Stout and Porter Beer Market Analysis APAC, Europe, North America, South America, Middle East and Africa - China, US, UK, Germany, Russia - Size and Forecast 2024-2028

Stout And Porter Beer Market Size 2024-2028

The stout and porter beer market size is forecast to increase by USD 14.8 billion at a CAGR of 3.98% between 2024 and 2028. There's a rising appetite for stout and porter beer, reflected in the increasing number of new product launches and heightened merger and acquisition (M&A) activities within the industry. As consumer preferences evolve, breweries are expanding their offerings to meet the growing demand for darker and richer brews. This surge in interest has spurred a flurry of new product introductions, catering to a diverse range of tastes and preferences. Simultaneously, the market landscape is witnessing a notable uptick in M&A activities as companies strive to capitalize on this burgeoning trend, consolidating their positions and seeking strategic alliances to capture a larger share of the stout and porter beer market.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic 

In the realm of the market, akin to the craftsmanship of brewing, a blend of components like dark malts, unmalted, and roasted barley creates a robust foundation for innovation. Just as breweries package their creations in cans or bottles, relay manufacturers deliver their products through various channels, catering to regular and premium segments. Drawing from a rich brewing heritage and the burgeoning craft beer movement, relay producers imbue their offerings with quality akin to premium malts. Just as a British pub-inspired style captivates beer enthusiasts, the relay market appeals to consumers seeking premium alcoholic beverages. Engaging consumers through social media platforms and beer reviews, relays find their place in diverse settings like pubs, bars, and lounges, offering a rich flavor profile akin to chocolate, caramel, and dark fruits. Similar to the role of yeast in brewing, relays power various applications with efficiency, while considerations like calories and carbohydrates cater to diverse preferences. Embracing innovation, relay manufacturers introduce specialty products like pumpkin stouts and spiced stouts, enriching the relay market landscape with distinctive offerings.

Key Market Driver

Growing demand for stout and porter beer is the key factor driving the global stout and porter beer market growth. The millennial population is focusing on drinking less but quality beer. The health benefits of craft beer compared with mass-produced beer, coupled with additional flavors, have made craft beer popular among the young generation. Furthermore, many millennials across the world have shown less brand loyalty and are willing to experiment with new flavors. The popularity of craft beer among millennials is driving the growth of the market.

Furthermore, a significant rise in the per capita income in developed and developing economies is driving the demand for premium beer among consumers. The growing demand for craft beer has led to an increase in the number of craft brewers across the world. Experimentation with new processes and ingredients from vendors to add new flavors to craft beer will continue to drive the demand for craft beer, including stout and porter beer, during the forecast period.

Significant Market Trend

The business strategies adopted by vendors are the primary trend in the global stout and porter beer market growth.  Vendors are opting for diverse business strategies, such as partnerships and collaborations with end-users and distributors, expansion of manufacturing capabilities, and different marketing campaigns to increase the sales of their products.

Moreover, in March 2020, Left Hand Brewing Co. announced plans to open its second location in the US. The new 12,000-square-foot location will feature a seven-barrel pilot brewery, 50 tap handles, a full food menu, live music, a large outdoor patio, ample parking, and private event space for up to 300 people. This is expected to drive the growth of the global stout and porter beer market during the forecast period.

Major Market Challenge

Raw material cost fluctuation is a major challenge to the global stout and porter beer market growth. The cost of raw materials remains the main concern for food and beverage industries and manufacturers. An increase in the prices of raw materials, such as malt and hops, can result in fluctuations in production costs. These fluctuations may lead to an increase in the price of the final product and affect the profitability of manufacturers. Hops are added in stout beer as one of the key ingredients to give it a different taste and aroma. The flower buds of the hops plant are added to the brew to impart bitterness, unique flavors, and aroma to the finished products.

