Sports Bras Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, UK, Canada - Size and Forecast 2024-2028

Sports Bras Market Size 2024-2028

The sports bras market size is forecast to increase by USD 12.87 billion at a CAGR of 12.8% between 2023 and 2028.

• The sports bra market is experiencing significant growth due to several key trends. The increased participation of women in sports and fitness activities is driving market demand for sports and fitness wear. Additionally, there is a rising awareness and demand for eco-friendly and sustainably sourced materials In the sports bra industry.
• However, there is still a lack of consumer awareness regarding the importance and benefits of using sports bras. This trend is expected to continue as more women engage in physical activities such as sports and seek out comfortable and effective solutions for support and comfort during workouts. The use of sustainable materials in sports equipment is also becoming increasingly important to consumers, as they become more conscious of their environmental impact. Overall, these trends are shaping the sports bra market and are expected to continue driving growth In the coming years.

What will be the Sports Bras Market Size During the Forecast Period?

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• The market is experiencing significant growth due to the increasing consumer interest in health and wellness, with the versatile garment becoming an essential component of activewear. Functionality and aesthetics are key factors driving demand, as consumers seek high-performance sports bras with moisture-wicking fabrics, breathable mesh, and advanced materials for enhanced comfort during workouts.
• Textile technology innovations, such as anti-microbial treatments and seamless designs, further enhance the appeal of sports bras. Comfort trends, including compression and size-inclusivity for various body types, are also influencing market dynamics. Celebrities and fitness influencers on social media continue to promote sports bras, further fueling consumer interest.
• As the market evolves, sustainability remains a crucial consideration, with an increasing focus on eco-friendly materials and production methods.

How is this Sports Bras Industry segmented and which is the largest segment?

The sports bras industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Padded
  • Non-padded
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

By Type Insights

• The padded segment is estimated to witness significant growth during the forecast period.

Sports bras are versatile garments designed for functionality and aesthetics, catering to the active lifestyle and fitness culture. These garments offer support and protection during high-intensity workouts, featuring padding to minimize impact and discomfort. Notable examples include Nike's Pro Rival and Under Armour's Women's Armour Crossback Sports bra. Functionality is key, with moisture-wicking fabrics, breathable mesh, and anti-microbial treatments ensuring comfort and performance. Advanced materials, such as recycled and organic cotton, eco-friendly textiles, and custom-fit technologies, are gaining consumer interest due to health and wellness trends. Size-inclusivity and body type diversity are also essential considerations. Fabric technology, including seamless designs and compression, enhances comfort and personalization. Online sales and e-commerce platforms facilitate easy access to these products, with niche segments such as compression wear and shapewear catering to cultural preferences and ethical manufacturing.

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The Padded segment was valued at USD 6.46 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

• North America is estimated to contribute 36% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market for sports bras exhibits substantial growth due to the region's large population and the increasing focus on health and wellness. The fitness culture in North America has led to a surge in sports participation among women, fueling the demand for functional, aesthetically pleasing, and versatile sports bras. Consumers seek high-performance sports bras made from moisture-wicking fabrics, breathable mesh, and anti-microbial treatments for enhanced comfort and performance. Advanced materials like recycled polyester and cotton are gaining popularity for their eco-friendliness. Comfort trends include seamless designs, custom-fit, and personalization. Online sales and e-commerce platforms have facilitated easy access to size-inclusive sports bras catering to various body types. Ethical manufacturing practices and brand visibility are also crucial factors influencing consumer preferences.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise In the adoption of Sports Bras Industry?

Increased participation of women in sports and fitness activities is the key driver of the market.

• The market In the US is witnessing notable growth due to the versatility and functionality of these garments in catering to the active lifestyles and health and wellness trends of consumers. Sports bras have become an essential component of athleisure wear, with their high-performance features, such as moisture-wicking fabrics, breathable mesh, and anti-microbial treatments, making them a preferred choice for women engaging in fitness activities. Comfort trends, including compression and seamless designs, have further boosted consumer interest in sports bras. Textile technology advancements, such as the use of advanced materials, sustainability, eco-friendly products, recycled materials, and organic cotton, have added to the versatility of sports bras.
• Consumers are increasingly seeking custom-fit and personalized sports bras, driving online sales and the growth of e-commerce in this niche segment. Cultural preferences and ethical manufacturing practices also play a role In the market's dynamics. Brands are focusing on performance, brand visibility, and consumer experience to meet the evolving demands of the market. The market's growth is expected to continue as fitness culture continues to thrive and body positivity and size-inclusivity become more prominent In the industry.

What are the market trends shaping the Sports Bras Industry?

Rise in demand for eco-friendly and sustainably sourced materials in sports bra industry is the upcoming market trend.

