Social Network Marketing in the US 2015-2019

  • Published: Aug 2015
  • Pages: 74
  • SKU: IRTNTR6781
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About Social Network Marketing
Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.

Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.

Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending. 

Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market. 

Key Vendors
• Facebook
• Google
• Instagram
• LinkedIn
• Pinterest
• Tumblr
• Twitter 

Market Driver
• Targeted Marketing
• For a full, detailed list, view our report

Market Challenge
• Lack of Standards for Measuring Performance
• For a full, detailed list, view our report

Market Trend
• Shift in Media Consumption
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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