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Sports Betting Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Jul 2022
  • Pages: 120
  • SKU: IRTNTR40575
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The sports betting market share is expected to increase by USD 143.73 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 10.68%.

This sports betting market research report extensively covers sports betting market segmentation by platform (online and offline) and geography (APAC, Europe, North America, South America, and Middle East and Africa). The sports betting market report also offers information on several market vendors, including 888 Holdings Plc, Bet365 Group Ltd., BetOnline, Betsson AB, Caesars Entertainment Inc., Churchill Downs Inc., DraftKings Inc., Entain Plc, Flutter Entertainment Plc, Kindred Group Plc, LeoVegas Gaming Plc, Penn National Gaming Inc., Sportech Plc, SportsBetting.ag., The Betway Group, The Hong Kong Jockey Club, The Palace Group, and Webis Holdings Plc among others.

What will the Sports Betting Market Size be During the Forecast Period?

Sports Betting Market Size

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Sports Betting Market: Key Drivers, Trends, and Challenges

The digital revolution is notably driving the sports betting market growth, although factors such as stringent government regulations and restrictions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports betting industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Betting Market Driver

  • One of the key factors driving the global sports betting industry growth is the digital revolution.
  • With the recent global digital revolution, cloud platforms are being preferred for storing data, and there has been a burgeoning increase in online transactions and payments among commercial as well as retail users.
  • With extensive digitalization, the sports betting landscape has fundamentally changed, and the global sports betting market has shifted toward online or virtual applications and platforms.
  • Modern consumers can easily engage in sports betting and conveniently connect with sportsbooks due to the easy access to the Internet and the availability of various mobile apps and online platforms.
  • The rapid growth of digital platforms and the increasing Internet penetration have given consumers easy access to online sports betting platforms, which will drive the growth of the market growth during the forecast period.

Key Sports Betting Market Trend

  • The emergence of machine learning, blockchain, virtual reality, and AI in sports betting is one of the key sports betting market trends that is expected to impact the industry positively in the forecast period.
  • Major vendors in the market are increasingly focusing a significant part of their investments in machine learning tools and methods, which have shown promising results in prediction.
  • Machine learning helps build predictive algorithms and accurate predictive models for better betting efficiency.
  • As the global sports betting market evolves, it is necessary for consumers to find useful strategies and accurate predictions to increase their efficiency.
  • Sports bettors are expected to increasingly become familiar with new machine learning algorithms that attempt to predict the outcomes of games and races.
  • The emergence of machine learning will further support the sports betting market growth during the forecast period.

Key Sports Betting Market Challenge

  • One of the key challenges to the global industrial industry growth is the stringent government regulations and restrictions will be a major challenge for the sports betting market.
  • Sports betting is widely regulated in different countries by government authorities via regulatory acts, legislation, and specific laws. Though some countries such as the US have legalized sports betting across various states, most of the countries have highly regulated betting in sports.
  • Some countries allow betting on specific sports, while others allow only online betting or permit authorized entities to manage sports betting. In most of the countries in APAC, sports betting is highly restricted or illegal. This has resulted in monopolies being formed across many countries.
  • The strict government regulations globally are expected to hinder the growth of the global sports betting market during the forecast period.

This sports betting market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global sports betting market as a part of the global casinos and gaming market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sports betting market during the forecast period.

Who are the Major Sports Betting Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • 888 Holdings Plc
  • Bet365 Group Ltd.
  • BetOnline
  • Betsson AB
  • Caesars Entertainment Inc.
  • Churchill Downs Inc.
  • DraftKings Inc.
  • Entain Plc
  • Flutter Entertainment Plc
  • Kindred Group Plc
  • LeoVegas Gaming Plc
  • Penn National Gaming Inc.
  • Sportech Plc
  • SportsBetting.ag.
  • The Betway Group
  • The Hong Kong Jockey Club
  • The Palace Group
  • Webis Holdings Plc

 

This statistical study of the sports betting market encompasses successful business strategies deployed by the key vendors. The sports betting market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • 888 Holdings Plc -  The company offers services for sports betting where a player does not need to deposit any amount to play games and can be enjoyed on every device. 

