Steering Robot Market Analysis Europe, APAC, North America, Middle East and Africa, South America - US, Germany, China, Italy, Japan - Size and Forecast 2024-2028

Steering Robot Market 2024-2028

The steering robot market size is estimated to grow by USD 83.4 million at a CAGR of 9.44% between 2023 and 2028. The market is experiencing significant growth, driven by the automotive research and development and engineering. This trend is fueled by the increasing demand for advanced driver assistance systems (ADAS) and autonomous vehicles. Another key trend is the adoption of data analytics to enhance customer experience and optimize vehicle performance. However, the market also faces challenges, including the technical complexities associated with steering robots. Ensuring precision, safety, and reliability are paramount in this application. Moreover, the high cost of development and integration of these systems remains a significant barrier to entry for many players in the market. Despite these challenges, the market is expected to continue its growth trajectory, driven by the relentless pursuit of innovation and the increasing demand for advanced vehicle technologies.

What will be the Size of the Steering Robot Market During the Forecast Period?

Steering Robot Market Forecast 2024-2028

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Market Dynamics

The global market is a rapidly growing industry that leverages robotics technology in engineering applications. This market is driven by various factors including technological advances, development laboratories, and the increasing demand for automation in manufacturing facilities. Vehicular safety regulations are also playing a significant role in the market's growth, as robots are used for rollover testing and sideslip tests to ensure safety standards are met. The agricultural sector is another key area where steering robots are gaining popularity. These robots are used for precision farming, planting, and harvesting, among other tasks. Key players in the market include Data analytics companies, Test equipment manufacturers, and Collaborative robotics providers. The use of low-cost sensors and microcontrollers is also driving down product pricing, making these robots more accessible to consumers. Consumer behavior, economic, political, and social landscapes are all factors that influence the market's growth and development. As the market continues to evolve, it is expected to bring about significant changes in the way we design, manufacture, and use robots. Our researchers studied the data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market.

Key Market Driver - Advantages offered by steering robots for vehicle dynamics testing

The use of steering robots for vehicle dynamics testing has increased over the years. Tests such as rollover tests and misuse testing have been the focus, due to the advantages offered by steering robots compared to other testing equipment and methods.

In addition, steering robots provide several benefits such as reducing the risk for human drivers, especially for physically demanding and tedious tasks, improving the accuracy of vehicle maneuvers, enhancing data coherence, ensuring precision in the positioning of multiple vehicles, and making it easy to check for timely deployment of airbags by driving vehicles over ramps and sand-banks. These advantages will contribute to the growth of the global steering robot market during the market research and growth period.

Significant Market Trends - Integration of test equipment with steering robots

Automotive manufacturers and OEMs will invest in steering robots and other automotive test equipment to enhance their design process. One reason for this is the compulsory installation of electronic stability control (ESC) systems in cars, which has led to an increase in investment in advanced testing equipment by manufacturers. VBOX, a major vendor in the automotive test equipment industry, offers equipment that is suitable for conducting sine with dwell tests without any ride height sensors or accelerometers.

Moreover, these can be integrated with steering robots to comply with standards such as FMVSS126 and ECE R13H. Therefore, the integration of steering robots with such features will drive the market growth analysis during the forecast period.

Major Market Challenge - Lack of awareness and acceptance of steering robots

Although steering robots offer significant advantages over human drivers, potential end-users are not yet widely aware of them. To overcome this, vendors need to adopt comprehensive marketing campaigns and conduct cost-benefit analyses for end-users to help them assess the feasibility of implementing steering robots. However, the market still faces challenges in accepting robotics due to a lack of trust and incapability in using technology. In several cases, people have rejected robots in favour of human touch.

However, vendors are putting more effort into increasing end-user awareness, enhancing marketing strategies, and improving training for care personnel. They are also focusing on improving the dexterity of robots and their software capabilities. Despite these efforts, the lack of awareness and acceptance of steering robots may remain a major challenge in the global market during the Market forecasting period.

Market Segmentation by Application, Vehicle Type, and Region 

Product Segment Analysis:

The market share growth by the testing segment will be significant during the forecast period. Due to the ability of steering robots to perform actions repeatedly for the same inputs, the testing segment of the global steering robot market will gain traction. Companies in the market are leveraging the expertise of their professionals in providing vehicle dynamics testing. Globally, expanded research and development spending on automotive testing has led to a rise in the number of testing facilities and open testing grounds. 

