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Supplements Market in US by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR43587
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The supplements market in us share is expected to increase by USD 15.93 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6%.

This supplements market in us research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers supplements market in us segmentations by product (vitamin, sports nutrition, herbal and botanical supplements, and meal replacement supplements) and distribution channel (retail outlets and online stores). The supplements market in us report also offers information on several market vendors, including Amway Corp ., ECNutra, Glanbia Plc, GNC Holdings Inc., Herbalife Nutrition Ltd., Hi-Tech Pharmaceuticals Inc., Lonza Group Ltd., SDC Nutrition Inc., Supplement Manufacturing Partner Inc., and The Carlyle Group Inc. among others.

What will the Supplements Market In US Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Supplements Market in US Size for the Forecast Period and Other Important Statistics

 

Supplements Market In US: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising awareness through social media marketing is notably driving the supplements market in us growth, although factors such as stringent government regulation may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the supplements market in us industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Supplements Market In US Driver

One of the key factors driving growth in the supplements market in US is the rising awareness through social media marketing. The vendors in the market are focusing on targeting potential user groups of aged men and women to increase the sales of supplement products. Further, various associations and organizations are creating awareness among end-users through online channels. Social media marketing is helping manufacturers reach out to a larger consumer pool and attract new consumers. Social media is also helping manufacturers to increase awareness about these services and their benefits. An increase in the number of social network users is encouraging vendors and marketers to invest in social media marketing to increase sales and maximize profits. Thus, vendors are likely to invest more in these platforms and target young adults, as the younger generation can further refer these products to their relatives or family members, thereby creating a high demand in the market. An increase in social awareness has led to high demand for supplements in the form of capsules, pills, powders, and soft gels. The wide reach of social media platforms is, in turn, helping them to increase their patient base.

Key Supplements Market In US Trend

The increased participation in sports and fitness activities is another factor supporting the supplements market share growth in US. Engagement in sports and physical fitness activities plays a significant role in promoting health and wellness among children and adults. Such activities, along with the improvement of physical fitness and health of an individual, are also an integral strategy for stemming childhood obesity, which is a critical health priority in the country. The health benefits of physical activities include reduced risk of developing type 2 diabetes and metabolic syndrome and improving the overall metabolism of the body. Such activities also benefit musculoskeletal health. A physically active individual has higher levels of cardiorespiratory fitness and stronger muscles compared with an inactive individual. They also have lower body fat and stronger bones. A person with regular physical activity in the youth also has a better chance of healthy adulthood. Through physical activities such as sports, chronic disorders such as heart diseases, hypertension, type 2 diabetes, and osteoporosis are less likely to develop in the later stages of life. Thus, the increasing interest in sports and fitness activities has increased the consumption of supplements for enhanced performance, thereby driving the growth of the supplements market in US.

Key Supplements Market In US Challenge

The stringent government regulation will be a major challenge for the supplements market in US during the forecast period. The vendors are required to comply with the stringent rules and regulations imposed by various authorities. These regulations pertain to permits, entry of new players, residual management issues, and expiry dates for certain supplement products. For instance, the FDA plays an important role in regulating the manufacturing and distribution of supplements and their ingredients. The FDA has placed strict regulations on the type of supplements that can be introduced in the market, the number of ingredients that can be used, and how various ingredients should be mentioned on the labels of these supplements. Complying with these regulations is an uphill task for the vendors, which is hindering the entry of new players and creating roadblocks for new product innovations. These stringent government regulations pressurize the vendors of sports nutrition supplements to adhere to them, which, in turn, delays their production processes.

This supplements market in us analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the supplements market in US as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the supplements market in us during the forecast period.

Who are the Major Supplements Market In US Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Amway Corp .
  • ECNutra
  • Glanbia Plc
  • GNC Holdings Inc.
  • Herbalife Nutrition Ltd.
  • Hi-Tech Pharmaceuticals Inc.
  • Lonza Group Ltd.
  • SDC Nutrition Inc.
  • Supplement Manufacturing Partner Inc.
  • The Carlyle Group Inc.

 

This statistical study of the supplements market in us encompasses successful business strategies deployed by the key vendors. The supplements market in us is fragmented and the vendors are deploying growth strategies such as focusing on innovation and the research and development of new products to compete in the market.

