Test Preparation Market in India by Product, End-user, and Learning Method - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR70515
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The test preparation market share in India is expected to increase by USD 7.22 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 13.93%.

This test preparation market research report of India provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (university exams, certification exams, high school exams, elementary exams, and other exams), end-user (post secondary and K 12), and learning method (offline learning and online learning). The test preparation market report of India also offers information on several market vendors, including Aakash Educational Services Ltd., Bansal Classes Kota, CL Educate Ltd., FIITJEE Ltd., Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd. among others.

What will the Test Preparation Market Size in India be During the Forecast Period?

Download the Free Report Sample to Unlock the Test Preparation Market Size in India for the Forecast Period and Other Important Statistics

 

Test Preparation Market: Key Drivers and Trends

The rising number of enrollments in test preparation courses is notably driving the test preparation market growth in India, although factors such as increasing competition from private tutors may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the test preparation industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Test Preparation Market Key Driver in India

The rising number of enrollments in test preparation courses is one of the primary drivers for the test preparation market in India. Due to the factors such as growing student competition and a significant decline in the test pass percentage in competitive exams, the number of enrollments in test preparation courses is steadily increasing. The enrollment in test preparation courses is also rising as chances of a student clearing competitive exams are higher. These factors have resulted in high demand for test preparation courses in India, thus driving market growth.

Test Preparation Market Key Trend in India

The increasing use of analytics is one of the key test preparation market trends in India. Web analytics provides data regarding new student enrollments, which can further be utilized to offer improved coaching to the new batches. Vendors are using web analytics to study the data concerning the type of exam, student, and previous question papers. The use of learning analytics and web analytics helps vendors to apprehend the data and improve the overall design of the coaching provided to students, thus enhancing their role in the learning process. The benefits are leading to the increasing use of analytics in the test preparation market in India, which is resulting in market growth. 

Parent Market Analysis

Technavio categorizes the test preparation market in India as a part of the global education market (also referred to as the global education services market). The parent, global education market, covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This test preparation market analysis report of India also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Test Preparation Market Vendors in India?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Aakash Educational Services Ltd.
  • Bansal Classes Kota
  • CL Educate Ltd.
  • FIITJEE Ltd.
  • Kaplan Inc.
  • Pearson Plc
  • Testbook Edu Solutions Pvt Ltd
  • Think and Learn Pvt. Ltd.
  • Toppr Technologies Pvt. Ltd.
  • Triumphant Institute Of Management Education Pvt. Ltd.

 

This statistical study of the test preparation market in India encompasses successful business strategies deployed by the key vendors. The test preparation market in India is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • CL Educate Ltd - In January 2020, the company signed a Memorandum of Understanding (MOU) with AICTE, the Implementation Agency for the National Educational Alliance for Technology (NEAT) scheme. It was an initiative of the Ministry of HRD, Government of India, for better learning outcomes in education through public-private partnerships and was launched across the country as a pilot phase in all approved government colleges in India.  
  • Pearson Plc - In August 2020, the company appointed Andy Bird, a media veteran who ran the international arm of The Walt Disney Company, as its new chief executive.  
  • Think & Learn Pvt. Ltd. - In December 2020, the company inked an agreement with the National Skill Development Corporation (NSDC) to support the training of teachers and trainers.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The test preparation market forecast report of India offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Test Preparation Market Value Chain Analysis in India

Our report provides extensive information on the value chain analysis for the test preparation market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of education services includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Test Preparation Market in India?

To gain further insights on the market contribution of various segments Request for a FREE sample

The test preparation market share growth in India by the university exams segment will be significant during the forecast period. The university exam preparation segment dominates the market, with more emphasis given by students in the field of engineering, medical, pharmacy, and management. Other factors that contribute to the growth in the enrollment for university exam preparation is the inclusion of technologies, such as social learning, gamification, adaptive learning, and web analytics, in the learning process, increasing the credibility of these courses.

