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The sparkling water market size is forecast to increase by USD 55.85 billion at a CAGR of 18.7% between 2024 and 2029.
The sparkling water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
The hypermarkets segment is estimated to witness significant growth during the forecast period.
In the global beverage landscape, hypermarkets held a significant share in the market in 2024. These retail channels, known for their extensive product offerings and affordability, are the preferred choice for consumers seeking a wide variety of alcoholic and non-alcoholic beverages, including sparkling water. Brands like Nestle Plc, Danone SA, and Coca-Cola are commonly found in hypermarkets and supermarkets, catering to the growing demand for premium packaged sparkling water. Consumer preferences for convenience, competitive pricing, and attractive promotions drive sales in this segment. Hypermarkets' ability to offer a vast selection of brands and flavors, such as Triple Berry, Mango Passion Fruit, Citrus Cherry, and Soda Water, caters to the diverse tastes and health consciousness of conscious consumers.
Furthermore, sustainable packaging initiatives and airtight sealing ensure the preservation of product quality and freshness. Brand endorsements from celebrities like Curtis Stone and product innovation, such as Coffee drinks, Alcoholic Infused, and Sparkling Juice, contribute to brand visibility and consumer interest. However, challenges like shipping costs, domestic taxes, and trade restrictions may impact the distribution channel's growth in certain regions. Despite these hurdles, the market continues to thrive, offering alternatives to sugary carbonated drinks and non-alcoholic beverages, including flavored versions, mineral water, and carbonated water. The market dynamics are influenced by factors like energy levels, dental health, and consumer preferences for natural/mineral water, sweetened teas, and caffeinated segment offerings.
As consumers increasingly seek healthier alternatives to regular water and alcohol consumption, the demand for sparkling water continues to grow.
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The Hypermarkets segment was valued at USD 12.7 billion in 2019 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 34% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market for Sparkling Water has witnessed significant growth due to the increasing consciousness among consumers towards healthier beverage choices. This market caters to diverse preferences with a variety of offerings, including flavored and unflavored options. Key market drivers include health consciousness, environmental sustainability, and innovative product launches. For example, in October 2024, Flow introduced a new Sparkling Mineral Spring Water in Canada. This product comes in 300ml aluminum bottles and offers flavors like OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint. It is free of sugar, calories, and boasts sustainable packaging using 70% recycled aluminum.
Other popular brands include Dasani Sparkling, LaCroix, San Pellegrino, and Topo Chico. Consumers also show interest in alternative beverages like Coffee drinks, Sparkling Juice, and Sugary carbonated drinks with added sugar, artificial sweeteners, or caffeine. The market dynamics are further influenced by distribution channels, consumer preferences, and energy levels. However, lack of awareness and trade restrictions can pose challenges to market growth. Brands are focusing on product endorsements, sustainable packaging, and airtight sealing to enhance brand visibility and consumer appeal. Additionally, there is a growing trend towards alcoholic infused and exotic packaging to cater to the caffeinated segment and consumer interest in flavored versions like Triple berry, Mango passion fruit, Citrus cherry, and Blueberry pomegranate.
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The sparkling water market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the sparkling water market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, sparkling water market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Anheuser Busch InBev SA NV - The company introduces Hiball, its line of effervescent waters, catering to health-conscious consumers seeking refreshing alternatives. Hiball's offerings are infused with natural flavors and functional ingredients, setting them apart in the market. These sparkling beverages provide a unique blend of taste and nutrition, appealing to those seeking a more vibrant and invigorating hydration experience.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The global market for premium packaged sparkling water has experienced significant growth in recent years, driven by the increasing preferences of conscious consumers for healthier and more natural beverage options. This trend is particularly evident in the coffee drinks segment, as many consumers seek out sparkling water as a refreshing alternative to traditional coffee or sugary beverages. One factor contributing to the growth of the market is the increasing focus on sustainable packaging. Many consumers are becoming more environmentally conscious and prefer bottled water with airtight sealing to ensure freshness and reduce waste. This has led to an increase in demand for reusable glass bottles and other eco-friendly packaging solutions.
Another trend in the market is the development of flavored versions of sparkling water. Triple berry, mango passion fruit, citrus cherry, and other exotic flavors have gained popularity among consumers, particularly in the foodservice outlets and convenience store channels. The caffeinated segment of the market has also seen growth, with some brands offering alcoholic infused and energy-boosting options. Despite these trends, the market faces several challenges. One challenge is the lack of awareness and education among consumers about the health benefits of sparkling water compared to regular water or sugary carbonated drinks. Another challenge is the rising costs of shipping and distribution, which can impact the profitability of brands and retailers.
Brand visibility and competition are also key factors in the market. Some brands, such as San Pellegrino and Lacroix, have established strong market presence through commercial advertisements and product endorsements. However, new entrants and alternative beverages continue to emerge, leading to increased competition and pressure to differentiate through innovative flavors and packaging. The market dynamics are further influenced by trade restrictions and domestic taxes, which can impact the availability and pricing of certain brands and products in different regions. Additionally, consumer preferences for natural/mineral water and the growing trend towards reducing added sugar in beverages have led to a shift towards carbonated drinks with natural sweeteners or no added sweeteners at all.
In , the premium packaged the market is experiencing significant growth driven by consumer preferences for healthier and more natural beverage options. The market is influenced by various factors, including sustainable packaging, flavored versions, caffeinated segment, and competition. However, challenges such as lack of consumer awareness, shipping costs, and trade restrictions continue to impact the market dynamics.
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Market Scope |
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Report Coverage |
Details |
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Page number |
209 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 18.7% |
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Market growth 2025-2029 |
USD 55846.3 million |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
14.2 |
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Key countries |
US, Canada, Germany, UK, China, India, Italy, Japan, France, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Distribution Channel
9 Market Segmentation by Product
10 Market Segmentation by Packaging
11 Customer Landscape
12 Geographic Landscape
13 Drivers, Challenges, and Opportunity/Restraints
14 Competitive Landscape
15 Competitive Analysis
16 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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