Smoothies Market by Product, Type, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR40259

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The smoothies market has the potential to grow by USD 7.03 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 6.37%.

This smoothies market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (fruit-based, dairy-based, and others), type (out of home and at home), and geography (North America, Europe, APAC, South America, and MEA). The smoothies market report also offers information on several market vendors, including Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc., The Coca Cola Co., and The Hain Celestial Group Inc. among others.

What will the Smoothies Market Size be in 2021?


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Smoothies Market: Key Drivers and Trends

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increasing awareness about the health benefits of smoothies is notably driving the smoothies market growth, although factors such as fluctuating prices of fruits and vegetables may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the smoothies industry get your FREE report sample now.

  • The growing popularity of smoothies is owing to the several health benefits associated with their consumption.
  • They are rich in nutrients and vitamins, help in repairing and rejuvenating the skin, build immunity, increase energy levels, and promote the overall well-being of the human body.
  • A few smoothies are made from yogurt or milk, which are a good source of probiotics. Moreover, the right blend of ingredients in smoothies helps in detoxing and cleansing the body.
  • The increasing awareness regarding preventive healthcare will significantly increase the consumption of healthy foods and drinks such as smoothies. This factor will fuel smoothies market growth over the forecast period.
  • The increasing incidence rate of celiac disease and the growing number of health-conscious consumers are driving the demand for organic and gluten-free smoothies.
  • The increasing occurrence of digestive health problems, weight management issues and demand for nutritious food will influence the smoothie market growth.
  • The easy availability of gluten-free food products is another key factor in increasing sales of gluten-free smoothies.
  • The rising consumer concern about the origin and quality of fruits and vegetables used in the production of smoothies is increasing the demand for organic and gluten-free products, which is one of the key smoothies market trends.

This smoothies market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Smoothies Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Barfresh Food Group Inc.
  • Danone SA
  • Happy Planet Foods Inc.
  • J Sainsbury Plc
  • Jamba Juice
  • MTY Food Group Inc.
  • PepsiCo Inc.
  • Smoothie King Franchises Inc.
  • The Coca Cola Co.
  • The Hain Celestial Group Inc.


The smoothies market is fragmented and the vendors are deploying growth strategies such as product launches and marketing and advertising campaigns to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the smoothies market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Smoothies Market?


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45% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for smoothies in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.

The growing trends of healthy eating and consuming raw and organic food products among the young US population will facilitate the smoothies market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Smoothies Market?


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The smoothies market share growth by the fruit-based smoothies segment will be significant during the forecast period. The fruit-based smoothies segment accounted for the largest share in the global smoothies market, mainly owing to the rising health consciousness among consumers, changing lifestyle, and food habits.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the smoothies market size.



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What are the Key Factors Covered in this Smoothies Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive smoothies market growth during the next five years
  • Precise estimation of the smoothies market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smoothies industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smoothies market vendors

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Smoothies Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6%

Market growth 2021-2025

$ 7.03 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 45%

Key consumer countries

US, Germany, China, Canada, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc., The Coca Cola Co., and The Hain Celestial Group Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The smoothies market growth will increase by $7029.18 million during 2020-2025.
The smoothies market is expected to grow at a CAGR of 6.37% during 2020-2025.
Technavio has segmented the smoothies market by product (Fruit based, Dairy based, and Others) ,type (Out of home and At home) , and geographic (North America, Europe, APAC, South America, and MEA).
Barfresh Food Group Inc., Danone SA, Happy Planet Foods Inc., J Sainsbury Plc, Jamba Juice, MTY Food Group Inc., PepsiCo Inc., Smoothie King Franchises Inc., The Coca Cola Co., The Hain Celestial Group Inc. are a few of the key vendors in the smoothies market.
North America will register the highest growth rate of 44.59% among the other regions. Therefore, the smoothies market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • Germany
  • China
  • Canada
  • UK
The key factors driving the smoothies market growth are:
  • Increasing number of smoothie outlets
The smoothies market vendors should focus on grabbing business opportunities from the fruit based segment as it accounted for the largest market share in the base year.
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