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The UK superfood powders market size is forecast to grow by USD 6.74 billion, at a CAGR of 8.09% between 2024 and 2028. Market growth hinges on several factors: the recognized health benefits of superfood powders, robust distribution networks, and omnichannel presence of manufacturers, and continuous innovation through new product launches. Superfood powders are increasingly valued for their nutritional density and health-promoting properties, driving consumer interest and demand. Manufacturers with strong distribution networks and omnichannel strategies can effectively reach a wide audience, ensuring the availability and accessibility of their products. Moreover, the continuous introduction of new superfood powder products and formulations enhances market dynamism, catering to evolving consumer preferences and health trends. These trends collectively stimulate market expansion by fostering consumer awareness, accessibility, and product innovation. As health-conscious consumers seek convenient and nutrient-rich dietary supplements, opportunities abound for manufacturers to capitalize on the growing demand for superfood powders and expand their market presence through strategic distribution and innovative product offerings. The report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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The market caters to consumers seeking a healthy lifestyle through products that promise immunity boost, detoxification, and stress reduction. These powders are packed with nutrients and antioxidants found in antioxidant-rich vegetables and fruits like blueberries, offering nutrient-dense options favored by Millennials and health-conscious individuals. Brands in the health and wellness industry specialize in organic and natural superfood powders, including plant-based and vegan alternatives. Superfood powders are versatile, used in drinks and recipes to enhance weight loss, aid in digestion, and strengthen immunity. As consumer preferences shift towards nutrient-rich dietary options, the market for superfood powders continues to expand, driven by their convenience and health benefits in promoting overall well-being.
The health benefits of superfood powders are driving market growth. Incorporating superfood powders into one's daily diet can positively impact health due to their various health benefits. Acai berry powder, for example, is rich in nutrients like vitamins, fiber, minerals, and antioxidants, which can prevent diseases such as cancer, diabetes, and heart ailments by preventing cell damage and fighting inflammation and oxidation in the brain. Baobab powder is a natural source of nutrients like vitamin C, fiber, and antioxidants, which can promote collagen production, reduce blood cholesterol, and maintain healthy bowel movements.
Further, maca powder, known for its medicinal properties, can enhance energy, stamina, memory, and mood by preventing sudden fluctuations and crashes in blood sugar levels and maintaining adrenal health. Cacao powder, with its high magnesium, flavonoid, phenylethylamine, and iron content, can strengthen bones, muscles, and teeth, control blood pressure, provide energy to the brain, and even alleviate depression. The various health benefits of superfood powders are expected to drive their demand and the growth of the superfood powders market in the UK during the forecast period.
Innovative packaging is a key trend market players are focussing on to drive market growth. The demand for superfood powders is expected to increase due to new product development, improved taste, versatility, and effective marketing and packaging support. In recent years, the UK superfood powders market has experienced growth due to innovative packaging and better product offerings. The global packaging market is evolving with the emergence of novel packaging materials. Traditional paper packaging is losing market share to new alternatives such as metals, plastics, glass, and biopolymers. Sunfood, for example, offers a range of packaging options, including bottles, jars, cartons, stick packs, and pouches made of high-density polyethylene (HDPE) plastic containers, polyethylene terephthalate (PET) plastic containers, and glass containers.
Moreover, zingology Ltd. provides small-sized packaging options made of medical-grade test tubes, ideal for distributing samples. Aduna uses improved resealable pouches with a capacity of 275 grams for baobab and moringa powders. These alternative packaging materials offer flexibility in terms of shape and size, making them suitable for different product requirements. Companies are also leveraging innovative packaging designs to market their products effectively. Unlike paper packaging, alternative materials can support different product shapes, meeting the design and promotional needs of the product.
The volatile price of superfoods is a major challenge hindering the market growth. The unstable prices of various superfoods pose a significant challenge to the growth of the market, affecting manufacturers' operations and market dynamics. In recent years, the increasing gap between the demand and supply of superfoods has led to a significant rise in raw material costs, prompting manufacturers to seek low-priced substitutes, which may discourage consumers from choosing superfood powder-based products.
