Social Network Marketing in the US 2015-2019

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer Segments
03.2.1 Advertising Agencies
03.2.2 Brands
03.2.3 Mobile Affiliates
03.2.4 Individual Users
03.3 Base Year
03.4 Vendor Segmentation
03.5 Summation Errors
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
05.1 What is social networking?
05.2 What is social media?
06. Importance of Social Media for Marketers
07. Why Brands are looking into Social Media
07.1.1 Benefits of Social Networking Advertisements
08. Present Scenario
09. Future prospect
10. Bridging the gap
11. Five Forces Analysis
12. Buying Criteria
13. Drivers and their Impact
14. Trends and their Impact
15. Social Networking Landscape
15.1 Competitive Scenario
15.2 Industries Using Social Network for Marketing
16. Key Vendor Analysis
16.1 Facebook
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Business Segmentation by Revenue 2013
16.1.4 Business Segmentation by Revenue 2011-2013
16.1.5 Geographical Segmentation by Revenue 2013
16.1.6 Business Strategy
16.1.7 Recent Developments
16.1.8 SWOT Analysis
16.2 Google
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Segmentation by Revenue 2013
16.2.4 Business Segmentation by Revenue 2012 and 2013
16.2.5 Geographical Segmentation by Revenue 2013
16.2.6 Business Strategy
16.2.7 Recent Developments
16.2.8 SWOT Analysis
16.3 Instagram
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 SWOT Analysis
16.4 LinkedIn
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Product Segmentation by Revenue 2014
16.4.4 Products Segmentation by Revenue 2013 and 2014
16.4.5 Geographical Segmentation by Revenue 2014
16.4.6 Business Strategy
16.4.7 Recent Developments
16.4.8 SWOT Analysis
16.5 Pinterest
16.5.1 Key Facts
16.5.2 Business Overviews
16.5.3 Geographical Presence
16.5.4 SWOT Analysis
16.6 Tumblr
16.6.1 Key Facts
16.6.2 Business Overview
16.6.3 SWOT Analysis
16.7 Twitter
16.7.1 Key Facts
16.7.2 Business Overview
16.7.3 Business Segmentation by Revenue 2013
16.7.4 Business Segmentation by Revenue 2011-2013
16.7.5 Geographical Segmentation by Revenue 2013
16.7.6 Business Strategy
16.7.7 Recent Developments
16.7.8 SWOT Analysis
17. Other Reports in this Series