Sports Nutrition Market in Europe by Application and Geography - Forecast and Analysis 2022-2026
- Published: Feb 2022
- Pages: 120
- SKU: IRTNTR43744
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The sports nutrition market share in Europe is expected to increase by USD 2.01 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 8.01%.
This sports nutrition market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports nutrition market segmentation in Europe by product (non-protein sports nutrition, protein powder, protein RTD, and protein bar) and geography (UK, Germany, Italy, France, and Rest of Europe). The sports nutrition market in Europe report also offers information on several market vendors, including Abbott Laboratories, Ajinomoto Co. Inc., Glanbia Plc, Iovate Health Sciences International Inc., Lonza Group Ltd., NUTREND D.S.,, Optimum Nutrition Inc., PepsiCo Inc., TRIPOINT GmbH, and Ultimate Nutrition Inc. among others.
What will the Sports Nutrition Market Size in Europe be During the Forecast Period?
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Sports Nutrition Market in Europe: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions is notably driving the sports nutrition market growth in Europe, although factors such as the significant threat from counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports nutrition industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Sports Nutrition Market Driver in Europe
One of the key factors driving growth in the sports nutrition market in Europe is the rising inclination toward fitness owing to increasing awareness of the lifestyle-related condition. This is encouraging them to adopt various fitness regimes, and most consumers have started actively participating in fitness and sports activities. The involvement in fitness regimens has created the need for energy boosters to enhance performance to achieve the desired results. Similar factors are also responsible for the increasing consumption of sports nutrition products among sportspersons, both amateur and professional. The sales of sports nutrition products through gyms and fitness centers in the region have increased significantly in the past few years. Hence, the increased participation in fitness programs and sports are contributing to the market's growth.
Key Sports Nutrition Market Trend in Europe
The advances in sports nutrition products is another factor supporting the sports nutrition market share growth in Europe. The sports nutrition market in Europe is competitive. To have a competitive edge, vendors are diverting significant shares of their revenue into product R&D and innovation. Such initiatives have resulted in the increasing launch of products with customized, advanced, and improved health and nutritional offerings. The fortification of nutritional substances such as vitamin D, probiotics, and glycerol in sports nutrition products is an upcoming trend, which is expected to bring promising results in sports nutrition products for athletes. Vendors are constantly focusing on adding a new range of flavors in their product offerings to overcome the bland taste of proteins and attract consumers based on the choices of flavors. The availability of advanced sports nutrition products with improved flavors and benefits is expected to drive sales growth.
Key Sports Nutrition Market Challenge in Europe
The significant threat from counterfeit products will be a major challenge for the sports nutrition market in Europe during the forecast period. The threat of counterfeit products is high in the sports nutrition market in Europe, which is attributable to the lack of a well-defined regulatory framework to control and monitor counterfeiting activities. The availability of low-quality and substandard products hampers the brand image of established products. The growing availability of counterfeit sports nutrition products is becoming a major concern for vendors across the globe. Increasing demand is driving the off-market production of counterfeit products. The use of counterfeit products increases health risks among consumers and exposes athletes to the risk of doping. Such incidents adversely impact the image of vendors and expose them to the risk of legal subjugations. The lack of surveillance in local supply chains is resulting in the tampering and repackaging of products in supply chains. Vendors are incurring additional costs in curtailing such grey market activities, which are intensifying the cost pressures and hampering revenue growth in the sports nutrition market in Europe.
This sports nutrition market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the sports nutrition market in Europe as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sports nutrition market in Europe during the forecast period.
Who are the Major Sports Nutrition Market Vendors in Europe?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Abbott Laboratories
- Ajinomoto Co. Inc.
- Glanbia Plc
- Iovate Health Sciences International Inc.
- Lonza Group Ltd.
- NUTREND D.S.
- Optimum Nutrition Inc.
- PepsiCo Inc.
- TRIPOINT GmbH
- Ultimate Nutrition Inc.
This statistical study of the sports nutrition market in Europe encompasses successful business strategies deployed by the key vendors. The sports nutrition market in Europe is fragmented and the vendors are deploying growth strategies such as using low-price strategies and strengthening the local customer base to compete in the market.
Product Insights and News
PepsiCo Inc. - The company offers solutions for plant-powered protein products under the brand name Evolve. The protein shakes have four flavors -classic chocolate, ideal vanilla, mellow mocha, and toasted almond
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The sports nutrition market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Sports Nutrition Market in Europe Value Chain Analysis
Our report provides extensive information on the value chain analysis for the sports nutrition market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the packaged foods and meats market includes the following core components:
- Inbound logistics
- Primary processing
- Secondary and tertiary processing
- Outbound logistics
- Marketing and sales
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Sports Nutrition Market in Europe?
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40% of the market's growth will originate from the UK during the forecast period. Market growth in this country will be faster than the growth of the market in Italy, France, and Rest of Europe.