This report provides an accurate prediction of the contribution of all the segments to the growth of the test preparation market size in India and actionable market insights on post COVID-19 impact on each segment.

 

Test Preparation Market Scope in India

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 14%

Market growth 2021-2025

$ 7.22 billion

Market structure

Fragmented

YoY growth (%)

13.25

Regional analysis

India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Aakash Educational Services Ltd., Bansal Classes Kota, Brilliant Education Group LLC, CL Educate Ltd., FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Indiavidual Learning Pvt. Ltd., Jamboree Education Pvt. Ltd, Kaplan Inc., Manipal Global Education Services, Mindworkzz, MockBank, MT Educare, Pearson Plc, Resonance Eduventures Ltd, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., Triumphant Institute Of Management Education Pvt. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Factors Covered in this Test Preparation Market Report of India?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive test preparation market growth in India during the next five years
  • Precise estimation of the test preparation market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of test preparation market vendors in India

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value chain analysis: Education services market

                                2.2.1 Inputs 

                                2.2.2    Pitching and profiling

                                2.2.3    Resourcing and communicating

                                2.2.4    Delivery and support

                                2.2.5    Connecting and innovating

                                2.2.6    Marketing and sales

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Product               

                5.1      Market segments          

                                Exhibit 15:  Product - Market share 2020-2025 (%)

                5.2    Comparison by Product 

                                Exhibit 16:  Comparison by Product

                5.3    University exams - Market size and forecast 2020-2025   

                                Exhibit 17:  University exams - Market size and forecast 2020-2025 ($ million)

                                Exhibit 18:  University exams - Year-over-year growth 2020-2025 (%)

                5.4    Certification exams - Market size and forecast 2020-2025               

                                Exhibit 19:  Certification exams - Market size and forecast 2020-2025 ($ million)

                                Exhibit 20:  Certification exams - Year-over-year growth 2020-2025 (%)

                5.5    High school exams - Market size and forecast 2020-2025

                                Exhibit 21:  High school exams - Market size and forecast 2020-2025 ($ million)

                                Exhibit 22:  High school exams - Year-over-year growth 2020-2025 (%)

                5.6    Elementary exams - Market size and forecast 2020-2025 

                                Exhibit 23:  Elementary exams - Market size and forecast 2020-2025 ($ million)

                                Exhibit 24:  Elementary exams - Year-over-year growth 2020-2025 (%)

                5.7    Other exams - Market size and forecast 2020-2025            

                                Exhibit 25:  Other exams - Market size and forecast 2020-2025 ($ million)

                                Exhibit 26:  Other exams - Year-over-year growth 2020-2025 (%)

                5.8     Market opportunity by Product

                                Exhibit 27:   Market opportunity by Product

6. Market Segmentation by End-user                             

                6.1    Market segments            

                                Exhibit 28:  End user - Market share 2020-2025 (%)

                6.2    Comparison by End user

                                Exhibit 29:  Comparison by End user

                6.3    Post-secondary - Market size and forecast 2020-2025       

                                Exhibit 30:  Post-secondary - Market size and forecast 2020-2025 ($ million)

                                Exhibit 31:  Post-secondary - Year-over-year growth 2020-2025 (%)

                6.4    K 12 - Market size and forecast 2020-2025             

                                Exhibit 32:  K 12 - Market size and forecast 2020-2025 ($ million)

                                Exhibit 33:  K 12 - Year-over-year growth 2020-2025 (%)

                6.5     Market opportunity by End user              

                                Exhibit 34:   Market opportunity by End user

7. Market Segmentation by Learning Method                            

                7.1      Market segments          

                                Exhibit 35:  Other1 - Market share 2020-2025 (%)

                7.2    Comparison by Learning method              

                                Exhibit 36:  Comparison by Other1

                7.3    Offline learning - Market size and forecast 2020-2025      

                                Exhibit 37:  Offline learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 38:  Offline learning - Year-over-year growth 2020-2025 (%)

