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The stevia market share in North America is expected to increase by USD 36.58 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.59%.
This stevia market in North America research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the stevia market in North America segmentation by product (powder, liquid, and leaf) and geography (US, Canada, and Mexico). The stevia market in North America report also offers information on several market vendors, including Archer Daniels Midland Co., Cargill Inc., GLG Life Tech Corp., Ingredion Inc., PureCircle Ltd., Pyure Brands LLC, S and W Seed Co., Steviva Brands Inc., Sunwin Stevia International Inc., and Tate and Lyle Plc among others.
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The health benefits associated with stevia is notably driving the stevia market growth in North America, although factors such as increasing demand for other types of natural sweeteners may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the stevia industry in North America. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Stevia Market Driver in North America
Health benefits associated with stevia is driving the stevia market growth in North America. Stevia is helpful in diabetes control, weight loss, blood pressure and chronic diseases such as cancer and others. With the rise in the number of diabetic patients and the high obesity population, health awareness has also been increasing, which often compels consumers to seek sweeteners that will not increase their calorific intake. This increases the demand for natural sweeteners. Furthermore, stevia contains a wide range of antioxidant compounds, which makes it an ideal dietary supplement for cancer prevention. For instance, quercetin, kaempferol, and other glycoside compounds in stevia help in removing free radicals from the body and also prevent conditions such as premature aging. These benefits of stevia is expected to boost its demand and market growth during the forecast period.
Key Stevia Market Trend in North America
Growing demand for flavored stevia is another key factor driving the stevia market growth in North America. Currently, the demand for flavored sweetener varieties is increasing, and this trend is even applicable to the stevia market in North America. Hence, many players such as SweetLeaf, Nirvana Health Products, and others are offering flavored liquid stevia offerings. For instance, SweetLeaf Stevia sells liquid stevia in flavors like caramel, vanilla, chocolate, coconut, and others. On the other hand, Nirvana Health Products sells liquid stevia in flavors like caramel, vanilla, chocolate, peach, banana, hazelnut, butterscotch, cola, strawberry, mango, mint, and others. More key players are expected to launch flavored liquid stevia offerings during the forecast period, which is expected to support the growth of the market in focus over the same period.
Key Stevia Market Challenge in North America
One of the key challenges to the stevia market growth in North America is the increasing demand for other types of natural sweeteners such as coconut sugar. Coconut sugar, also called coconut palm sugar, is a natural unrefined sugar made from the sap of coconut tree flower blossoms. It is promoted as being more nutritious and has a lower glycemic index than regular sugar. It is also more ecologically friendly than regular cane sugar. Thus, coconut sugar is being increasingly used as an ingredient in chocolate confectioneries, bakery goods, snacks, and breakfast cereals. The easy availability of these substitutes in low-budget is expected to challenge the growth of the stevia market in North America during the forecast period.
This stevia market in North America analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the stevia market in North America as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the stevia market in North America during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the stevia market in North America encompasses successful business strategies deployed by the key vendors. The stevia market in North America is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Archer Daniels Midland Co. - The company offers a variety of stevia ingredients, under the brand name SweetRight.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The stevia market in North America forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the stevia market in North America, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global packaged foods and meats market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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83% of the market's growth will originate from the US during the forecast period. US, Canada, and Mexico are the key markets for stevia in North America. However, market growth in this region will be slower than the growth of the market in other regions.
The significant increase in the demand for stevia by the health-conscious population will facilitate the stevia market growth in the US over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The stevia market in the US was disrupted by the rapid transmission of COVID-19 infections and the associated lockdowns that were imposed in 2020. This may reduce the sale of stevia, despite the high demand, which may hamper the stevia market growth in the packaged food industry in the US during the forecast period. However, in 2021, packaged food companies resumed their operations while following social distancing measures due to factors such as vaccination drives. This will support the market for stevia in the US during the forecast period.
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The stevia market share growth in North America by the powder segment will be significant during the forecast period. The powder stevia market in North America will grow apace during the forecast period driven by high demand for healthy food products with fewer calories.
This report provides an accurate prediction of the contribution of all the segments to the growth of the stevia market size in North America and actionable market insights on post COVID-19 impact on each segment.