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The testing segment was the largest and was valued at USD 67.4 million in 2018. The significant emphasis of companies will be on enhancing the service offering to ensure that client-specific driving manoeuvres for testing a wide range of driving dynamics variables are established to grow in the market. Therefore, the rising demand for efficient and accurate testing of automotive components, such as steering systems, to assure safety and compliance with regulations, the increasing adoption of automated testing solutions in the automotive industry, advancements in steering robot technology, and the need for faster and cost-effective testing processes will drive the growth of the testing segment of the global steering robot market during the forecast period.

Product Segment Analysis:

Based on vehicle type, the market has been segmented into cars, buses and trucks. The cars segment will account for the largest share of this segment. Manufacturers in the automotive industry have been emphasizing engineering vehicles that ensure the driver's protection against car crashes. For instance, cars are equipped with a range of airbags, curtains, structural enhancements, advanced safety belts, and other safety enhancements. Players in the global automotive industry are increasingly likely to invest in steering robots so that the new car models designed and manufactured by them have an acceptable level of dynamic stability with the increase in market competition. They are expected to increase their investment in steering robots and similar technologies as manufacturers are increasing their production of high-quality cars, which reduces safety-critical issues in the product development stage, thereby producing high-quality cars. These factors will fuel the demand for steering robots and, in turn, will drive the growth of the global steering robot market through the cars segment during the forecast period.

Regional Analysis

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APAC is estimated to contribute 39% to the growth by 2028. Technavio's analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. Another region offering significant growth opportunities to vendors is Europe. Due to the maturing and stagnating electronics demand in the region, the steering robot market in Europe is expected to grow at a slower rate compared with the market in other regions. However, the automotive industry in the region has been recovering with economic activity stabilizing and consumer confidence improving. At the same time, matured markets in the EU, such as Germany and the UK, are expected to grow at a slow pace due to the rising competition among vendors and the high product penetration in the market.

In addition, hybrid vehicles dominate the automotive industry in the region due to higher adoption in countries such as France and the UK. The hybrid EV market in the region is anticipated to shift toward all-electric vehicles. The heightened adoption of hybrid vehicles in this region is attributed to favourable government policies, thereby boosting sales. Therefore, the growing emphasis of the EU on the adoption of Hybrid EVs may drive the growth of the steering robot market in Europe during the forecast period.

Who are the Major Steering Robot Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

4a Technology GmbH - The company offers steering robots such as 4activeDR driving robot which is an advanced computer controlled system for dynamic ADAS and NCAP tests with vehicles on proving grounds or test tracks.

We also have detailed analyses of the market's competitive landscape and offer information on 20 market companies, including:

4a Technology GmbH, AB Dynamics plc, Artificial Intelligence Structures SA, Applied Measurement Australia Pty. Ltd., Hexagon AB, HI-TEC SRL, Humanetics Innovative Solutions Inc., Oxford Technical Solutions Ltd., Racelogic, Renishaw Plc, RMS Dynamic Test Systems, Techtarget Equipamentos Cientificos Ltda., VEHICO GmbH, Datron Technology Ltd, and Stahle GmbH.

Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The market report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Application Outlook
  • Testing
  • Automation driving
• Vehicle Type Outlook
  • Cars
  • Buses
  • Trucks
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil 
    • Argentina
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

The market is witnessing significant growth due to the increasing demand for advanced safety regulations in the automotive industry. Engineering companies are focusing on developing steering robots for rollover testing and sideslip tests to ensure vehicular safety. These robots are also crucial for the agricultural sector, where they are used in development laboratories for testing and manufacturing facilities for precision farming. Technological advances in data analytics and low-cost sensors have led to the integration of steering robots in test equipment. Collaborative robotics is another area where steering robots are gaining popularity due to their ability to work alongside humans in manufacturing facilities. The economic, political, and social landscapes are also influencing the Steering Robots Market. For instance, stringent regulations on autonomous driving are driving the demand for steering robots in the automotive industry. On the other hand, the high cost of microcontrollers and product pricing are limiting the market growth. In conclusion, the market is poised for growth due to the increasing demand for autonomous driving and vehicular safety. However, challenges such as high product pricing and regulatory hurdles need to be addressed to unlock the full potential of this market.

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What are the Key Data Covered in this Steering Robot Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the steering robot market between 2023 and 2027
• Precise estimation of the steering robot market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across Europe, APAC, North America, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of steering robot market companies

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