Sports Sponsorship Market by Type and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45241
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The sports sponsorship market size has the potential to grow by USD 5.33 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by type (signage, digital activation, club and venue activation, and others) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA, and Samsung Electronics Co. Ltd.

Market Overview

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Market Competitive Analysis

The sports sponsorship market is fragmented. adidas AG, Hero MotoCorp Ltd., and Hyundai Motor Co. are some of the major market participants. Factors such as increasing sports sponsorship spending, the emergence of new sports leagues, and rapid growth of the sports industry and international sporting events will offer immense growth opportunities. However, potential negative outcomes associated with sports sponsorship, impact of external factors on sports sponsorships, and lack of efficient tools to measure actual returns on investment (ROI) may impede market growth. To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this sports sponsorship market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this sports sponsorship market analysis report provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • adidas AG
  • Hero MotoCorp Ltd.
  • Hyundai Motor Co.
  • Nike Inc.
  • Nissan Motor Co. Ltd.
  • PepsiCo Inc.
  • PUMA SE
  • Qatar Airways Group
  • Rolex SA
  • Samsung Electronics Co. Ltd.

 

Sports Sponsorship Market: Segmentation by Geography

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The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. APAC will offer several growth opportunities to market vendors during the forecast period. 

34% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for sports sponsorship in APAC. This report provides an accurate prediction of the contribution of all segments to the growth of the sports sponsorship market size.

Sports Sponsorship Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive sports sponsorship market growth during the next five years
  • Precise estimation of the sports sponsorship market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the sports sponsorship industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of sports sponsorship market vendors

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Sports Sponsorship Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 2%

Market growth 2020-2024

$ 5.33 billion

Market structure

Fragmented

YoY growth (%)

-48.89

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 34%

Key consumer countries

US, UK, China, Spain, Germany, and India

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA, and Samsung Electronics Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Market characteristics
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • Signage - Market size and forecast 2019-2024
    • Digital activation - Market size and forecast 2019-2024
    • Club and venue activation - Market size and forecast 2019-2024
    • Others - Market size and forecast 2019-2024
    • Market opportunity by Type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2019-2024
      • Europe - Market size and forecast 2019-2024
      • APAC - Market size and forecast 2019-2024
      • South America - Market size and forecast 2019-2024
      • MEA - Market size and forecast 2019-2024
      • Key leading countries
      • Market opportunity by geography
      • Volume driver - Demand led growth
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • adidas AG
      • Hero MotoCorp Ltd.
      • Hyundai Motor Co.
      • Nike Inc.
      • Nissan Motor Co. Ltd.
      • PepsiCo Inc.
      • PUMA SE
      • Qatar Airways Group
      • Rolex SA
      • Samsung Electronics Co. Ltd.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
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      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The sports sponsorship market growth will increase by $5333.12 million during 2019-2024.
      The sports sponsorship market is expected to grow at a CAGR of 2.09% during 2019-2024.
      Technavio has segmented the sports sponsorship market by type (Signage, Digital activation, Club and venue activation, and Others) and geographic (North America, Europe, APAC, South America, and MEA).
      adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA, Samsung Electronics Co. Ltd. are a few of the key vendors in the sports sponsorship market.
      APAC will register the highest growth rate of 33.91% among the other regions. Therefore, the sports sponsorship market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      • US
      • UK
      • China
      • Spain
      • Germany
      • India
      The key factors driving the sports sponsorship market growth are:
      • Increasing sports sponsorship spending
      The sports sponsorship market vendors should focus on grabbing business opportunities from the signage segment as it accounted for the largest market share in the base year.
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