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The Europe sports nutrition market size is forecast to increase by USD 4.54 billion, at a CAGR of 9.6% between 2023 and 2028. The market is experiencing significant growth due to several key factors. Firstly, the rising awareness of fitness and health among consumers, driven by increasing lifestyle diseases, is fueling demand for sports nutrition products including sports drinks, which offer hydration and energy support for active lifestyles. Secondly, advancements in sports nutrition technology are leading to the development of innovative and effective products, attracting a wider consumer base. However, the market faces a significant challenge from counterfeit products, which not only undermine the reputation of legitimate brands but also pose health risks to consumers. To mitigate this threat, market players are investing in strong supply chain management systems and collaborating with regulatory bodies to ensure product authenticity and safety. Overall, the market is poised for continued growth, driven by these trends and challenges.
The sports nutrition market in the United States is experiencing substantial expansion due to the heightened understanding among athletes and bodybuilders regarding the significance of adequate nutrition for peak performance and muscle growth. Innovation is thriving in this sector, with new and advanced sports nutrition products emerging, such as energy gels, protein crunch bars, iso drink powder, and sports drinks. Companies like Science in Sports and Nutraingredients are spearheading research and development in sports supplements, including creatine, protein powder, and microbiome boosters. Macro-nutrients, including fats, proteins, and carbohydrates, remain the cornerstone of sports nutrition solutions. Meanwhile, fatty acids and vitamins play essential roles in delivering energy and aiding muscle recovery.
Fitness centers and online platforms serve as the primary distribution channels for sports nutrition products, addressing the varying requirements of athletes and bodybuilders. Sports beverages, energy bars, and protein powder continue to lead the market, with a burgeoning trend towards natural ingredients and functional foods. Beta Fuel is a recent market entrant, offering a unique combination of carbohydrates and proteins for prolonged energy during workouts. The market is poised for continued growth as more consumers come to appreciate the importance of proper nutrition for maintaining an active lifestyle.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018- 2022 for the following segments.
The Offline segment is projected to experience substantial growth during the forecast period. This market includes a diverse array of products, such as sports supplements, energy gels, protein powders, ISO drink powders, sports drinks, energy bars, and more. Leading brands like NutraIngredients and Science in Sports cater to consumers' performance needs through groundbreaking nutritional innovations. Key health issues, including diabetes, cardiovascular diseases, obesity, and cancer, are driving the demand for sports nutrition solutions. Primary consumers include athletes, bodybuilders, and health-conscious individuals, while lifestyle users and environmentally-conscious consumers represent emerging segments. Supermarkets and hypermarkets dominate offline sales due to the expansion of the global organized retail sector. Consumers are attracted to the convenience of finding a vast product selection and discounted prices in these retail outlets.
The trend toward natural and plant-based ingredients continues, with microbiome boosters and creatine being popular choices. Online channels and fitness centers also serve as significant distribution channels. Macronutrients, such as fats, proteins, carbohydrates, and fatty acids, are essential for athletes and fitness enthusiasts. Micronutrients, including vitamins and minerals, address additional nutritional requirements. Muscular fatigue and other health concerns further highlight the significance of sports nutrition.
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The offline segment accounted for USD 4.43 billion in 2018 and showed a gradual increase during the forecast period.
Our Europe Sports Nutrition Market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is undergoing substantial expansion due to the escalating health concerns among consumers, fueled by the rising incidence of chronic conditions such as diabetes, cardiovascular diseases, and obesity. This trend is leading consumers to adopt sports nutrition products, which include protein powders, ISO drink powders, sports drinks, energy bars, and energy gels, to maintain their active lifestyles. Primarily, athletes, bodybuilders, and health-conscious individuals are the key consumers of these products. However, lifestyle users are also increasingly embracing sports nutrition solutions. The market for sports supplements, such as creatine and vitamins, is also expanding as consumers aim to optimize their performance.
Moreover, the demand for natural and plant-based ingredients is on the rise, with companies like Science in Sports and NutraIngredients spearheading innovation in this area. The market is also catering to eco-conscious consumers by providing eco-friendly packaging and sustainable sourcing. The market's reach extends beyond traditional retail channels, such as supermarkets and hypermarkets, and now thrives in fitness centers and online platforms. Nutritional advancements continue to fuel innovation, with the introduction of microbiome boosters, protein crunch bars, and sports beverages containing essential fats, proteins, carbohydrates, and fatty acids. However, it is essential to note that some consumers may experience side effects, such as muscular tiredness, and should consult healthcare professionals before incorporating these products into their diet.
