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Teff Market by Product and Geography - Forecast and Analysis 2022-2026

  • Published: Jun 2022
  • Pages: 131
  • SKU: IRTNTR73585
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The teff market share is expected to increase to USD 1.54 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 15.26%.

This teff market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers teff market segmentation by product (conventional teff and organic teff) and geography (Europe, North America, APAC, South America, and Middle East and Africa). The teff market report also offers information on several market vendors, including Bobs Red Mill Natural Foods Inc., Ceres Enterprises Ltd., COSTA CONCENTRADOS LEVANTINOS, King Arthur Baking Company Inc., PROBIOS SpA, SHILOH FARMS, TEFFCOM, THE TEFF CO., Tobia Teff UK Ltd., and Wild For among others.

What will the Teff Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Teff Market Size for the Forecast Period and Other Important Statistics

 

Teff Market: Key Drivers, Trends, and Challenges

The growing awareness of the benefits of teff is notably driving the teff market growth, although factors such as the fluctuating price of teff may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the teff industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Teff Market Driver

 One of the key factors driving the global teff industry growth is the growing awareness of the benefits of teff. Vitamins such as vitamin B2 and vitamin B6 are present in the grain in addition to minerals such as potassium, phosphorus, magnesium, manganese, and zinc. About two ounces of teff offer 7 grams (0.25 ounces) of proteins. Some of the benefits of teff have been listed below:

  • Improves circulation
  • Controls diabetes
  • Promotes weight loss
  • Improves immunity system
  • Improves bone health

Teff also helps to reduce celiac diseases, relieve menstrual cramps, support energy production, and more. Such benefits of teff will drive the market growth in the forecast period.

Key Teff Market Trend

Online trends is one of the key teff market trends that is expected to impact the industry positively in the forecast period. E-commerce business accounts for around 12% of the world's retail trade. Internet retailing is expected to gain popularity in the US. The internet penetration rate in the US in 2016 was nearly 90%. Most consumers prefer to purchase products through online mediums and pay for their orders through cards or other cashless transferring techniques, which help them to avoid time-consuming billing queues. Online shopping platforms now also provide better security features for payments and efficient customer service, along with enhanced product visibility. This trend is encouraging various superfood vendors to focus on the internet-friendly customer set and enter online retail formats, which will further support the market growth.

Key Teff Market Challenge  

One of the key challenges to the global teff industry growth is the fluctuating price of teff. Teff is one of the most priced cereals in Ethiopia. White teff is the most expensive variety of teff followed by mixed teff and red teff. The price of teff increased steadily from January 2015 till October 2016. Since October 2016, the prices of teff have reduced continuously. The highest decline in price was observed in Assela and Ambo. The growing gap between demand and supply in recent years has substantially increased the raw material costs. An increase in the price of raw materials not only increases the manufacturing cost but also leads to reduced profit margins for vendors, which may hamper the market growth in the coming years.

This teff market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global teff market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the teff market during the forecast period.

Who are the Major Teff Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Bobs Red Mill Natural Foods Inc.
  • Ceres Enterprises Ltd.
  • COSTA CONCENTRADOS LEVANTINOS
  • King Arthur Baking Company Inc.
  • PROBIOS SpA
  • SHILOH FARMS
  • TEFFCOM
  • THE TEFF CO.
  • Tobia Teff UK Ltd.
  • Wild For

 

This statistical study of the teff market encompasses successful business strategies deployed by the key vendors. The teff market is concentrated and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Bobs Red Mill Natural Foods Inc. - The company offers teff products such as Whole Grain Teff and Teff Flour.
  • Ceres Enterprises Ltd. - The company offers teff products namely Organic Teff Flour.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The teff market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Teff Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the teff market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Teff Market?

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36% of the market’s growth will originate from Europe during the forecast period. Germany, the UK, and France are the key markets for teff in Europe. Market growth in this region will be faster than the growth of the market in South America and MEA.

The significant increase in the number of health-conscious consumers and increasing demand for gluten-free foods and flours will facilitate the teff market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic reduced the demand for teff and teff-based products in the region in 2020 and early 2021, as various retail stores and restaurants were shut temporarily. However, the COVID-19 pandemic also led to a rise in demand for superfoods like teff, owing to the increase in health awareness among people. This had a positive impact on the demand for teff in 2020. However, the ongoing war of Russia and Ukraine has severely impacted the key supply chains of superfoods, including teff, which has drastically increased the prices of superfoods including teff. This, in turn, is negatively impacting the growth of the Teff market in Europe, which is expected to be the same during the forecast period.

What are the Revenue-generating Product Segments in the Teff Market?

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The teff market share growth by the conventional teff segment will be significant during the forecast period. Conventional teff helps in boosting immunity, improving digestion, improving cardiovascular health, balancing hormone levels, and aiding in weight loss. It is a super-seed with numerous health benefits, which will boost its demand in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the teff market size and actionable market insights on post COVID-19 impact on each segment.