The increasing number of people enrolling in fitness centers and the growing demand for protein-based products such as sports nutrition products will facilitate the sports nutrition market growth in the UK over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The lockdown and social distancing measures triggered by the COVID-19 pandemic have strongly hindered the possibilities for people to exercise, especially outside their homes, in 2020. All sports competitions were suspended, and gyms were closed, which had a negative impact on habits that promote a healthy lifestyle, be it practicing a sport or consuming sports drinks. The COVID-19 pandemic has called certain unhealthy habits into question and has highlighted the benefits of a healthier way of life that then becomes a priority for consumers. Awareness of the importance of taking care of health is likely to last and will help to diversify and increase the consumer base for sports nutrition products.
What are the Revenue-generating Product Segments in the Sports Nutrition Market in Europe?
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The sports nutrition market share growth in Europe by the non-protein sports nutrition segment will be significant during the forecast period. Carbohydrate-based gels and bars are offered in various flavors such as raspberry and lime, with other ingredients such as caffeine. The increasing adoption of carbohydrate gels and bars is driving revenue growth in the non-protein sports nutrition segment.
This report provides an accurate prediction of the contribution of all the segments to the growth of the sports nutrition market size in Europe and actionable market insights on post COVID-19 impact on each segment.
Sports Nutrition Market Scope in Europe
Growth momentum & CAGR
Accelerate at a CAGR of 8.01%
Market growth 2021-2025
$ 2.01 billion
YoY growth (%)
Performing market contribution
UK at 40%
Key consumer countries
UK, Germany, Italy, France, and Rest of Europe
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
Abbott Laboratories, Ajinomoto Co. Inc., Glanbia Plc, Iovate Health Sciences International Inc., Lonza Group Ltd., NUTREND D.S., as, Optimum Nutrition Inc., PepsiCo Inc., TRIPOINT GmbH, and Ultimate Nutrition Inc.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Sports Nutrition Market in Europe Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive sports nutrition market growth in Europe during the next five years
- Precise estimation of the sports nutrition market size in Europe and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the sports nutrition industry across UK, Germany, Italy, France, and Rest of Europe
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of sports nutrition market vendors in Europe
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1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key finding 2
Exhibit 03: Key finding 3
Exhibit 04: Key finding 5
Exhibit 05: Key finding 6
Exhibit 06: Key Finding 7
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent market
Exhibit 07: Parent market
Exhibit 08: Market characteristics
2.2 Value chain analysis
Exhibit 09: Value chain analysis : Packaged Foods and Meats
2.2.2 Inbound logistics
2.2.3 Primary processing
2.2.4 Secondary and tertiary processing
2.2.5 Outbound logistics
2.2.7 Marketing and sales
3. Market Sizing
3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 12: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 13: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 14: Five forces analysis 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 15: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 16: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 17: Threat of new entrants
4.5 Threat of substitutes
Exhibit 18: Threat of substitutes
4.6 Threat of rivalry
Exhibit 19: Threat of rivalry
4.7 Market condition
Exhibit 20: Market condition - Five forces 2021
5. Market Segmentation by Application
5.1 Market segments
The segments covered in this chapter are:
- Non-protein sports nutrition
- Protein powder
- Protein RTD
- Protein bar
Exhibit 21: Application - Market share 2021-2026 (%)
5.2 Comparison by Application
Exhibit 22: Comparison by Application
5.3 Non-protein sports nutrition - Market size and forecast 2021-2026
Exhibit 23: Non-protein sports nutrition - Market size and forecast 2021-2026 ($ million)
Exhibit 24: Non-protein sports nutrition - Year-over-year growth 2021-2026 (%)
5.4 Protein powder - Market size and forecast 2021-2026
Exhibit 25: Protein powder - Market size and forecast 2021-2026 ($ million)
Exhibit 26: Protein powder - Year-over-year growth 2021-2026 (%)
5.5 Protein RTD - Market size and forecast 2021-2026
Exhibit 27: Protein RTD - Market size and forecast 2021-2026 ($ million)
Exhibit 28: Protein RTD - Year-over-year growth 2021-2026 (%)
5.6 Protein bar - Market size and forecast 2021-2026
Exhibit 29: Protein bar - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Protein bar - Year-over-year growth 2021-2026 (%)
