Teff Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, UK, Germany, Australia, France - Size and Forecast 2024-2028

Teff Market Size and Trends

The teff market size is forecast to increase by USD 2.22 billion, at a CAGR of 16.38% between 2023 and 2028. The market is experiencing significant growth, driven by increasing awareness of its nutritional benefits and rising online trends. Teff, a gluten-free ancient grain native to Ethiopia, is gaining popularity due to its high protein, fiber, and mineral content. The market is also witnessing a surge in online sales as consumers turn to e-commerce platforms for convenience and accessibility. However, the market faces challenges such as fluctuating prices, primarily due to weather conditions and supply chain disruptions in Ethiopia, the largest producer of teff. Producers and traders must adapt to these market dynamics to ensure a steady supply and maintain the growth trajectory of the market.

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The market is experiencing significant growth, driven by increasing awareness of teff's nutritional benefits and rising online trends. Teff, a gluten-free ancient grain native to Ethiopia, is gaining popularity due to its high protein, fiber, and mineral content. It is particularly valued in gluten-free foods and is a beneficial option for individuals with celiac diseases. The market is also witnessing a surge in online sales as consumers turn to e-commerce platforms for convenience and accessibility. However, the market faces challenges such as fluctuating prices, primarily due to weather conditions and supply chain disruptions in Ethiopia, the largest producer of teff. Producers and traders must adapt to these market dynamics to ensure a steady supply and maintain the growth trajectory of the market. Additionally, the meats market is incorporating teff-based products due to its versatility and nutritional profile, further contributing to its expanding presence.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook
  • Conventional teff
  • Organic teff
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

By Product Insights

The conventional teff segment is estimated to witness significant growth during the forecast period. Teff, a tiny millet grain native to Ethiopia, is gaining popularity in the global health and nutrition scene due to its numerous benefits. The grain comes in two main varieties: Ivory teff, which is reddish brown in color, and yellowish brown. Whole Grain Teff is a key ingredient in gluten-free products, making it a preferred choice for those with gluten sensitivity. Teff is rich in dietary fiber, essential amino acids, and minerals like calcium and iron. Teff's high fiber content and essential amino acid profile make it a nutritious addition to various culinary applications.

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The conventional teff was the largest and was valued at USD 1.14 billion in 2018. In the food service industry, Teff Flour is used to make gluten-free baked goods such as bread, muffins, chocolates, waffles, and porridge. Ethiopian cuisine, known for its unique flavors, extensively uses Teff in its dishes like Injera, a sourdough flatbread. The market has been witnessing significant growth due to increasing dietary preferences for gluten-free and healthier food options. Production units in Ethiopia and Eritrea are the primary raw material sources for the global market. Teff's versatility extends beyond home baking and online shopping, as it is also used in various global cuisines, including pizza crust mixes. Key insights suggest that the market will continue to grow, driven by its nutritional benefits and increasing demand from various industries. MDPI, a renowned scientific journal, has published several studies highlighting Teff's health benefits.

Regional Analysis

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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Teff, a tiny millet grain native to Ethiopia, is gaining popularity in the global health and nutrition scene due to its numerous health benefits. The grain comes in two main varieties: Ivory teff, which is reddish brown in color, and yellowish brown. Whole Grain Teff is a key ingredient in gluten-free products, making it an excellent alternative for individuals with gluten sensitivity. This whole grain is rich in fiber content, essential amino acids, and minerals such as calcium and iron. Teff's versatility extends beyond health benefits, with culinary applications ranging from baked goods like bread, muffins, chocolates, waffles, and porridge, to global cuisines such as Ethiopian food. The foodservice industry and home baking enthusiasts alike have embraced Teff Flour as a valuable addition to their menus and kitchens.