  • 888 Holdings Plc - In April 2022, the company announced the acquisition of William Hill. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sports betting market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Sports Betting Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the sports betting market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Sports Betting Market?

Sports Betting Market Market segmentation by region

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42% of the market's growth will originate from APAC during the forecast period. China and Australia are the key markets for sports betting in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The increase in demand for online games and fantasy sports platforms such as Dream11, a brand of Sporta Technologies Pvt. Ltd., will facilitate the sports betting market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 negatively impacted the growth of the sports betting market in the region. However, this situation is expected to improve in the coming years. The increasing demand for online sports betting services among countries in APAC is expected to fuel the growth of the sports betting market in the region during the forecast period.

What are the Revenue-generating Platform Segments in the Sports Betting Market?

Sports Betting Market Segmentation

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The sports betting market share growth by the online segment will be significant during the forecast period. With extensive digitalization and rising smartphone penetration, regions such as APAC and MEA are estimated to offer a huge scope of growth for the online segment. The growth of the online segment is attributed to multiple factors, such as the following: 

  • The expansion of the betting market due to continuous product development and innovation 
  • The growing penetration of the Internet and smartphones 
  • Structural migration of customers from retail to online 
  • Continuous improvement in the quality of platforms available, with betting applications providing a convenient user experience to customers 

This report provides an accurate prediction of the contribution of all the segments to the growth of the sports betting market size and actionable market insights on post COVID-19 impact on each segment.

 

Sports Betting Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 10.68%

Market growth 2022-2026

$ 143.73 billion

Market structure

Fragmented

YoY growth (%)

10.2

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 42%

Key consumer countries

US, China, Australia, Germany, Italy, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

888 Holdings Plc, Bet365 Group Ltd., BetOnline, Betsson AB, Caesars Entertainment Inc., Churchill Downs Inc., DraftKings Inc., Entain Plc, Flutter Entertainment Plc, Kindred Group Plc, LeoVegas Gaming Plc, Penn National Gaming Inc., Sportech Plc, SportsBetting.ag., The Betway Group, The Hong Kong Jockey Club, The Palace Group, and Webis Holdings Plc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Sports Betting Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive sports betting market growth during the next five years
  • Precise estimation of the sports betting market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the sports betting industry across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of sports betting market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Platform