5.7 Market opportunity by Application
Exhibit 31: Market opportunity by Application
6. Customer landscape
Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 32: Customer landscape
7. Geographic Landscape
7.1 Geographic segmentation
The regions covered in the report are:
- Rest of Europe
Exhibit 33: Market share by geography 2021-2026 (%)
7.2 Geographic comparison
Exhibit 34: Geographic comparison
7.3 UK - Market size and forecast 2021-2026
Exhibit 35: UK - Market size and forecast 2021-2026 ($ million)
Exhibit 36: UK - Year-over-year growth 2021-2026 (%)
7.4 Germany - Market size and forecast 2021-2026
Exhibit 37: Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 38: Germany - Year-over-year growth 2021-2026 (%)
7.5 Italy - Market size and forecast 2021-2026
Exhibit 39: Italy - Market size and forecast 2021-2026 ($ million)
Exhibit 40: Italy - Year-over-year growth 2021-2026 (%)
7.6 France - Market size and forecast 2021-2026
Exhibit 41: France - Market size and forecast 2021-2026 ($ million)
Exhibit 42: France - Year-over-year growth 2021-2026 (%)
7.7 Rest of Europe - Market size and forecast 2021-2026
Exhibit 43: Rest of Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Rest of Europe - Year-over-year growth 2021-2026 (%)
7.8 Market opportunity by geography
Exhibit 45: Market opportunity by geography ($ million)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions
8.1.2 Growing consumption from non-sports enthusiasts and the elderly population
8.1.3 Increasing number of promotional activities
8.2 Market challenges
8.2.1 Significant threat from counterfeit products
8.2.2 Risk of product contamination
8.2.3 Stringent regulations and guidelines by the European Union
Exhibit 46: Impact of drivers and challenges
8.3 Market trends
8.3.1 Advances in sports nutrition products
8.3.2 Growing consumer preference for clean labels in sports nutrition products
8.3.3 Increase in number of fitness centers and sports clubs
9. Vendor Landscape
Exhibit 47: Vendor landscape
9.2 Landscape disruption
Exhibit 48: Landscape disruption
Exhibit 49: Industry risks
9.3 Competitive landscape
10. Vendor Analysis
10.1 Vendors covered
Exhibit 50: Vendors covered
10.2 Market positioning of vendors
Exhibit 51: Market positioning of vendors
10.3 Abbott Laboratories
Exhibit 52: Abbott Laboratories - Overview
Exhibit 53: Abbott Laboratories - Business segments
Exhibit 54: Abbott Laboratories - Key news
Exhibit 55: Abbott Laboratories - Key offerings
Exhibit 56: Abbott Laboratories - Segment focus
10.4 Ajinomoto Co. Inc.
Exhibit 57: Ajinomoto Co. Inc. - Overview
Exhibit 58: Ajinomoto Co. Inc. - Business segments
Exhibit 59: Ajinomoto Co. Inc - Key news
Exhibit 60: Ajinomoto Co. Inc. - Key offerings
10.5 Glanbia Plc
Exhibit 61: Glanbia Plc - Overview
Exhibit 62: Glanbia Plc - Business segments
Exhibit 63: Glanbia Plc - Key offerings
Exhibit 64: Glanbia Plc - Segment focus
10.6 GlaxoSmithKline Plc
Exhibit 65: GlaxoSmithKline Plc - Overview
Exhibit 66: GlaxoSmithKline Plc - Business segments
Exhibit 67: GlaxoSmithKline Plc. - Key news
Exhibit 68: GlaxoSmithKline Plc - Key offerings
Exhibit 69: GlaxoSmithKline Plc - Segment focus
10.7 Iovate Health Sciences International Inc.
Exhibit 70: Iovate Health Sciences International Inc. - Overview
Exhibit 71: Iovate Health Sciences International Inc. - Product and service
Exhibit 72: Iovate Health Sciences International Inc. - Key offerings
10.8 Lonza Group Ltd.
Exhibit 73: Lonza Group Ltd. - Overview
Exhibit 74: Lonza Group Ltd. - Business segments
Exhibit 75: Lonza Group Ltd. - Key news
Exhibit 76: Lonza Group Ltd. - Key offerings
Exhibit 77: Lonza Group Ltd. - Segment focus
10.9 NUTREND DS AS
Exhibit 78: NUTREND DS AS - Overview
Exhibit 79: NUTREND DS AS - Product and service
Exhibit 80: NUTREND DS AS - Key offerings
10.10 PepsiCo Inc.
Exhibit 81: PepsiCo Inc. - Overview
Exhibit 82: PepsiCo Inc. - Business segments
Exhibit 83: PepsiCo Inc. - Key news
Exhibit 84: PepsiCo Inc. - Key offerings
Exhibit 85: PepsiCo Inc. - Segment focus
10.11 TRIPOINT GmbH
Exhibit 86: TRIPOINT GmbH - Overview
Exhibit 87: TRIPOINT GmbH - Product and service
Exhibit 88: TRIPOINT GmbH. - Key news
Exhibit 89: TRIPOINT GmbH - Key offerings
10.12 Ultimate Nutrition Inc.
Exhibit 90: Ultimate Nutrition Inc. - Overview
Exhibit 91: Ultimate Nutrition Inc. - Product and service
Exhibit 92: Ultimate Nutrition Inc. - Key offerings
11.1 Scope of the report
11.1.1 Market definition
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 93: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 94: Research Methodology
Exhibit 95: Validation techniques employed for market sizing
Exhibit 96: Information sources
11.4 List of abbreviations
Exhibit 97: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- Rest of Europe
- rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions
- increasing number of promotional activities
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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