Product Insights and News

  • Amway Corp.- The company offers various vitamins and dietary supplement products through its NUTRILITE brand.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The supplements market in us forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Supplements Market In US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the supplements market in us, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of global packaged foods and meats market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Supplements Market In US?

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The supplements market in us share growth by the vitamin segment will be significant during the forecast period. During winters and the fall, an individual’s serotonin is affected due to the reduced exposure to sunlight. As a result, there is a rising dependency on vitamin D supplements among the geriatric population. Increasing awareness about the benefits of well-being and preventive healthcare is a major factor driving the consumption of vitamin supplement products in the US. Among the population, there is a preference for the use of multivitamins owing to their viability and perceived benefits.

This report provides an accurate prediction of the contribution of all the segments to the growth of the supplements market in us size and actionable market insights on post COVID-19 impact on each segment.

 

Supplements Market In US Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6%

Market growth 2021-2025

$ 15.93 billion

Market structure

Fragmented

YoY growth (%)

5.69

Regional analysis

US

Performing market contribution

US at 100%

Key consumer countries

US, UK, Germany, Israel, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Amway Corp ., ECNutra, Glanbia Plc, GNC Holdings Inc., Herbalife Nutrition Ltd., Hi-Tech Pharmaceuticals Inc., Lonza Group Ltd., SDC Nutrition Inc., Supplement Manufacturing Partner Inc., and The Carlyle Group Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Supplements Market In US In US Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive supplements market in us growth during the next five years
  • Precise estimation of the supplements market in us size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the supplements market in us industry across US
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of supplements market in us vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Packaged foods and meats – value chain analysis chart

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five Forces Summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Vitamin - Market size and forecast 2020-2025
      • Exhibit 17: Vitamin - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Vitamin - Year-over-year growth 2020-2025 (%)
    • 5.4 Sports nutrition - Market size and forecast 2020-2025
      • Exhibit 19: Sports nutrition - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Sports nutrition - Year-over-year growth 2020-2025 (%)
    • 5.5 Herbal and botanical supplements - Market size and forecast 2020-2025
      • Exhibit 21: Herbal and botanical supplements - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 22: Herbal and botanical supplements - Year-over-year growth 2020-2025 (%)
    • 5.6 Meal replacement supplements - Market size and forecast 2020-2025
      • Exhibit 23: Meal replacement supplements - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 24: Meal replacement supplements - Year-over-year growth 2020-2025 (%)
    • 5.7 Market opportunity by Product
      • Exhibit 25: Market opportunity by Product

    6 Market Segmentation by Distribution channel

    • 6.1 Market segments
      • Exhibit 26: Distribution channel - Market share 2020-2025 (%)
    • 6.2 Comparison by Distribution channel
      • Exhibit 27: Comparison by Distribution channel
    • 6.3 Retail outlets - Market size and forecast 2020-2025
      • Exhibit 28: Retail outlets - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 29: Retail outlets - Year-over-year growth 2020-2025 (%)
    • 6.4 Online stores - Market size and forecast 2020-2025
      • Exhibit 30: Online stores - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 31: Online stores - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by Distribution channel
      • Exhibit 32: Market opportunity by Distribution channel

    7 Customer landscape

    • 7.1 Overview
      • Exhibit 33: Customer landscape

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 34: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Overview
          • Exhibit 35: Vendor landscape
        • 9.2 Landscape disruption
          • Exhibit 36: Landscape disruption
          • Exhibit 37: Industry risks
        • 9.3 Competitive Scenario

