Tea Market by Product and Geography - Forecast and Analysis 2022-2026
- Published: Sep 2022
- Pages: 136
- SKU: IRTNTR40978
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The tea market share is expected to increase by USD 19.48 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.55%.
This tea market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers tea market segmentations by product (black tea, green tea, and others) and geography (APAC, Europe, North America, South America, and Middle East and Africa). The tea market report also offers information on several market vendors, including Apeejay Surrendra Group, Akbar Brothers Pvt Ltd, Associated British Foods Plc, Barrys Tea, Davids Tea Inc., Fukujuen Co. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Harney and Sons Fine Teas, ITO EN Ltd., M.M.Ispahani LTD., Mcleod Russel India Ltd., Mighty Leaf Tea Canada, Nestle SA, Numi Inc., Tata Consumer Products Ltd., The Hain Celestial Group Inc., The Republic of Tea Inc., Tim Hortons USA Inc., Unilever PLC, WISSOTZKY INC, and Yunnan Dayi Tea Industry Group Co. Ltd. among others.
What will the Tea Market Size be During the Forecast Period?
Download Report Sample to Unlock the Tea Market Size for the Forecast Period and Other Important Statistics
Tea Market: Key Drivers, Trends, and Challenges
The new product launches is notably driving the tea market growth, although factors such as the impact of overconsumption of tea may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the tea industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Tea Market Driver
The new product launches is a key driving factor impacting the tea market growth. Consumers' preference is increasingly shifting from normal tea products to tea products, such as antioxidants and herbal tea, that provide health benefits. Vendors operating in the global tea market are launching new and innovative products to extend their existing tea product lines. Vendors in the global market are attracting more consumers by introducing new variants of tea, which also helps in increasing sales volume and market share. Therefore, new product launches are likely to propel the growth of the market in focus during the forecast period.
Key Tea Market Trend
Premiumization of functional tea products is one of the key tea market trends fueling market growth. Vendors in the global tea market offer a wide range of products with different flavors and qualities and in varying volumes and prices. Consumers prefer high-quality tea products containing natural or organic ingredients that provide health benefits. Premium products such as herbal tea and organic functional tea products are marked with USDA which ensures the organic quality of the product. Consumers' engagement is largely driven by premium products. To increase the adoption of premium tea products among consumers, vendors offer single packages with different tea flavors. Therefore, the premiumization of tea products is expected to propel the growth of the market in focus during the forecast period.
Key Tea Market Challenge
The impact of overconsumption of tea is one of the key challenges hindering the tea market growth. The intake of tea is good for health in various aspects. However, excessive consumption of tea is not preferable. According to nutritionists, the ideal consumption of tea should not be more than three cups a day. The major threat of overconsumption of tea is that tea can be addictive. High intake of caffeine also leads to bloating, which is caused due to unwanted water retention because of dehydration. Overconsumption of tea may restrict the absorption of nutrients like iron in the body excessive intake of caffeine results in restlessness, insomnia, and anxiety. Therefore, the impact of overconsumption of tea may restrict the demand for tea in the market during the forecast period.
This tea market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global tea market as a part of the global packaged foods and meat products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tea market during the forecast period.
Who are the Major Tea Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Apeejay Surrendra Group
- Akbar Brothers Pvt Ltd
- Associated British Foods Plc
- Barrys Tea
- Davids Tea Inc.
- Fukujuen Co. Ltd.
- Godrej and Boyce Manufacturing Co. Ltd.
- Harney and Sons Fine Teas
- ITO EN Ltd.
- M.M.Ispahani LTD.
- Mcleod Russel India Ltd.
- Mighty Leaf Tea Canada
- Nestle SA
- Numi Inc.
- Tata Consumer Products Ltd.
- The Hain Celestial Group Inc.
- The Republic of Tea Inc.
- Tim Hortons USA Inc.
- Unilever PLC
- WISSOTZKY INC
- Yunnan Dayi Tea Industry Group Co. Ltd.
This statistical study of the tea market encompasses successful business strategies deployed by the key vendors. The tea market is fragmented and the vendors are deploying growth strategies such as focusing on new flavors and packaging innovations to compete in the market.
Product Insights and News
- mcleodrussel.com - Under the unified segment, the company offers Indian Tea, Assam Tea, Leaf Tea, Blended Tea, Fermented Tea, Black Tea, Organic Tea, Black Tea, and Green Tea.
- mcleodrussel.com - The Company offers tea that includes Indian Tea, Assam Tea, Leaf Tea, Blended Tea, Fermented Tea, Black Tea, Organic Tea, Black Tea, and Green Tea.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The tea market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Tea Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the tea market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for the Tea Market?
For more insights on the market share of various regions Request PDF Sample now!
61% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for the tea market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The production and consumption of black tea will facilitate the tea market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 negatively impacted the regional market. However, the removal of lockdowns in APAC countries such as India and China due to the initiation of large-scale vaccination drives and the increasing demand for healthy and organic tea will boost the growth of the market during the forecast period.
What are the Revenue-generating Product Segments in the Tea Market?
To gain further insights on the market contribution of various segments Request PDF Sample
The tea market share growth in the black tea segment will be significant during the forecast period. Black tea is obtained by extreme oxidation of Camellia sinensis. Under the oxidation process, tea leaves are exposed to moist, oxygen-rich air. During the oxidation process, the leaf turns into a dark-brownish black color, thus forming black tea. Black tea has a strong flavor when compared with the flavor of other types of tea. Thus, the market for black tea is expected to witness rapid growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the tea market size and actionable market insights on the post-COVID-19 impact on each segment.
