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The sports bras market size is estimated to grow at a CAGR of 11.59% between 2022 and 2027. The market size is forecast to increase by USD 10,293.83 million. The growth of the market depends on several factors such as increased participation of women in sports and fitness activities, growing awareness regarding the importance of appropriate support during physical exercise, and increasing focus on women's empowerment and body positivity.
This sports bras market report extensively covers market segmentation by type (padded and non-padded), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the global sports bras market growth is the increased participation of women in sports and fitness activities. There is a growing trend and awareness of prioritizing health and well-being among women which is leading to a significant rise in demand for sports bras. Some of the key factors fuelling this trend include changing lifestyles, growing awareness about the importance of physical activity, and the growing popularity of athleisure wear.
Furthermore, there is a shift towards healthier lifestyles among women which is fuelling the increased participation of women in sports and fitness activities. Women are finding new ways to incorporate exercise into their daily routines as they are becoming more aware of the effects of sedentary lifestyles. As a result, there has been an increase in gym memberships, fitness classes, and participation in various sports. Hence, such factors are expected to drive the global sports bras market growth during the forecast period.
A key factor shaping the global sports bras market growth is the rise in demand for eco-friendly and sustainably sourced materials. There is a growing concern among consumers regarding the environmental impact of their purchasing decisions. As a result, consumers are now actively seeking eco-friendly products that align with their values.
For instance, there is an increasing popularity of sports bras manufactured from recycled materials. Some of the key brands such as Patagonia are offering eco-friendly sports bras manufactured from nylon and recycled polyester. Another significant example is eco-friendly sports bras which are manufactured from organic cotton and are grown without the use of harmful pesticides and fertilizers. Hence, such factors are expected to drive the global sports bras market growth during the forecast period.
The rise in demand for and sales of counterfeit products is one of the key challenges hindering the global sports bra market growth. There is a significant rise in demand for counterfeit products in the global sports bras market. Counterfeit sports bras are referred to as unauthorized replicas of famous brands that are manufactured using substandard materials and production processes. Factors such as affordability, accessibility, and the influence of social media are significantly fuelling the growth of these counterfeit products.
Moreover, the main reason that is driving the growth of these counterfeit products in the market is affordability as original brands of sports bras can be quite expensive. Furthermore, counterfeit products are offered at low prices which makes them more attractive and preferable among the consumer segment. Hence, such factors are expected to impede the global sports bras market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sports Bras Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG: The company offers sports bras such as CoreFlow medium support bra, FastImpact Luxe Run high support bra, and TLRD impact training high support bra.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The padded segment is estimated to witness significant growth during the forecast period. This segment is mostly preferred by women seeking high levels of support and protection during strenuous physical activities. One of the main advantages of the inclusion of padding in sports bras is that it helps to minimize impact and thereby reduce discomfort which makes it the most preferred choice among athletes and active individuals.
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The padded segment was the largest segment and was valued at USD 5,900.00 million in 2017. One of the main prominent brands which offer the padded bra segment includes Nike Inc (Nike). Nike Pro Rival is specially designed for r high-impact activities, such as running and intense training sessions. Another popular example of a padded bra segment is Women's Armour Crossback Sports which is offered by Under Armour Inc. The main feature of this bra is it offers removable padded cups that improve comfort and support, providing a customizable fit for every individual. Hence, such benefits are expected to fuel the growth of this segment which in turn will drive the growth of the global sports bras market growth during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors for the significant growth of the global sports bras market in North America is the factors such as the increasing number of women participating in sports and fitness activities. There is a growing awareness about health consciousness among women resulting in seeking an active healthy lifestyle with increased participation in various sports, yoga, and gym workouts.
As a result, there is a growing demand for sports bras which is significantly contributing to the global sports bras market growth in the region. Factors such as rising awareness of the importance of wearing the right sports bra during physical activities are also expected to drive the global sports bra market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global sports bras market witnessed a significant slowdown due to the temporary closure of offline stores as well as the cancellation of sporting activities in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in offline stores, resulting in an increase in demand for sports bras. Such factors are expected to drive the market during the forecast period.
The sports bras market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Sports Bras Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.59% |
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Market growth 2023-2027 |
USD 10,293.83 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
10.45 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Anita Dr. Helbig GmbH, ASICS Corp., Authentic Brands Group LLC, Brooks Sports Inc., Enell Inc., Fabletics LLC, FIT N FAB SPORTS, lululemon athletica Inc., New Balance Athletics Inc., Nike Inc., Nordstrom Inc., Oiselle Inc., Onzie Inc., PUMA SE, The Gap Inc., Under Armour Inc., Victorias Secret and Co., Wacoal Holdings Corp., Wolverine World Wide Inc., and Hanesbrands Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Market Share of Vendors
6 Five Forces Analysis
7 Market Segmentation by Type
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
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