• The market In the US is witnessing a surge in demand for versatile garments that offer both functionality and aesthetics. Consumers are increasingly interested in athleisure wear and prioritizing health and wellness, leading to a growing preference for high-performance sports bras. These garments are designed using advanced textile technology, such as moisture-wicking fabrics and breathable mesh, to ensure comfort during workouts. Anti-microbial treatments and compression are also popular features, providing added benefits for consumers. Brands are focusing on sustainability and eco-friendliness In their sports bra offerings, catering to the changing consumer interest. Recycled materials, organic cotton, and eco-friendly production methods are becoming increasingly common.
• Size-inclusivity and custom-fit are also important trends, with brands offering a range of sizes and personalization options. Sports bras are a key component of the activewear market, which is expected to continue growing due to the fitness culture's increasing popularity. Comfort trends, such as seamless designs and lightweight materials, are driving innovation In the market. Online sales and e-commerce platforms are also playing a significant role In the market's growth, making it easier for consumers to access a wide range of options. Niche segments, such as size-inclusive and body type-specific sports bras, are gaining traction due to cultural preferences and the influence of celebrities and fitness influencers on social media.
• Ethical manufacturing and brand visibility are also important considerations for consumers, making sustainability and transparency key areas of focus for brands. In conclusion, the market In the US is experiencing significant growth due to changing consumer preferences and the increasing popularity of fitness culture. Brands are responding by offering high-performance, eco-friendly, and size-inclusive sports bras that cater to the diverse needs of consumers. Fabric technology, such as moisture-wicking and compression, is a key focus area, along with sustainability and ethical manufacturing. Online sales and e-commerce platforms are also playing a significant role In the market's growth.

What challenges does the Sports Bras Industry face during its growth?

Lack of awareness among consumers about importance and benefits of using sports bras is a key challenge affecting the industry growth.

• The market In the US has experienced notable expansion due to the rising consumer interest in health and wellness, athleisure, and fitness culture. This versatile garment is no longer considered just an essential item for professional athletes but has become a staple in every woman's activewear collection. The functionality of sports bras goes beyond providing support during physical activities; they offer moisture-wicking fabrics, breathable mesh, and anti-microbial treatments for enhanced comfort and hygiene. Advanced materials, such as recycled polyester and organic cotton, are increasingly popular In the market due to their eco-friendly properties and sustainability. Comfort trends, including seamless designs and compression, have led to custom-fit and personalized options, catering to various body types.
• The market's growth is further fueled by size-inclusive offerings, ethical manufacturing, and brand visibility. Fitness influencers and celebrities have played a significant role in increasing consumer awareness and interest in high-performance sports bras. Fabric technology, such as moisture-wicking and compression, is a key factor In the market's growth. Online sales and e-commerce platforms have made it easier for consumers to access a wide range of niche segments catering to cultural preferences. The market is expected to continue its growth trajectory, offering innovative and sustainable solutions for women seeking comfort and support during their fitness endeavors.

Exclusive Customer Landscape

The sports bras market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the sports bras market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, sports bras market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

Adidas AG - The company provides a range of sports bras designed for optimal support during physical activity. Among the offerings are the CoreFlow medium support bra, FastImpact Luxe Run high support bra, and TLRD impact training high support bra. These bras cater to various levels of impact and intensity, ensuring comfort and functionality for diverse fitness pursuits.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Adidas AG
• Anita Dr. Helbig GmbH
• ASICS Corp.
• Authentic Brands Group LLC
• Brooks Sports Inc.
• Enell Inc.
• Fabletics LLC
• FIT N FAB SPORTS
• Hanesbrands Inc.
• lululemon athletica Inc.
• New Balance Athletics Inc.
• Nike Inc.
• Nordstrom Inc.
• Oiselle Inc.
• Onzie Inc.
• PUMA SE
• The Gap Inc.
• Under Armour Inc.
• Victorias Secret and Co.
• Wacoal Holdings Corp.
• Wolverine World Wide Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The sports bra market is characterized by the continuous evolution of functional and aesthetically pleasing garments designed to cater to the growing consumer interest in health and wellness. These versatile garments have become an essential component of the athleisure trend, which has gained significant traction in recent years. Functionality remains a key driver In the sports bra market, with consumers seeking high-performance options that offer moisture-wicking capabilities, breathable mesh, and anti-microbial treatments. Advanced materials and fabric technology are at the forefront of innovation, providing enhanced comfort and support for various body types. Comfort trends continue to shape the market, with consumers demanding custom-fit and personalized options.

Size-inclusive sports bras catering to a wide range of body types have gained popularity, reflecting the increasing importance of inclusivity In the activewear industry. Textile technology plays a significant role In the development of sports bras, with eco-friendly and sustainable materials gaining prominence. Recycled materials, organic cotton, and ethical manufacturing practices are becoming increasingly important to consumers, reflecting cultural preferences for environmentally conscious products. The sports bra market is not limited to traditional fitness activities. It extends to various niche segments, including dance, yoga, and high-impact workouts. Strategic endeavors by leading brands to expand their offerings and cater to diverse consumer needs have contributed to the market's growth.

Fitness culture's influence on the sports bra market is undeniable. Celebrities and fitness influencers have played a crucial role in promoting the importance of proper support and comfort during workouts. Social media platforms have facilitated the spread of information and trends, further fueling consumer interest. Breathability, comfort, and performance continue to be the primary considerations for consumers when purchasing sports bras. Seamless designs and compression technology are popular features that enhance comfort and support. Online sales and e-commerce have become increasingly important channels for purchasing sports bras, offering convenience and accessibility to consumers. In conclusion, the sports bra market is a dynamic and evolving industry, driven by consumer demand for functional, comfortable, and eco-friendly garments. The focus on innovation, sustainability, and inclusivity is shaping the future of sports bras, making them an essential component of the activewear market.

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What are the Key Data Covered in this Sports Bras Market Research and Growth Report?

• CAGR of the Sports Bras industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the sports bras market growth of industry companies

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