Enjoy complimentary customisation on priority with our Enterprise License!
The sports sponsorship market share is expected to increase by USD 44.99 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 18.55%.
This sports sponsorship market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports sponsorship market segmentation by type (signage, digital activation, club and venue activation, and others) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The sports sponsorship market report also offers information on several market vendors, including adidas AG, Ajinomoto Co. Inc., ANTA Sports Products Ltd., AT and T Inc., Etihad Airways PJSC, Groupe Artemis, Gulbahar Group, Hero MotoCorp Ltd., Hyundai Motor Co., LIXIL Corp, Nike Inc, PepsiCo Inc., PTT Public Co. Ltd, Qatar Airways Group, Red Bull GmbH, Renault sas, Rolex SA, Samsung Electronics Co. Ltd., Tata Sons Pvt. Ltd., and Think and Learn Pvt. Ltd. among others.
Download Report Sample to Unlock the Sports Sponsorship Market Size for the Forecast Period and Other Important Statistics
The increasing sports sponsorship spending is notably driving the sports sponsorship market growth, although factors such as potential negative outcomes associated with sports sponsorships may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on sports sponsorship. industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Sports Sponsorship Market Driver
One of the key factors driving growth in the sports sponsorship market is the increasing sports sponsorship spending. The global sports sponsorship market is witnessing steady growth in terms of sponsorship spending. The growth trend in sponsorship spending is expected to continue during the forecast period as well. Companies also believe that spending on sports sponsorship yields a relatively higher ROI as compared to the expenditure on direct marketing and advertising. Sports sponsorship spending in emerging countries like India is also witnessing significant growth. For instance, sports sponsorship spending in India increased by around 16%-18% to more than $1 billion in 2019. It was also notable that India hosted its first-ever FIFA U-17 World Cup which became the most attended event in the history of the tournament. Moreover, cricket is a major sport in the country with a large audience base. The launch of several other domestic leagues like IPL, PKL, ISL, Hockey India League (HIL), and PBL has also attracted several companies to invest in sports sponsorship. Thus, sports sponsorship spending is expected to increase further with the success of these sporting leagues all over the world.
Key Sports Sponsorship Market Trend
The analytics gaining prominence in sports sponsorship is a sports sponsorship market trend that is expected to have a positive impact in the coming years. Over the years, the lack of efficient metrics to measure sports sponsorship ROI had been one of the major challenges faced by the sponsors. However, the advent of marketing analytics is expected to be one of the best solutions to encounter this problem. Marketing analytics helps the sponsor in collecting social media insights from customers before, during, and after a sports event. Thus, the sponsor will have a better understanding of what people are really saying about their financial brand. Marketing analytics also analyzes customer reach, which is the number of people exposed to the sponsor's marketing messages at a sponsorship activation.
Key Sports Sponsorship Market Challenge
The potential negative outcomes associated with sports sponsorship will be a major challenge for the sports sponsorship market during the forecast period. Like the numerous benefits associated with sports sponsorships, there are a few risks associated as well. Some of the potential risks that might lead to the negative outcomes of sports sponsorship include liability exposure and sponsors. insensitivity to public sentiment. Exposure to liability risk resulting from alleged negligence at an event being sponsored by a company may emerge as a cause of concern for its /image. As negligence liability presumes that the responsible sponsor had control over the condition that caused the injury, it may result in a negative outcome for the sponsor. Other factors that might lead to the negative outcomes of sports sponsorship include poor presentation of the event and poor performance of the sponsored team/player. Therefore, organizations must have a clear vision about sponsoring a league or a team to avoid negative outcomes.
This sports sponsorship market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global sports sponsorship market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sports sponsorship market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the sports sponsorship market encompasses successful business strategies deployed by the key vendors. The sports sponsorship market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Hero MotoCorp Ltd. - The company offers sponsorship to various sporting events such as hockey, golf, and cricket.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The sports sponsorship market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the sports sponsorship market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
35% of the market’s growth will originate from North America during the forecast period. The US is the key market for sports sponsorship market in North America. Market growth in this region will be slower than the growth of the market in other regions.
The emergence of new sporting events coupled with the increasing sports sponsorship spending will facilitate the sports sponsorship market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
To gain further insights on the market contribution of various segments Request PDF Sample
The sports sponsorship market share growth in the signage segment will be significant during the forecast period. Factors such as the increasing number of new sporting leagues and the success of existing leagues are boosting the signage investment of sponsors, which is driving the growth of the segment.
This report provides an accurate prediction of the contribution of all the segments to the growth of the sports sponsorship market size and actionable market insights on post COVID-19 impact on each segment.
Sports Technology market - The market share is expected to increase by USD 24.56 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 23.09%.
Sports Supplement market - The market share is expected to increase by USD 1.91 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 8.3%.
Sports Analytics market - The market share is expected to increase to USD 2.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 20.65%.
|
Sports Sponsorship Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
|
Forecast period |
2022-2026 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 18.55% |
|
Market growth 2022-2026 |
$ 44.99 billion |
|
Market structure |
Fragmented |
|
YoY growth (%) |
23.65 |
|
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 35% |
|
Key consumer countries |
US, India, China, Germany, UK, and Spain |
|
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
adidas AG, Ajinomoto Co. Inc., ANTA Sports Products Ltd., AT and T Inc., Etihad Airways PJSC, Groupe Artemis, Gulbahar Group, Hero MotoCorp Ltd., Hyundai Motor Co., LIXIL Corp, Nike Inc, PepsiCo Inc., PTT Public Co. Ltd, Qatar Airways Group, Red Bull GmbH, Renault sas, Rolex SA, Samsung Electronics Co. Ltd., Tata Sons Pvt. Ltd., and Think and Learn Pvt. Ltd. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
