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The supplements market size in the US is estimated to increase by USD 17.71 billion and grow at a CAGR of 6.72% between 2022 and 2027. Market expansion relies on various factors such as heightened awareness generated by social media marketing, the burgeoning urban populace, and the proliferation of sales outlets. Conversely, stringent government regulations, the prevalence of traditional or natural weight loss methods, and the surge in adulteration cases impede market growth. While social media platforms serve as effective channels for disseminating information and reaching target demographics, regulatory constraints pose challenges for market players. Additionally, the enduring popularity of traditional weight loss techniques and the risk of product adulteration detract from the appeal of modern weight loss solutions. Despite these hurdles, opportunities exist for innovative strategies that navigate regulatory frameworks and capitalize on evolving consumer preferences, driving sustained growth in the weight loss market.
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This report extensively covers market segmentation by product (vitamins, sports nutrition, herbal and botanical supplements, and meal replacement supplements), and distribution channel (retail outlets and online stores). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the vitamin segment will be significant during the forecast period. Numerous consumers take vitamin supplements to provide their bodies with essential nutrients due to the cumulative advantages of vitamin products. Thus, the volume of sales has increased which has helped the vendors generate more revenue.
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The vitamin segment was valued at USD 18.35 billion in 2017 and continued to grow until 2021. Due to their viability and perceived advantages, multivitamin use is preferred by the general public. But some vitamins are only advised for a specific purpose. Folic acid, for example, is advised for women who are or plan to become pregnant in order to prevent neural tube birth defects. Vitamin D is given to people who spend more time indoors to make up for the lack of sunlight. Vegans and people 50 years of age and older are advised to take vitamin B12 because this mineral is naturally present in animal products, which can be hard for elderly people to digest. These attributes boost the supplements market in the US. Furthermore, during the forecast period, it is anticipated that the US's aging population will accelerate market growth. These increasing requirements for vitamins are, therefore, expected to be the key factors driving the growth of this segment of the market during the forecast period.
Dietary supplements have become an integral part of modern healthcare, catering to a wide range of needs and preferences. From addressing specific deficiencies to promoting overall well-being, these supplements offer a convenient and effective way to support one's health journey.
For senior citizens seeking to maintain vitality and wellness, supplements like Herbal supplements, Vitamin D, and glucosamine provide targeted support. Meanwhile, individuals focused on preventive healthcare embrace a proactive approach with supplements tailored to their needs, including nutraceuticals and sports nutrition supplements.
In the bustling supplement store, consumers encounter a plethora of options, from liquids and powders to gummy supplements and tablets. These products, ranging from branded vitamins to minerals and probiotics, adhere to stringent safety standards to ensure consumer trust and confidence.
Whether seeking to maintain a balanced diet or enhance specific aspects of health, such as digestive function or immune support, dietary supplements offer a versatile and accessible solution. With a focus on quality, efficacy, and consumer well-being, the dietary supplements industry continues to evolve to meet the diverse needs of individuals seeking to optimize their health and vitality. Insurance companies may consider offering coverage for essential health supplements like Vitamin D, herbs, fish oils, and enzymes to support their policyholders' overall wellness. These consumer-based supplements play a vital role in promoting health and vitality.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing number of sales outlets is notably driving market growth. An increase in the availability of supplement offerings in retail establishments like supermarkets, hypermarkets, and pop-up stores has been made necessary by the expanding customer base for these products, making it more convenient for customers to buy them. Sales have also benefited from the products' increased online accessibility.
To meet the demand for healthcare products like vitamin supplements, sports nutrition supplements, herbal and botanical supplements, and meal replacement supplements, there has been a noticeable rise in the number of retail establishments across the nation. This is because the region has a sizable population of people who suffer from mental illnesses like obsessive-compulsive disorder and bipolar disorder. Therefore, the increase in the retail penetration of supplements is expected to drive the growth of the US supplements market during the forecast period.
Increased online sales are an emerging trend in market growth. Online sales have increased dramatically over the past few years as a result of retailers putting more emphasis on improving the online shopping experience through efficient online education and targeted marketing. This has increased consumers' comfort level when making online purchases. Vendors frequently engage with customers to increase their knowledge of nutrition and health. Additionally, in order to obtain first-hand testimonials about the product's efficacy and to use them as a powerful sales tool, the companies encourage their members to use the products themselves.
