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Test Preparation Market in India by Product, End-user, and Learning Method - Forecast and Analysis 2022-2026

  • Published: Mar 2022
  • Pages: 120
  • SKU: IRTNTR70515
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The test preparation market share in India is expected to increase by USD 9.07 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 15.02%.

This test preparation market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers test preparation market segmentation in India by product (university exams, certification exams, high school exams, elementary exams, and other exams), end-user (post-secondary and K-12), and learning method (offline learning and online learning). The test preparation market in India report also offers information on several market vendors, including Bansal Classes Kota, CL Educate Ltd, FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd. among others.

What will the Test Preparation Market Size in India be During the Forecast Period?

Download the Free Report Sample to Unlock the Test Preparation Market Size in India for the Forecast Period and Other Important Statistics

 

Test Preparation Market in India: Key Drivers, Trends, and Challenges

The rising number of enrollments in test preparation courses is notably driving the test preparation market growth in India, although factors such as increasing competition from private tutors may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the test preparation industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Test Preparation Market Driver in India

One of the key factors driving growth in the test preparation market in India is the rising number of enrollments in test preparation courses. One of the major factors catering to the growth of the market is the increasing number of student enrollments in the test preparation market due to rising student competition along with a significant decline in the test pass percentage in competitive exams. Hence, students are continuously opting for test preparation courses to boost up their chances to clear competitive exams. The test preparation market in India has witnessed significant growth in the number of enrollments, especially in online test preparation courses. The increase in customer spending along with the improved cost of living has catered to the rise in the number of enrollments in the test preparation market. This increase in the spending power of the customer has resulted in a greater number of parents enrolling their children into test preparation courses to gain an added advantage in the market over others. In addition, the increasing technological enhancements and the widespread use of mobile phones are further fueling the growth of the market. As a result of the growing number of enrollments in schools and test preparation courses, there is a rising demand for a greater number of test preparation courses in the Indian market.

Key Test Preparation Market Trend in India

The increasing use of analytics is a test preparation market trend in India that is expected to have a positive impact in the coming years. The concept of analytics is gaining traction in the test preparation market in India. As there is a significant increase in the number of student enrollments in test preparation courses, a wide array of data regarding the student, type of exam, and previous question papers are generated and collected by vendors during the test preparation. Most of this data goes unused and untouched. To efficiently use this data, vendors are continuously opting for learning analytics and web analytics to make sense of the data and improve the overall design of the coaching provided to students, thereby improving their role effectively in the learning process. Web analytics help providers track the progress of the student and understand the engagement level of students by identifying strong and weak areas and which aspects of the program need corrections or redesign. Learning analytics can help the test preparation material and course provider to design adaptable courses ensuring the students' success.

Key Test Preparation Market Challenge in India

The increasing competition from private tutors will be a major challenge for the test preparation market in India during the forecast period. The test preparation market in India witnesses increasing competition from private tutors. Tutoring is one of the fast-growing businesses. Many students are not comfortable attending group classes and opt for private tutors. Private tutoring is a far more effective method of learning for some students, enabling them to learn and grow at their own pace. However, the major concern in the private tutoring market is that many students fail to find the right tutor and vice versa. As a result, there has been a phenomenal growth in the number of websites and new businesses mainstreaming the private tutoring market. Private tutoring is widely practiced by students appearing for elementary, university, and high school exams. The rise in the private tutor market comes from student demand to gain the adequate knowledge required to complete the curriculum and due to poor teaching skills in schools and colleges.

This test preparation market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the test preparation market in India as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the test preparation market in India during the forecast period.

Who are the Major Test Preparation Market Vendors in India?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Bansal Classes Kota
  • CL Educate Ltd
  • FIITJEE Ltd.
  • Handa Education Services Pvt Ltd
  • IMS Learning Resources Pvt Ltd
  • Kaplan Inc.
  • Pearson Plc
  • Testbook Edu Solutions Pvt Ltd
  • Think and Learn Pvt. Ltd.
  • Triumphant Institute Of Management Education Pvt. Ltd.

 

This statistical study of the test preparation market in India encompasses successful business strategies deployed by the key vendors. The test preparation market in India is fragmented and the vendors are deploying growth strategies such as marketing strategies which include free tests and advertisements through social media platforms, such as YouTube and others to compete in the market.

Product Insights and News

  • Bansal Classes Kota -  Bansal Classes Kota is a privately held company that is headquartered in India. It is a country company and information regarding its finances is limited. Its revenue from the test preparation market in India contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.

  • Bansal Classes Kota - The company offers test preparations courses under the brand name of Baits

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The test preparation market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Test Preparation Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the test preparation market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the education services market includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Test Preparation Market in India?

To gain further insights on the market contribution of various segments Request for a FREE sample

The test preparation market share growth in India by the university exams segment will be significant during the forecast period. The university exams segment of the test preparation market in India is expected to record significant growth during the forecast period. The major university exams sought by students include various standardized exams specific to certain industries, such as engineering, management, science, computer applications, pharmacy, and law. The university exam preparation segment dominates the market, with more emphasis given by students in the field of engineering, medical, pharmacy, and management. In addition, the segment consists of various university-specific entrance exams.

This report provides an accurate prediction of the contribution of all the segments to the growth of the test preparation market size in India and actionable market insights on post COVID-19 impact on each segment.

 

Test Preparation Market Scope in India

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 15.02%

Market growth 2022-2026

$ 9.07 billion

Market structure

Fragmented

YoY growth (%)

14.41

Regional analysis

India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Bansal Classes Kota, CL Educate Ltd, FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Test Preparation Market in India Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive test preparation market growth in India during the next five years
  • Precise estimation of the test preparation market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the test preparation industry in India
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of test preparation market vendors in India

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • University exams - Market size and forecast 2021-2026
    • Certification exams - Market size and forecast 2021-2026
    • High school exams - Market size and forecast 2021-2026
    • Elementary exams - Market size and forecast 2021-2026
    • Other exams - Market size and forecast 2021-2026
    • Market opportunity by Product

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Post-secondary - Market size and forecast 2021-2026
    • K-12 - Market size and forecast 2021-2026
    • Market opportunity by End-user

    Market Segmentation by Learning method

    • Market segments
    • Comparison by Learning method
    • Offline learning - Market size and forecast 2021-2026
    • Online learning - Market size and forecast 2021-2026
    • Market opportunity by Learning method

    Customer landscape

    • Overview
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Bansal Classes Kota
    • CL Educate Ltd
    • FIITJEE Ltd.
    • Handa Education Services Pvt Ltd
    • IMS Learning Resources Pvt Ltd
    • Kaplan Inc.
    • Pearson Plc
    • Testbook Edu Solutions Pvt Ltd
    • Think and Learn Pvt. Ltd.
    • Triumphant Institute Of Management Education Pvt. Ltd.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The test preparation market growth will increase by $9073.61 million during 2021-2026.
    The test preparation market is expected to grow at a CAGR of 15.02% during 2021-2026.
    Technavio has segmented the test preparation market by product (University exams, Certification exams, High school exams, Elementary exams, and Other exams) ,end user (Post-secondary and K-12) , and other1 (Offline learning and Online learning).
    Bansal Classes Kota, CL Educate Ltd, FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Triumphant Institute Of Management Education Pvt. Ltd. are a few of the key vendors in the test preparation market.
    India will register the highest growth rate of 100.00% among the other regions. Therefore, the test preparation market in India is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the test preparation market growth are:
    • Rising number of enrollments in test preparation courses
    The test preparation market vendors should focus on grabbing business opportunities from the university exams segment as it accounted for the largest market share in the base year.
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