Stock Images Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR40764

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The stock images market share is expected to increase by USD 1.22 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 5.61%.

This stock images market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (editorial and commercial) and geography (North America, Europe, APAC, MEA, and South America). The stock images market report also offers information on several market vendors, including Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PA Group Ltd., PIXTA Inc., Pond5 Inc., and Shutterstock Inc. among others.

What will the Stock Images Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Stock Images Market Size for the Forecast Period and Other Important Statistics


Stock Images Market: Key Drivers and Trends

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increased popularity of stock images for digital and social media marketing is notably driving the stock images market growth, although factors such as declining profit margins may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the stock images industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Stock Images Market Driver

One of the key factors driving growth in the stock images market is the increasing popularity of stock images for digital and social media marketing. The rising Internet penetration and the growing use of smart gadgets, such as smartphones and tablets, have resulted in growing exposure to social and digital media platforms. Social media platforms are increasingly used for the marketing of different products and services. This has increased the visibility of these images and enhanced the growth prospects for stock image providers. Shutterstock uses social media platforms to leverage the popularity of its stock images. The company generates most of its revenue through the sale of stock photographs, while the growth in the number of social media platforms has also benefitted the company's performance over the years. Social media has become an essential part of advertisement and marketing strategies to expand the customer base for other vendors as well.

Key Stock Images Market Trend

The increasing investments in related business portfolios is another major factor supporting the stock images market share growth. The declining profit margins and the increased adoption of substitute products by customers of stock image providers have encouraged the vendors operating in the global stock images market to invest in related business portfolios to provide enhanced customer experiences. Such investments have emerged as a rising trend in the market. The adoption of related business portfolios helps marketers with their business and geographical expansion activities and to gain a larger customer base and expand their product portfolios. This adoption of related business portfolios helps vendors operating in the global stock images market to differentiate themselves from their rivals and provide them with a competitive advantage.

Key Stock Images Market Challenge

The declining profit margins is a major challenge for the stock images market. The average price per image has been declining over the years in the global stock images market because of changes in consumption and technology patterns. With the rise in Internet penetration, it has become easier for vendors to deliver images to buyers directly, which has limited the need for physical interaction or the delivery of products to clients. The availability of a wide range of high-quality and affordable digital cameras has made taking photographs much easier. This has encouraged several people to develop commercial content that adds to the supply of stock images. The number of pictures available is rising more rapidly than customer demand, which has resulted in a decline in the profit margins. Also, there has been a surge in the number of photo-sharing platforms and community-driven photography sites, such as Flickr and Pinterest. The rising number of sources for stock images has resulted in intense competition and led to price wars.

This stock images market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Dynamics

The global stock images market is a part of the global publishing market. The global publishing market was valued at $336.72 billion in 2019. Technavio categorizes the global stock images market as a part of the global publishing market within the overall global media industry. The parent global publishing market covers products and companies engaged in publishing newspapers, magazines, and books in print or electronic formats.

Who are the Major Stock Images Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Adobe Inc.
  • Depositphotos Inc.
  • LLC
  • Envato Pty Ltd.
  • Getty Images Inc.
  • Inmagine Group
  • PA Group Ltd.
  • PIXTA Inc.
  • Pond5 Inc.
  • Shutterstock Inc.


This statistical study of the stock images market encompasses successful business strategies deployed by the key vendors. The stock images market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc. - The company offers stock images such as premium stock images, and others
  • Getty Images Inc. - The company offers stock images through its royalty-free creative
  • Shutterstock Inc. - The company offers a wide range of stock images through its royalty-free stock images and photos

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Stock Images Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the stock images market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain includes the following core components:

  • Content development
  • Product development
  • Content formatting
  • Product design
  • Printing and binding
  • Marketing and sales
  • Outbound logistics
  • Support activities

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Stock Images Market?

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44% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for stock images in North America. Market growth in this region will be faster than the growth of the market in Europe.

The introduction of innovative service delivery methods and an evolving business model that includes offering custom stock images will facilitate the stock images market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

US-based companies, such as Dreamstime, Getty Images Inc., and Shutterstock were affected by the outbreak of COVID-19 in 2020. Moreover, the marketing budget of stock image customers negatively impacted the growth of the stock images market in the region. Furthermore, a decline in spending on marketing budgets by various companies resulted in a decrease in the number of paid downloads in 2020 when compared with 2019.