 

Teff Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 15.26%

Market growth 2022-2026

$ 1.54 billion

Market structure

Concentrated

YoY growth (%)

14.19

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 36%

Key consumer countries

US, Australia, Germany, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Bobs Red Mill Natural Foods Inc., Ceres Enterprises Ltd., COSTA CONCENTRADOS LEVANTINOS, King Arthur Baking Company Inc., PROBIOS SpA, SHILOH FARMS, TEFFCOM, THE TEFF CO., Tobia Teff UK Ltd., and Wild For

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Teff Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive teff market growth during the next five years
  • Precise estimation of the teff market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the teff industry across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of teff market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 24: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 26: Chart on Comparison by Product
      • Exhibit 27: Data Table on Comparison by Product
    • 5.3 Conventional teff - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Conventional teff - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Conventional teff - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Conventional teff - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Conventional teff - Year-over-year growth 2021-2026 (%)
    • 5.4 Organic teff - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Organic teff - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Organic teff - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Organic teff - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Organic teff - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 36: Market opportunity by Product ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 Europe - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.4 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 Australia - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Australia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Australia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Australia - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Australia - Year-over-year growth 2021-2026 (%)
    • 7.12 France - Market size and forecast 2021-2026
      • Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Bobs Red Mill Natural Foods Inc.
              • Exhibit 89: Bobs Red Mill Natural Foods Inc. - Overview
              • Exhibit 90: Bobs Red Mill Natural Foods Inc. - Product / Service
              • Exhibit 91: Bobs Red Mill Natural Foods Inc. - Key offerings
            • 10.4 Ceres Enterprises Ltd.
              • Exhibit 92: Ceres Enterprises Ltd. - Overview
              • Exhibit 93: Ceres Enterprises Ltd. - Product / Service
              • Exhibit 94: Ceres Enterprises Ltd. - Key offerings
            • 10.5 COSTA CONCENTRADOS LEVANTINOS
              • Exhibit 95: COSTA CONCENTRADOS LEVANTINOS - Overview
              • Exhibit 96: COSTA CONCENTRADOS LEVANTINOS - Product / Service
              • Exhibit 97: COSTA CONCENTRADOS LEVANTINOS - Key offerings
            • 10.6 King Arthur Baking Company Inc.
              • Exhibit 98: King Arthur Baking Company Inc. - Overview
              • Exhibit 99: King Arthur Baking Company Inc. - Product / Service
              • Exhibit 100: King Arthur Baking Company Inc. - Key offerings
            • 10.7 PROBIOS SpA
              • Exhibit 101: PROBIOS SpA - Overview
              • Exhibit 102: PROBIOS SpA - Product / Service
              • Exhibit 103: PROBIOS SpA - Key offerings
            • 10.8 SHILOH FARMS
              • Exhibit 104: SHILOH FARMS - Overview
              • Exhibit 105: SHILOH FARMS - Product / Service
              • Exhibit 106: SHILOH FARMS - Key offerings
            • 10.9 TEFFCOM
              • Exhibit 107: TEFFCOM - Overview
              • Exhibit 108: TEFFCOM - Product / Service
              • Exhibit 109: TEFFCOM - Key offerings
            • 10.10 THE TEFF CO.
              • Exhibit 110: THE TEFF CO. - Overview
              • Exhibit 111: THE TEFF CO. - Product / Service
              • Exhibit 112: THE TEFF CO. - Key offerings
            • 10.11 Tobia Teff UK Ltd.
              • Exhibit 113: Tobia Teff UK Ltd. - Overview
              • Exhibit 114: Tobia Teff UK Ltd. - Product / Service
              • Exhibit 115: Tobia Teff UK Ltd. - Key offerings
            • 10.12 Wild For
              • Exhibit 116: Wild For - Overview
              • Exhibit 117: Wild For - Product / Service
              • Exhibit 118: Wild For - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 119: Inclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 120: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 121: Research methodology
                • Exhibit 122: Validation techniques employed for market sizing
                • Exhibit 123: Information sources
              • 11.5 List of abbreviations
                • Exhibit 124: List of abbreviations
              • food allergy among consumers: There is an increase in the number of people suffering from food allergies globally. Food allergy is caused when the immune system reacts to the ingestion of certain foods. Ingredients of packaged foods and meats that can create allergic reactions in some people include (but are not limited to) milk, eggs, fish, crustacean shellfish (e.g., crab, lobster, and shrimp), tree nuts (e.g., almonds, walnuts, and pecan), peanuts, wheat, and soybeans. Even consumption of small amounts of food allergens can trigger signs and symptoms such as digestive problems, hives, and swollen airways. In some people, a food allergy can cause severe symptoms, or even a life-threatening reaction is, known as anaphylaxis. For example, in the US, nearly 3% of the adult population suffers from shellfish allergy.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
                Interested in this report?
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                The teff market market growth will increase by $$ 1.54 bn during 2023-2026.
                The teff market market is expected to grow at a CAGR of 15.26% during 2023-2026.
                Technavio has segmented the teff market market by product (conventional teff and organic teff) and geography (Europe, North America, APAC, South America, and Middle East and Africa).
                Bobs Red Mill Natural Foods Inc., Ceres Enterprises Ltd., COSTA CONCENTRADOS LEVANTINOS, King Arthur Baking Company Inc., PROBIOS SpA, SHILOH FARMS, TEFFCOM, THE TEFF CO., Tobia Teff UK Ltd., Wild For are a few of the key vendors in the teff market market.
                Europe will register the highest growth rate of 36% among the other regions. Therefore, the teff market market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
                • US
                • Australia
                • Germany
                • UK
                • France
                The key factors driving the teff market market growth are:
                • Growing awareness of the benefits of teff
                • Online trends
                The teff market market vendors should focus on grabbing business opportunities from the conventional teff segment as it accounted for the largest market share in the base year.
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