Supplements Market in US by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR43587

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 Supplements Market in the US - 2021-2025

The supplements market size in the US is expected to reach a value of USD 15.93 billion at a CAGR of 6.21%, during 2021-2025. This research study helps in the deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as the rising awareness through social media marketing are projected to significantly support market growth during the forecast period. View our sample report for insights on the latest trends and challenges that will have a far-reaching effect on the market growth.

Supplements Market in US Size

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Supplements Market Segments in the US

Navigate through market segmentation by product (vitamin, sports nutrition, herbal and botanical supplements, and meal replacement supplements) and distribution channel (retail outlets and online stores) in this supplements market report of US to pursue growth opportunities.

Get actionable insights on the supplements market segments in US to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective. Also, our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities for subsequent recovery. Want a thorough qualitative and quantitative analysis on the post-pandemic supplements market predictions in US on-demand changes for 2021-2025? You can buy the report now with one easy click.

Supplements Market Vendors in the US and Competitive Analysis

The supplements market in the US is fragmented and the vendors are deploying growth strategies such as innovation and the research and development of new products to gain a competitive advantage. Find out about other well-thought-out business planning approaches of key players from our sample report.

The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Click here to get COVID-19 impact update.

Buy the full supplements market forecast report of US for detailed insights on complete key vendor profiles. The profiles include information on the production, sustainability, prospects of the leading companies, and other crucial vendor landscape analysis.

Supplements Market in US Vendors

Supplements Market Insights in the US by Product

Supplements Market in US Share by Product

To gain further insights on the market contribution of various segments Request for a FREE Sample!

The supplements market share growth in the US by the vitamin segment will be significant during the forecast period. Increasing awareness about the benefits of well-being and preventive healthcare is a major factor driving the consumption of vitamin supplement products in the US. The vitamin segment of the market in the US will continue to grow during the forecast period owing to the higher benefits of vitamin supplements for the human body at all stages of life. This report provides an accurate prediction of the contribution of all the segments to the growth of the supplements market size in the US.

From the supplements market segmentation insights in the US, players can achieve maximum market response by understanding the target consumers. The analytical data on the segmentation will allow vendors to position their services and products among the right audiences and gain significant exposure and growth. Also, get updated actionable market insights on post COVID-19 impact on each segment.

Supplements Market Drivers & Trends in US

While it is crucial to have a solid understanding of the drivers and trends, it is also imperative that the market challenges are recognized to improvize business planning and sustain market competition. One of the key factors impeding supplements market growth in the US is the stringent government regulations. Purchase our express report to get exhaustive insights on other industry trends, drivers, and challenges, which will help companies evaluate and develop growth strategies.

The rising awareness through social media marketing will fuel the growth of the supplements market size in the US. Social media marketing is helping manufacturers reach out to a larger consumer pool and attract new consumers. Social media is also helping manufacturers to increase awareness about these services and their benefits. An increase in the number of social network users is encouraging vendors and marketers to invest in social media marketing to increase sales and maximize profits. Thus, vendors are likely to invest more in these platforms and target young adults, as the younger generation can further refer these products to their relatives or family members, thereby creating a high demand in the market. An increase in social awareness has led to high demand for supplements in the form of capsules, pills, powders, and soft gels. The wide reach of social media platforms is, in turn, helping them to increase their patient base.  A clearly defined strategy, coupled with social media marketing, is providing manufacturers high return on investment and personalized connectivity with potential clients. 

This supplements market analysis report of US provides detailed information on key trends, drivers, and challenges that is the essence of business planning and strengthening marketing strategies across regions and segmentations.


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Supplements Market Report Outlook of US

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive supplements market growth in the US during the next five years
  • Precise estimation of the supplements market size in the US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of supplements market vendors in the US

Buy the Supplements Market Report of US now to reimage your business strategies!


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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Vitamin - Market size and forecast 2020-2025
    • Sports nutrition - Market size and forecast 2020-2025
    • Herbal and botanical supplements - Market size and forecast 2020-2025
    • Meal replacement supplements - Market size and forecast 2020-2025
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Retail outlets - Market size and forecast 2020-2025
    • Online stores - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

    • Overview
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Amway Corp .
    • ECNutra
    • Glanbia Plc
    • GNC Holdings Inc.
    • Herbalife Nutrition Ltd.
    • Hi-Tech Pharmaceuticals Inc.
    • Lonza Group Ltd.
    • SDC Nutrition Inc.
    • Supplement Manufacturing Partner Inc.
    • The Carlyle Group Inc.


    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts



    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis


    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The supplements market growth will increase by $15.14 billion during 2019-2024.
    The supplements market is expected to grow at a CAGR of 6.70% during 2019-2024.
    Technavio has segmented the supplements market by product (Vitamin, Sports nutrition, Herbal and botanical supplements, and Meal replacement supplements) and geographic (Nigeria, Americas, and Andorra).
    Amway Corp ., ECNutra, Glanbia Plc, GNC Holdings Inc., Herbalife Nutrition Ltd., Hi-Tech Pharmaceuticals Inc., Lonza Group Ltd., SDC Nutrition Inc., Supplement Manufacturing Partner Inc., The Carlyle Group Inc. are a few of the key vendors in the supplements market.
    Nigeria will register the highest growth rate of 60.55% among the other regions. Therefore, the supplements market in Nigeria is expected to garner significant business opportunities for the vendors during the forecast period.
    • US
    • UK
    • Germany
    • Israel
    • China
    The key factors driving the supplements market growth are:
    • Rising awareness through social media marketing
    • Increased participation in sports and fitness activities
    The supplements market vendors should focus on grabbing business opportunities from the vitamin segment as it accounted for the largest market share in the base year.
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