Stock Images Market by Application, Image Source, License Model, and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 170
  • SKU: IRTNTR40764

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The stock images market size has the potential to grow by USD 1.14 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by image source (macro-stock and micro-stock), license model (RM and RF), application (editorial and commercial), and geography (APAC, Europe, MEA, North America, and South America). 

Stock Images Market Size


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Who are the Major Stock Image Vendors?

The stock images market analysis report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Adobe Inc.
  • Depositphotos Inc.
  • LLC
  • Envato Pty Ltd.
  • Getty Images Inc.
  • Inmagine Group
  • PIXTA Inc.
  • Pond5 Inc.
  • Shutterstock Inc.
  • Thomson Reuters Corp.

The market is currently fragmented, and vendors are deploying various organic and inorganic growth strategies to stay ahead in the competition. This stock images market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies.

Market drivers such as the increased popularity of stock images for digital and social media marketing will create immense growth opportunities for vendors. However, challenges such as concerns related to data privacy and copyright issues may impede the growth of the market participants.

Which is the Largest Application Segment Contributing to the Stock Images Market Growth?


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Editorial accounts for the largest stock images market share in the application segment. Stock images are widely used by publishing houses in their books, newspapers, and magazines to support their story content. The growing number of publishing houses and news publications and rising trends in blogging are expected to fuel the demand for stock images for editorial applications.

An in-depth scenario-based approach was followed in this stock images market research report to identify the direct and indirect impact of COVID-19 on market growth. Buy the full market research report to gain actionable insights on the influence of COVID-19 on stock images market segments.

Which are the Key Markets for Stock Images?


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North America was the largest market for stock images in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. Factors such as the introduction of innovative service delivery methods and the growing e-commerce market are contributing to stock images market growth in this region.

43% of the market’s growth will originate from North America during the forecast period. The US is a key market for stock images in North America. Market growth in this region will be faster than the growth of the market in Europe.

What are the Key Stock Images Market Drivers and Trends?

The increased popularity of stock images for digital and social media marketing will be a significant factor in driving the growth of the stock images market size. Companies are increasingly using social media platforms for marketing different products and services. The success of an advertisement or promotional campaign on social media platforms is measured by the number of views and responses it generates. Hence, the growing popularity of stock images on social media platforms will enhance the visibility of these images and create ample growth opportunities for stock image providers. The rising popularity of stock images on social media platforms has also encouraged market vendors to offer various tools that help end-users to easily transform their images for use on different social media platforms.

  • Marketers and promoters are increasingly using advanced and more interactive promotional products to make their advertisement and promotional campaign more effective and attract and connect well with the target audience.
  • The use of moving images, such as images in the GIF, is increasing from marketers and promoters engaged in promotional activities of events, services, and products.
  • Several players operating in the global stock images market are widening their product portfolios by including GIF images.
  • As the subscriptions for GIF images are higher than for ordinary stock images, the rising demand for moving images, which is one of the critical stock images market trends, will positively influence the growth of the market during the forecast period.
  • During 2020-2024, the stock images market size will grow at a CAGR of over 5%.


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Key Highlights of the Stock Images Market Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will accelerate the growth of the stock images market during the next five years
  • Precise estimation of the global stock images market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the stock images industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of stock images vendors  

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The stock images market growth will increase by $1144.11 million during 2019-2024.
The stock images market is expected to grow at a CAGR of 5.33% during 2019-2024.
Technavio has segmented the stock images market by application (Editorial and Commercial) and geographic (North America, Europe, APAC, MEA, and South America).
Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PIXTA Inc., Pond5 Inc., Shutterstock Inc., Thomson Reuters Corp. are a few of the key vendors in the stock images market.
North America will register the highest growth rate of 43.46% among the other regions. Therefore, the stock images market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • China
  • Germany
  • Canada
  • France
The key factors driving the stock images market growth are:
  • Increased popularity of stock images for digital and social media marketing
The stock images market vendors should focus on grabbing business opportunities from the editorial segment as it accounted for the largest market share in the base year.
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