Enjoy complimentary customisation on priority with our Enterprise License!
The Teeth Whitening Market size is projected to increase by USD 1.17 billion and is estimated to grow at a CAGR of 4.96% between 2022 and 2027. Individuals can undergo dental treatment while also enjoying a vacation before and after the procedure, thanks to dental tourism. This allows them to experience the culture, cuisine, and tourist attractions of the host country. As a result, the adoption of teeth whitening is expected to increase, leading to market growth during the forecast period. Our market research and growth report examines historical data from 2017 to 2021, besides analyzing the current market scenario.
To learn more about this report, Request Free Sample
The market share growth by the whitening toothpaste segment will be significant during the forecast period. Whitening toothpaste focuses on offering a convenient and effective solution for individuals who want to achieve a brighter, whiter smile. More and more companies are entering the market with a wide range of whitening toothpaste options, as its popularity increases.
Get a glance at the market contribution of various segments View the PDF Sample
The whitening toothpaste segment was valued at USD 2.43 billion in 2017 and continued to grow until 2021. Affordability and accessibility are some of the key benefits of whitening toothpaste. Unlike other teeth whitening methods, such as professional treatments or at-home whitening kits, whitening toothpaste is readily available in supermarkets, drugstores, and online platforms. This allows consumers to easily incorporate it into their daily oral care routine without any additional hassle or cost.
Whitening strips are thin, flexible pieces of plastic coated with a hydrogen peroxide-based whitening gel. They are designed to adhere to the teeth and gradually dissolve, delivering the whitening agent to the tooth enamel. The ease of use is one important factor driving growth in the bleaching strips segment. It is possible for customers to apply the strips themselves in their homes and do not require technical assistance. This makes whitening strips popular for individuals seeking to brighten their smiles without spending significant time or money at a dental clinic. A cost-effective solution is also available with whitening strips. Compared to professional dental treatments, such as in-office whitening or custom trays, whitening strips are generally more affordable. This affordability makes whitening strips accessible to a wider range of consumers, including those on a budget.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is growing at the fastest pace. The market for companies in India and China is showing great growth potential. During the forecast period, the demand for these products such as whitening toothpaste, gels, and whitening trays is likely to increase, thereby generating high revenue. Factors such as growing urbanization, rising spending power, changing tastes and preferences, increasing awareness of oral care products, and high adoption of innovative oral beauty products are expected to propel the market significantly during the forecast period.
In addition, retailers have been supported by a high population density in most countries of the APAC. Moreover, compared to the rest of the world, there are also fewer regulatory hurdles hindering or controlling product manufacture and sales within APAC. As a result, global companies are making significant investments in the region to capitalize on the population's growing preference for teeth-whitening products. The above factors will increase the market growth in this region during the forecast period.
In response to the growing demand for cosmetic dentistry services among the geriatric population in developing countries, facilitated by medical tourism and bolstered by government initiatives, renowned dental facilities like London Dental Surgery offer a wide range of dental services, including teeth whitening procedures using FDA-approved products such as Racounter, White Dental Beauty whitening gels, and strips, alongside the integration of telemedicine for enhanced accessibility and patient care.
The market is experiencing significant growth due to the rising trend of dental tourism. Increasingly, individuals are seeking dental procedures abroad, enticed by lower costs and advanced technologies available in developing countries. This shift is particularly beneficial for the geriatric population, who are increasingly opting for cosmetic dentistry services.
With the support of government initiatives, dental facilities such as London Dental Surgery are catering to the demand, offering FDA-approved products like Racounter and White Dental Beauty whitening gels and strips. This trend not only addresses cost concerns but also allows patients to combine dental treatments with leisure activities, driving market growth in the coming years.
The rising demand for teeth whitening among millennials is a primary trend in the market. There has been an increase in demand, especially from millennials, in the world's dental whitening market. This surge in popularity can be attributed to various factors, such as the growing emphasis on appearance and the increasing availability of teeth-whitening products and services. A growing focus on a person's appearance is one of the key reasons for the increased demand for teeth whitening among young people. In today's /image-conscious society, individuals, especially millennials, strive for a flawless smile. White and bright teeth are seen as a symbol of good hygiene and attractiveness.
Moreover, millennials are avid users of social media platforms such as Instagram, where visual aesthetics play a vital role. Influencers and celebrities often showcase their bright smiles, inspiring millennials to follow suit. Demand for these products and services increased as a result of the desire to look like their favorite personalities, which they achieved by smiling pictures perfectly. Thus, the above-mentioned factors are expected to increase the adoption of teeth-whitening products among millennials, which will drive the growth of the market focus during the forecast period.
The stringent reimbursement policy for dental procedures is a major challenge in the market. With the stringent reimbursement policy for teeth whitening procedures, the worldwide market faces a major challenge. This policy creates hurdles for individuals seeking such treatments and negatively affects the growth of the market. In particular, a reimbursement policy may impose restrictions on the coverage of tooth bleaching procedures due to specific oral conditions like serious discolorations or stains caused by medication or illness. This narrow scope excludes a significant portion of the population who may desire teeth whitening for other reasons, such as improving their appearance or self-confidence.
Moreover, the reimbursement policy often imposes strict criteria for the reimbursement amount. Insurance companies may set low reimbursement rates that do not fully cover the cost of the procedure. This causes patients to be financially restricted, as they may have to pay a large portion of treatment costs out of pocket. As a result, many individuals may choose to forgo such treatments due to the high cost, leading to a decline in market demand. Thus, such factors may decline the adoption of teeth whitening products, which may negatively impact the growth of the global market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
This market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Market experiences significant growth, driven by factors such as the rising demand for Cosmetic Dentistry and the increasing popularity of Medical Tourism in Developing Countries. Government initiatives and regulatory bodies like the FDA ensure product safety, with notable brands like White Dental Beauty and renowned facilities such as the London Dental Surgery providing top-notch Dental Services. Technological advancements, including Telemedicine and innovative products like Whitening Gels and Strips, Light Teeth Whitening Devices, and Active Charcoal Toothpaste, cater to diverse consumer preferences. Moreover, the market benefits from distribution channels like Retail Stores and eCommerce Platforms, with the latter witnessing rapid growth due to the establishment of Online Acceleration Centers and advancements in Semantics technology.
This market is driven by factors such as oral hygiene awareness and the growing emphasis on dental aesthetics. With a focus on patient epidemiology and pipeline analysis, companies engage in pricing analysis within a regulatory framework to meet whitening toothpaste demand. Despite benefits, concerns about side-effects prompt the rise of all-natural whitening toothpaste formulations, incorporating ingredients like glycerin, fluoride, and peppermint. Innovations such as Probiotic Oral Care Whitening Toothpaste introduce good bacteria and ingredients like white turmeric and Dead Sea salt to promote wellness and combat plaque build-up. As consumer interest shifts towards gum health, the market responds with advanced dental restorative materials and solutions to enhance enamel surface protection.
This market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.96% |
Market growth 2023-2027 |
USD 1.17 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.07 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AuraGlow, Beaming White LLC, BMS Dental srl, CCA Industries Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Creightons PLC, DaVinci LLC, GlaxoSmithKline Plc, GLO Science, GoSmile LLC, Johnson and Johnson Services Inc., NuYu TeethWhitening LLC, Pearly Whites, ProWhiteSmile, Supersmile, The Procter and Gamble Co., Ultradent Products Inc., Unilever PLC, WSD Labs USA Inc, Zhengzhou Huaer Electro Optics Technology Co. Ltd., Aspiro Natural, and Oralgen |
Market dynamics |
Market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.