                7.4    Online learning - Market size and forecast 2020-2025       

                                Exhibit 39:  Online learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 40:  Online learning - Year-over-year growth 2020-2025 (%)

                7.5     Market opportunity by Learning Method             

                                Exhibit 41:   Market opportunity by Learning Method

8. Customer landscape                         

                                Exhibit 42:  Customer landscape

9. Drivers, Challenges, and Trends                   

                9.1    Market drivers  

                                9.1.1    Rising number of enrollments in test preparation courses

                                9.1.2    Increase in number of startups

                                9.1.3    Government initiatives on test preparation

                9.2  Market challenges             

                                9.2.1    Increasing competition from private tutors

                                9.2.2    Abundance of free test preparation sources

                                9.2.3    Credibility issues

                                Exhibit 43:  Impact of drivers and challenges

                9.3    Market trends  

                                9.3.1    Increasing use of analytics

                                9.3.2    High demand for government service and banking courses

                                9.3.3    Increasing emphasis on mobile-based learning

10. Vendor Landscape                          

                10.1      Vendor Landscape     

                                Exhibit 44:  Vendor landscape

                10.3      Landscape disruption

                                Exhibit 45:  Landscape disruption

                                Exhibit 46:  Industry risks

11. Vendor Analysis                              

                11.1      Vendors covered        

                                Exhibit 47:  Vendors covered

                11.2      Market positioning of vendors              

                                Exhibit 48:  Market positioning of vendors

                11.3    Aakash Educational Services Ltd.            

                                Overview

                                Product and service

                                Key offerings

                11.4    Bansal Classes Kota      

                                Overview

                                Product and service

                                Key offerings

                11.5    CL Educate Ltd.              

                                Overview

                                Business segments

                                Key News

                                Key offerings

                                Segment focus

                11.6    FIITJEE Ltd.       

                                Overview

                                Product and service

                                Key offerings

                11.7    Kaplan Inc.       

                                Overview

                                Product and service

                                Key offerings

                11.8    Pearson Plc      

                                Overview

                                Business segments

                                Key News

                                Key offerings

                                Segment focus

                11.9    Testbook Edu Solutions Pvt Ltd

                                Overview

                                Product and service

                                Key offerings

                11.10    Think and Learn Pvt. Ltd.         

                                Overview

                                Business segments

                                Key News

                                Key offerings

                11.11   Toppr Technologies Pvt. Ltd.   

                                Overview

                                Product and service

                                Key offerings

                11.12    Triumphant Institute Of Management Education Pvt. Ltd.         

                                Overview

                                Product and service

                                Key offerings

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 Market Definition

                                12.1.2 ​​​​Objectives

                                12.1.3 ​​​​Notes and caveats

                12.2 Currency conversion rates for US$            

                                Exhibit 84: ​Currency conversion rates for US$​

                12.3 Research Methodology 

                                Exhibit 85: ​Research Methodology

                                Exhibit 86: ​​Validation techniques employed for market sizing​

                                Exhibit 87: ​​Information sources

                12.4 List of abbreviations        

                                Exhibit 88: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The test preparation market growth will increase by $7225.51 million during 2020-2025.
The test preparation market is expected to grow at a CAGR of 13.93% during 2020-2025.
Technavio has segmented the test preparation market by product (University exams, Certification exams, High school exams, Elementary exams, and Other exams) ,end user (Post secondary and K 12) , and other1 (Offline learning and Online learning).
Aakash Educational Services Ltd., Bansal Classes Kota, CL Educate Ltd., FIITJEE Ltd., Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., Triumphant Institute Of Management Education Pvt. Ltd. are a few of the key vendors in the test preparation market.
Afghanistan will register the highest growth rate of 100.00% among the other regions. Therefore, the test preparation market in Afghanistan is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the test preparation market growth are:
  • Rising number of enrollments in test preparation courses
The test preparation market vendors should focus on grabbing business opportunities from the university exams segment as it accounted for the largest market share in the base year.
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