The stock /images market share is expected to increase to USD 1.34 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.79%.

This stock photography market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (editorial and commercial) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The market report also offers information on several market vendors, including Adobe Inc., Can Stock Photo Inc., Death to Stock Ltd., Depositphotos Inc., Dissolve Inc., Dreamstime.com LLC, Envato Pty Ltd., Getty Images Inc., Ingram Image Ltd., Inmagine Group, Masterfile Corp., NHK International Inc., PA Group Ltd., Pexels GmbH, Pixabay GmbH, PIXTA Inc., Pond5 Inc., Publitek Inc., Shutterstock Inc., and Snapwire Media Inc. among others.

What will the Stock Images Market Size be During the Forecast Period?

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Stock Images Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post-COVID-19 era. The increased popularity of stock /images for digital and social media marketing is notably driving the stock photography market growth, although factors such as declining profit margins may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the stock /image industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Market Driver

• One of the key factors driving the global photography /images market growth is the increasing popularity of stock /images for digital and social media marketing.
• The rising Internet penetration and the growing use of smart gadgets, such as smartphones and tablets, have resulted in growing exposure to social and digital media platforms.
• Social media platforms are increasingly used for the marketing of different products and services. This has increased the visibility of these /images and enhanced the growth prospects for stock /image providers.
• Shutterstock uses social media platforms to leverage the popularity of its stock /images. The company generates most of its revenue through the sale of stock photographs, while the growth in the number of social media platforms has also benefitted the company's performance over the years.
• Social media has become an essential part of advertisement and marketing strategies to expand the customer base for other vendors as well. Thus, the rise in popularity of stick /images on these platforms will drive market growth in the forecast period.

Key Market Trend

• The increasing investments in related business portfolios is one of the key market trends that is expected to impact the industry positively in the forecast period.
• The declining profit margins and the increased adoption of substitute products by customers of stock /image providers have encouraged the vendors operating in the global market to invest in related business portfolios to provide enhanced customer experiences. Such investments have emerged as a rising trend in the market.
• The adoption of related business portfolios helps marketers with their business and geographical expansion activities and to gain a larger customer base and expand their product portfolios.
• The adoption of related business portfolios helps vendors operating in the global market to differentiate themselves from their rivals and provide them with a competitive advantage.
• The expansion of the portfolio will further support the market growth in the coming years.

Key Market Challenge

• One of the key challenges to global market growth is declining profit margins.
• With the rise in Internet penetration, it has become easier for vendors to deliver /images to buyers directly, which has limited the need for physical interaction or the delivery of products to clients.
• The average price per /image has been declining over the years in the global market because of changes in consumption and technology patterns.
• The number of pictures available is rising more rapidly than customer demand, which has resulted in a decline in the profit margins.
• The availability of a wide range of high-quality and affordable digital cameras has made taking photographs much easier. This has encouraged several people to develop commercial content that adds to the supply of stock /images.
• There has been a surge in the number of photo-sharing platforms and community-driven photography sites, such as Flickr and Pinterest.
• The rising number of sources for stock /images has resulted in intense competition and led to price wars, which may limit the market growth in the forecast years.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global market as a part of the global publishing market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Who are the Major Stock Images Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Adobe Inc.
• Can Stock Photo Inc.
• Death to Stock Ltd.
• Depositphotos Inc.
• Dissolve Inc.
• Dreamstime.com LLC
• Envato Pty Ltd.
• Getty Images Inc.
• Ingram Image Ltd.
• Inmagine Group
• Masterfile Corp.
• NHK International Inc.
• PA Group Ltd.
• Pexels GmbH
• Pixabay GmbH
• PIXTA Inc.
• Pond5 Inc.
• Publitek Inc.
• Shutterstock Inc.
• Snapwire Media Inc.

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Shutterstock Inc. - The company offers stock /images such as Black Pride, Landscape aerials, Juneteenth, Yellow Nature, and Family Trip.
• Adobe Inc. - The company offers stock /images such as premium stock /images and others.

To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Stock Images Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Stock Images Market?

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44% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for stock /images in North America. Market growth in this region will be faster than the growth of the market in Europe and the MEA.

The introduction of innovative service delivery methods and an evolving business model that includes offering custom stock /images will facilitate market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The pandemic significantly impacted North America, especially the US. Many North American countries, such as the US, Canada, and Mexico, imposed a nationwide lockdown in 2020. US-based companies, such as Dreamstime, Getty Images Inc., and Shutterstock, were affected by the outbreak of COVID-19 in 2020. However, the market has been rebounding due to vaccination programs being sped up in the region. Vendors in the region have started to invest in paid downloads, and the marketing budgets of vendors in the region have started to rebound. Thus, the regional demand for stock /images is expected to grow during the forecast period.

What are the Revenue-generating Application Segments in the Stock Images Market?

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The market share growth by the editorial segment will be significant during the forecast period. In editorial applications, stock /images are mainly used to support stories. The high demand for editorial /images owing to the significant increase in the number of publishing houses and news publications will drive market growth in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment.

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What are the Key Data Covered in this Stock Images Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive market growth during the next five years
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the stock /images industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of market vendors

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