    • 5.1 Market segments
      • Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)
    • 5.2 Comparison by Platform
      • Exhibit 26: Chart on Comparison by Platform
      • Exhibit 27: Data Table on Comparison by Platform
    • 5.3 Online - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Online - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 29: Data Table on Online - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 30: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.4 Offline - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Offline - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 33: Data Table on Offline - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 34: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Platform
      • Exhibit 36: Market opportunity by Platform ($ billion)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 APAC - Market size and forecast 2021-2026
      • Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 North America - Market size and forecast 2021-2026
      • Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 China - Market size and forecast 2021-2026
      • Exhibit 62: Chart on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 63: Data Table on China - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 64: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.9 US - Market size and forecast 2021-2026
      • Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 Australia - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Australia - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 75: Data Table on Australia - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 76: Chart on Australia - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Australia - Year-over-year growth 2021-2026 (%)
    • 7.12 Italy - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Italy - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 79: Data Table on Italy - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 80: Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • 7.13 UK - Market size and forecast 2021-2026
      • Exhibit 82: Chart on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 83: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 84: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.14 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 888 Holdings Plc
              • Exhibit 93: 888 Holdings Plc - Overview
              • Exhibit 94: 888 Holdings Plc - Business segments
              • Exhibit 95: 888 Holdings Plc - Key news
              • Exhibit 96: 888 Holdings Plc - Key offerings
              • Exhibit 97: 888 Holdings Plc - Segment focus
            • 10.4 Bet365 Group Ltd.
              • Exhibit 98: Bet365 Group Ltd. - Overview
              • Exhibit 99: Bet365 Group Ltd. - Product / Service
              • Exhibit 100: Bet365 Group Ltd. - Key offerings
            • 10.5 Churchill Downs Inc.
              • Exhibit 101: Churchill Downs Inc. - Overview
              • Exhibit 102: Churchill Downs Inc. - Business segments
              • Exhibit 103: Churchill Downs Inc. - Key news
              • Exhibit 104: Churchill Downs Inc. - Key offerings
              • Exhibit 105: Churchill Downs Inc. - Segment focus
            • 10.6 Entain Plc
              • Exhibit 106: Entain Plc - Overview
              • Exhibit 107: Entain Plc - Business segments
              • Exhibit 108: Entain Plc - Key news
              • Exhibit 109: Entain Plc - Key offerings
              • Exhibit 110: Entain Plc - Segment focus
            • 10.7 Flutter Entertainment Plc
              • Exhibit 111: Flutter Entertainment Plc - Overview
              • Exhibit 112: Flutter Entertainment Plc - Business segments
              • Exhibit 113: Flutter Entertainment Plc - Key news
              • Exhibit 114: Flutter Entertainment Plc - Key offerings
              • Exhibit 115: Flutter Entertainment Plc - Segment focus
            • 10.8 Kindred Group Plc
              • Exhibit 116: Kindred Group Plc - Overview
              • Exhibit 117: Kindred Group Plc - Business segments
              • Exhibit 118: Kindred Group Plc - Key offerings
              • Exhibit 119: Kindred Group Plc - Segment focus
            • 10.9 Sportech Plc
              • Exhibit 120: Sportech Plc - Overview
              • Exhibit 121: Sportech Plc - Product / Service
              • Exhibit 122: Sportech Plc - Key offerings
            • 10.10 The Hong Kong Jockey Club
              • Exhibit 123: The Hong Kong Jockey Club - Overview
              • Exhibit 124: The Hong Kong Jockey Club - Product / Service
              • Exhibit 125: The Hong Kong Jockey Club - Key offerings
            • 10.11 The Palace Group
              • Exhibit 126: The Palace Group - Overview
              • Exhibit 127: The Palace Group - Product / Service
              • Exhibit 128: The Palace Group - Key offerings
            • 10.12 Webis Holdings Plc
              • Exhibit 129: Webis Holdings Plc - Overview
              • Exhibit 130: Webis Holdings Plc - Business segments
              • Exhibit 131: Webis Holdings Plc - Key offerings
              • Exhibit 132: Webis Holdings Plc - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 133: Inclusions checklist
                • Exhibit 134: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 135: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 136: Research methodology
                • Exhibit 137: Validation techniques employed for market sizing
                • Exhibit 138: Information sources
              • 11.5 List of abbreviations
                • Exhibit 139: List of abbreviations
              • in competition

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Sports Betting Market market growth will increase by $143.73 bn during 2022-2026.
              The sports betting market market is expected to grow at a CAGR of 10.68% during 2022-2026.
              Technavio has segmented the sports betting market market by geography (APAC, Europe, North America, South America, Middle East and Africa, APAC, Europe, North America, South America, and Middle East and Africa) and geographic (APAC, Europe, North America, and South America).
              888 Holdings Plc, Bet365 Group Ltd., BetOnline, Betsson AB, Caesars Entertainment Inc., Churchill Downs Inc., DraftKings Inc., Entain Plc, Flutter Entertainment Plc, Kindred Group Plc, LeoVegas Gaming Plc, Penn National Gaming Inc., Sportech Plc, SportsBetting.ag., The Betway Group, The Hong Kong Jockey Club, The Palace Group, Webis Holdings Plc are a few of the key vendors in the sports betting market market.
              APAC will register the highest growth rate of 42% among the other regions. Therefore, the sports betting market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              • US
              • China
              • Australia
              • Germany
              • Italy
              • UK
              The key factors driving the sports betting market market growth are:
              • Digital revolution
              • Emergence of machine learning in sports betting
              The sports betting market market vendors should focus on grabbing business opportunities from the apac segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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