However, the cultivation of hops is affected by heat and drought. Germany and the US are among the key countries that produce and export hops across the world. The US and Germany are the world’s largest producers of hops and tend to control market prices. The prices of hops, which is a vital ingredient of stout beer, have witnessed fluctuations over the years. In addition, the strong demand for popular craft beer, which uses a lot of hops, is putting small brewers’ profit margins under pressure and forcing them to raise their prices. Thus, the increase in the price of hops will impact the growth of the market in focus during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Market Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AleSmith Brewing Co.- The company offers speedway stout dark beer which comes with the flavor of chocolate along with roasted malts of dark fruit and toffee, thus consumed usually at high temperatures to get relief from summer temperatures. Also, through this segment, the company focuses on handcrafted ales prepared in a variety of styles.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Anheuser Busch InBev SA NV
• Asahi Group Holdings Ltd.
• Beerwulf BV
• Bells Brewery Inc.
• Carlsberg Breweries AS
• Deschutes Brewery
• Diageo Plc
• Gruvi
• Heineken NV
• J and B Craft Drinks
• Kirin Holdings Co. Ltd.
• Left Hand Brewing Co.
• Molson Coors Beverage Co.
• Oskar Blues
• Port Brewing Co.
• Rogue Ales and Spirits
• Sprecher
• Stone Brewing Co. LLC
• The Boston Beer Co. Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation 

The market share growth by the Cans segment will be significant during the forecast period. A beer can is a container or vessel used to transport beer for easy consumption. The volume of beer cans is usually 330 ml or 500 ml. Beer containers are convenient to transport, and customers can take their favourite beer home. In addition, the market of beer cans has huge prospects for packaging manufacturers due to the increasing consumption of alcoholic beverages. Premiumization is not a new trend, but it has significantly impacted beverage packaging design.

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The Cans segment was the largest segment and valued at  USD 40 billion in 2017. In this segment, brand owners consider beer cans as an advertising medium and offer direct printing on the platform, improving the can's visual appearance. The changing desire of customers for different tastes and flavors of beer is a key factor in the significant growth of the cans segment. Additionally, the increase in beer consumption in emerging economies such as India and China is increasing the demand for beer cans, which will boost the growth of the market during the forecast period.

Regional Analysis

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APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, APAC was the largest market for stout and porter beer in terms of revenue. In countries such as India, China, Japan, Vietnam, Singapore, Australia, South Korea, and New Zealand, the growth potential for stout and porter beer products is high. China was the largest market for stout and porter beer products in APAC in 2022. Also, the huge population of China and India presents a huge market potential for stout and porter beer vendors to popularize their beer products in these countries. Growing awareness of stout and porter beer in China has increased its demand in the country. Thus, key vendors are expanding their footprints in untapped Asian countries. The company has strengthened its brewer portfolio through the addition of Foreign Extra Stout beer. Vendors adopt such strategies to launch new beer varieties with new flavors, which is likely to drive the growth of the market in focus on APAC during the forecast period.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Packaging Outlook
  • Cans
  • Bottles
• Distribution Channel Outlook
  • On-trade
  • Off-trade
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

In the dynamic relays market, innovation and tradition converge to offer consumers a diverse array of options akin to the flavor diversity found in specialty beers. With a nod to culinary pairing trends, relay manufacturers craft their products to complement various cuisines, much like the culinary experts who recommend beer pairings with hearty meals, stews, grilled meats, and even desserts like chocolate cake and ice cream. Just as breweries explore unique brewing techniques to create robust flavors and seasonal varieties, relay producers innovate in canning and packaging trends, offering convenient options for consumers through online sales and direct-to-consumer models. The draught stout experience is replicated with creamy heads and roasty undertones, enhancing the drinking experience reminiscent of socializing in cafes or restaurants. From hotspots like hotels and microbreweries to online retailers and liquor stores, relay enthusiasts can access their favorite brews in various formats, from six-packs to kegs, reflecting the evolving preferences of working professionals and young adults seeking authentic and flavorful libations.

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What are the Key Data Covered in this Market Forecast Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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