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The ticket market size is estimated to decline at a CAGR of 19.82% between 2022 and 2027. The market size is forecasted to increase by USD 201.02 billion. The growth of the market depends on several factors, including the success of movies due to the increasing use of animation, the growing adoption of marketing strategies to increase ticket sales, and the increasing use of mobile apps for booking tickets.
This ticket market report extensively covers market segmentation by type (sporting events, movies, concerts, and performing arts), source (primary and secondary), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing adoption of marketing strategies to increase ticket sales is notably driving the market growth, although factors such as the rising instances of ticket counterfeiting may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing adoption of marketing strategies to increase ticket sales is notably driving market growth. Ticket providers are using promotional strategies such as applying discount codes to tickets. Such strategies are targeted at budget-conscious consumers. Some of the marketing strategies followed by vendors include flash sales, early bird offers, access codes, and public discounts. The use of flash sales helps ticket providers control the total number of discounted tickets. Event organizers can use early bird offers to encourage attendees to register early by giving additional discounts. Access codes are used to give a special offer to a selected number of ticket buyers. Public discounts are discounts given to a specific audience, such as students.
Many vendors provide additional services to customers to increase their sales. Moreover, many vendors provide ticket exchange platforms to increase their market presence and retain their customer base. Thus, the growing adoption of marketing strategies by vendors to increase ticket sales is expected to fuel the growth of the global ticket market during the forecast period.
The integration of analytics with online ticket platforms is a key trend in the market. The use of analytics tools helps vendors automate ticket services, which enhances back-office operations. This helps reduce extra costs, such as marketing costs. Ticketing platforms integrated with analytics enable vendors to gain insights into customer preferences, which helps them improve the decision-making process. It also offers real-time analysis to vendors about event spending. Event organizers can modify their future events according to their budgets. Analytics is used to track and monitor data related to consumer preferences. It is also used to collect and analyze information regarding the number of attendees, their travel itineraries, and their frequency of event attendance.
Analytics can be used to find out the accurate return on investment (ROI) earned by event organizers and moviemakers, which enables them to plan, budget, and forecast better. The incorporation of technologies such as advanced data analytics, blockchain, and AI helps vendors manage their business processes efficiently and create events and movies according to consumer preferences. Thus, the integration of analytics with online ticket platforms is expected to propel the growth of the global ticket market during the forecast period.
The rising instances of ticket counterfeiting may impede the market growth. According to the National Football League (NFL), the number of counterfeit football tickets sold annually has increased. Other sports, such as hockey, baseball, cricket, and boxing, are also facing this challenge. Ticket counterfeiting is also prevalent in the sales of concert tickets and live events.
Although most ticket resale transactions are legitimate, some involve ticket scammers. Ticket fraud is a major illegal activity in the global ticket market. For instance, every year, more than 10% of the people who purchase concert tickets in the US get scammed. Such fraudulent activities lead to a rapid sale of high-profile concerts, and the tickets immediately appear at hiked-up prices on ticket websites. Thus, ticket counterfeiting is expected to challenge the growth of the global ticket market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Ticket Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AMC Entertainment Holdings Inc. - The company offers online ticketing platforms for cinemas and various other events.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the sporting events segment will be significant during the forecast period. Factors such as the rising popularity of sports events, such as football, cricket, rugby, and tennis, are driving the growth of this segment. The rising number of national- and regional-level sports tournaments and their growing audience base are also driving the growth of this segment.
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The sporting events segment was valued at USD 51.10 billion in 2017 and continued to grow until 2021. The growth momentum of this segment is expected to accelerate during the forecast owing to technological advances in music and light engineering in live events and improvements in infrastructure. Furthermore, the city will have modern transport facilities, such as a light-rail system and water taxi facilities. The rising popularity of one-off events also fuels the growth of this segment.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the ticket market in the region is attributed to the growing popularity of sports events, such as the Super Bowl, the Daytona 500 (Florida), and the NCAA Basketball National Championship, among others. Rising box office collections also drive the growth of the regional market. The US, Mexico, and Canada are the key markets in North America. Among these, the US accounted for the largest revenue share of the ticket market in North America in 2022. The presence of numerous exhibition venues in the country is a key factor contributing to the growth of the market in the US. The growth of the media and entertainment, telecom, and education sectors in the region is also expected to support the growth of the market in the region during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, the outbreak of COVID-19 negatively impacted the ticket market in North America. However, the introduction of vaccines led to a decline in the number of COVID-19 cases. As a result, operations in the market resumed with the reopening of transportation facilities, cinema theaters, and sports venues. Such factors will fuel the growth of the market significantly during the forecast period.
The ticket market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The reports categorize the global ticket market as a part of the Leisure Products market, which covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. Technavio calculates the global leisure products market size based on the combined revenues generated by manufacturers of household durables, including consumer electronics, home furnishings, home building products, household appliances, houseware and specialties, and leisure products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Ticket Market Scope |
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Report Coverage |
Details |
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Page number |
163 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 19.82% |
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Market growth 2023-2027 |
USD 201.02 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
23.42 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
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Key companies profiled |
AMC Entertainment Holdings Inc., Anschutz Entertainment Group Inc., Cinemark Holdings Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, Comcast Corp., CTS Eventim AG and Co. KGaA, Cvent Inc., Eventbee Inc., Eventbrite Inc., Ideabud LLC, ITKTS Interactive Technologies Pvt. Ltd., Live Nation Entertainment Inc., Lyte Inc., One97 Communications Ltd., Softjourn Corp., TickPick LLC, Viagogo Entertainment Inc., Big Tree Entertainment Pvt. Ltd., and eBay Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Source
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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