Further, the market has seen significant growth in recent years, driven by increasing dietary preferences for gluten-free and whole grain options. Production units in Ethiopia and other countries contribute to the raw materials supply. Teff's high nutritional value and diverse culinary uses make it an essential ingredient in various industries. For instance, it is used in making pizza crust mixes and various other food products. Key Insights into Teff's nutritional profile reveal that it is particularly rich in calcium, iron, and other essential minerals, making it a valuable addition to a balanced diet. The MDPI journal and other reputable sources emphasize Teff's health benefits and its potential to contribute to a healthier food system.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Teff Market Driver

Growing awareness of the benefits of teff is notably driving market growth. Teff, a nutritious superseed, holds significant appeal for rural residents seeking sustainable farming options. This ancient grain, rich in proteins, carbohydrates, vitamins, minerals, and dietary fiber, offers numerous health benefits. With a protein content of approximately 7 grams per 2 ounces, teff is a valuable source of nourishment. Vitamins B2 and B6, as well as minerals like potassium, phosphorus, magnesium, manganese, and zinc, are essential nutrients found in teff. Teff's health advantages extend beyond basic nutrition. Its iron content enhances oxygenation to vital organ systems, contributing to improved circulation.

Moreover, the high fiber content in teff aids in controlling diabetes by slowing down insulin release. As consumers increasingly demand sustainable and health-conscious food choices, the launch of teff products with appealing names and packaging is essential. Teff's versatility extends to various applications, such as sweets, breakfast dishes, and breads, providing unique flavor experiences for ethnic and mainstream markets. Thus, such factors are driving the growth of the market during the forecast period.

Teff Market Trends

Online trends is the key trend in the market. The market holds significant potential for growth as rural residents increasingly embrace sustainable farming practices and seek out unique, authentic food experiences. As this ancient grain gains popularity, vendors have an opportunity to capture the appetites of consumers through appealing names and packaging for teff-based sweets, breakfast items, and breads. Ethnic flavors and distinctive taste profiles are key factors in the appeal of teff products, making them a desirable addition to diverse menus.

Moreover, the global e-commerce industry, which accounts for approximately 12% of retail trade, is experiencing a surge in online transactions, providing a promising platform for Teff vendors to expand their reach and revenue. In the United States, with an internet penetration rate of nearly 90% in 2016, the potential for online sales is immense. Thus, such trends will shape the growth of the market during the forecast period

Teff Market Challenge

Fluctuating price of teff is the major challenge that affects the growth of the market. The market experiences price fluctuations, posing a challenge to the growth and profitability of the industry. Rural residents engaged in sustainable farming of teff face unpredictability due to this volatility. Producers, suppliers, and consumers alike grapple with the challenge of forecasting and planning. The primary cause of this instability is the disparity between supply and demand. Global consumer awareness of teff's health benefits and its increasing popularity in the food industry fuel demand, leading to price increases.

Conversely, weather-related crop failures or production level fluctuations can decrease supply, driving up prices. Teff's versatility extends to various applications, including sweets, breakfast dishes, and breads, in the ethnic food sector. Its name and packaging play a crucial role in appetite appeal and flavor experiences, making stable pricing essential for market growth. Hence, the above factors will impede the growth of the market during the forecast period

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bobs Red Mill Natural Foods Inc. - The company offers teff products such as Whole Grain Teff and Teff Flour.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Ceres Enterprises Ltd.
• COSTA CONCENTRADOS LEVANTINOS
• King Arthur Baking Co. Inc.
• PROBIOS SpA
• SHILOH FARMS
• TEFFCOM
• THE TEFF CO.
• Tobia Teff UK Ltd.
• Wild For

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview  

The market is witnessing a surge in demand for whole grain teff, including ivory teff and reddish brown teff, primarily used in various culinary applications. Key players in the market include MDPI, Transparency Market Research, and Future Business Insights, among others. This growth is driven by increasing health consciousness, gluten sensitivity, and dietary preferences. Teff's rich mineral content, including calcium and iron, makes it an ideal ingredient for baked goods like bread, muffins, chocolates, waffles, and porridge. The market for teff flour is expanding globally, particularly in Ethiopian cuisine where it is a staple. The foodservice industry and home baking segments are significant consumers of teff.

With the rise of online shopping, consumers can easily access teff and its products, boosting market growth. The market is segmented based on grain type, including yellowish brown teff and ivory teff. Production units are primarily in Ethiopia, the grain's origin, but other countries such as Eritrea, India, and Mexico are also contributing. Teff's high fiber content and essential amino acids, combined with its rich mineral content, make it a popular choice for health-conscious consumers. The market is expected to continue growing due to increasing demand for gluten-free products and dietary preferences.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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