The European sports nutrition market experiences continuous growth due to increasing awareness and adoption of nutritional supplements among athletes and fitness enthusiasts, driven by advancements in product innovation and consumer preferences for personalized and functional nutrition solutions. The European sports nutrition market is witnessing significant competition among vendors, who are investing heavily in research and development to introduce innovative and advanced products. These offerings cater to the unique needs of athletes, bodybuilders, lifestyle users, and health-conscious consumers. Newer categories, such as microbiome boosters and plant-based ingredients, are gaining popularity. For instance, microencapsulated seaweeds are expected to be used more frequently in sports nutrition products due to their less aromatic nature and ability to enhance flavor while providing essential minerals like iodine. Additionally, sports nutrition solutions are increasingly focusing on natural ingredients, including proteins, fats, carbohydrates, and fatty acids, to address health concerns like diabetes, cardiovascular diseases, obesity, and cancer.
The market includes various product categories, such as protein powder, ISO drink powder, sports drinks, energy bars, and energy gels. These products are available at various channels, including hypermarkets/supermarkets, fitness centers, and online platforms. Companiesare also focusing on performance benefits and sustainability to cater to environment-conscious consumers. Examples of innovative sports nutrition products include Science in Sports' Beta Fuel, which provides a balanced ratio of carbohydrates and protein, and NutraIngredients' Protein Crunch bars, which offer a high protein content and natural ingredients.
The market for sports nutrition is experiencing notable expansion due to the rising number of athletes, fitness enthusiasts, and health-conscious consumers. Notable brands such as NutraIngredients and Science in Sports dominate this sector, providing innovative sports nutrition solutions like protein powder, ISO drink powder, sports drinks, energy bars, and energy gels. However, the industry encounters a significant challenge from the prevalence of counterfeit products. These imitation items, characterized by false labeling and misrepresented branding, pose risks to consumers, particularly those with diabetes, cardiovascular diseases, obesity, cancer, and hypertension, due to their potentially harmful ingredients. Consumers increasingly opt for purchasing sports nutrition items from hypermarkets/supermarkets, fitness centers, and online channels. In response to evolving consumer demands, companies are investing in research and development, introducing products containing essential fats, proteins, carbohydrates, and fatty acids to address muscular fatigue and other health concerns. The use of natural and plant-based ingredients, along with nutritional advancements and performance benefits, continues to fuel market growth.
The Europe Sports Nutrition Market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Abbott Laboratories: The company offers sports nutrition such as Pedialyte sports liquid and Ensure Enlive advanced therapeutic nutrition shake.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing popularity of sports supplements among athletes, bodybuilders, and health-conscious consumers. The market caters to various product categories, including protein powder, iso drink powder, sports drinks, energy bars, energy gels, creatine, sports vitamins, microbiome boosters, protein crunch bars, and beta fuel. Science in Sports and Nutraingredients are some of the leading sources for the latest sports nutrition research and trends. The market offers solutions for addressing health problems like diabetes, cardiovascular diseases, obesity, and cancer through sports nutrition products. Natural and plant-based ingredients are gaining popularity due to environmental consciousness.
Further, nutritional advancements in sports nutrition solutions provide performance benefits, addressing issues like muscular tiredness and fatigue. Hypermarkets/supermarkets, fitness centers, and online channels are the primary distribution channels for sports nutrition products. Fats, proteins, carbohydrates, and fatty acids are essential macronutrients for athletes, bodybuilders, and lifestyle users. The market offers a wide range of products catering to various dietary requirements and preferences, including vegan supplements and vegetarian options. Sports beverages, energy bars, and protein powder are popular choices for athletes and fitness enthusiasts. The market continues to evolve, with new product innovations and advancements in sports nutrition technology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
168 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.56% |
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Market Growth 2024-2028 |
USD 4.54 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.51 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Abbott Laboratories, Ajinomoto Co. Inc., BellRing Brands Inc., Glanbia plc, Grenade UK Ltd., Hormel Foods Corp., Iovate Health Sciences International Inc., Kruger GmbH and Co. KG, Lonza Group Ltd., Mondelez International Inc., MusclePharm, Nestle SA, NUTREND D. S., a. s, OTE Sports Ltd., PepsiCo Inc., Post Holdings Inc., TORQ Ltd., Tripoint GmbH, Ultimate Nutrition Inc., and Universal Nutrition |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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