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Social Media Analytics Market by End-user, Network, Application, and Geography - Forecast and Analysis 2020-2024

  • Published: Oct 2020
  • Pages: 120
  • SKU: IRTNTR45334
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The social media analytics market size has the potential to grow by USD 14.52 billion during 2020-2024, and the market's growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by end-user (retail, government, media and entertainment, travel, and others), network (Facebook, YouTube, Twitter, Pinterest, and others), application (customer benchmarking, product enhancement, analyzing marketing techniques, competitive advantage, and other applications), and geography (North America, APAC, Europe, South America, and MEA). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including Adobe Inc., Agorapulse SAS, Hootsuite Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Tableau Software LLC.

Market Overview

Social Media Analytics Market Size

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Market Competitive Analysis

The market is fragmented. The key vendors in the market are focusing on M&A activities to increase their market share. Adobe Inc., Agorapulse SAS, and Hootsuite Inc. are some of the major market participants. Although the increasing brand recognition due to social media will offer immense growth opportunities, the social media analytics processes are time-consuming and require heavy investments will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this social media analytics market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market's competitive landscape and offers information on the products offered by various companies. Moreover, this social media analytics market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Adobe Inc.
  • Agorapulse SAS
  • Hootsuite Inc.
  • International Business Machines Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sprout Social Inc.
  • Tableau Software LLC

Social Media Analytics Market: Segmentation by End-user

Social Media Analytics Market Market segmentation by region

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Social media analytics is an effective marketing tool that helps retailers in studying and analyzing the sales at various stages. The tools used by retailers help in connecting with the audience and create brand awareness. Social media and analytical tools help retailers in bridging the gap in the sales cycles. These tools are used for formulating business strategies. Thus, retail businesses with physical or digital storage facilities utilize these analytical tools for operational efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the social media analytics market size.

Social Media Analytics Market: Segmentation by Geography

Social Media Analytics Market Segmentation

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North America was the largest social media analytics market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. Factors such as increasing awareness among enterprises about social media analytics as an important platform for businesses to communicate with their customers will significantly drive social media analytics market growth in this region over the forecast period.

40% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for social media analytics in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.

Social Media Analytics Market: Key Drivers and Trends

The increasing brand recognition due to social media is one of the key factors driving the growth of the market. Profiles of individuals or organizations can be widely shared through social media. The Internet displays advertisements based on the browsing habits of an individual. These advertisements feature on web pages that the individual might access, thereby increasing the popularity of the brand. Additionally, social media analytics tools also enable vendors to increase their customer base. Moreover, the platform helps manufacturers in selling their products/services to a wide audience. Thus, due to its high popularity, social media has become a new channel for increasing brand visibility.

Social media analytics also helps in improving brand loyalty. Brand promotions through multiple social media channels increase brand loyalty. Social media analytical tools act as an interface between the brands and the customers. These tools improve customer engagement and help in understanding consumer behavior. It is estimated that 32% of global customers make purchases after obtaining product information, reviews, and suggestions on social media platforms. In developed countries, such as the UK and the US, around 50% of the population relies on social media platforms for making purchases. A strategic open social media platform enables organizations to increase the customer base and promoting customer loyalty. The growing focus on engaging the existing customers and attracting new ones will drive the demand for social media analytics during the forecast period. As a result of such factors, the market will register a CAGR of over 32% during the forecast period 

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Social Media Analytics Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive social media analytics  market growth during the next five years
  • Precise estimation of the social media analytics  market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the social media analytics  market industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of social media analytics market vendors

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Executive Summary

Market Landscape

  • Market ecosystem
  • Market Characteristics
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five Forces Analysis
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Customer benchmarking - Market size and forecast 2019-2024
  • Product enhancement - Market size and forecast 2019-2024
  • Analyzing marketing techniques - Market size and forecast 2019-2024
  • Competitive advantage - Market size and forecast 2019-2024
  • Other applications - Market size and forecast 2019-2024
  • Market opportunity by Application

Market Segmentation by End-user

  • Market segments
  • Comparison by End-user
  • Retail - Market size and forecast 2019-2024
  • Government - Market size and forecast 2019-2024
  • Media and entertainment - Market size and forecast 2019-2024
  • Travel - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by End-user

Market Segmentation by Network

  • Market segments
  • Comparison by Network
  • Facebook - Market size and forecast 2019-2024
  • YouTube - Market size and forecast 2019-2024
  • Twitter - Market size and forecast 2019-2024
  • Pinterest - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Network

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Adobe Inc.
  • Agorapulse SAS
  • Hootsuite Inc.
  • International Business Machines Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sprout Social Inc.
  • Tableau Software LLC

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Social Media Analytics (SMA) market growth will increase by $14523.50 million during 2019-2024.
The social media analytics (sma) market is expected to grow at a CAGR of 32.20% during 2019-2024.
Technavio has segmented the social media analytics (sma) market by end user (Retail, Government, Media and entertainment, Travel, and Others) ,other1 (Facebook, YouTube, Twitter, Pinterest, and Others) , and application (Customer benchmarking, Product enhancement, Analyzing marketing techniques, Competitive advantage, and Other applications).
Adobe Inc., Agorapulse SAS, Hootsuite Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., Tableau Software LLC are a few of the key vendors in the social media analytics (sma) market.
North America will register the highest growth rate of 40.18% among the other regions. Therefore, the social media analytics (sma) market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the social media analytics (sma) market growth are:
  • Increasing brand recognition due to social media
  • Advanced targeting options
The social media analytics (sma) market vendors should focus on grabbing business opportunities from the retail segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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