What are the Revenue-generating Application Segments in the Stock Images Market?

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The stock images market share growth by the editorial segment will be significant during the forecast period. In editorial applications, stock images are mainly used to support stories (in the publishing industry). Once marked for editorial purposes, stock images cannot be used for any other commercial purposes. One of the major factors driving the demand for editorial images is the growing number of publishing houses and news publications. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the stock images market size and actionable market insights on post COVID-19 impact on each segment.


Stock Images Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.61%

Market growth 2021-2025

$ 1.22 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 44%

Key consumer countries

US, UK, China, Germany, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PA Group Ltd., PIXTA Inc., Pond5 Inc., and Shutterstock Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Stock Images Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive stock images market growth during the next five years
  • Precise estimation of the stock images market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the stock images industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of stock images market vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Publishing

                                2.3.1 Content development

                                2.3.2 Application develoment

                                2.3.3 Content formatting

                                2.3.4 Application design

                                2.3.5 Printing and binding

                                2.3.6 Marketing and sales 

                                2.3.7 Outbound logistics

                                2.3.8 Support activities

                                2.3.9 Innovations

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by Application                       

                The segments covered in this chapter are: 

  • Editorial
  • Commercial

                5.1 Market segments

                                Exhibit 17: Application - Market share 2020-2025 (%)

                5.2 Comparison by Application             

                                Exhibit 18: ​Comparison by Application​

                5.3 Editorial - Market size and forecast 2020-2025       

                                Exhibit 19: Editorial - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20:  Requirements for perfect documentary and illustrative editorial images

                                Exhibit 21: Editorial - Year-over-year growth 2020-2025 (%)

                5.4 Commercial - Market size and forecast 2020-2025 

                                Exhibit 22: ​Commercial - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 23: ​Commercial - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Application              

                                Exhibit 24: ​Market opportunity by Application

6. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 25: ​Customer landscape​

7. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • North America 
  • Europe 
  • APAC
  • South America 
  • MEA

                7.1 Geographic segmentation

                                Exhibit 26: ​Market share by geography 2020-2025 (%)

                7.2 Geographic comparison   

                                Exhibit 27: Geographic comparison

                7.3 North America - Market size and forecast 2020-2025​          

                                Exhibit 28: ​North America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 29: ​North America - Year-over-year growth 2020-2025 (%)

                7.4 Europe - Market size and forecast 2020-2025          

                                Exhibit 30: ​Europe - Market size and forecast 2020-2025 ($ million)

                                Exhibit 31: ​Europe - Year-over-year growth 2020-2025 (%)

                7.5 ​APAC - Market size and forecast 2020-2025             

                                Exhibit 32: ​APAC - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 33: APAC - Year-over-year growth 2020-2025 (%)

                7.6 South America - Market size and forecast 2020-2025           

                                Exhibit 34: ​South America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 35: South America - Year-over-year growth 2020-2025 (%)

                7.7 MEA - Market size and forecast 2020-2025              

                                Exhibit 36: MEA - Market size and forecast 2020-2025 ($ million)

                                Exhibit 37: MEA - Year-over-year growth 2020-2025 (%)

                7.8 Key leading countries        

                                Exhibit 38: Key leading countries

                7.9 Market opportunity by geography

                                Exhibit 39: Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                                8.1.1 Increased popularity of stock images for digital and social media marketing

                                8.1.2 Increased evolution of business models

                                8.1.3 Growth of e-commerce market

                                8.1.4 Restrictions on the commercial use of copyrighted images by organizations

                                8.1.5 Rising use of marketing intelligence

                8.2 Market challenges              

                                8.2.1 Declining profit margins

                                8.2.2 Increasing concerns regarding theft and misuse of visual content

                                8.2.3 Concerns regarding the reliability of images

                                8.2.4 Impact of COVID-19 on the digital marketing industry

                                8.2.5 Concerns related to data privacy and copyright issues

                                8.2.6 Significant competition from unorganized sectors

                                Exhibit 40: Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Rising investments in related business portfolios