You may be interested in:
Functional Tea market - The market share is expected to increase to USD 3.13 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.27%.
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Tea Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.55% |
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Market growth 2022-2026 |
$19.48 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
3.52 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 61% |
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Key consumer countries |
US, China, Japan, India, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Apeejay Surrendra Group, Akbar Brothers Pvt Ltd, Associated British Foods Plc, Barrys Tea, Davids Tea Inc., Fukujuen Co. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Harney and Sons Fine Teas, ITO EN Ltd., M.M.Ispahani LTD., Mcleod Russel India Ltd., Mighty Leaf Tea Canada, Nestle SA, Numi Inc., Tata Consumer Products Ltd., The Hain Celestial Group Inc., The Republic of Tea Inc., Tim Hortons USA Inc., Unilever PLC, WISSOTZKY INC, and Yunnan Dayi Tea Industry Group Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Tea Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive tea market growth during the next five years
- Precise estimation of the tea market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the tea industry across APAC, Europe, North America, South America, and Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of tea market vendors
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Black tea - Market size and forecast 2021-2026
- Exhibit 28: Chart on Black tea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 29: Data Table on Black tea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Chart on Black tea - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Black tea - Year-over-year growth 2021-2026 (%)
- 5.4 Green tea - Market size and forecast 2021-2026
- Exhibit 32: Chart on Green tea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 33: Data Table on Green tea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Chart on Green tea - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Green tea - Year-over-year growth 2021-2026 (%)
- 5.5 Others - Market size and forecast 2021-2026
- Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ billion)
- Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
- Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by Product
- Exhibit 40: Market opportunity by Product ($ billion)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 North America - Market size and forecast 2021-2026
- Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 China - Market size and forecast 2021-2026
- Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.9 Japan - Market size and forecast 2021-2026
- Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.10 India - Market size and forecast 2021-2026
- Exhibit 74: Chart on India - Market size and forecast 2021-2026 ($ billion)
- Exhibit 75: Data Table on India - Market size and forecast 2021-2026 ($ billion)
- Exhibit 76: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on India - Year-over-year growth 2021-2026 (%)
- 7.11 US - Market size and forecast 2021-2026
- Exhibit 78: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 79: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 80: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.12 Germany - Market size and forecast 2021-2026
- Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ billion)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 Associated British Foods Plc
- Exhibit 93: Associated British Foods Plc - Overview
- Exhibit 94: Associated British Foods Plc - Business segments
- Exhibit 95: Associated British Foods Plc - Key offerings
- Exhibit 96: Associated British Foods Plc - Segment focus
- 10.4 Barrys Tea
- Exhibit 97: Barrys Tea - Overview
- Exhibit 98: Barrys Tea - Product / Service
- Exhibit 99: Barrys Tea - Key offerings
- 10.5 ITO EN Ltd.
- Exhibit 100: ITO EN Ltd. - Overview
- Exhibit 101: ITO EN Ltd. - Business segments
- Exhibit 102: ITO EN Ltd. - Key offerings
- Exhibit 103: ITO EN Ltd. - Segment focus
- 10.6 Mcleod Russel India Ltd.
- Exhibit 104: Mcleod Russel India Ltd. - Overview
- Exhibit 105: Mcleod Russel India Ltd. - Product / Service
- Exhibit 106: Mcleod Russel India Ltd. - Key offerings
- 10.7 Nestle SA
- Exhibit 107: Nestle SA - Overview
- Exhibit 108: Nestle SA - Business segments
- Exhibit 109: Nestle SA - Key news
- Exhibit 110: Nestle SA - Key offerings
- Exhibit 111: Nestle SA - Segment focus
- 10.8 Tata Consumer Products Ltd.
- Exhibit 112: Tata Consumer Products Ltd. - Overview
- Exhibit 113: Tata Consumer Products Ltd. - Product / Service
- Exhibit 114: Tata Consumer Products Ltd. - Key news
- Exhibit 115: Tata Consumer Products Ltd. - Key offerings
- 10.9 The Hain Celestial Group Inc.
- Exhibit 116: The Hain Celestial Group Inc. - Overview
- Exhibit 117: The Hain Celestial Group Inc. - Business segments
- Exhibit 118: The Hain Celestial Group Inc. - Key news
- Exhibit 119: The Hain Celestial Group Inc. - Key offerings
- Exhibit 120: The Hain Celestial Group Inc. - Segment focus
- 10.10 The Republic of Tea Inc.
- Exhibit 121: The Republic of Tea Inc. - Overview
- Exhibit 122: The Republic of Tea Inc. - Product / Service
- Exhibit 123: The Republic of Tea Inc. - Key offerings
- 10.11 Unilever PLC
- Exhibit 124: Unilever PLC - Overview
- Exhibit 125: Unilever PLC - Business segments
- Exhibit 126: Unilever PLC - Key news
- Exhibit 127: Unilever PLC - Key offerings
- Exhibit 128: Unilever PLC - Segment focus
- 10.12 Yunnan Dayi Tea Industry Group Co. Ltd
- Exhibit 129: Yunnan Dayi Tea Industry Group Co. Ltd - Overview
- Exhibit 130: Yunnan Dayi Tea Industry Group Co. Ltd - Product / Service
- Exhibit 131: Yunnan Dayi Tea Industry Group Co. Ltd - Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 132: Inclusions checklist
- Exhibit 133: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 134: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 135: Research methodology
- Exhibit 136: Validation techniques employed for market sizing
- Exhibit 137: Information sources
- 11.5 List of abbreviations
- Exhibit 138: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- Japan
- India
- Germany
- New product launches
- Premiumization of functional tea products
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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