          10 Vendor Analysis

          • 10.1 Vendors covered
            • Exhibit 38: Vendors covered
          • 10.2 Market positioning of vendors
            • Exhibit 39: Market positioning of vendors
          • 10.3 Amway Corp .
            • Exhibit 40: Amway Corp . - Overview
            • Exhibit 41: Amway Corp . - Business segments
            • Exhibit 42: Amway Corp. - Key news
            • Exhibit 43: Amway Corp . - Key offerings
            • Exhibit 44: Amway Corp . - Segment focus
          • 10.4 ECNutra
            • 10.5 Glanbia Plc
              • Exhibit 48: Glanbia Plc - Overview
              • Exhibit 49: Glanbia Plc - Business segments
              • Exhibit 50: Glanbia Plc - Key news
              • Exhibit 51: Glanbia Plc - Key offerings
              • Exhibit 52: Glanbia Plc - Segment focus
            • 10.6 GNC Holdings Inc.
              • Exhibit 53: GNC Holdings Inc. - Overview
              • Exhibit 54: GNC Holdings Inc. - Business segments
              • Exhibit 55: GNC Holdings Inc. - Key offerings
              • Exhibit 56: GNC Holdings Inc. - Segment focus
            • 10.7 Herbalife Nutrition Ltd.
              • Exhibit 57: Herbalife Nutrition Ltd. - Overview
              • Exhibit 58: Herbalife Nutrition Ltd. - Business segments
              • Exhibit 59: Herbalife Nutrition Ltd. - Key offerings
              • Exhibit 60: Herbalife Nutrition Ltd. - Segment focus
            • 10.8 Hi-Tech Pharmaceuticals Inc.
              • Exhibit 61: Hi-Tech Pharmaceuticals Inc. - Overview
              • Exhibit 62: Hi-Tech Pharmaceuticals Inc. - Product and service
              • Exhibit 63: Hi-Tech Pharmaceuticals Inc. - Key news
              • Exhibit 64: Hi-Tech Pharmaceuticals Inc. - Key offerings
            • 10.9 Lonza Group Ltd.
              • Exhibit 65: Lonza Group Ltd. - Overview
              • Exhibit 66: Lonza Group Ltd. - Business segments
              • Exhibit 67: Lonza Group Ltd. - Key news
              • Exhibit 68: Lonza Group Ltd. - Key offerings
              • Exhibit 69: Lonza Group Ltd. - Segment focus
            • 10.10 SDC Nutrition Inc.
              • Exhibit 70: SDC Nutrition Inc. - Overview
              • Exhibit 71: SDC Nutrition Inc. - Product and service
              • Exhibit 72: SDC Nutrition Inc. - Key offerings
            • 10.11 Supplement Manufacturing Partner Inc.
              • Exhibit 73: Supplement Manufacturing Partner Inc. - Overview
              • Exhibit 74: Supplement Manufacturing Partner Inc. - Product and service
              • Exhibit 75: Supplement Manufacturing Partner Inc. - Key offerings
            • 10.12 The Carlyle Group Inc.
              • Exhibit 76: The Carlyle Group Inc. - Overview
              • Exhibit 77: The Carlyle Group Inc. - Business segments
              • Exhibit 78: The Carlyle Group Inc. - Key offerings
              • Exhibit 79: The Carlyle Group Inc. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Currency conversion rates for US$
                • Exhibit 80: Currency conversion rates for US$
              • 11.3 Research methodology
                • Exhibit 81: Research Methodology
                • Exhibit 82: Validation techniques employed for market sizing
                • Exhibit 83: Information sources
              • 11.4 List of abbreviations
                • Exhibit 84: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The supplements market market growth will increase by $$ 15.93 bn during 2022-2025.
              The supplements market market is expected to grow at a CAGR of 6.21% during 2022-2025.
              Technavio has segmented the supplements market market by product (vitamin, sports nutrition, herbal and botanical supplements, and meal replacement supplements) ,distribution channel (retail outlets, online stores, and Andorra) , and geography (Nigeria, Americas, Andorra, Nigeria, and Americas).
              Amway Corp ., ECNutra, Glanbia Plc, GNC Holdings Inc., Herbalife Nutrition Ltd., Hi-Tech Pharmaceuticals Inc., Lonza Group Ltd., SDC Nutrition Inc., Supplement Manufacturing Partner Inc., The Carlyle Group Inc. are a few of the key vendors in the supplements market market.
              Nigeria will register the highest growth rate of 61% among the other regions. Therefore, the supplements market market in Nigeria is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the supplements market market growth are:
              • Rising awareness through social media marketing
              • Increased participation in sports and fitness activities
              The supplements market market vendors should focus on grabbing business opportunities from the vitamin segment as it accounted for the largest market share in the base year.
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