Stock Images Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR40764

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The stock images market has the potential to grow by USD 1.22 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 5.61%.

This stock images market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (editorial and commercial) and geography (North America, Europe, APAC, MEA, and South America). The stock images market report also offers information on several market vendors, including Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PA Group Ltd., PIXTA Inc., Pond5 Inc., and Shutterstock Inc. among others.

What will the Stock Images Market Size be in 2021?

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Stock Images Market: Key Drivers and Trends

The increased popularity of stock images for digital and social media marketing is notably driving the stock photo market growth, although factors such as declining profit margins may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the stock images industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The increased popularity of stock images for digital and social media marketing will be a significant factor in driving the growth of the stock images market size.
  • Companies are increasingly using social media platforms for marketing different products and services.
  • The success of an advertisement or promotional campaign on social media platforms is measured by the number of views and responses it generates.
  • The growing popularity of stock images on social media platforms will enhance the visibility of these images and create ample growth opportunities for stock image providers.
  • The rising popularity of stock images on social media platforms has encouraged market vendors to offer various tools that help end-users easily transform their images for use on different social media platforms.
  • Marketers and promoters are increasingly using advanced and more interactive promotional products to make their advertisement and promotional campaign more effective and attract and connect well with the target audience.
  • The use of moving images, such as images in the GIF format, is increasing from marketers and promoters engaged in promotional activities of events, services, and products.
  • Several players operating in the global stock images market are widening their product portfolios by including GIF images.
  • As the subscriptions for GIF images are higher than for ordinary stock images, the rising demand for moving images, which is one of the critical stock images market trends, will positively influence the growth of the market during the forecast period.

This stock images market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Stock Images Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Adobe Inc.
  • Depositphotos Inc.
  • LLC
  • Envato Pty Ltd.
  • Getty Images Inc.
  • Inmagine Group
  • PA Group Ltd.
  • PIXTA Inc.
  • Pond5 Inc.
  • Shutterstock Inc.


This statistical study of the stock images market encompasses successful business strategies deployed by the key vendors. The stock photo market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The stock images market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Stock Images Market?

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44% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for stock images in North America. Market growth in this region will be faster than the growth of the market in Europe.

The introduction of innovative service delivery methods and an evolving business model that includes offering custom stock images will facilitate the stock images market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Stock Images Market?

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The stock images market share growth by the editorial segment will be significant during the forecast period. In editorial applications, stock images are mainly used to support stories (in the publishing industry). Once marked for editorial purposes, stock images cannot be used for any other commercial purposes. One of the major factors driving the demand for editorial images is the growing number of publishing houses and news publications. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the stock photo market size and actionable market insights on post COVID-19 impact on each segment.


Stock Images Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.61%

Market growth 2021-2025

$ 1.22 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 44%

Key consumer countries

US, UK, China, Germany, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PA Group Ltd., PIXTA Inc., Pond5 Inc., and Shutterstock Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Stock Images Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive stock images market growth during the next five years
  • Precise estimation of the stock images market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the stock photo industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of stock photo market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The stock images market growth will increase by $1144.11 million during 2019-2024.
The stock images market is expected to grow at a CAGR of 5.33% during 2019-2024.
Technavio has segmented the stock images market by application (Editorial and Commercial) and geographic (North America, Europe, APAC, MEA, and South America).
Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PIXTA Inc., Pond5 Inc., Shutterstock Inc., Thomson Reuters Corp. are a few of the key vendors in the stock images market.
North America will register the highest growth rate of 43.46% among the other regions. Therefore, the stock images market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • China
  • Germany
  • Canada
  • France
The key factors driving the stock images market growth are:
  • Increased popularity of stock images for digital and social media marketing
The stock images market vendors should focus on grabbing business opportunities from the editorial segment as it accounted for the largest market share in the base year.
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