Another growth factor for online sales is the increase in interest in health and wellness products. Companies take advantage of this growth opportunity by marketing dietary supplements through simple and convenient online channels. Moreover, future supplement sales are anticipated to rise due to the increased comfort and flexibility offered by the online medium. Hence, these factors will drive the growth of the US supplements market during the forecast period.
The rising number of adulteration cases is a major challenge impeding market growth. The market has seen a rise in the adulteration of supplements, including the use of illegal substances and variations in the composition of the ingredients. The FDA reports that numerous adulterated products, mostly weight loss, bodybuilding, and sexual enhancement supplements, have been recalled over the years. Active ingredients found in prescription medications, such as sibutramine (Meridia), are present in many recalled products. Two decades ago, the weight-loss medication sibutramine was taken off the market because it raised the risk of heart attacks and stroke.
There have been instances where the amount of ingredients listed on the label and the amount actually present in supplements have differed. This may expose consumers to dangerous concentrations of some ingredients. It was discovered that more than 200 patients with acute selenium toxicity were taking a liquid supplement diet that had 200 times the recommended amount of selenium. Hence, such cases of adulteration can discourage the use of supplements among consumers, which, in turn, will affect the growth of the US supplements market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Supplements Market in US Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Cyanotech Corp. - The company is involved in the cultivation and production of microalgae into high-value, high-quality natural health, and nutrition products. The key offerings of the company include supplements under the brand called BioAstin Hawaiian Astaxanthin and Hawaiian Spirulina.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market thrives on diverse factors, from the increasing emphasis on preventive healthcare among senior citizens to the demand for self-directed care and nutraceuticals. While prescription pharmaceuticals remain prevalent, nutritional supplements cater to various health needs, including heart disease, cancer, and diabetes. However, challenges such as labeling violations and ensuring safety standards and product registration persist.
Consumers seek a range of options, from botanicals to minerals and omega fatty acids, available in various forms like tablets, capsules, and gummies. The market caters to specific segments like cardiac health and bone health, with geriatric consumers increasingly opting for gummy supplements and branded vitamins. Moreover, the market's growth is bolstered by direct-to-consumer delivery and a surge in e-commerce platforms, ensuring access to nutritional supplements for health-conscious individuals worldwide.
In today's health-conscious society, the Dietary Supplements Industry plays a pivotal role in promoting wellness and addressing nutritional needs. From combating dietary deficiencies to supporting immune health and digestion, supplements cater to a diverse array of health concerns.
Driven by public awareness and a growing desire for a balanced diet, consumers increasingly turn to healthy diet and nutritious meals, complemented by additional supplements rich in essential proteins, fibers, and probiotics. This trend is particularly evident among aging populations and health-conscious adults, including athletes seeking sports nutrition products for optimal performance.
The market encompasses various segments, from the Over-the-Counter sector, catering to self-directed health care, to the emergence of online retailers offering convenient access to a wide range of supplements. Moreover, with increasing demand for functional foods and personalized nutrition trends, the industry witnesses a shift towards organic ingredients, eco-friendly practices, and transparent sourcing.
However, amidst this growth, ensuring regulatory oversight is crucial to mitigate the risks of misleading marketing and uphold scientific integrity. Through responsible consumer education and environmental responsibility, the dietary supplements industry continues to evolve, empowering individuals to proactively invest in their well-being while contributing to positive health outcomes and sustainable practices.
Supplements Market In US Scope |
|
Report Coverage |
Details |
Page number |
136 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.72% |
Market growth 2023-2027 |
USD 17.71 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.78 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Akorn Operating Co. LLC, Amway Corp., Cyanotech Corp., ECNutra, Glanbia plc, GNC Holdings LLC, Gotham Cigars, Herbalife International of America Inc., Liquid Health Inc., Lonza Group Ltd., Mondelez International Inc., Nestle SA, Paragon Laboratories, Pfizer Inc., PipingRock Health Products LLC, SDC Nutrition Inc., Superior Supplement Manufacturing LLC, Supplement Manufacturing Partner, Vitakem Nutraceutical Inc., and Reckitt Benckiser Group PLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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