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The snow goggles market size is estimated to grow at a CAGR of 6.3% between 2022 and 2027. The market size is forecast to increase by USD 2,064.21 million. The growth of the market depends on several factors, including a growing awareness of eye protection and the increasing popularity of snow sports and activities across the world.
This snow goggles market report extensively covers market segmentation by type (ordinary lens, myopia lens, and presbyopia lens), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Growing awareness of eye protection is notably driving the market growth, although factors such as a rise in weather variability may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing awareness of eye protection is the key factor driving the growth of the snow goggles market. Snow sports is an exciting and thrilling activity, attracting millions of enthusiasts every year. But, it is crucial to find the potential dangers associated with this activity and take precautionary measures, such as wearing protective eyewear. The reflective qualities of snow can lead to intense glare, which can cause temporary blindness and increase the risk of accidents on the slopes. In addition, extremely cold temperatures and high wind speeds can cause dry eyes and snow blindness, a condition that damages the surface of the cornea. Without proper protection, these conditions can lead to long-term eye damage.
However, there has been growing awareness about the importance of eye protection in snow sports. This has increased the availability and use of protective eyewear by amateurs and professionals. Protective eyewear, such as snow goggles, comes in various designs and colors and can provide essential protection against UV rays and harsh glare. One of the most significant benefits of protective eyewear is that it allows the user to have clear vision and react more quickly to obstacles on the slopes. This can significantly reduce the risk of accidents and injuries. Additionally, protective eyewear can enhance the overall experience by reducing eye strain and improving visibility. These factors are expected to increase the demand for snow goggles globally, which will boost the growth of the market during the forecast period.
The emergence of e-commerce platforms for selling snow goggles is the primary trend shaping the snow goggles market growth. In recent years, e-commerce platforms have significantly increased the sales of snow goggles. The major reason why e-commerce has become so popular for snow goggles is the convenience it offers to its consumers. Hence, the consumer eliminates the need to visit multiple brick-and-mortar stores in search of the perfect pair of goggles.
Furthermore, e-commerce platforms provide buyers with a wider selection of products than traditional retail stores. Unlike physical stores that are very much limited by shelf space and inventory, online stores can offer an almost unlimited variety of snow goggles to choose from. This means that shoppers are more likely to find a pair of goggles that meets their specific needs and preferences. Another advantage of e-commerce platforms is the ability to compare prices and deals easily. Finally, e-commerce platforms make it possible for buyers to read reviews and ratings from other customers before making a purchase. This provides valuable information about the quality of different brands and models of snow goggles, allowing consumers to make better decisions based on real-world experiences. Thus, the above-mentioned factors are expected to boost the growth of the global snow goggles market during the forecast period.
The rise in weather variability is a major challenge to the growth of the snow goggles market. The rise in weather variability has been causing negative impacts on snow goggles, with serious consequences for winter sports enthusiasts. In the past, skiing lovers and snowboarding had to worry only about getting appropriate clothing and gear in order. However, with unpredictable weather patterns, obtaining the correct snow helmets and goggles has become crucial.
The major issue facing snow goggles is the increased melting of snow, which often results in water dripping inside them. This causes significant inconvenience and can affect vision, leading to accidents. With rising temperatures and decreasing snow, snow goggles are rendered useless if they cannot withstand the water. However, the unpredictability of snow conditions has created a need for versatile snow goggles that can cater to various weather patterns. In particular, bright sun glare has become a significant challenge for winter sports enthusiasts because it can cause temporary blindness and eye strain. Such factors are expected to negatively impact the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Snow Goggles Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the ordinary lens segment will be significant during the forecast period. Due to their affordability and durability, these lenses are widely used in snow goggles. Generally, they are made of polycarbonate, a tough and lightweight material that can withstand harsh outdoor conditions and impacts.
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The ordinary lens segment was valued at USD 1,898.42 million in 2017 and continued to grow until 2021. Generally, consumers prefer ordinary lenses as they offer satisfactory visual clarity, allowing them to enjoy their snow sports activities without much hindrance. Moreover, ordinary lenses are available in various colors, offering customers different performance features based on their preferences and needs. For instance, yellow-tinted lenses enhance visibility in low-light conditions, while polarized lenses reduce glare and provide optimal clarity in bright daylight. Ordinary lenses are easy to replace, making them popular among budget-conscious consumers. They can be replaced at a relatively low cost, allowing users to keep their goggles functional and up-to-date while avoiding having to invest in a whole new set. The increasing popularity of snow sports, coupled with the growing demand for eyewear that is both functional and fashionable, is anticipated to continue driving the growth of the ordinary lenses segment in the global snow goggles market during the forecast period.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is one of the key regions in the global snow goggles market. High demand for outdoor activities in countries, including Canada and the US, as well as improvements in technology and design that have made snow goggles more comfortable, durable, and visually appealing. Key manufacturers in the region are also targeting consumers by offering innovative products and advanced features. Furthermore, numerous online platforms have made it easier for consumers to access a broader range of snow goggles from different brands.
In 2020, most countries in North America were severely affected by the COVID-19 pandemic. Also, several snow sports tournaments were canceled due to the outbreak. The lockdown hampered activities related to distribution networks as well. The shutdown of many commercial spaces, such as resorts and halls with facilities for snow sports and events, as well as the imposition of stay-at-home policies, triggered a decline in the demand for snow goggles. However, the initiation of large-scale COVID-19 vaccination drives in 2021 led to the lifting of lockdown restrictions in North America. It resulted in the reopening of snow goggles manufacturing units, which reduced the supply-demand gap for snow goggles and increased purchases in North America. Such factors are expected to drive the growth of the snow goggles market in North America during the forecast period.
The snow goggles market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global snow goggles market as a part of the global apparel, accessories, and luxury goods market within the textiles, apparel, and luxury goods market. The parent market, the global apparel, accessories, and luxury goods market, covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods. Technavio calculates the global textiles, apparel, and luxury goods market size based on the combined revenues generated by manufacturers/marketers of textiles, apparel, footwear, accessories, and luxury goods. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Snow Goggles Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.3% |
Market growth 2023-2027 |
USD 2064.21 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.94 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, Canada, China, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
100 Speedlab LLC, Adidas AG, Boardriders Inc., Bolle Brands France SAS, Burton Corp., Coral Eyewear Ltd., Electric, Future Eyewear Group Sweden AB, JULBO SA, Kering SA, Marker Deutschland GmbH, Oakley Inc., POC Sweden AB, Safilo Group Spa, Sinner BV, SKIS ROSSIGNOL SAS, UVEX WINTER HOLDING GmbH and Co. KG, Vision Marketing and Distribution Ltd., Vision Service Plan, Vista Outdoor Inc., Youngone Corp., and Amer Sports Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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