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The India Test preparation market size is expected to increase by USD 9.07 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.02%.
This test preparation market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers test preparation market segmentation in India by product (university exams, certification exams, high school exams, elementary exams, and other exams), end-user (post-secondary and K-12), and learning method (offline learning and online learning).
Private tutors in India are posing increasing competition in the test preparation market. As students seek personalized learning, private tutoring has become a fast-growing business. It offers effective learning at the individual's own pace. However, finding the right tutor can be a challenge for students, leading to the emergence of websites and startups connecting tutors and students. Private tutoring is popular among students preparing for various exams. It addresses the need for adequate knowledge acquisition due to shortcomings in school teaching. The market is characterized by unorganized tutors with variable fees for different students.
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The rising number of enrollments in test preparation courses is notably driving the test preparation market growth in India, although factors such as increasing competition from private tutors may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the test preparation industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Test Preparation Market Driver in India
One of the key factors driving growth in the test preparation market in India is the rising number of enrollments in test preparation courses. One of the major factors catering to the growth of the market is the increasing number of student enrollments in the test preparation market due to rising student competition along with a significant decline in the test pass percentage in competitive exams. Hence, students are continuously opting for test preparation courses to boost up their chances to clear competitive exams. The test preparation market in India has witnessed significant growth in the number of enrollments, especially in online test preparation courses. The increase in customer spending along with the improved cost of living has catered to the rise in the number of enrollments in the test preparation market. This increase in the spending power of the customer has resulted in a greater number of parents enrolling their children into test preparation courses to gain an added advantage in the market over others. In addition, the increasing technological enhancements and the widespread use of mobile phones are further fueling the growth of the market. As a result of the growing number of enrollments in schools and test preparation courses, there is a rising demand for a greater number of test preparation courses in the Indian market.
Key Test Preparation Market Trend in India
The use of analytics is a growing trend in the test preparation market in India, and it is expected to have a positive impact in the future. With a rise in student enrollments for test preparation courses, vendors are generating a vast amount of data related to students, exam types, and previous question papers. However, much of this data remains untapped. To leverage this data effectively, vendors are increasingly adopting learning analytics and web analytics. These analytics tools enable vendors to analyze the data and improve the design of coaching programs, enhancing the learning experience for students. Web analytics help track student progress, identify areas of strength and weakness, and determine areas in need of improvement or adjustment. Learning analytics aid in the development of adaptable courses, ensuring student success in the test preparation process.
Key Test Preparation Market Challenge in India
The test preparation market in India is set to face a significant challenge during the forecast period due to the increasing competition posed by private tutors. Private tutoring has emerged as a rapidly growing business, driven by the preferences of many students who are not comfortable with group classes and opt for personalized instruction. It provides a more effective learning approach for certain students, allowing them to learn and progress at their own pace. However, the private tutoring market faces a notable concern regarding the matching of students with the right tutors, leading to a surge in the number of websites and new businesses dedicated to streamlining this market. Private tutoring is prevalent among students preparing for exams at various levels, including elementary, university, and high school. The growth of the private tutor market is driven by student demand for adequate knowledge to meet curriculum requirements and the perceived inadequacies in teaching skills within schools and colleges.
This test preparation market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the test preparation market in India as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the test preparation market in India during the forecast period.
The test preparation market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the test preparation market in India encompasses successful business strategies deployed by the key vendors. The test preparation market in India is fragmented and the vendors are deploying growth strategies such as marketing strategies which include free tests and advertisements through social media platforms, such as YouTube and others to compete in the market.
Bansal Classes Kota - Bansal Classes Kota is a privately held company that is headquartered in India. It is a country company and information regarding its finances is limited. Its revenue from the test preparation market in India contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
Bansal Classes Kota - The company offers test preparations courses under the brand name of Baits
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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The university exams segment of the test preparation market in India is poised for significant growth in the forecast period. This segment focuses on standardized exams specific to various industries such as engineering, management, science, computer applications, pharmacy, and law. University exam preparation holds a dominant position in the market, particularly in fields like engineering, medical, pharmacy, and management. It encompasses university-specific entrance exams, like Manipal Institute of Technology's proprietary entrance exam for engineering courses. Additionally, institutions like Xavier Institute of Management conduct their own selection tests. Standardized exams such as GATE, LSAT, MAT, CAT, GMAT, and GRE also contribute to this segment. The improved economic conditions in India have led to more students opting for exams targeting foreign universities. The integration of technologies like social learning, gamification, adaptive learning, and web analytics in the learning process has enhanced the credibility of these courses. Startups catering to students' needs at affordable prices, such as Embibe, provide online coaching for entrance exams like JEE and AIIMS. Numerous vendors offer test preparation courses consisting of sample tests, questions, videos, and text content. With increased enrollments in higher education, rising competition, and lower dropout rates, the university exam preparation market is expected to experience steady growth. However, it faces challenges from the unorganized sector and free test preparation offerings.
This report provides an accurate prediction of the contribution of all the segments to the growth of the test preparation market size in India and actionable market insights on post COVID-19 impact on each segment.
Our report provides extensive information on the value chain analysis for the test preparation market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the education services market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
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Test Preparation Market Scope in India |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.02% |
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Market growth 2022-2026 |
$ 9.07 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
14.41 |
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Regional analysis |
India |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Bansal Classes Kota, CL Educate Ltd, FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Product
Market Segmentation by End-user
Market Segmentation by Learning method
Customer landscape
Vendor Landscape
Vendor Analysis
Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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