                                8.3.2 Increased demand for stock images by IT product and service providers

Exhibit 41:  Examples of IT products and services that use stock images for providing personalization services

                                8.3.3 Growing use of technologically advanced devices for photography

Exhibit 42:  Different types of technologically advanced photographic equipment available

                                8.3.4 Increasing demand for moving images

9. Vendor Landscape                             

                9.1 Competitive scenario        

                9.2 Vendor landscape               

                                Exhibit 43: Vendor landscape

                9.3 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 44: ​Landscape disruption​

                9.4 Industry risks        

                                Exhibit 45: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 46: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 47: ​Market positioning of vendors​

                10.3 Adobe Inc.

                                Exhibit 48:  Adobe Inc. - Overview

                                Exhibit 49:  Adobe Inc. - Business segments

                                Exhibit 50:  Adobe Inc. - Key offerings

                                Exhibit 51:  Adobe Inc. - Segment focus

                10.4 Depositphotos Inc.          

                                Exhibit 52:  Depositphotos Inc. - Overview

                                Exhibit 53:  Depositphotos Inc. - Product and service

                                Exhibit 54:  Depositphotos Inc. - Key offerings

                10.5 LLC      

                                Exhibit 55: LLC - Overview

                                Exhibit 56: LLC - Product and service

                                Exhibit 57: LLC - Key offerings

                10.6 Envato Pty Ltd.  

                                Exhibit 58:  Envato Pty Ltd.  - Overview

                                Exhibit 59:  Envato Pty Ltd.  - Product and service

                                Exhibit 60:  Envato Pty Ltd.  – Key news

                                Exhibit 61:  Envato Pty Ltd.  - Key offerings

                10.7 Getty Images Inc.              

                                Exhibit 62:  Getty Images Inc. - Overview

                                Exhibit 63:  Getty Images Inc. - Product and service

                                Exhibit 64:  Getty Images Inc. – Key news

                                Exhibit 65:  Getty Images Inc. - Key offerings

                10.8 Inmagine Group

                                Exhibit 66:  Inmagine Group - Overview

                                Exhibit 67:  Inmagine Group - Product and service

                                Exhibit 68:  Inmagine Group - Key offerings

                10.9 PA Group Ltd.    

                                Exhibit 69:  PA Group Ltd. - Overview

                                Exhibit 70:  PA Group Ltd. - Product and service

                                Exhibit 71:  PA Group Ltd. - Key offerings

                10.10 PIXTA Inc.          

                                Exhibit 72:  PIXTA Inc. - Overview

                                Exhibit 73:  PIXTA Inc. - Product and service

                                Exhibit 74:  PIXTA Inc. - Key offerings

                10.11 Pond5 Inc.         

                                Exhibit 75:  Pond5 Inc. - Overview

                                Exhibit 76:  Pond5 Inc. - Product and service

                                Exhibit 77:  Pond5 Inc. - Key offerings

                10.12 Shutterstock Inc.            

                                Exhibit 78:  Shutterstock Inc. - Overview

                                Exhibit 79:  Shutterstock Inc. - Business segments

                                Exhibit 80:  Shutterstock Inc. - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 81: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 82: ​Research Methodology

                                Exhibit 83: ​​Validation techniques employed for market sizing​

                                Exhibit 84: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 85: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The stock images market growth will increase by $1144.11 million during 2019-2024.
The stock images market is expected to grow at a CAGR of 5.33% during 2019-2024.
Technavio has segmented the stock images market by application (Editorial and Commercial) and geographic (North America, Europe, APAC, MEA, and South America).
Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PIXTA Inc., Pond5 Inc., Shutterstock Inc., Thomson Reuters Corp. are a few of the key vendors in the stock images market.
North America will register the highest growth rate of 43.46% among the other regions. Therefore, the stock images market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • China
  • Germany
  • Canada
  • France
The key factors driving the stock images market growth are:
  • Increased popularity of stock images for digital and social media marketing
The stock images market vendors should focus on grabbing business opportunities from the editorial segment as it accounted for the largest market share in the base year.
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