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Sports Sponsorship Market by Type and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45241
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The sports sponsorship market share is expected to increase by USD 5.33 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 2%.

This sports sponsorship market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports sponsorship market segmentation by type (signage, digital activation, club and venue activation, and others) and geography (North America, Europe, APAC, South America, and MEA). The sports sponsorship market report also offers information on several market vendors, including adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA, and Samsung Electronics Co. Ltd. among others.

What will the Sports Sponsorship Market Size be During the Forecast Period?

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Sports Sponsorship Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increasing sports sponsorship spending is notably driving the sports sponsorship market growth, although factors such as potential negative outcomes associated with sports sponsorship may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports sponsorship industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Sponsorship Market Driver

One of the key factors driving growth in the sports sponsorship market is the increasing sports sponsorship spending. The global sports sponsorship market is witnessing a steady growth in terms of sponsorship spending. The growth trend in sponsorship spending is expected to continue during the forecast period as well. Companies also believe that spending on sports sponsorship yields a relatively higher ROI as compared to the expenditure on direct marketing and advertising. The sports sponsorship spending in emerging countries like India is also witnessing significant growth. For instance, the sports sponsorship spending in India increased by around 16%-18% to more than $1 billion in 2019. It was also notable that India hosted its first ever FIFA U-17 World Cup that became the most attended event in the history of the tournament. Moreover, cricket is a major sport in the country with a large audience base. The launch of several other domestic leagues like IPL, PKL, ISL, Hockey India League (HIL), and PBL has also attracted several companies to invest in the sports sponsorship. Thus, sports sponsorship spending is expected to increase further with the success of these sporting leagues all over the world.

Key Sports Sponsorship Market Trend

The analytics gaining prominence in sports sponsorship is a sports sponsorship market trend that is expected to have a positive impact in the coming years. Over the years, the lack of efficient metrics to measure sports sponsorship ROI had been one of the major challenges faced by the sponsors. However, the advent of marketing analytics is expected to be one of the best solutions to encounter this problem. Marketing analytics helps the sponsor in collecting social media insights from customers before, during, and after a sports event. Thus, the sponsor will have a better understanding of what people are really saying about their financial brand. Marketing analytics also analyzes customer reach, which is the number of people exposed to the sponsor’s marketing messages at a sponsorship activation.

Key Sports Sponsorship Market Challenge

The potential negative outcomes associated with sports sponsorship will be a major challenge for the sports sponsorship market during the forecast period. Like the numerous benefits associated with sports sponsorships, there are few risks associated as well. Some of the potential risks that might lead to negative outcome of sports sponsorship include liability exposure and sponsors’ insensitivity to public sentiment. Exposure to liability risk resulting from alleged negligence at an event being sponsored by a company may emerge as a cause of concern for its image. As negligence liability presumes that the responsible sponsor had control over the condition that caused the injury, it may result in a negative outcome for the sponsor. Other factors that might lead to negative outcome of sports sponsorship include poor presentation of the event and poor performance of the sponsored team/player. Therefore, organizations must have a clear vision about sponsoring a league or a team to avoid negative outcomes.

This sports sponsorship market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global sports sponsorship market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sports sponsorship market during the forecast period.

Who are the Major Sports Sponsorship Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • adidas AG
  • Hero MotoCorp Ltd.
  • Hyundai Motor Co.
  • Nike Inc.
  • Nissan Motor Co. Ltd.
  • PepsiCo Inc.
  • PUMA SE
  • Qatar Airways Group
  • Rolex SA
  • Samsung Electronics Co. Ltd.

 

This statistical study of the sports sponsorship market encompasses successful business strategies deployed by the key vendors. The sports sponsorship market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Hero MotoCorp Ltd. - The company offers sponsorship to various sporting events such as hockey, golf, and cricket.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sports sponsorship market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Sports Sponsorship Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the sports sponsorship market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the advertising market includes the following core components:

  • Advertiser/service buyers
  • Advertising agency
  • Sales house
  • Publishing platforms/media organizations
  • Industry innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Sports Sponsorship Market?

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34% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for sports sponsorship in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The emergence of new sporting events coupled with the increasing sports sponsorship spending will facilitate the sports sponsorship market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the Sports Sponsorship Market?

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The sports sponsorship market share growth by the signage segment will be significant during the forecast period. In 2019, the signage segment accounted for the largest share of the global sports sponsorship market. The segment includes the revenues generated from naming right entitlements (title sponsorship, kit sponsorship, and product sponsorship) and permanent signage on stadiums, static boards, rotational boards, and video screens. Factors such as the increasing number of new sporting leagues and the success of existing leagues are boosting the signage investment of sponsors, which is driving the growth of the segment. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the sports sponsorship market size and actionable market insights on post COVID-19 impact on each segment.

 

Sports Sponsorship Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 2%

Market growth 2020-2024

$ 5.33 billion

Market structure

Fragmented

YoY growth (%)

-48.89

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 34%

Key consumer countries

US, UK, China, Spain, Germany, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA, and Samsung Electronics Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sports Sponsorship Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive sports sponsorship market growth during the next five years
  • Precise estimation of the sports sponsorship market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the sports sponsorship industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of sports sponsorship market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Market characteristics
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • Signage - Market size and forecast 2019-2024
    • Digital activation - Market size and forecast 2019-2024
    • Club and venue activation - Market size and forecast 2019-2024
    • Others - Market size and forecast 2019-2024
    • Market opportunity by Type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2019-2024
      • Europe - Market size and forecast 2019-2024
      • APAC - Market size and forecast 2019-2024
      • South America - Market size and forecast 2019-2024
      • MEA - Market size and forecast 2019-2024
      • Key leading countries
      • Market opportunity by geography
      • Volume driver - Demand led growth
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • adidas AG
      • Hero MotoCorp Ltd.
      • Hyundai Motor Co.
      • Nike Inc.
      • Nissan Motor Co. Ltd.
      • PepsiCo Inc.
      • PUMA SE
      • Qatar Airways Group
      • Rolex SA
      • Samsung Electronics Co. Ltd.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
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      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
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      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your FREE sample now!
      The sports sponsorship market growth will increase by $5333.12 million during 2019-2024.
      The sports sponsorship market is expected to grow at a CAGR of 2.09% during 2019-2024.
      Technavio has segmented the sports sponsorship market by type (Signage, Digital activation, Club and venue activation, and Others) and geographic (North America, Europe, APAC, South America, and MEA).
      adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA, Samsung Electronics Co. Ltd. are a few of the key vendors in the sports sponsorship market.
      APAC will register the highest growth rate of 33.91% among the other regions. Therefore, the sports sponsorship market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      • US
      • UK
      • China
      • Spain
      • Germany
      • India
      The key factors driving the sports sponsorship market growth are:
      • Increasing sports sponsorship spending
      The sports sponsorship market vendors should focus on grabbing business opportunities from the signage segment as it accounted for the largest market share in the base year.
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