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The tooth whitening kit market size is estimated to grow by USD 84.6 million at a CAGR of 5.93% between 2022 and 2027.
The growing awareness among consumers about the importance of dental aesthetics and oral hygiene is leading to an increased demand for oral care products, including teeth whitening products. The easy availability of teeth whitening over-the-counter products is making it more convenient for consumers to access these products, further driving market growth. Additionally, the adoption of LED technology in oral care products is enabling the development of more effective and efficient oral care solutions, which is contributing to the growth of the market. It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
An increase in the adoption of LED technology in oral care products is the key factor driving the growth of the market. One of the most recent developments in the industry is light emitting diode (LED)-based teeth whitening technology. The solution is used in conjunction with a mouth guard that fits snugly against the front teeth. The LED light activates the whitening solution. Furthermore, Coalgate offers LED-based teeth whitening technology as part of the optic white ComfortFit LED teeth whitening kit. Growing spending on high-tech goods and improving living standards will drive demand for new and innovative products, including LED whitening devices and professional whitening techniques. Dental surgeons are likely to benefit from this trend, especially with the increasing adoption of telemedicine and private dental insurance. This will have a positive impact on sales which will boost the growth of the market during the forecast period.
The market is further segmented into Product and Distribution Channel categories, providing a comprehensive overview of the diverse offerings and channels available within the industry.
The offline distribution channel holds the largest share of the market. Offline distribution channels include physical stores. Furthermore, brick-and-mortar retail stores are still favored because of their high reliability in both developed and developing markets. In addition, low prices and a pleasant shopping experience (thanks to the store's ambiance and display shelves) have attracted customers to purchase teeth whitening kits in supermarkets and hypermarkets. These factors are expected to drive the growth of the offline segment of the market during the forecast period.
The growth of the online distribution channel segment can be attributed to the convenience, accessibility, and high availability of products. Many market players operate e-commerce websites as well as physical stores. Additionally, the e-commerce seller allows customers to crawl and compare the different teeth whitening kits available on the site. Therefore, such factors suggest that online distribution channels will witness a high growth rate compared to offline distribution channels in the market during the forecast period.
The market share growth by the home use segment will be significant during the forecast period. The raised consumer demand for bright white smiles and the easy availability of tooth-whitening kits on OTC channels are driving the growth of the segment. In addition, market players such as Colgate and SmileDirectClub, among others, have expanded their presence by launching new products.
The home use segment was valued at USD 141.31 million in 2017. With the development of at-home whitening kits, individuals can now achieve the same results without having to visit the dentist. This accessibility has allowed individuals to take control of their teeth process without the need for professional advice. Therefore, such factors and the product launch are expected to increase the adoption of home-use teeth kits, which will drive the growth of the home-use market segment during the forecast period.
The commercial segment by application of the market is expected to grow as dentists, salons, and spas increasingly adopt professional teeth whitening products. Dentists are recommending various oral care including teeth whitening products such as pens, trays, and gels, which will drive the adoption of these kits in the commercial segment. In addition, growing consumer demand for whiter smiles and the launch of new teeth-whitening kits are enabling salons and spas to offer teeth-whitening services. Thus, these factors will drive the growth of the commercial segment which in turn is expected to boost the growth of the market during the forecast period.
Get a glance at the market share of various regions View PDF Sample
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada are major revenue contributors to the North American tooth whitening kits market. Growing healthcare spending and an increasing number of dentists and dental facilities are driving the growth of the market in this region.
Furthermore, the growth of the market in the region can be attributed to the strong presence of established suppliers, the increasing prevalence of dental diseases, and the growing awareness of oral health factors. Fierce competition among suppliers in the target market has forced them to develop new products and technologies. As a result, manufacturers of these are launching new products. Hence, such factors are expected to drive market growth in this region during the forecast period.
The market is driven by the growing demand for brighter smiles, especially among women. Dentists and consumers are increasingly turning to professional techniques and at-home solutions like toothpaste, strips, and gels. These products often contain hydrogen peroxide, a key ingredient recognized by the FDA for its whitening properties. The market is also influenced by trends in social media and the availability of innovative products like White Dental Beauty. Despite challenges from chlorine, tobacco, and caffeine staining, advancements in whitening technologies, such as LED whitening devices, are expanding the market's reach. Our researchers analyzed the data with 2022 as the base year, along with the key trends and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Growing tooth whitening kit product launches by players is a significant trend in the market. The market has the presence of international and local players. New product launches help companies increase product offerings and increase diversification by meeting end-user demand for teeth-whitening products.
