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The Teeth Whitening Sticker market size is estimated to grow at a CAGR of 3.53% between 2022 and 2027. The market size is forecast to increase by USD 173.72 million.
This teeth whitening sticker market report extensively covers market segmentation by type (plain teeth whitening sticker, mint teeth whitening sticker, charcoal teeth whitening sticker, peppermint teeth whitening sticker, and others), application (adult and children), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the teeth whitening sticker market growth is the increasing prevalence of tooth discoloration. Some of the key factors leading to tooth discoloration include dietary choices, consumption of staining substances such as coffee and tobacco, aging, and inadequate oral hygiene. The increasing awareness of tooth discoloration has resulted in a rise in demand for accessible and effective solutions, with teeth whitening stickers positioned as a promising remedy. Moreover, there is an increasing preference among consumers for teeth whitening stickers due to their simplicity and ease of use, enabling them to address stains and regain teeth whiteness without the requirement for professional dental intervention. Additionally, there is an increasing focus by several manufacturers to develop innovative solutions as well as offer effective products that cater to different preferences and sensitivities. Hence, such factors are positively impacting the market. Therefore, it is expected to drive market growth during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
A key factor shaping the teeth whitening sticker market growth is the increasing use of natural and organic formulations in teeth whitening stickers. There is a growing preference for natural and organic formulations in teeth whitening stickers among consumers, due to the consumer shift toward more sustainable and health-conscious oral care products. This trend is fuelled by the increasing awareness among consumers about the potential benefits of using natural ingredients and avoiding synthetic chemicals in their personal care routines.
Moreover, the main factors for the increasing preference for natural and organic formulations are that individuals become more mindful of their overall well-being and the environmental impact of their choices. These teeth whitening stickers formulated with natural and organic ingredients are mainly designed for those consumers who are constantly seeking products that are perceived as safer and gentler on their teeth and gums. Hence, such factors are expected to positively impact the market. Therefore, it is expected to drive the market growth during the forecast period.
The availability of counterfeit teeth whitening stickers is one of the key challenges hindering the market growth. Counterfeit products can be referred to as those products that are manufactured using substandard ingredients and lacking quality control, which not only compromises consumer safety and satisfaction but also undermines the integrity of the legitimate teeth whitening industry. The increase in counterfeit teeth whitening stickers can pose a significant threat to the market. The presence of these counterfeit products can lead to consumers seeking affordable options may unknowingly purchase counterfeit stickers, subjecting themselves to potential health risks and unsatisfactory results.
Moreover, the use of these counterfeit products can result in adverse effects including gum irritation, tooth sensitivity, or even long-term dental damage. In addition, as a result of the presence of these counterfeit products in the global teeth whitening stickers market, can hamper the reputation of market players as well as negatively impact the consumer's confidence in the industry. Hence, such factors can negatively impact the market. Therefore, it is expected to hinder the market growth during the forecast period.
The increasing awareness about teeth whitening stickers among the adult segment will increase the market growth. There is an increasing concern among adults regarding their dental aesthetics, especially the color of their teeth, as they regularly engage in professional and social interactions that make their appearance an important aspect of self-presentation. Thus, there is an increased demand for teeth whitening stickers among this segment as it provide a convenient and cost-effective option for adults who want to brighten their smiles without undergoing more involved and expensive dental procedures. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The rising concern regarding dental hygiene among the children segment will impact the market growth. Teeth-whitening stickers are not preferred for the children segment, especially very young ones as they are specifically designed for adults. Also, teeth and gums of children are in the developing stage, and their enamel is more porous and susceptible to damage from whitening agents. Additionally, these are not prescribed for the young population due to the risk of adverse reactions to the ingredients and the likelihood of user error. However, there is an increasing focus by market players on developing teeth-whitening stickers designed for children that are formulated with a focus on safety and gentle whitening. Therefore, such factors will influence the market growth of this segment during the forecast period.
The plain teeth whitening sticker segment is estimated to witness significant growth during the forecast period. Plain teeth whitening stickers are essentially an unflavored and important type of teeth whitening product in the market. This segment is specially designed to offer a simple yet effective solution for individuals looking to improve the whiteness of their teeth without any added flavors or ingredients. Plain teeth whitening stickers segment mainly comprises thin, flexible stickers coated with a whitening gel that contains a bleaching agent, often hydrogen peroxide or carbamide peroxide.
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The plain teeth whitening sticker segment was the largest segment and was valued at USD 235.53 million in 2017. The main advantage of the plain teeth whitening stickers segment is their versatility and ease of use. There is an increasing adoption of this segment among individuals who prefer a neutral taste during the whitening process or those who may have sensitivity to certain flavors. Additionally, it is a major choice for people with specific taste preferences or sensitivities due to the absence of added flavors. Even though plain teeth whitening stickers lack added flavors, they are still effective in addressing common teeth staining issues caused by factors including food, beverages, and tobacco use. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The rising demand for mint teeth-whitening stickers segment will increase the market growth. There is a growing popularity for mint teeth whitening stickers segment among consumers as it offers dual benefits of teeth whitening and a refreshing mint flavor. The mint flavor of this segment offers a refreshing and cooling sensation during the whitening process, helping to mask any potential discomfort from the bleaching agents. As a result, there is an increasing preference for this segment among consumers who appreciate the flavor of mint and want a cooling sensation when they brush their teeth. Hence, factors such as user-friendliness, convenience, and the increasing demand for mint-flavor are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors that are significantly fuelling the growth of the global teeth whitening sticker market in APAC is the presence of a diverse range of countries, cultures, and economies, each contributing to the growing demand for oral care and aesthetic solutions. Some of the key countries in APAC that have influenced the growth of the teeth whitening sticker market in the region include China, Japan, South Korea, and India. Additionally, several factors such as the increasing middle class, rising disposable income, and the influence of global beauty and aesthetic trends are positively impacting the market growth in the region.
Furthermore, the increase in purchasing power among consumers in APAC encourages them to use premium products for looking and feeling good, with oral care and cosmetic products becoming integral to this aspiration. Hence, such factors are expected to drive the market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global teeth whitening sticker market witnessed a significant slowdown due to the temporary shutdown of several manufacturing plants, including teeth whitening products, such as sticker manufacturing plants. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of operations in manufacturing units. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The teeth whitening sticker market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Teeth Whitening Sticker Market Customer Landscape
The teeth whitening sticker market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Teeth Whitening Sticker Market Scope |
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Report Coverage |
Details |
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Page number |
171 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.53% |
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Market growth 2023-2027 |
USD 173.72 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.18 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 35% |
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Key countries |
US, Canada, China, Germany, and the UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Active Wow, AuraGlow, BonAyu Lifesciences Pvt. Ltd., Bright White Smiles, CAO Group Inc., Cinoll Technology Co. Ltd., Colgate Palmolive Co., Fairywill, Haleon Plc, Hawley and Hazel BVI Co. Ltd., Henan Baistra Industries Corp., Moon Oral Care LLC, Mr Blanc Teeth LTD, Onuge Personal Care Guangzhou Co. Ltd., Oral Essentials Inc., Smile Science, SmileDirectClub Inc., Spotlight Oral Care Ltd., The Procter and Gamble Co., and WhiteWash Laboratories |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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