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The stout and porter beer market is estimated to grow at a CAGR of 5.92% between 2022 and 2027. The size of the market is forecast to increase by USD 22.07 billion. The growth of the market depends on several factors, including the growing demand for stout and porter beer, the increasing number of new product launches, and the increasing M&A activities
This report extensively covers market segmentation by packaging (cans and bottles), distribution channel (on-trade and off-trade), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing demand for stout and porter beer is notably driving the market growth, although factors such as raw material cost fluctuation may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Stout And Porter Beer Market Driver
Growing demand for stout and porter beer is the key factor driving the global stout and porter beer market growth. The millennial population is focusing on drinking less but quality beer. The health benefits of craft beer compared with mass-produced beer, coupled with additional flavors, have made craft beer popular among the young generation. Furthermore, many millennials across the world have shown less brand loyalty and are willing to experiment with new flavors. The popularity of craft beer among millennials is driving the growth of the market.
A significant rise in the per capita income in developed and developing economies is driving the demand for premium beer among consumers. The growing demand for craft beer has led to an increase in the number of craft brewers across the world. Experimentation with new processes and ingredients from vendors to add new flavors to craft beer will continue to drive the demand for craft beer, including stout and porter beer, during the forecast period.
Significant Stout And Porter Beer Market Trend
The business strategies adopted by vendors are the primary trend in the global stout and porter beer market growth. Vendors are opting for diverse business strategies, such as partnerships and collaborations with end-users and distributors, expansion of manufacturing capabilities, and different marketing campaigns to increase the sales of their products.
In March 2020, Left Hand Brewing Co. announced plans to open its second location in the US. The new 12,000-square-foot location will feature a seven-barrel pilot brewery, 50 tap handles, a full food menu, live music, a large outdoor patio, ample parking, and private event space for up to 300 people. This is expected to drive the growth of the global stout and porter beer market during the forecast period.
Major Stout And Porter Beer Market Challenge
Raw material cost fluctuation is a major challenge to the global stout and porter beer market growth. The cost of raw materials remains the main concern for food and beverage industries and manufacturers. An increase in the prices of raw materials, such as malt and hops, can result in fluctuations in production costs. These fluctuations may lead to an increase in the price of the final product and affect the profitability of manufacturers. Hops are added in stout beer as one of the key ingredients to give it a different taste and aroma. The flower buds of the hops plant are added to the brew to impart bitterness, unique flavors, and aroma to the finished products.
The cultivation of hops is affected by heat and drought. Germany and the US are among the key countries that produce and export hops across the world. The US and Germany are the world’s largest producers of hops and tend to control market prices. The prices of hops, which is a vital ingredient of stout beer, have witnessed fluctuations over the years. In addition, the strong demand for popular craft beer, which uses a lot of hops, is putting small brewers’ profit margins under pressure and forcing them to raise their prices. Thus, the increase in the price of hops will impact the growth of the market in focus during the forecast period.
Key Stout And Porter Beer Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Stout and Porter Beer Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ale Smith- The company offers speedway stout dark beer which comes with the flavor of chocolate along with roasted malts of dark fruit and toffee, thus consumed usually at high temperatures to get relief from summer temperatures. Also, through this segment, the company focuses on handcrafted ales prepared in a variety of styles.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Technavio categorizes the global stout and porter beer market as a part of the global brewers market within the global food and beverages market. The global brewers market covers producers of beer, craft beer, and malt liquors, including breweries and craft breweries. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The market share growth by the Cans segment will be significant during the forecast period. A beer can is a container or vessel used to transport beer for easy consumption. The volume of beer cans is usually 330 ml or 500 ml. Beer containers are convenient to transport, and customers can take their favourite beer home. In addition, the market of beer cans has huge prospects for packaging manufacturers due to the increasing consumption of alcoholic beverages. Premiumization is not a new trend, but it has significantly impacted beverage packaging design.
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The cans segment was valued at USD 39.18 billion in 2017 and continue to grow by 2021. In this segment, brand owners consider beer cans as an advertising medium and offer direct printing on the platform, improving the can's visual appearance. The changing desire of customers for different tastes and flavors of beer is a key factor in the significant growth of the cans segment. Additionally, the increase in beer consumption in emerging economies such as India and China is increasing the demand for beer cans, which will boost the growth of the market during the forecast period.
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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, APAC was the largest market for stout and porter beer in terms of revenue. In countries such as India, China, Japan, Vietnam, Singapore, Australia, South Korea, and New Zealand, the growth potential for stout and porter beer products is high. China was the largest market for stout and porter beer products in APAC in 2022. Also, the huge population of China and India presents a huge market potential for stout and porter beer vendors to popularize their beer products in these countries. Growing awareness of stout and porter beer in China has increased its demand in the country. Thus, key vendors are expanding their footprints in untapped Asian countries. The company has strengthened its brewer portfolio through the addition of Foreign Extra Stout beer. Vendors adopt such strategies to launch new beer varieties with new flavors, which is likely to drive the growth of the market in focus on APAC during the forecast period.
COVID-19 adversely impacted the market in focus, mostly in 2020 and Q1 2021. However, with the introduction of vaccination drives in 2021, the market gradually started recovering. Due to ease in lockdown restrictions, the pubs, clubs, and restaurants were reopened, which is a major factor for the increased demand for stout and porter beer. Also, the breweries restarted their operations which boosted the growth of the market in focus in APAC. The stout and porter beer market is expected to witness growth in the region during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Stout And Porter Beer Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.92% |
Market growth 2023-2027 |
USD 22.07 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.56 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 41% |
Key countries |
US, China, UK, Germany, and Russia |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AleSmith Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Beerwulf BV, Bells Brewery Inc., Carlsberg Breweries AS, Deschutes Brewery, Diageo Plc, Gruvi, Heineken NV, J and B Craft Drinks, Kirin Holdings Co. Ltd., Left Hand Brewing Co., Molson Coors Beverage Co., Oskar Blues, Port Brewing Co., Rogue Ales and Spirits, Sprecher, Stone Brewing Co. LLC, and The Boston Beer Co. Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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