75: PepsiCo Inc. - Business segments
          • Exhibit 76: PepsiCo Inc – Key news
          • Exhibit 77: PepsiCo Inc. - Key offerings
          • Exhibit 78: PepsiCo Inc. - Segment focus
        • 11.10 Smoothie King Franchises Inc.
          • Exhibit 79: Smoothie King Franchises Inc. - Overview
          • Exhibit 80: Smoothie King Franchises Inc. - Product and service
          • Exhibit 81: Smoothie King Franchises Inc. - Key news
          • Exhibit 82: Smoothie King Franchises Inc. - Key offerings
        • 11.11 The Coca Cola Co.
          • Exhibit 83: The Coca Cola Co. - Overview
          • Exhibit 84: The Coca Cola Co. - Business segments
          • Exhibit 85: The Coca Cola Co. – Key news
          • Exhibit 86: The Coca Cola Co. - Key offerings
          • Exhibit 87: The Coca Cola Co. - Segment focus
        • 11.12 The Hain Celestial Group Inc.
          • Exhibit 88: The Hain Celestial Group Inc. - Overview
          • Exhibit 89: The Hain Celestial Group Inc. - Business segments
          • Exhibit 90: The Hain Celestial Group Inc. – Key news
          • Exhibit 91: The Hain Celestial Group Inc. - Key offerings
          • Exhibit 92: The Hain Celestial Group Inc. - Segment focus

        12 Appendix

        • 12.1 Scope of the report
          • 12.2 Currency conversion rates for US$
            • Exhibit 93: Currency conversion rates for US$
          • 12.3 Research methodology
            • Exhibit 94: Research Methodology
            • Exhibit 95: Validation techniques employed for market sizing
            • Exhibit 96: Information sources
          • 12.4 List of abbreviations
            • Exhibit 97: List of abbreviations

          Research Framework

          Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

          TechnavioINFORMATION SOURCES

          Primary sources

          • Manufacturers and suppliers
          • Channel partners
          • Industry experts
          • Strategic decision makers

          Secondary sources

          • Industry journals and periodicals
          • Government data
          • Financial reports of key industry players
          • Historical data
          • Press releases
          Technavio

          TechnavioDATA ANALYSIS

          Data Synthesis

          • Collation of data
          • Estimation of key figures
          • Analysis of derived insights

          Data Validation

          • Triangulation with data models
          • Reference against proprietary databases
          • Corroboration with industry experts
          Technavio

          TechnavioREPORT WRITING

          Qualitative

          • Market drivers
          • Market challenges
          • Market trends
          • Five forces analysis

          Quantitative

          • Market size and forecast
          • Market segmentation
          • Geographical insights
          • Competitive landscape
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          The smoothies market market growth will increase by $7029.18 million during 2021-2025.
          The smoothies market market is expected to grow at a CAGR of 6.37% during 2021-2025.
          Technavio has segmented the smoothies market market by product (Fruit based, Dairy based, and Others) ,type (Out of home and At home) , and geographic (North America, Europe, APAC, South America, and MEA).
          Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc., The Coca Cola Co., The Hain Celestial Group Inc. are a few of the key vendors in the smoothies market market.
          North America will register the highest growth rate of 44.59% among the other regions. Therefore, the smoothies market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
          The key factors driving the smoothies market market growth are:
          • Increasing number of smoothie outlets
          • Product launches
          The smoothies market market vendors should focus on grabbing business opportunities from the fruit based segment as it accounted for the largest market share in the base year.
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