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The stock /images market size is estimated to grow at a CAGR of 6.08% between 2022 and 2027. The market size is forecast to increase by USD 1,493.92 million. The growth of the market depends on several factors, including the increased popularity of stock /images for digital and social media marketing, the growth of the e-commerce market, and the rising use of marketing intelligence.
This stock /images market report extensively covers market segmentation by application (editorial and commercial), product (still /images and footage), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increased popularity of stock photography for digital and social media marketing is driving market growth. Greater Internet penetration and usage of smartphones and tablets have increased consumer exposure to social media platforms like Facebook, Instagram, Twitter, and Snapchat. Additionally, stock /images on social media platforms have been gaining popularity. Social media is a key pathway for advertisements and customer acquisitions hence providing growth prospects for stock /image providers on digital platforms.
Additionally, several market vendors are offering stock /images with various tools like Editor and Editor Pro by Shutterstock. It provides users ease of usage and the ability to offer feature-filled cloud-based workflow tools for creative professionals. It gives enhanced abilities to size, edit, and enhance /images quickly to use in presentations, social media posts, and advertisements. As a result, various marketing agencies are utilizing such platforms to receive more views and responses, boosting customer base expansion and growing the demand for the stock /images market during the forecast period.
The rising investments in related business portfolios are a key trend in the market. Due to declining profit margins and a trend toward the adoption of alternatives to stock /images, vendors are investing in related business portfolios. This helps in product diversification and attracts new customers who seek to expand their business and geographical expansion activities. This results in vendors like Getty Images, who acquired Unsplash in 2021, gaining a competitive advantage.
Moreover, increasing partnerships and strategic alliances have helped vendors expand their market share and expand their customer and product portfolios. Greater collaboration with sports companies and agencies for expanding the distribution of product lines globally is also observed. Hence the above factors are likely to result in market growth during the forecast period.
Declining profit margins are challenging market growth. The average price of each /image has decreased due to the reduced need for physical interaction and increasing internet penetration. It has become easier for vendors to directly share /images with their clients. Prior, the demand for stock /images exceeded supply but recently due to digital cameras, among other factors, supply and demand in the market have balanced out, reducing the market price of Stock Photography.
Moreover, various options of high-quality digital cameras that possess advanced features have made taking photographs easier and cost-effective. This is resulting in an increasing supply of stock /images for primarily commercial content, which is resulting in reduced profitability. Moreover, the emergence of several photo-sharing platforms like Flickr and Pinterest has increased market competition and caused price wars. Hence this is expected to result in market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Stock Images Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc - The company offers stock /images such as Adobe premium stock /images.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The editorial segment is estimated to witness significant growth during the forecast period. It primarily includes working with the publishing industry. Publishing houses use stock /images to support the advertising and promotion efforts of their books, newspapers, magazines, and website descriptions. Supporting /images for content helps to retain customer viewership compared to ones without an /image, pushing demand for this segment.
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The editorial segment was the largest segment and was valued at USD 1,979.30 million in 2017. It is primarily divided into documentary, editorial /images, and illustrative editorial /images. The most popular editorial stock /image categories include celebrity /images, /images describing any scenario, and /images with descriptive content. The increasing number of publishing houses and news publications, and a growing number of bloggers are fueling demand for stock /images. However, reducing newspaper and magazine subscriptions will reduce the growth of this segment of the market during the forecast period.
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North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Within North America, the US, and Mexico are the largest markets due to innovative service delivery methods and evolving business models. Shutterstock provides customized stock /images as per client requirements. Moreover, the commercial segment includes businesses that require macro stock /images for enhancing their marketing and promotional campaigns to gain a competitive advantage. However, demand is likely to reduce due to video and animated content being increasingly adopted as an alternative due to customer preference for dynamic /images and video content. Regardless, the presence of numerous video makers and entertainment service providers and the shift to the e-commerce industry in the region shall boost the market growth of stock /images, especially via social media.
The COVID-19 outbreak had a negative impact on the stock /image market in major revenue-generating countries like US, Canada, and Mexico. Major US-based companies, including Dreamstime, Getty Images Inc., and Shutterstock witnessed declining demand due to reduced marketing budgets of various companies. However, the market recovered after large-scale vaccination drives and increased marketing budgets of companies which had resumed operations. Additionally, factors like greater demand for digital content, the need for engaging visual content in marketing and advertising as well as the shift to e-commerce will drive the market growth during the forecast period.
The stock /images market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Stock Images Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.08% |
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Market growth 2023-2027 |
USD 1,493.92 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.41 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 44% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Alamy Ltd., Arcangel Images Inc., Can Stock Photo Inc., Canva Pty Ltd., Cimpress Plc, Depositphotos Inc., Design Pics Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Getty Images Holdings Inc., IMAGE SOURCE LTD., Inmagine Lab Pte. Ltd., Pixabay GmbH, PIXTA Inc., Robert Harding Picture Library Ltd., Shutterstock Inc., and Vexels Inc. S.A. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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