For example, in June 2021, GLO Science, an oral care company, announced the launch of the GLO To Go teeth whitening pen. The pen is non-sensitizing and safe, contains pure H2O2 (hydrogen peroxide), and is fortified with plant-based substances. antibacterial and fresh, natural cinnamon flavor. Thus, such product developments and launches are expected to drive the growth of the market during the forecast period.
Concern regarding unregulated teeth whitening products is a challenge that affects the growth of the market. Unregulated or illegal at-home teeth whitening products are becoming more popular. Over time, the threat of counterfeit products has increased dramatically. Counterfeit products are a serious challenge for established brands. The main factor leading to the appearance of such products is the low cost of production.
Moreover, since counterfeit products are cheap copies of original products, retailers and consumers have an incentive to buy duplicate products, believing they are genuine. As a result, the appearance of counterfeit goods will seriously affect the brand value and limit the supplier's sales in the relevant market. This will also impede the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing significant growth, driven by various factors such as the increasing prevalence of old age-related tooth ailments and the growing popularity of cosmetic dentistry. Additionally, medical tourism is playing a role, with patients seeking affordable dental procedures in countries where costs are lower. The American Academy of Cosmetic Dentistry has been instrumental in promoting the benefits of tooth whitening, leading to a surge in demand for products such as Whitening gels and strips, at-home whitening gels, and paint-on whiteners. These products cater to consumers looking for convenient and effective ways to whiten their teeth. With the rise in unemployment levels impacting disposable income, the affordability of whitening products has become crucial, driving manufacturers to innovate with offerings like Crest Whitening Emulsions and Light teeth whitening device. The market also sees growth potential in developing countries, where dental health awareness is increasing. The availability of products like Whitening Toothpastes, Teeth whitening gels, and Whitening Strips in both Online Retail and offline retail channels further boosts market accessibility, catering to a wide range of consumers seeking brighter smiles.
In the commercial printing and publishing industry, packaging labels play a pivotal role, incorporating pigments, binders, solubilizers, and additives. The printing inks market, especially in the Western market, faces downward pricing pressure amidst concerns over inorganic solvents and toxic metals. Ink-jet products are gaining traction, meeting the digitalized needs of publications like newspapers, magazines, and journals. Urbanization drives innovation in production technologies and packaging practices, with a focus on case-ready packaging, particularly in the food sector. Energy-curing inks, such as UV-cured inks, are emerging as sustainable alternatives in the industry's quest for eco-friendly solutions.
The market is witnessing rapid growth, driven by various factors, such as the popularity of cosmetic dentistry and the increasing demand for whitening toothpaste and strips. These kits offer convenience and effectiveness, appealing to consumers looking for at-home solutions for brighter smiles. The market also benefits from the availability of dental procedures offered by cosmetic dentists, catering to individuals seeking professional whitening treatments. With the rise of eCommerce sales and the availability of digital content, consumers have easy access to a wide range of whitening products. Technological advancements, such as built-in applicators and whitening wands, enhance user experience, while ingredients like active hydrogen peroxide and sodium hydroxide ensure effective whitening results. The market's growth is further propelled by the increasing awareness of dental health and the prevalence of periodontitis, driving demand for teeth whitening solutions.
Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.93% |
Market growth 2023-2027 |
USD 84.6 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.5 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 39% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Active Wow, AuraGlow, Bright White Smiles, CCA Industries Inc., Colgate Palmolive Co., Creightons Plc, Dabur India Ltd., Empressly Beauty Products Pvt. Ltd., GlaxoSmithKline Plc, GLO Science, GoSmile LLC, Perrigo Co. Plc, SmileDirectClub Inc., Spicta Consumer Pvt. Ltd., Spotlight Oral Care Ltd., Starlite Smile, Supersmile, Ultradent Products Inc., Unilever PLC, Universal Corp. Ltd., and Ivismile LLC |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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