Further, the production-consumption gap of acai berries also impacts the profit margins of superfood powder manufacturers. Similarly, suppliers have faced challenges controlling the prices and continuous supply of chia seeds due to the El Nino effect. Cacao prices have also been volatile due to supply shortages amid increasing demand. These fluctuations in prices and volatility in the market create production issues, leading to a demand-supply gap. Therefore, the fluctuating price of superfoods remains a significant challenge for the growth of the superfood powders market in the UK during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aduna: The offers products such as superfoods, super teas, capsules, bundles, and others. The company offers different types of superfood powders such as hibiscus powder, baobab and moringa bundle, baobab powder, and others.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the offline segment will be significant during the forecast period. Supermarkets and hypermarkets have emerged as the most popular offline distribution outlets for superfood powders. Supermarket and hypermarket growth is ascribed to the expansion of the organised retail sector in industrialised countries such as the UK. Sales in this area are being driven by the expanding retail industry and the creation of numerous retail stores. These stores provide customers with a diverse selection of products as well as the convenience of finding everything under one roof.
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The offline shows a gradual increase in the market share of USD 9.26 billion in 2018. Furthermore, factors such as lower pricing and an improved shopping experience as a result of the ambient store ambience and shelf displays attract people to purchase superfood powders from supermarkets and hypermarkets. The number of supermarkets in the UK is growing, and this trend is likely to continue during the forecast period. The convenience of the supermarket and hypermarket retail formats, as well as urbanisation, have resulted in a growth in the number of these establishments.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is thriving with a focus on health and wellness products enriched with nutrient-rich options like organic superfood powders, vegan superfood powders, and adaptogenic superfood powders. These products cater to diet-related diseases such as obesity and promote gut health and brain health through functional and plant-based ingredients. Emphasizing eco-friendly practices and organic farming practices, manufacturers ensure quality control and certifications for natural and wholesome products free from chemicals, pesticides, and GMOs. The market caters to online distribution channels and convenience stores, offering superfruit and traditional superfoods in various food and beverage applications like smoothies, protein shakes, and energy bars. With a focus on immune support and cognitive function, superfood powders align with eco-friendly and ethical practices, collaborating with beauty brands and personal care makers to deliver high-quality, sustainable dietary options for consumers seeking holistic wellness solutions.
Further, the market continues to expand, driven by consumer demand for functional foods and nutrient-dense dietary options. Brands and companies are innovating with plant-based superfood powders and functional superfood powders derived from ingredients like pumpkin seeds and sunflower seeds. These products offer health benefits such as immune support and inflammation reduction, appealing to health-conscious consumers seeking eco-friendly and socially responsible foods. Emphasizing high-quality and sustainable ingredients, the market caters to diverse food and beverage products including green smoothies, baked goods, and oats, distributed through efficient online distribution channels. Collaborations in branding and marketing highlight the organic sub-segment and promote beneficial substances found in these superfoods, addressing concerns related to chronic diseases. Superfood powders are increasingly integrated into diets as convenient solutions for enhancing overall health and wellness, offering versatile options in juices, yogurt, and other dietary essentials.
Market Scope |
|
Report Coverage |
Details |
Page number |
123 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
Market growth 2024-2028 |
USD 6.74 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aduna, Barleans Organic Oils LLC, Creative Nature Ltd., Dream Magic Superfood Powders, Euro Taste GMBH, Hion Ltd., Indigo Herbs Ltd., Marvellous Superfood, Miracle Leaf Wellness Ltd., MySuperFoods Ltd., Natures Aid Ltd., Navi Organics Ltd., NutriSuperFoods, Nutrisure Ltd., Nuzest Life Pty Ltd., PharmaCare Europe Ltd., Rheal Superfoods Ltd., Sunfood, Unilever PLC, and Vegatox |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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