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Stevia Market Scope in North America |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.59% |
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Market growth 2022-2026 |
$ 36.58 million |
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Market structure |
Fragmented |
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YoY growth (%) |
7.74 |
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Regional analysis |
North America |
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Performing market contribution |
US at 83% |
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Key consumer countries |
US, Canada, and Mexico |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Archer Daniels Midland Co., Cargill Inc., GLG Life Tech Corp., Ingredion Inc., PureCircle Ltd., Pyure Brands LLC, S and W Seed Co., Steviva Brands Inc., Sunwin Stevia International Inc., and Tate and Lyle Plc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 3
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 6
*Exhibit 06: Key Finding 7
***2. Market Landscape
**2.1 Market ecosystem
*2.1.1 Parent market
*Exhibit 07: Parent market
*Exhibit 08: Market Characteristics
**2.2 Value chain analysis
*Exhibit 09: Value chain analysis : Packaged Foods and Meats
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Primary processing
*2.2.4 Secondary and tertiary processing
*2.2.5 Outbound logistics
*2.2.6 End-customers
*2.2.7 Marketing and sales
*2.2.8 Services
*2.2.9 Innovations
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 12: Global - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 13: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 - 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5. Market Segmentation by Product
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 21: Product - Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 22: Comparison by Product
**5.3 Powder - Market size and forecast 2021-2026
*Exhibit 23: Powder - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: Powder - Year-over-year growth 2021-2026 (%)
**5.4 Liquid - Market size and forecast 2021-2026
*Exhibit 25: Liquid - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Liquid - Year-over-year growth 2021-2026 (%)
**5.5 Leaf - Market size and forecast 2021-2026
*Exhibit 27: Leaf - Market size and forecast 2021-2026 ($ million)
*Exhibit 28: Leaf - Year-over-year growth 2021-2026 (%)
**5.6 Market opportunity by Product
*Exhibit 29: Market opportunity by Product
***6. Customer landscape
**6.1 Overview
*Exhibit 30: Customer landscape
***7. Geographic Landscape
**7.1 Geographic segmentation
*The regions covered in the report are:
*Exhibit 31: Market share by geography 2021-2026 (%)
**7.2 Geographic comparison
*Exhibit 32: Geographic comparison
**7.3 US - Market size and forecast 2021-2026
*Exhibit 33: US - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: US - Year-over-year growth 2021-2026 (%)
**7.4 Canada - Market size and forecast 2021-2026
*Exhibit 35: Canada - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: Canada - Year-over-year growth 2021-2026 (%)
**7.5 Mexico - Market size and forecast 2021-2026
*Exhibit 37: Mexico - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: Mexico - Year-over-year growth 2021-2026 (%)
**7.6 Market opportunity by geography
*Exhibit 39: Market opportunity by geography ($ million)
*Exhibit 40: South America - Year-over-year growth 2020-2025 (%)
**7.7 MEA - Market size and forecast 2020-2025
*Exhibit 41: MEA - Market size and forecast 2020-2025 ($ million)
*Exhibit 42: MEA - Year-over-year growth 2020-2025 (%)
**7.8 Key leading countries
*Exhibit 43: Key leading countries
**7.9 Market opportunity by geography
*Exhibit 44: Market opportunity by geography ($ million)
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Health benefits associated with stevia
*8.1.2 Environmental benefits associated with stevia
*8.1.3 Increasing popularity of low-calorie sweeteners
**8.2 Market challenges
*8.2.1 Increasing demand for other types of natural sweeteners
*8.2.2 Increasing demand for monk fruit zero-calorie sweetener
*8.2.3 Stringent food safety regulations
*Exhibit 45: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Growing demand for flavored stevia
*8.3.2 Growing demand for organic stevia
*8.3.3 Product innovations by stevia players
***9. Vendor Landscape
**9.1 Overview
*Exhibit 46: Vendor landscape
**9.2 Landscape disruption
*Exhibit 47: Landscape disruption
*Exhibit 48: Industry risks
**9.3 Competitive Scenario
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 49: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 50: Market positioning of vendors
**10.3 Archer Daniels Midland Co.
*Exhibit 51: Archer Daniels Midland Co. - Overview
*Exhibit 52: Archer Daniels Midland Co. - Business segments
*Exhibit 53: Archer Daniels Midland Co. - Key news
*Exhibit 54: Archer Daniels Midland Co. - Key offerings
*Exhibit 55: Archer Daniels Midland Co. - Segment focus
**10.4 Cargill Inc.
*Exhibit 56: Cargill Inc. - Overview
*Exhibit 57: Cargill Inc. - Product and service
*Exhibit 58: Cargill Inc. - Key news
*Exhibit 59: Cargill Inc. - Key offerings
**10.5 GLG Life Tech Corp.
*Exhibit 60: GLG Life Tech Corp. - Overview
*Exhibit 61: GLG Life Tech Corp. - Product and service
*Exhibit 62: GLG Life Tech Corp. - Key offerings
**10.6 Ingredion Inc.
*Exhibit 63: Ingredion Inc. - Overview
*Exhibit 64: Ingredion Inc. - Business segments
*Exhibit 65: Ingredion Inc. - Key offerings
*Exhibit 66: Ingredion Inc. - Segment focus
**10.7 PureCircle Ltd.
*Exhibit 67: PureCircle Ltd. - Overview
*Exhibit 68: PureCircle Ltd. - Product and service
*Exhibit 69: PureCircle Ltd. - Key offerings
**10.8 Pyure Brands LLC
*Exhibit 70: Pyure Brands LLC - Overview
*Exhibit 71: Pyure Brands LLC - Product and service
*Exhibit 72: Pyure Brands LLC - Key offerings
**10.9 S and W Seed Co.
*Exhibit 73: S and W Seed Co. - Overview
*Exhibit 74: S and W Seed Co. - Product and service
*Exhibit 75: S and W Seed Co. - Key offerings
**10.10 Steviva Brands Inc.
*Exhibit 76: Steviva Brands Inc. - Overview
*Exhibit 77: Steviva Brands Inc. - Product and service
*Exhibit 78: Steviva Brands Inc. - Key offerings
**10.11 Sunwin Stevia International Inc.
*Exhibit 79: Sunwin Stevia International Inc. - Overview
*Exhibit 80: Sunwin Stevia International Inc. - Product and service
*Exhibit 81: Sunwin Stevia International Inc. - Key offerings
**10.12 Tate and Lyle Plc
*Exhibit 82: Tate and Lyle Plc - Overview
*Exhibit 83: Tate and Lyle Plc - Business segments
*Exhibit 84: Tate and Lyle Plc - Key offerings
*Exhibit 85: Tate and Lyle Plc - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 Objective
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 86: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 87: Research Methodology
*Exhibit 88: Validation techniques employed for market sizing
*Exhibit 89: Information sources
**11.4 List of abbreviations
*Exhibit 90: List of abbreviations
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